8 Sure-fire Landing Page Strategies for 2012

Summary

Website landing pages enhances visitor conversion, captures leads and creates a branded user experience. But very often marketers overlook key conversion aspects while developing their landing pages. So, what are the common landing page flaws? How can you covert the basic landing page into an effective conversion page? Find out more in this article >>> Read more

What is a Landing Page?A landing page is the first page visited in your website,

via a link from an ad, a search result, or an email promotion. Every landing page is designed to carry out the end goal.

Let’s examine a few elements that can help you fine tune your landing page performance.

Strategies to make your Landing Page Lucrative

Create a focused landing pageAccording to a recent survey, 18% of email campaigns direct visitors to their home page. Using generic landing pages with multiple offers reduces the chances of conversion. Instead create a separate page to strategically communicate your offer. With a focused landing page, you can raise the bar for customer experience and increase visitor conversion.

Attract visitors With attractive call of action

Multiple offers on your landing page distract fickle minded online visitors. Instead of detracting visitors with multiple offers, you can communicate one main offer with a prominent call to action.

Optimize landing page copy

Use the right-mix of sales points with intelligent psychological triggers in your sales copy. After creating the copy, test the content on a sample group. Based on the feedback, you can further optimize the landing page copy for higher results.

Synchronize landing page design with branding

Maintain a consistent look and feel of the landing page template that match with your website design. Landing page design using the similar color and design will heighten brand recognition.

Use Testimonials

Include testimonials from your clients at strategic locations on the landing page. Adding customer feedbacks or logos of affiliated institutions adds Credibility of your offer.

Minimize the visual clutter Keep the landing page clear and avoid the urge to promote multiple offers. Do not distract the visitor with excessive designs, navigational bars and links to other sections. Use only supportive visuals that aid visitors to the desired action.

Create a landing page that loads quicklyWhile developing your landing page, use minimal graphics, or optimize the size of images so that it loads faster. An optimized landing page reduces the chances of a visitor moving away from your site.

Finally, test

Check the merits of your landing page before you upload on your site. Align the design, visuals, audio and video elements, etc used in the landing page for higher customer engagement.