Ladies First ChoiceNEWSLETTER

SUMMER 2013

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INSIDE THIS ISSUELadies First Choice Online – pg. 2

Product Showcase – pg. 4-5Meet Brenda – pg. 6About Us - pg. 7

(727) 535-44461-888-301-4404 Toll Free18746 U.S. Hwy. 19 N - Clearwater, FL 33764

Established 1985

Ladies First Choice is a fully accredited facility. As an organization fostering, stimulating and maintainingthe highest standards of competent and ethical practices.

Refer a New CustomerAnd receive a $10Publix Gift Card

SPECIAL EVENTBuy one new 2013 Swim Suit Get

the 2nd one at 20% off!

Ladies,We have been busy, busy, busy orderingnew products to enhance our selection ofthe latest styles of breast prostheses andcomfortable, stylish bras. During the pastfew months many of our suppliers havereleased both new breast prostheses andbras to enhance the products available toour customers. So come visit our store tosee the newest products on display on ourwall of bras or have our in-home fitterbring these lovely products to you. Weknow that our selection of products willoffer you comfort, style and confidence.We have breast prostheses and bras madejust for you. In addition, we now have anew shipment of bathing suits in stylesthat will flatter as you stroll by theseashore or pool. So come on in and seehow truly beautiful you will look.

During the spring months, we have beendesigning a new website and it is now outfor you to review. Please visit our websiteat www.ladiesfirstchoice.net. Our websitehas been designed for easy navigation andwill quickly tell you about us with a sim-ple click of the mouse. Also, our currentnewsletter will be available for review onthe website. We will continue to send youour Newsletter quarterly, but you can tellyour friends about our website and theytoo can read the latest Newsletter edition.

We ask that all who are interested in receiv-ing the Newsletter sign up for a free mailingsimply by completing the Newsletter sign-upsheet on the website and submit to LadiesFirst Choice.

We are so proud of our Facebook page. Ifyou are on Facebook, please click on LadiesFirst Choice for a daily current event update.Our Facebook page contains lots of goodinformation and news about topics that arerelevant to breast cancer survivors. There area lot of fun things on the Facebook page too.You can hear Martina McBride sing herbreast cancer song just by clicking on thelink.

Please join us as we grow and strive to beyour first choice in mastectomy wear.

Thanks for all your support now and over thelast 28 years!

CCoommee sseeee wwhhaatt’’ss hhoott aattLLaaddiieess FFiirrsstt CChhooiiccee

SSuummmmeerr

August 12th BirthdayIf this is your birthday and you are aLadies First Choice customer, you just

won a $10 COUPON

Kelly Lou Rose Claudia Sylvia Brenda Suzanne

2013 Swimsuits& Wraps are here

Stop by and see our new selectionof swimsuits and wraps

Rest is not idleness, and to lie sometimes

on the grass under trees on a summer's

day, listening to the murmur of the water,

or watching the clouds float across the sky,

is by no means a waste of time.

John Lubbock

SUMMER NEWSLETTER 2013

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Ladies First Choice - Online Our official website is www.ladiesfirstchoice.net. Thewebsite is designed to provide our current and potential cus-tomers with information about our boutique, product images, adigital newsletter, driving directions and insurance coverageinformation all through easy navigation. On the home pageyou will find icons for all of our social media sites includingFacebook, Twitter and Pinterest.

Our Facebook page was designed to engage conversationbetween Ladies First Choice boutique and our clients. It isupdated daily with news about Ladies First Choice, mastecto-my products and information, events, new products on themarket and a variety of other mastectomy and breast cancerrelated subjects. Please “like” us on Facebook and help usreach a number one position.(https://www.facebook.com/ladiesfirstchoice).

Our Twitter and Pinterest pages alike, are designed to engageour clients on a more personal basis with Ladies First Choice.We invite you to comment on our posts and pictures and addcontent of your own. Our Twitter site ishttps://twitter.com/ladieschoiceFL and our Pinterest site is:http://pinterest.com/ladiesfl.

We hope that you find our website and our social media sitesinteresting and helpful! We look forward to connecting withyou.

SUMMERTIME IS HERE!

SUMMER NEWSLETTER 2013

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We are so fortunate at Ladies First Choice to have as our customer a very special lady who creates anddonates to our customers very special friends called the Sojourn Bears. Dolly Zukin, a breast cancer sur-vivor since 1976 dedicates most of her time and effort to the creation of these lovely characters.

Dolly, Sophie, and Lillian, three sisters moved from Norwalk, Connecticut to Tarpon Springs, Floridain 1986. Dolly and Lillian wanted Sophie to retire and move to Florida. Unfortunately, cancer runs in

the Zukin family and in 2000, sister Lillian passed away from cancer of the esophagus. During Lillian’s chemo ses-sions, she was given a Sojourn Bear to help her cope. Sister Sophie, who has always enjoyed sewing, took up thecause of creating Sojourn Bears. The fabric comes from donations as well as from a select group of ladies who cruisegarage sales looking for colorful fabric. The Sojourn Bears are given to adults going through cancer therapy. They arequite colorful and cuddly and bring a smile to everyone’s face. Each bear wears a crocheted hat or bonnet with acoordinating outfit. Sophie made a variety of bears, yes, even biker bears with tattoos. Sophie created a special bearfor the local UPS delivery man going through cancer therapy. She designed the bear to resemble the UPS man’sbrown uniform. She made a special Teddy Roosevelt bear as well as angel bears.

In 2011, Sophie passed away at 90 years young. Dolly now keeps the tradition going by organizing volunteers to sewthe bears. Each bear is handmade with love by caring volunteers. The volunteers donate their time and effort to repro-duce these unique, lovable bears.

Two groups of volunteers sew the bears. The Sisterhood of the Sunshine Survivors (a group of 5-10 cancer sur-vivors) come to Dolly’s Tarpon Springs home one Sunday a month to create the bears. Another group, the Women’sCancer Survivor Club, in Holiday, gather on Thursdays in their mobile home park. The bears they create are thendelivered to Dolly, who passes these bears out to adult cancer centers.

Each Sojourn Bear is given a name by its creator. When asked, Dolly said the names are simply selected. If the bearlooks like a Lucy, then the bear is a Lucy! And no two bears are ever the same.

We were approached by Dolly and are privileged to be included in her delivery schedule of theSojourn Bears. We have taken on the roll of ambassador for these lovely characters and it is our pleas-ure to provide these wonderful bears as comfort to our customers. So, if you are in need of a specialfriend, come and see us. The bears take on the personality of the recipient: they are someone to talkto, and someone to cry to.

~Jo Cover ~

August

Dog days are here at last,summer has gone by too fast.

Children are saying, “school days, school days,dear old golden rules days.

Reading and writing and rithmetic,taught to the tune of a hickory stick.”Soon they will be back in school,no more playing in the pool.

Brenda’s Glazed Peach Cream2 packages peach jello2 cups boiling water3/4 cup cold water1 Pt. vanilla ice cream1 can - 8 3/4 oz. sliced peaches

Dissolve 1 package of jello in 1 cup boiling water, add ice cream.Stir until melted & smooth. Chill 1 hour, dissolve second pack ofjello in boiling water. Add 3/4 cup cold water; set aside. Arrangesliced peaches on top of cold jello/ice cream mixture. Spoon thejello mixture you set aside on top of the peaches, refrigerate untilset, (approximately 3 hours).

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PRODUCT SHOWCASE

COMFORT AND FASHION, FIND IT IN OUR BOUTIQUE!

Essential Swim Wear for Summer is here...Stop in and try on a bathing suit from one of our newest prints, from Anita and Amoena. Our bright new sarongs are soflattering and each has a special nylon tummy control panel to support and slim. Our sale rack is full with a bundle ofdifferent prints. Pick out a Tankini or Blouson top in any size, and add shorts or a skirt. Cover-ups in many colors are

also available to add some fun in the sun!

Summer Light

Idadora Soft Cup IMona Soft CupMona Underwire

Glitz Mesh Stripes

Colourful Mix Blue Lagoon Berry Shades Sunset

Ladies First Choice is the Exclusive Dealer for the Mini Cami!Many styles to select from

Feminine, Fashionable & Functional• A strapless mini camisole that slips over your head• Easily attaches to post-mastectomy bra strap with Velcro application

• Covers a plunging neckline in style, including breast forms

• Discretely hides surgical scars & imperfections• Stretch material conforms to body type• Ideal for casual, office & evening attire

PRODUCT SHOWCASE

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FASHIONS FOR YOUR LIFESTYLE

Style 1260Lace Accent

BandeauBra

4029 LEAH273 OLIVIA 4009 LANA 4014 ALEXANDRA

515 SOFT SHAPE T-SHIRT BRA

105 PETITE T-SHIRT BRA120 LACE TRIM

SOFT CUP BRA

502 ADORE BRA 402 ADORE PANTY

508 LACE ENHANCEMENT BRA

We are also providing an encore with our free bra gift onyour next fitting (prostheses and surgical bras). Just men-tion “free bra” during your next fitting and receive one ofour more popular styled surgical bras, the Almost-U LaceBandeau Bra, style #1260 (a $40.00 value). This offer willend September 30, so call for an appointment now to visit

our store, or for an in-home fitting.

SUMMER NEWSLETTER 2013

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ALL OUR FITTERS ARE BOARD CERTIFIED

In our Newsletter we ask for donations of your unwantedmastectomy products. Over the past 20 plus years, wehave donated these products to the American Cancer

Society. It is our intention to provide to needy women whoare unable to get mastectomy products that will make themfeel good about themselves. It is very easy to donate. Justbring in your unused products or give them to your in-

home fitter. These products will be donated to the ACS fordistribution at the Patient Resource Centers. Thank you

for your donations and continued support.

A Letter of Appreciationfrom Elissa Mirabelli.

Dr. Sylvia Campbell Dr. Peter BlumencranzJola Baginski

Nurse Practitioner

Brenda

It is our pleasure to introduce you to a new member of the LadiesFirst Choice team. Brenda joined our staff in February, 2013. She is aCertified Mastectomy Fitter and has fit many of our in-store cus-tomers with their mastectomy products. Brenda is currently ourMarketing Specialist and promotes our services to various medicalfacilities. She also coordinates functions such as health fairs andbreast cancer support events.

Brenda is originally from Hastings, Nebraska, but settled here inFlorida 13 years ago. Brenda spent 17 years as a stay at home mother,raising her three sons and one daughter. She was even involved incaring for several foster children during this same period. Brenda haspreviously had a variety of careers ranging from dog and bird breed-ing to hairstyling and most recently as a jewelry sales representative.

Brenda currently shares her home in Clearwater with her two spoileddogs. These days, Brenda loves spending quality time with her sixyear old grandson as well as baking lots of delicious treats for friendsand family.

Her daily journeys will encompass the counties surrounding theTampa Bay area and her presentations will include making the med-ical community aware of our large product selection and services.Recently Brenda visited with several surgeons who are performingmastectomies. These include Dr. Sylvia Campbell who is located inthe Tampa area and Dr. Peter Blumencranz who is located inClearwater. Brenda informs the medical staffs of our primary goalwhich is to provide their patients with comfort, style and confidence.

We welcome Brenda to Ladies First Choice and wish her much suc-cess in promoting our caring staff and excellent selection of products.

SUMMER NEWSLETTER 2013

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WE PROVIDE IN HOME FITTINGS -NO CHARGE-!

LADIES FIRST CHOICEABOUT US...

Our company was established in1985, and was the first company to doin-home fittings. While we still do in-home fittings, we opened ourClearwater boutique in 2002.Over the years, we have always put

our customer first by providing bothconvenient in-home fittings and a fullystocked boutique.We are a fully accredited facility certi-

fied by The American Board forCertification in Orthotics, Prostheticsand Pedorthics. All fitters are BoardCertified and provide you with the prop-er fitting and selection of the lightestweighted breast forms on the marketand flattering bras, bathing suits, lin-gerie, and full figure bras.Please visit our store often as we are

always bringing in the newest productsfrom our suppliers. These new breast-forms, stylish bras, bathing suits, andlingerie will make you feel like newagain.

We carry a full line of fourteen majorbrands of mastectomy products from:

Active Amoena JodeeJilliana Camp Still You Airway Nearly Me Almost U

Classique Silique Anita American Breast Care

Come to the store to see our “wall ofbras” for the largest selection of fash-ionable bras in Florida. Both a widevariety of new colors and patterns arenow available.

We service the following counties:

Pinellas Hillsborough ManateePasco Hernando Polk

Sarasota We accept assignment on most insur-

ance companies, Medicare, HMO’s, andPPO’s. We have a billing departmentdesigned to handle all claims andanswer your insurance questions.The boutique is conveniently located

in central Pinellas County. We are locat-ed on US 19. We realize that the area isunder construction, there is an easyalternative to traveling on US 19. Trydriving east on Nursery Road and entera north access road just west of US 19.Look for our sign on Nursery Road, orjust call us for more detailed directions.SEE YOU SOON!

Summer Energy Saving TipsTo keep your house cool and lower your air conditioning bill, try these tips:

• Have your air conditioner tuned up. Have a reputable company do a routine maintenance that can prevent costly repairs. These check ups should be doneevery few years to make sure that your air conditioner is working at its opt-imum. Don’t forget to change the air filters, maybe every three months.

• Adjust your thermostat. Have you checked out the latest in programmable ther-mostat controls? A professional installer will quickly set you up and teach youhow to control the air conditioning system. For optimal savings, set your ther-mostat at 85˚F when your not home, 78˚F when your home and 82˚F whenyou are sleeping.

• Don’t heat up the kitchen when cooking. Try not using the oven during the hotsummer days since this will also heat up your kitchen. Use your microwavewhich will not heat up your kitchen at all, toaster oven or slow cooker.

• Use your ceiling fans. Did you know that using an energy efficient ceiling fanwill make the room feel 6 to 8 degrees cooler? Don’t forget to set the fan’sblades to run counterclockwise to push air down towards you. (And the reverseis true during the winter months.) Run the fan only when you are there toenjoy the cool breeze.

• Pull down the shades. Did you know that solar film can keep out 70% of thesun’s heat? And, the solar film does not block the light from entering the room.The solar film is removable, and in the fall you can easily remove the solar film. Put the solar film on the windows facing the sun. The solar film will alsoprotect your furniture from fading.

• Plant a tree. The tree will shade your home from the hot Florida sun and keepyour home a little cooler.

“A beautiful face never goes out of style”Having a beautiful face is not about having beautiful features. It’s about taking careof your skin, using makeup to enhance your unique beauty and having confidencethat you’ve put your best face forward.

Begin with a personalized skin care routine. This doesn’t require hours of time oroodles of money. It just requires consistency. Every morning. Every evening. Devotea few minutes twice a day, and you’ll enjoy more youthful, radiant and healthy look-ing skin.

When it comes to your skin, there is bad news and good news. The bad news: yourskin is the first place to show aging, whether it’s your hands, neck or face. The goodnews: your skin responds quickly to care and tender treatment - and that includesnourishing it from the inside as well, with vitamins, minerals and other nutrients. So,don’t waste another day. Understand your skin, acknowledge what it needs and con-sistently take care of it.

“For beautiful eyes, look for the good in others; for beautiful lips, speak only wordsof kindness; and for poise, walk with the knowledge that you are never alone.”- Audrey Hepburn

PHONE: 727-535-4446TOLL-FREE: 1-888-301-4404Store Hours: Monday - Friday 10 -5

Saturday 10 -2 (By Appointment Only)

PRESORTED STDU.S. POSTAGE

PAIDST. PETERSBURG,FL

PERMIT # 4

Ladies First ChoiceNEWSLETTERSummer 2013

Established1985

We accept assignment on all MEDICARE, HMOs & PPOs.We will get your authorization or prescription.Let our billing department do all the work.

Driving directions...Ladies First Choice is centrally located at 18746 US 19 N. inClearwater, Florida. The boutique is located on the west side of US19, between Harn Blvd. and Nursery Road.From Gulf to Bay Blvd. (SR 60): Turn south on US 19, and proceedto 18746 US 19 N, about two blocks south of Harn Blvd.From East Bay Drive vicinity: Heading north on US 19 , proceed toHarn Blvd. and make a u-turn on US 19 N, and continue south abouttwo blocks to 18746 US 19 N.For verbal instructions, please call the store for directions.

Summer is here...Come see our awesome selection of swimwear!

June 1 thru

Nov 30is hurricane

seasonbe prepared.Check yoursupplies.

18746 U.S. Hwy. 19 NClearwater, FL 33764

(727) 535-4446 • 1 (888) 301-4404