Target Audience

• Detroiters

• Michigan History Enthusiasts

• Instructors andStudents

Define Success

• Increased blog traffic/posts

• Grow e-newsletter opt-in list

Research

• How is target audience searching?

• Analyze current StraitsTalk traffic

Birds of a Feather

• Leverage Twitter plug-ins

• Follow other history buffs

• Push blog posts to Twitter

Social Media and E-mail

• Add “share controls” to the StraitsTalk e-newsletter

• Announce e-newsletter deliveries via Twitter and blog

• Encourage forward to a friend

Face time

• Create Facebookpage for AntoineCadillac

Let them find you

• Adwords

• Meta data

• Blog index

Blog, Blog, Blog

• Keep content fresh

• Guest bloggers

• Recommend blog

Evaluateand Repeat

• MonitorBlog activity

• Adwords diagnostics

• Measure Twitter

Thank you!

• Visit http://blog.StraitsTalk.comto explore new frontiersin old Detroit!