l2 - the campaign technology people

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:: The Campaign Technology People The Campaign Technology People Who :: What :: Why :: How

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Learn more about L2 - the campaign technology people, and how we can help you build successful cross media marketing campaigns.

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Page 1: L2 - The Campaign Technology People

The Campaign Technology PeopleW h o : : W h a t : : W h y : : H o w

Page 2: L2 - The Campaign Technology People

:: The Campaign Technology People

Who :: The Campaign Technology People?

We are the technology guys

• Based in Silicon Valley, we’ve been developing our Software as a Service (SaaS) platform as the solution to your marketing challenges

• We provide the technology to make marketing easier

• Around the clock support, technical and administrative, for campaign planning and initiation

Page 3: L2 - The Campaign Technology People

:: The Campaign Technology People

What :: Fuse – Cross Media Automated & Delivered

The true cross media platform

Fuse delivers marketing campaign applications that get you in the door with prospects and build conversations with your customers:

• Data centric engine

• Advanced variable data publishing

• Automated response tracking

• Cross media integration & execution

• Rule-based campaign automation

Page 4: L2 - The Campaign Technology People

:: The Campaign Technology People

What :: Fuse is…

Variable Data Publishing

Cross Channel Integration

email

direct mail

microsites

personalized URLs

CASS-Certified

Campaign management

commingling

FTP

variable catalog

SMS

postal paperwork

document editor

response tracking

web-to-print ordering

approval functions

campaign templates

Marketing Automation

email scheduling

trigger-based events

sales notification

Interactive Communicationscampaign reporting

data aggregation

collaboration

data template

CRM integration

data collection

automated response

Page 5: L2 - The Campaign Technology People

:: The Campaign Technology People

Why :: We believe in relevance and personalization

Relevance yields higher responses

Different people respond to different messages. Have the ability to tailor relevant messages specific to each target’s needs

Relevance drives higher response rates and yields higher ROIs

Page 6: L2 - The Campaign Technology People

:: The Campaign Technology People

Why :: We believe in engagement & interaction

This simply does not work!!!

Page 7: L2 - The Campaign Technology People

:: The Campaign Technology People

Why :: Personalized URLs is just the key

Unlock the opportunities of engagement:

Personalized URLs get you in the door, but you still have to sell the value:

• Personalized 1:1 communication portal

• Engaging conversations with customers

• Data capturing - learn more about customers

• Viral/social mechanisms

• Intelligent product recommendations

See our: Personalized URL Strategy Guide

Page 8: L2 - The Campaign Technology People

:: The Campaign Technology People

How :: Interactive, cross media demo applications

My BluePieAutomated customer interaction

See what Fuse is capable of:

Mad Marketing Build your own personalized poster

Page 9: L2 - The Campaign Technology People

:: The Campaign Technology People

How :: The way we do business

We make money when you make money.

We make it affordable to equip your business with the necessary tools to sell effective cross media marketing campaigns and applications

We succeed when you succeed in making an impact on your customer’s ROI