Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Labyrinth Of Lies (Sony Pictures Classics)

Online Marketing/Email/Social Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for LABYRINTH OF LIES. Our outreach included the following:

1.  Retail Promotion – Set up with Goethe-Institut of Los Angeles 2.  Dedicated Email – To CC members in LA & a national email (114K people) 3.  Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4.  Trailer Post – Promoting the film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad – In Campus Circle Newspaper

The campaign has 3,861 clicks (includes 3,758 bitly clicks), 3,373 content related page views to date. There were 219 social media interactions for the campaign.

Goethe-Institut Los Angeles #1

Goethe-Institut Los Angeles #2

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 20K+ Opened – 1,588

Clicks - 103

Print Ad -

Film Trailer

Page Views – 265 SM interactions - 8

Social Media Posts #1

Social Media Posts #2

Social Media Posts #3

Sweepstakes Page

Page Views– 1,520 Entries – 750 to date SM Interactions - 51

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status