last-minute holiday email marketing idea (that you can start today!)

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© Constant Contact 2016 Last-Minute Holiday Email Marketing Ideas That you can start right now!

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Page 1: Last-Minute Holiday Email Marketing Idea (That you can start today!)

© Constant Contact 2016

Last-Minute Holiday Email Marketing Ideas

That you can start right now!

Page 2: Last-Minute Holiday Email Marketing Idea (That you can start today!)

© Constant Contact 2016

Your Host:Bria Sullivan

Webinar Content Developer

Page 3: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Agenda1.How to create a holiday marketing

campaign fast 2.Tools to create holiday visuals3.How to be efficient with time-

saving tips

Page 4: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Are you ready for the holiday season?

Page 5: Last-Minute Holiday Email Marketing Idea (That you can start today!)

You will be after this presentation!

Page 6: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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How to create a holiday marketing campaign fast

Page 7: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Thursday Nov. 24th

Friday Nov. 25th

Giving TuesdayThanksgivi

ngBlack Friday

Cyber Monday

Small Business Saturday

Dates to Remember in November

8

Saturday Nov. 26th

Monday Nov. 28th

Tuesday Nov. 29th

Page 8: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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SaturdayDec. 24th

Sunday Dec. 25th

New Year’s Day

End of Hanukkah

Christmas Eve

Christmas Day

Start of Hanukkah

New Year’s Eve

KwanzaaBoxing

Day

Dates to Remember in December

9

Monday Dec. 26th

SaturdayDec. 31st

Sunday January 1st

2017

Page 9: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Where to start

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Set a goal

Create an offer

Promote it

Page 10: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Where to start

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Set a goal

Create an offer

Promote it

Page 11: Last-Minute Holiday Email Marketing Idea (That you can start today!)

• Increase sales• Increase

donations• Collect contacts

Page 12: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Where to start

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Set a goal

Create an offer

Promote it

Page 13: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Start with a Constant Contact Trackable Coupon

Start with a Constant Contact Trackable

Coupon

Page 14: Last-Minute Holiday Email Marketing Idea (That you can start today!)

•What are you offering? – put this in the headline

• How will it help the reader? – message body should be compelling to pull reader in

•What should they do next? – the call-to-action button explains benefit of taking action

What to Say and How to Say It

Page 15: Last-Minute Holiday Email Marketing Idea (That you can start today!)

What can you offer?

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Gift with purchase

Coupon / discountFree shipping

Deals – BOGO, referrals Gift cards

Downloadable digital gift

Page 16: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 17: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 18: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 19: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 20: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 21: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 22: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 23: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Page 24: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Where to start

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Set a goal

Create an offer

Promote it

Page 25: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Announcement (two weeks out)

Promotion date

Time-based promotional email

Page 26: Last-Minute Holiday Email Marketing Idea (That you can start today!)

One-week reminder

Announcement (two weeks out)

Promotion date

Time-based promotional email

Page 27: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Last-chance reminder

One-week reminder

Announcement (two weeks out)

Promotion date

Time-based promotional email

Page 28: Last-Minute Holiday Email Marketing Idea (That you can start today!)

© Constant Contact 2016

M T W Th F Sa Su31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18Email: Announce Your Offer

19 20FB/Twitter/PT - Holiday shopping guide - Preview

21 22 23 24Thanksgiving

25 26 Small Business Saturday

27

28 29

31

Start promoting today

Email

Social Media

Holiday Event

18 2O

24

Page 29: Last-Minute Holiday Email Marketing Idea (That you can start today!)

© Constant Contact 2016

M T W Th F Sa Su31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17FB Post - Things we’re thankful for

18Email: Announce Your Offer

19 20FB/Twitter/PT - Holiday shopping guide - Preview

21Reminder: Offer details, dates

22 23Last Chance –Sales items Photo album

24Thanksgiving

25Black Friday

26 Small Business Saturday

27

28 Cyber Monday

29 Giving Tuesday

32

Here’s how you begin

Email

Social Media

Holiday Event

24

28 29

2525Last-chance: Hype up offerBlack Friday

Page 30: Last-Minute Holiday Email Marketing Idea (That you can start today!)

© Constant Contact 2016

M T W Th F Sa Su1 2 3

FB/Pinterest - Post images of new products

4

5 6 7 8 9 10 11

12 13 14 15 18 17 18

19 20 21 22 23 24 Christmas EveHanukkah begins

25

26 27 28 29 30 31 January 1, 2017New Year’s Day

33

December Marketing Calendar

Email

Social Media

Holiday Event

3

Page 31: Last-Minute Holiday Email Marketing Idea (That you can start today!)

© Constant Contact 2016

M T W Th F Sa Su1 2 3

FB/Pinterest - Post images of new products

4

5 6FB/TW Post – Getting into the spirit

7 8 9 10Announcement: Email: Promote offer

11

12 13 14FB Post - Behind the scenes video/Facebook Live

15 18Reminder Email: Offer details, dates

17 18Twitter Post - Helpful shopping guide

19 20 21 22 23FB Post - Photo Album of sale items

24 Christmas EveHanukkah begins

25Christmas Day

26 Boxing Day

27 28 29 30 31New Year’s Eve

January 1, 2017New Year’s Day

34

December Marketing Calendar

Email

Social Media

Holiday Event

22Last-chance Email: Detail offer, end date, hours

6

20FB/TW/PT – Share holiday prep video

26 31 1 January 2017

25

Page 32: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Bria Sullivan
TALK ABOUT CHOOSING HOLIDAY THEMED TEMPLATES IN PRODUCT ON THE LAST EXAMPLE
Page 33: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Tools to create better holiday images

Page 34: Last-Minute Holiday Email Marketing Idea (That you can start today!)

A picture is worth a thousand likes 90% of information processed by the brain is

visual content

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Mmm...“I’ll pick up chocolate on the way home.”

Source: www.adweek.com

Page 35: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Do these look good? With the right tools you can do this too!

Page 36: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Make images fast with Constant Contact’s Artworktool

Page 37: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Add words to images to create more compelling graphics

Santa’s Super Shopping Guide

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Add videos to your marketing

strategy Videos increase click-

through rates by 300%

Source: Forrester Research, Adobe, Syndacast, Social Bakers

Page 39: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Add videos to your marketing

strategy Videos increase click-

through rates by 300%52% of marketers report

video content has highest ROI 74% of all internet traffic

in 2017 will be video

Source: Forrester Research, Adobe, Syndacast, Social Bakers

Page 40: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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Add videos to your marketing

strategy Videos increase click-

through rates by 300%52% of marketers report

video content has highest ROI 74% of all internet traffic

in 2017 will be video

Source: Forrester Research, Adobe, Syndacast, Social Bakers

135% more organic reach with Facebook Live

Page 41: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Shoot a video on your smartphone

Or use Facebook Live!

Page 42: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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How to be efficient with time-saving tips Agenda

Page 43: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Pre-Schedule

Campaigns

Create your emails ahead of time; schedule in advance

Automate as much as you can

Page 44: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Pre-Schedule

Campaigns

Autoresponder

Create your emails ahead of time; schedule in advance

Customize Welcome

Email Welcome new contacts – add value with helpful information

Automate as much as you can

Page 45: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Pre-Schedule

Campaigns

Collect fast on the go! Automatically grow your list

Create your emails ahead of time; schedule in advance

Customize Welcome

Email Welcome new contacts – add value with helpful information

Use apps to collect

contacts

Automate as much as you can

Page 46: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Pre-Schedule

Campaigns

Autoresponder

Collect fast on the go! Automatically grow your list

Create your emails ahead of time; schedule in advance

Set up a time-based promotional series of emails for multiple groups

Customize Welcome

Email Welcome new contacts – add value with helpful information

Use apps to collect

contacts

Automate as much as you can

Page 47: Last-Minute Holiday Email Marketing Idea (That you can start today!)

Pre-Schedule

Campaigns

Autoresponder Pre-

schedule social posts

Collect fast on the go! Automatically grow your list

Create your emails ahead of time; schedule in advance

Set up a time-based promotional series of emails for multiple groups

Use a social dashboard to pre-schedule posts and manage interactions

Customize Welcome

Email Welcome new contacts – add value with helpful information

Use apps to collect

contacts

Automate as much as you can

Page 48: Last-Minute Holiday Email Marketing Idea (That you can start today!)

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1.Get started a. Set a measurable goalb. Create an offer c. Promote it using email and social media. d. Use a marketing calendar to plot out your promotions

2.Use visuals to grab attentiona. Artworktool and stock images within Constant Contact

accountb. Shoot a 90-sec video on smartphone, or use Facebook

Live3.Plan ahead with scheduling tools

a. Pre-schedule your emails ahead of timeb. Pre-schedule your social media postsc. Use apps to collect email addresses that

automatically sync with Constant Contact

Summary

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Don’t waste another second!

Log in now or sign up today! www.constantcontact.com

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Need more inspiration? Visit our Holiday Headquarters!

•www.constantcontact.com/holiday