8/14/2019 Lady Antebellum Mobile Recap Feb 1st, 2010

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LADY ANTEBELLUM Mobile Recap Feb 1st, 2010

VERIZON

Rankings:-"Need You Now" Ringtone #3 overall.-"Need You Now" Ringback #3.-"Need You Now" MP3 #13.

Features/Placements:-The "Need You Now" Ringtune/RBT has been featured In "What's New" or as a "Feature" on 4 different weeksleading up to release date.

-The MP3 of "Need You Now" has been Featured in "What's New" for the past 7 weeks.

-The RT/RBT for American Honey was given to VZW as an exclusive and has been Featured in "What's New" for the 2 weeks leading up to album release.-Week of album release: Album Featured in MP3 store, RT/RBT is running as a Feature and 5 song RBT Jukeboxis set up as a Featured Jukebox.

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THUMBPLAY -"Need You Now" #8 on the Ringtone chart.-"Need You Now" #7 on the MP3 chart.-blog entry (listed below).-slider (screenshot below blog entry) on the Country RT page & RT landing page.-Lady Antebellum will continue to be a featured artist at Thumbplay as their singles from the new album increase inradio play.

 Lady Antebellum 

Nashville-based Country Music sensation Lady Antebellum has been on a meteoric rise from their 2007 debut hit'Love Don't Live Here,' to their current #1 single 'Need You Now.' Their forthcoming album, also entitled Need You 

Now  is slated to be released on January 26th, and will feature their next single, the highly anticipated 'AmericanHoney.'

Lady Antebellum's astonishing success is marked by a string of chart-topping hits. Off their self-titled debut record,

the smash hit 'Love Don't Live Here' made Lady Antebellum a household name among Country Music fans. Thesingle reached #3 on the charts. The surprise hit by the newcomers was followed by the popular 2008 tune, 'Lookin'For A Good Time.'

Showing no signs of slowing down, Lady Antebellum stretched their debut success into this year with thecontagious ballad 'I Run To You,' which reached #1 on the charts in July. The album featured a near-perfectrepertoire of Contemporary Country classics:

'All We'd Ever Need''Love's Lookin' Good On You''Home Is Where The Heart Is''Things People Say''Slow Down Sister '

'Can't Take My Eyes Off Of You''One Day You Will''Long Gone'

Check out Thumbplay's Lady Antebellum artist page, featuring their special digital-only single 'I Was Here.' Thepage also includes ringtones for their hits 'Need You Now,' 'I Run To You,' 'Home Is Where The Heart Is,' 'LongGone,' 'Lookin' For A Good Time,' 'Love Don't Live Here,' and their brand new Holiday release 'Baby It's ColdOutside.'

 

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FLYCELL

-Lady A is currently featured on the site's ringtone homepage, as seen in the first screen shot. This has been up onthe site for the past three weeks and continues currently. "Need You Now" has just dropped out of Flycell's top 10,where it had resided for most of January. 

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-On the second screen shot, Lady A is again featured on the Flycell Country ringtone homepage and currentlyoccupies the #2 and #3 spots with "When You Got A Good Thing" and "Stars Tonight". -Specifc to-date sales numbers are not currently available, but if they are needed they can be acquired from Flycell.

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JAMSTER 

-Lady Antebellum has been constantly featured in both Jamster TV advertising as well as on their home page. Afew examples of positioning are below along with screenshots. Jamster has run several TV 30-second and 60-second commercials for "Need You Now" on MTV2 and Fuse that both feature the album as well as use the song inthe spot. Web site positioning includes front page "Top Ringtones," 3 spots in the "New Ringtones" section, and 16total ring tunes featured on the site.

 

-"Need You Now" currently ranked #9 ringtone.

 

-"Need You Now" was the #1 ringtone from November through January and was previously positioned on the homepage.

 

-Current MTV2 60-second spot running through 2/15:

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-Front page positioning under "Top Ringtones":

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-Positioning on the "New Ringtones" page (3 mentions):

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16 total RT’s available:

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AT&T

-Currently #2 overall ringtune and #3 overall ringback.

-#1 ringtune on Country charts and #25 on ringback.

-Currently Featured artist on both ringtune and ringback.

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ZED

-“Need You Now” ranked #2, up 25% from last week.-Featured in “Best of 2009” and “Hot Hits” folder.-There is a larger Lady A feature that is queued up to go and will be used around a potential exclusive with the nextsingle (after it was pushed from the Grammy’s).-Screenshots not available.

VIRGIN MOBILE

-Current ranking N/A (but it’s high/T10).-Artist feature folder on street week with banner.-Screenshots not available.

SPRINT

-Lady A Need You Now is the #2 best selling ringtune as of yesterday.-We are current one of the titles on one of their 4 feature pages. Screen shot attached:

 

-OTA sales for the week were 2,100 units. This is the best selling EMI track. Track sales were up 59% from lastweek.

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MYXER

-Lady A is not ranking at myxer due to the fact that everything that ranks is free.