Snowing, Freezing… Tweeting? Twitter use by SJ during the 2010 holiday season

Presentation for the Social Media and Crisis Communication panelIR 12, Seattle, October 2011

Anders Olof LarssonDepartment of Informatics and Media, Uppsala Universityanders.larsson@im.uu.seandersoloflarsson.se@a_larsson

Organizational use of social media

- ‘[…] there has been a sea change in the last three months, as Twitter, in particular, takes the corporate world by storm’

(McKenna, 2010: 22)

- There is a need to examine the uses of social media services in different professional contexts

(Zhang et al., 2010: 131; Zhao and Rosson, 2009: 243)

Summing up…

- While SJ is on Twitter, it does not appear to adhere to a ”2.0 mentality”

- SJ follows office hours – even if their trains do not

- SJ did not appear to change their approach to Twitter use during the snow chaos

- Expectations of the passengers?

- Expectations / Routines of SJ?

Questions? Comments?

Anders Olof LarssonDepartment of Informatics and Media, Uppsala Universityanders.larsson@im.uu.seandersoloflarsson.se@a_larsson