lacing the combat boots of linkedin
DESCRIPTION
Bring the Shock & Awe of Linkedin to flatten the competition.TRANSCRIPT
Basic Training
• Linkedin is the proverbial black horse of social media.
• You all know its there, but few use it to its fullest potential.
• It’s Time to:– Master the weapons
• Overcome obstacles – Win the battles of business.
Moving Shaking
When it comes to inbound marketing – most use Facebook as their social media platform
overwhelming number of subscribers. Demographically, this is NOT the case:
77% $
Over 300 Million Members
Users over the age of 25
Average household Income = $109,000
Run through the Gauntlet
Core Conditioning
• Linkedin profile ranks in the top 5 Google search results for Fname & Lname –
• Profile MUST be complete!– Pipes | & Picture– Duties & Achievements– Skills | Qualifications | Certifications
• 1st impression is EVERYTHING!– Contact information
Endurance
• 300 Million Users– What’s Your Network size?
• Utilize your ground forces and link with those in your Groups and Networks.
• A Matra when connecting– Always personalize your request to
connect using where/when/why.
MATRA
Big Picture PlanDo you need to have a long-term vision?
One yearThree yearsFive years
Really?
It’s ultimately, how and when you want to exit.
Muscle Toning
• LinkedIn: A profile is 7 times more likely to be viewed if you have a picture. – Present a complete picture as a
professional• Think about how you want to be perceived
• Pizazz – Pop – Style– Video & Pics
• Add Content to Summary | Experience | Education
– Display Stories
Guns & AmmoM
• Your Guns– Customized URL– Blog Site– Website– Company Page
AmmoKeywords
PhrasesLong-
tailed
Hand to Hand Combat
• Recommendations– The more you give the more you receive
• http://endorser.org/• Float recommendation requests to
clients/customers– Pure Chaucerian genius: nothing ventured,
nothing gained
• Endorsements– Meaningless or a Credibility Check
• Inbound Crowd Sourcing – Obtain services-ideas-content by soliciting from a large
group of people in an online community,
Grunt & Lift
The Grunt
• Where’s YOUR Marketing Plan?• Is Linkedin linked to it?
• Does your market have a gap?• Are you or can you optimize on
it?
• Groups– Avenue to experts in your field– Start your own Group
• Viewed as an EXPERT– Niche Networks
• Foster discussions• Spread your message• Connections
The Lift
General Staff
• Company Page– Information– Services– Brand– Employees– Exposure
• Act like the Fortune 500• Inbound Marketing potential• Personal profile visibility
– Website replacement ???
Target PracticeH
• Searching– 5.7 billion “professionally oriented
searches” conducted on LinkedIn in 2012.
– Auto-Complete function• Advanced Search
– Company (size – Industry – Fortune)– Function (Interests – Seniority) – Location
• Applications– LinkedinLabs
• InMaps• Resume Builder• Instant Search• Signal
– NewIn Swarm– Dropin SpeechIn– Connection Timeline Brief History– Year in Review Veterans
Tools
Tanks & Heavy Weapons
• Demand Generation • Drive Awareness
– Promotes Top-Funnel Content• Target Audience Likely to Find Content• Inbound Leads Click Through Business Site• Download Content• Lead Nurturing Workflow• Qualified Leads• Do through Company Page
Social Presence Linkedin SpecialistData AssuranceCloud Proponent
Cirrus Solutinz A Computracks company
[email protected] page http://linkd.in/13cIgk7