landing page 101: 10 tips for your landing page

Landing 01: 10 Tips for Your Landing Pages

Landing Page 101: 10 Tips for Your Landing Pages

Here are five things you should stop doing on your

landing pages:


• Using mediocre design and low quality content

Landing pages seem like they are not as important as your homepage, leading some people to believe that they don’t need to put as much time, money, or effort into these pages. But bad content and slipshod design are hallmarks of an unreliable website, one that will encourage your visitors to turn tail and run.

Landing Page 101: 10 Tips for Your Landing Pages• Using too many calls to action

Yes, the entire point of a landing page is to get the visitor to take a certain action, whether it be signing up for your email list or making a purchase. But you do not want to inundate them with that message so often that they feel it is being screamed at them. Make your call to action short, sweet, and obvious, but don’t put it every six inches, cut into your content and accompanied by a big red button.


• Forcing your page visitors to make an account

You want their email address and demographic information, but if you are going to force your visitors to make an account before they can read your content or make a purchase, you are more likely to drive interested parties away than to invite them in and get them to stick around.


• Not including your contact information

This webpage should offer them as much information as possible, including how to contact you if they want more information. Make this information obvious so they do not have to go hunting for it.


• Not answering obvious questionsSomeone has probably clicked on

this page because they want to learn about what you are offering, not just because they want to see a hundred calls to action. Make sure the page has plenty of great information about your product or service, answering the most common questions in a way that encourages the reader to buy.

5 Things Your Landing Pages Need


Landing pages are the cornerstone of any effective online marketing campaign and any successful online business. But not all landing pages are created equally. Ineffective landing pages can shut down site visitation and kill your conversion ratio. So, how do you make sure that your landing pages are

as effective as possible?


Start with these five essentials:


• Your unique selling pointSometimes called your unique

selling proposition (USP), this is the idea on which all of your marketing will probably hinge. It is what sets you apart from your competition, what makes you worth investing time and money in. Your USP will be broken into essentially four different sections. These are your first headline (H1), your subheading (H2), your reinforcing statement (a short, punchy sentence that solidifies what you do and why it’s better), and the closing (send them off with a bang).


• Pictures or videoYour landing page needs

something visual. Pictures are great, they catch a reader’s eye, can communicate a feeling or impression, and are just good page design. Videos are even better.


• Discussion of benefitsWhile you do want to

present the “features” of your product or service, what you really want to highlight is the benefits of working with your brand, over another brand. Show your landing page visitor how their life will be easier, better, or more full by buying what you have to sell.


• Social proofThe prospect of spending money

generates anxiety. This anxiety can be soothed by showing your page visitors that others have already purchased what you are selling and have benefited from it. Some sort of social proof, whether it is testimonials or even just a hard number of “happy customers,” is essential to an effective landing page.


• Call to actionNever forget your call to action.

You can’t expect a page visitor to magically know what you need him or her to do—you have to tell him or her what to do. “Click Here” is good, but “Click here to get your 20% off discount” is even better. Make it immediate and make it enticing. Try to include why they should click there, not just that they should.


Landing pages need to be a part of your digital marketing strategy, and if you include these five things, your landing page will be on its

way to success! If you have questions about your internet marketing strategy, contact our

experienced team today for a free assessment and consultation.

landing page 101: 10 tips for your landing page

Marketing