kvk update webmarketing - 21092010

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Update Webmarketing 21 september 2010

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Presentation for Chambre of Commerce about affiliate marketing, conversion optimization and social media.

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Page 1: KVK Update Webmarketing - 21092010

Update Webmarketing

21 september 2010

Page 2: KVK Update Webmarketing - 21092010

Agenda

• Introductie Leon Gerrits – TradeDoubler

• Affiliate Marketing

• Conversie Optimalisatie

• Social Media

Page 3: KVK Update Webmarketing - 21092010

Wie is Leon?

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Page 5: KVK Update Webmarketing - 21092010

Over TradeDoubler

Internationaal online marketing bedrijf, actief in 18 Europese landen

Opgericht in 1999 in Stockholm

Circa 650 medewerkers

Sinds 2005 beursgenoteerd in Zweden

Page 6: KVK Update Webmarketing - 21092010

Affiliate Marketing

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Bezoeker

Adverteerder betaalt TradeDoubler

TradeDoubler betaalt affiliate

Bezoeker

BetalingTradeDoubler tracking

De affiliate verdient commissie

Affiliate Adverteerder

Page 8: KVK Update Webmarketing - 21092010

Affiliates

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Communicatie

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Betalingen

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Keyword policy

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Cookietijd

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Promoties - Acties

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Promotie-materiaal

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Conversie Optimalisatie

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Meten

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Testen

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Analyseren

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Verbeteren

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10 gratis tips!

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Call-to-action

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Verzending

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Blijf de actie

herhalen

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Betaalmogelijkhede

n

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Navigatie

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Contact gegevens

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Veiligheid

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Keurmerk

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Richt de aandacht

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Bied keuzes

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Social Media

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Luister

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Ben jezelf

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Blijf updaten

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Ben creatief

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Content = king

Page 38: KVK Update Webmarketing - 21092010

Leon GerritsAccount Manager New BusinessTradeDoubler Nederland

Mobiel: 06 – 46 37 59 19Email: [email protected]: @lgerrits