krystal marcus listing presentation
DESCRIPTION
2016 EditionTRANSCRIPT
THE 2016 EDITION
WHERE VISION & A SOLID TRACK RECORD ALL MELD INTO ONE
With over 20 years of experience in the luxury real estate market, Krystal Marcus offers her clients so much
more than just her time in the industry. Her unique approach melds together this track record and expertise,
with her unparalleled connections and keen assessment of a client’s needs.
As one of the region’s most successful Real Estate Brokers, Krystal rapidly internalizes a client’s vision to
access their needs, while leveraging her extensive network to assure optimal results.
Throughout the years, Krystal has assisted numerous high profile clients with impressive oceanfront
properties and can do the same for you.
A leading Broker Associate with One Sotheby’s International Realty, she has sold more than 1 billion in
properties during the past 20 years. Her unparalleled South Florida expertise also extends to other key
national markets including New York, New Jersey, California, Moscow, Argentina, Venezuela, Columbia,
Brazil and Hong Kong.
Being an insider within this rapid paced moving industry, Krystal consistently obtains firsthand knowledge
of the latest luxury projects such as Zaha Hadid’s One Thousand Museum condo tower or Herzog & De
Meuron’s Jade signature tower in Miami, Mansions at Acqualina, Turnberry Beach Club, Four Seasons Surf
Club and many many more. Krystal’s access to the latest properties and professional, yet personal manner
encompasses the quality of her services.
First-hand knowledge of the area and a solid track record can make all the difference in the world and
Krystal delivers on all counts.
305.439.8686
KRYSTAL MARCUS
An exceptional real estate company is launched and created from the same passion that guides the Auction House. With the vision of becoming a
commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire.
Our commitment to unparalleled quality continues. With nearly 14,000 sales associates in approximately 700 offices and 49 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way.
Our brand’s white glove referral program is a key differentiator, allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by a dedicated team of professionals directing thousands of distinguished global connections monthly —from broker-to-broker to auction, these placement opportunities are managed with extreme care.
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GLOBAL BRAND MARKETING
Global MediaOur media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
AN EXTRAORDINARY COLLABORATION
Sotheby’s Magazine | Art & HomeAt the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the new magazine, Sotheby’s Magazine |Art & Home. The larger format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine / Art & Home will feature editorial showcasing Sotheby’s International Realty properties and will also include a regular property gallery, providing advertising opportunities.
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ART&110ME~
REACHING A PRESTIGIOUS CLIENTELE
Sothebys.comProperties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site, and its corresponding homepage position provides desirable additional exposure. Banner ads are also used to promote
properties and are included on high-profile sales pages and emails directed toward this venerable brand’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.
WORLDWIDE PROPERTY ADVERTISING
Your Home Around the WorldIn order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’sInternational Realty brand has par tnered with and distr ibutes proper ties to the most signif icant media companies and real estate-focused website in the world. To measure results, the Sotheby’s International
Realty brand provides a proper ty repor t including view and inquiry statistics for each par tner site to effectively illustrate the activity a proper ty receives online. Sotheby’s International Realty proper ties are viewed an astounding 140,000,000 times across all of our par tner sites annually.
M A S T E R P I E C E S I N T H E M A K I N G TM
THE SOTHEBY’S DIAMONDS COLLECTION WILL BE ON VIEW IN NEW YORK 1217 SEPTEMBER,
HONG KONG 38 OCTOBER AND LONDON 1518 OCTOBER 2014
NEW YORK +1 212 894 1400 | LONDON +44 020 7293 6430 | HONG KONG +852 2822 8179 | SOTHEBYSDIAMONDS.COM
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TREASURES FROM THE HOSOKAWA CLAN
SARAH JESSICA PARKER PARTNERS WITH CINDY CHAO
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PREFERRED
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A U C T I O N & R E A L T Y
COLLABORATIONThe collaboration between auction and realty utilizes a combination of
unique and exclusive marketing effor ts that provide targeted exposure to a coveted and inf luential audience.
NEW YORK
AUCTION
PREVIEW
MAY 2014
Andy Warhol in New York, 1969
The elements of an extraordinary life.ART &HOME
January 2015
MON T E C I TO, C APrima Luce, a Tuscan-style villa combines seclusion with panoramic ocean. Exceptional design in this 8,425± sf, 5 BR, 8 bath main home, a 1 BR guest house, cabana, pool, and two 3-car garages. WEB: 0113818. $23,500,000. Harry Kolb.
Sotheby’s International Realty Montecito Coast Village Road Brokerage +1 805.452.2500 | sothebyshomes.com/santabarbara
G R E E N W IC H , C TSteeplechase Farm. This beautiful home is the center piece of an almost 13-acre working horse farm complete with stable, indoor riding arena, grazing paddocks, run-in sheds and equipment garage with groom’s quarters. $23,500,000. Brad Hvolbeck.
Sotheby’s International Realty Greenwich Brokerage+1 203.618.3110 | sothebyshomes.com/greenwich
L A k E WO Od R A NC H , F LSurrender yourself to the Lake Club, this former Savoy model is a luxurious showcase of award winning design, superior finishes and master craftsmanship. $2,900,000. Jo Rutstein. [email protected]
Premier Sotheby’s International Realty+1 941.587.9156 | Premiersir.com/id/KE6737
S A R AS OTA , F LVilla Solstice, one of the Gulf Coast’s most amazing homes. Experience this private tropical resort set on two waterfront lots providing incredible water views. Complete with a lagoon pool, pool house, boat dock and fishing pier. $12,500,000. Cheryl Loeffler. [email protected]
Premier Sotheby’s International Realty+1 941.302.9674 | Premiersir.com/id/KQ4BYR
PI E dMON T, C AWith spectacular San Francisco Bay views and highly sought after public schools, the 60 King Avenue Estate has been the site of elaborate galas including Piedmont schools’ graduation ceremonies. The property verging on a half-acre incorporates a pool and spa. $4,650,000. Anthony Riggins.
Bay Sotheby’s International Realty+1 510.693.7931 | baysir.com
G R E E N W IC H , C TLakefront estate sprawling over 27 serene acres on 9 acre Topping Pond, right off Round Hill Road, this rare and significant country estate encompasses 3 separate deeded parcels in wonderful pastoral settings. $15,950,000. Joseph Barbieri.
Sotheby’s International Realty Greenwich Brokerage+1 203.618.3112 | sothebyshomes.com/greenwich
NA PL E S , F LProfessionally decorated and exquisitely appointed luxury home with pool, spa, 3-car garage and golf course view in premier resort amenity community with tennis, fitness, restaurants and beach club. $1,275,000. Michelle Thomas. [email protected]
Premier Sotheby’s International Realty+1 239.860.7176 | premiersothebysrealty.com
HONOLU LU H IExquisite custom designed furnished home on slopes of Diamond Head. Premier address, desired for its privacy and location. Be mesmerized by the ocean views . Plunge pool and spa. Waikiki just minutes away. $5,600,000. Kelly Allen. [email protected]
List Sotheby’s International Realty+1 808.306.7005 | listsothebysrealty.com
BL AC k RO C k , C TSpectacular French County Manor with 10 rooms, 3 BR and 3.5 baths. 10’ ceilings, exquisite trims and moldings, 1st floor master suite with fireplace. Separate guest apartment. Steps to Long Island Sound and Black Rock Yacht Club. $1,795,000. John Kleps.
William Pitt Sotheby’s International Realty+1 203.258.8733 | williampitt.com
dE ST I N , F LThis Tuscan-style home presiding over 425’ of waterfront occupies the premier 1.8-acre site within a gated, country club community with Fred Couples 18-hole course. Two garages accommodate 9 vehicles. A screened lanai features a zero-entry pool. $4,975,000.
Scenic Sotheby’s International Realty+1 800.359.0527 x 2879 | ScenicSIR.com
NAPLES/MARCO ISLANd, FLFrank Lloyd Wright inspired contemporary home with pool and spa, offering complete privacy in luxury gated beachfront island community with tennis, golf, croquet, fitness, clubhouse and dining. $4,725,000. Michelle Thomas. [email protected]
Premier Sotheby’s International Realty+1 239.860.7176 | premiersothebysrealty.com
I N dIA NA P OL I S , I NParadise hits the market! Ellis Lake is a truly remarkable property with over 100 acres of breathtaking scenery including 30 acres of water. Enjoy fishing, swimming, hunting, a zip line, and more! All just a short drive from Indianapolis. Offered at $3,300,000.
Encore Sotheby’s International Realty+1 317.848.0008 | encoresothebysrealty.com
© MMXIV Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. The Bay of Brittany, used with permission. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each office is Independently Owned and Operated except offices Operated by Sotheby’s International Realty, Inc.
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Connect with us: @globeandmail facebook.com/theglobeandmail linkedin.com/company/the-globe-and-mail
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C A NA DA ’ S NAT I O NA L N EW S PA P E RSATURDAY , OCTOBER 18 , 2014
O N TA R I O E D I T I O N: F U L L W E AT H E R F O R E C A S T : PA G E 2 0
Is Canada ready? NEWS, PAGE 4EBOLA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Football factoryA four-down play for top Canadian talent
SPORTS
Tory’s wayA closer look at themayoral frontrunner
GLOBE T.O.
The view from thereChris Hadfield explainshis privileged POV
FOCUS
INSIDE FASHION WEEK
POSITIONINGTRUDEAUFOLIO, PAGES 12 - 13
A STATE UNDER WATERFOCUS
Can anyone help?China and Germany are slowing downand that’s bad news for the rest of us
PLUS Smart ways to play the correction
REPORT ON BUSINESS
STYLE
Reports from Beijing, Berlin, Rome and Toronto
For personal andbusiness accounts.
Visit cibc.com/edeposit.
All trademarksare owned by CIBC.
Take a picture. Deposit a cheque.CIBC eDepositTM. Now on our Mobile Banking App.
Another way CIBC makes it easier to bank where, when and how you wantTM.
P R O P E R T Y
ADVERTISINGOur property advertising opportunities leverage many of the world’s
most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.
INNOVATIVE TECHNOLOGY
eGALLERYThe Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property.
eGallery is displayed on high-def inition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
I M A G I N E
SHOWCASING YOUR HOME
Property Brochures Distributed GloballyWe have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure.
AN IMMERSIVE EXPERIENCE
sir.comAnnually sir.com invites:
• 1,000,000 visit• 75,000,000 page views• 25,000,000 property
detail pages viewed• 52% visits from outside USOur website, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs.
ACCESS ON THE GO
SIR MobileSIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect withour global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.
To get SIR Mobile
• Text “SIR“ to 87778• Search for “SIR“ in
the app stores
Features of SIR Mobile
1. GPS Search: Find the closest homesto wherever you are with the abilityto search globally in 56 countries.
2. Map Draw Tool: Draw your owncustom search.
3. Driving directions to the homes thatinterest you.
ONE NETWORK, LIMITLESS EXPOSURE
Cascading Website PlatformYour property may also be found on our network of interconnected, locally focused and globally aware Sotheby’sInternational Realty network members’ websites. Each site tells
the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.
DOMINANT PRESENCE
Search Engine MarketingTargeting Real Estate Intenders Globally
Research indicates 90% of home buyers begin their search online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to sir.com to maximize the potential for your home to be found quickly on the web.
When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
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SS,000 SOCIAL CONNECTIONS IN 160+ COUNTRIES
Building on consumer demand for a more visual search experience, sir.com NEXT empowers our visitors to customize their search based on the home feature most important to them. Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.
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The art of marketing a home is based on showcasing each home’s unique soul. Our enhanced editorial approach on sir.com NEXT allows our network affiliates to tell a home’s story going beyond just words. Your home’s property details page provides potential buyers with high-definition video, high-resolution images narrated by captions and expert quotes from those most familiar with the property such as the architect or designer.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DECONLINE PROPERTY ADVERTISING
New York TimesWall Street JournalMansion GlobalDwellJames EditionPropGo LuxuryFinancial Times
MOBILE ADVERTISINGNew York TimesBloombergArchitectural DigestMansion GlobalPropGoLuxuryTatler
SOCIAL MEDIAWall Street Journal Social ConnectBloomberg Social Connect DwellFinancial Times
BRAND MARKETINGNew York TimesWall Street JournalMansion GlobalBloombergArchitectural DigestDwellFinancial TimesFinancial Times ChinaJames EditionPropGoLuxury
PRINT PROPERTY ADVERTISINGWall Street JournalSotheby’s Art & HomeSotheby’s PreferredSotheby’s New York Auction Preview New York Times Home Section Robb Report CollectionRobb Report Home & StyleCountry LifeInternational New York TimesINYT WrapLuxury Properties MagazineFinancial TimesGlobe & MailBoston MagazineOcean HomeRESIDE Regional Spring IssueBloomberg MarketsThe Sunday Times
SOTHEBY’S INTERNATIONAL REALTY®
MARKETING PLAN
© MMXV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DECINTEGRATED PARTNERSHIPS
NYTimes.com Gallery UnitNYTimes.com Great Homes Slideshow SponsorshipNYTimes.com Mobile Carousel UnitNYTimes.com Gateway UnitWSJ.com Exclusive Social ConnectWSJ.com Exclusive Real Estate SponsorshipWSJ.com iPad Mansion Exclusive SponsorshipWSJ.com Custom Partner VideoWSJDN.com Global Network VideoMansionGlobal.com Lifestyle Search OwnershipMansionGlobal.com Exclusive Video OwnershipMansionGlobal.com Homepage Featured Properties MansionGlobal.com Mobile App SponsorshipMansionGlobal.com Cover TakeoverFT Distinctive Living Co-branded print adsFT.com Distinctive Living Co-branded BannersFT.com Distinctive Living SponsorshipFT.com Distinctive Living Homepage CarouselFT.com Distinctive Living Email PromotionFT.com Property Display UnitsFT Property Print Promotion FT.com Property Enewsletter ContentFT.com Property Editorial ArticlesFT.com Hompeage RoadblockFT.com Launch Listings SponsorshipBloomberg.com Editorial Units & ArticlesBloomberg.com Social ConnectBloomberg.com High Net & Luxury Consumer Individual Audience TargetingAD.com Blogvertorial SponsorshipAD.com e-Newsletter SponsorshipAD.com Exclusive Sponsorship of Celebrity Homes for SaleAD.com Exclusive Sponsorship of Estates for Sale AD.com Homepage RoadblockDwell.com Custom Sponsored PostsDwell.com #ModernMondays Twitter IntegrationDwell.com Homepage Parallax Unit with VideoDwell.com Real Estate Partner Exclusivity
SEARCH ENGINE MARKETINGGoogleYahoo!Bing.comYandexYouTube
eGallerySIR Touch GalleryINTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS
D E L I V E R I N G OV E R 8 0 0 M I L L I O N I M P R E S S I O N S WO R L DW I D E
SOTHEBY’S INTERNATIONAL REALTY®
MARKETING PLAN
ONE Sotheby's International Realty
ONE Sotheby's INTERNATIONAL REALTY
ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader
in luxury real estate throughout South Florida, where it leads the market in condo sales valued over $500,000.
ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming
internationally recognized for its exceptional service and sales volume.
Currently, the company has over 400 real estate associates with nine office locations in the most prestigious
neighborhoods of South Florida; Bay Harbor Islands, Coral Gables, Brickell, Key Biscayne, Fort Lauderdale, Miami
Beach (Ocean Drive and South of Fifth), Sunny Isles and our newest location in Aventura. In 2014, the firm closed out
the year as a market share leader for luxury sales in Dade and Broward counties with $1.7 billion in sales volume.
I N S O U T H F L O R I D A
THE UNDISPUTED LUXURY LEADER
40 | ONE SOTHEBY’S INTERNATIONAL REALT Y
HIGHEST PRODUCING SOTHEBY’S INTL. REALTY AFFILIATE IN THE U.S.
BY THE NUMBERS
9 OFFICES
ASSOCIATES
#1#2#5#10
$500,000IN CONDO SALES OVER IN MIAMI-DADE & BROWARD
SIR AFFILIATE BASED ON AVERAGE SALES PRICE
IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE
AVENTURA | BAY HARBOR | BRICKELL | CORAL GABLES | FORT LAUDERDALE
KEY BISCAYNE | MIAMI BEACH (SOUTH OF FIFTH & OCEAN DRIVE ) | SUNNY ISLES
400
REGUL AR PRINT AD DISTRIBUTION
LOCAL MARKETING EFFORTS
251 Knollwood Drive, $14,500,000 251KnollwoodDr.com
6 bedrooms/ 9 bathrooms/ 8,818 sf/ 30,970 sf lot 327' water frontage, two docks, 4-car garage.
Natalie Eisermann 786.525.4234 / [email protected]
450 Alton Road, 1801·3, $6,300,000 450AltonRd-1801·3.com
4 bedrooms I 4.5 bathrooms I 4,303 sf/ Icon Spectacular views of the city skyline & the bay from every room.
Bragt Slgurdsson 305.815.2771 / [email protected]
3801 Collins Avenue, #1101, $2,999,000 3801CollinsAv-1101.com
3 bedrooms 13 bathrooms / 1,824 sf I Mosaic Condo
9 Harbor Point, $21,500,000 9HarborPoint.com
8 bedrooms/ 8/3 bathrooms/ 10,993 sf/ 27,300 sflot Dennis Carvajal 786.255.3334 / [email protected]
Mayt de la Vega 305.778.7990 I [email protected]
3801 Collins Avenue, Ph-1, $6,500,000 3801CollinsAv-ph-1.com
4 bedrooms I 4 bathrooms/ 3,200 sf I Mosaic One-of-a-kind oceanfront penthouse with private rooftop. Bragt Slgurdsson 305.815.2771 / [email protected]
2200 S Ocean Lane PH 3109/3110, $3,295,000 CrownlewelOfFortlauderdale.com
4 bedrooms/ 4.5 bathrooms/ 4,511 total sf I Point of Americas II
7463 Fisher Island Drive, $25,000,000 Direct Beachfront Penthouse
5 bedrooms/ 6.5 bathrooms/ 7,610 sf+ wraparound terrace Direct Ocean Views- Completely Renovated - Contemporary
Elena Bluntxer 305.992.7987 I [email protected]
2201 Collins Avenue, #1628, $9,250,000 2201CollinsAve-1628.com
3 bedrooms 13.5 bathrooms/ 2,960 sf I W South Beach Mayt de la Vega 305.778. 7990 I [email protected] Gabriela Dajer 786.290.3832 / [email protected]
400 Alton Road, Lph3, $5,900,000 400AltonRd-lph3.com
3 bedrooms I 3.5 bathrooms / 3,284 sf I Murano Grande Artefacto turnkey, Faena district. direct ocean front. beach access. A rare opportunity to own entire East end of the Penthouse floor. Magnificent panoramic view of the Ocean, Bay and Miami Skyline. Constantin Gorges 646.234.5686 / [email protected] lilt Johns 954.290.3433 / [email protected] Bragf Slgurdsson 305.815.2771 / [email protected]
AVENTURA . BAY HARBOR · BRICKELL · CORAL GABLES · FORT LAUDERDALE KEY BISCAYNE · MIAMI BEACH · SUNNY ISLES
T R E N D S R E P O R T
• Published twice a year both in print and digitally
• Provides a comprehensive analysis of real estate
market activity in Dade and Broward, as well as in-
depth community profiles for both counties
• Distributed to homes worth over $1 million across
South Florida
O N E L I F E M A G A Z I N E
• Published twice a year both in print and digitally
• Features high-end editorial: the art, homes, yachts,
jets, fashion, and entertainment that define the
South Florida lifestyle
• Distributed to homes worth over $1 million across
South Florida
• 11 fixed base operations in Florida, Connecticut,
Colorado and New York
The BesT in ArT, Cuisine, TrAvel And
so MuCh More
MiAMi’s innovATive neW urBAn hAven
Plus:
THE NEO-FUTURE OF BRICKELL
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A L O C A L F O C U S
COMPANY PUBLICATIONS
S E L L E R A D VA N TA G E S
L I S T I N G P R E S E N T A T I O N S Our competition’s listings look better on our site than on their own.
S E L L E R S T A T S Non-techy status reports that break down who’s been looking at your specific listing.
S I N G L E P R O P E R T Y S I T E S So gorgeous sellers will be proud to post them to their Social Media accounts.
T A R G E T E D S E O We are targeting specific communities and buildings within our campaign.
Q R C O D E S Generated for every property.
B U Y E R A D VA N TA G E S
C O M M U N I T I E S Showcased and cross-promoted with our properties in them.
O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients.
S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL.
A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
A N N U A L S T A T I S T I C S
Top cities - online consumers
• Miami, FL - 64,511 property views
• Miami Beach, FL - 25,822 property views
• Fort Lauderdale, FL - 22,709 property views
• New York, NY - 15,866 property views
• Islamabad, Pakistan - 14,179 property views
• Shanghai, China - 6,907 property views
• Riyadh, Saudi Arabia - 3,545 property views
• Chicago, IL - 2,799 property views
• London, England - 2,690 property views
• Sao Paulo, Brasil - 2,672 property views
2,320,520PROPERT Y VIEWS
2,932E-MAIL INQUIRIES
ONESOTHEBYSREALT Y.COM
I P A D A P P
The ONE Sotheby’s International Realty iPad
app allows users to search and browse our
properties in South Florida. A map view allows
users to get a birds-eye view of where properties
are located, and a gallery view replicates the
experience of driving down the street and looking
at properties. Users can search by neighborhood
or their current location, and further filter the
results based on size, price, beds and baths, and
an assortment of other options.
Search by lifestyle / find all the area statistics and information Narrow listings down by area and building
• Higher quality photos than MLS
• Local info for each listing.
• Restaurants, schools, etc.
• Market stats
• Better user experience
• Individual statistics per seller
• Instant notification of price
changes and new listings
• Optimized for iPad & mobile
• More Community info
• Comparable sold listings
• Engaging Area Videos
PROFESSIONAL PHOTOGRAPHY ONE Sotheby’s International Realty’s marketing system revolves around professional photography - showcasing
the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes
a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
SINGLE PROPERTY WEBSITE A custom website dedicated to a single property, complete
with high-resolution photo gallery and an individual domain
name. This powerul online marketing tool impresses sellers
and, when advertised in print or online, gets interested buyers
to the information they want faster.
PHOTOGRAPHY SHOWCASE
LOCAL INFORMATION
RETAIL MARKETING PROGRAM
ONLINE LISTING DISTRIBUTION Instead of placing your listings everywhere, the online distribution resources of Sotheby’s International Realty
position properties in the world’s finest real estate sites. In addition to providing content to 17 major websites
that power hundreds more, online reports show how much exposure is being received from each online channel.
GOING SOCIALPromote listings across our social media outlets reaching
thousands of our customers online.
REALTOR.COM SHOWCASEShowcase listings with up to 36 photos, a
slideshow tour, video, traffic reports and
open house ads on the world’s #1 real
estate website.
RESPECTFUL EMAILWeekly new listings, open houses, and price reductions
sent to Dade and Broward’s top brokers without spamming.
SIR SIGN & INSTALLATIONSotheby’s International Realty’s iconic
hanging post sign, displayed at over 26,000
distinctive homes around the world.
EXPOSURE ON ONESOTHEBYSREALTY.COM & SOTHEBYSREALTY.COMGet local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices
and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites
based on extraordinary lifestyles such as golf, waterfront, vineyard, and more.
E-GALLERYA real time, dynamic property slideshow designed
to provide worldwide reach to a property.
facebook.com/onesothebysrealty
@ONESIR
plus.google.com/+onesothebysrealty
pinterest.com/onesothebys
linkedin.com/company/sothebys-international-realty
• 35,000+ Likes on Facebook; 5 million total impressions
• 250+ Sotheby’s International Realty companies on Facebook and Twitter
• 15,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest
• An official Sotheby’s International Realty account on Pinterest.com
• Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter,
Google+ and Pinterest and generates thousands of additional property views per day
SOTHEBY’S INTERNATIONAL REALT Y STATS
BLOG
onesothebysrealty.com/blog
SOCIAL MEDIA
• Facebook - 1 billion
• YouTube - 800 million
• Google+ - 400 million
INDUSTRY USER STATS
• LinkedIn - 175 million
• Twitter - 140 million
• Pinterest - 11 million
As the number one online video site, the second largest
search engine and third largest website in the world,
it’s no wonder YouTube receives four billion views
per day. Because of this, the Sotheby’s International
Realty brand channel continues to be the perfect
online video destination for limitless exposure of the
properties and lifestyles represented by our network.
• Over 85,000 views
• Exclusive listing videos by area
YOUTUBE.COM/ONESOTHEBYS
EXPERIENCEDeliver a unique and compelling experience via social
networks, which reflects our brand’s history and values.
ENGAGEMENTDevelop social relationships with key online influencers,
and potential homebuyers and sellers to further our reach.
EXPERTISEMaintain a distinct point-of-view and align the
homes we represent with the connoisseurs of life.
EMOTIONCreate lasting connections with our target consumers
that translate beyond social media.
K E Y E L E M E N T S T O O U R S O C I A L M E D I A S U C C E S S
$2.6BILLION
2014SALES VOLUME
$47MILLION
CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY
AUGUST, 2012
TOP 3PARTICIPATED IN
SALES IN DADE & BROWARD COUNTIES IN 2013
VOTED
BEST REAL ESTATE AGENCY / BROKERAGE
IN FLORIDA*
*The Floridian Awards, 2012 & 2013
PROUD RECIPIENT OF
MOST INNOVATIVE
METHOD OF MARKETING
*Better Beach Awards, 2013
ONE SOTHEBY’S FACEBOOK PAGE
TOP 100 REAL ESTATE
PAGES TO LIKE
*Realty Biz News
SOTHEBY’S AUCTION HOUSE EVENTS
• London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012, 2014
• Hong Kong – sponsored the Hong Kong Art Auction – October 2010, 2014
• New York – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012, 2014
EVENTS WITH SOTHEBY’S INTERNATIONAL REALTY AFFILIATES
• Moscow, Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
• Sao Paulo, Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
• Buenos Aires, Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011
• Lima, Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
• Toronto & Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
• Dubai – Attended opening event
• Connecticut – William Pitt affiliate event
NETWORKING EVENTS WITH SIR AFFILIATES
• San Diego, California – Global Networking Event – 2010
• Miami Beach, Florida – Global Networking Event – 2011, 2014
• Los Angeles, California – Global Networking Event – 2013
• Atlanta, Georgia – SIR Leadeship Conference – 2011
• Chicago, Illinois – SIR Leadership Conference – 2012
P R O M O T I N G O U R B U S I N E S S A R O U N D T H E W O R L D
GLOBAL NETWORKING
We are not just an alliance.
A TRUE GLOBAL NETWORK.
ONESOTHEBYSREALTY.COM
Arizona : California
Colorado : Connecticut : Delaware
District of Columbia : Florida : Georgia : Hawaii : Idaho : Illinois
Indiana : Kentucky : Louisiana : Maine : Maryland : Massachusetts : Michigan
Minnesota : Missouri : Montana : Nevada : New Hampshire : New Jersey : New Mexico : New
York : North Carolina : Ohio : Oregon : Pennsylvania : Rhode Island : South Carolina : Tennessee : Texas
Utah : Vermont : Virginia : Washington : Wyoming : The Valley : Marsh Harbour : Governors Harbour : Elbow
Cay/Hope Town : Biarritz : Grace Bay : Hamilton : Queenstown : George Town : West Vancouver : Whistler : Aix-en-
Provence : Bordeaux : Cluny : Lausanne : Vevey : Nyon : Geneve : Port Elizabeth : Stellenbosch : Plettenberg Bay : Port Alfred
Franschhoek : Umhlanga Rocks : Pinetown : George : Hartbeespoort : Great Brak River : Wilderness : East London : Thalang
Salt Spring Island : Playa del Carmen : Capital Federal : Pretoria : Victoria : Montreux : Paarl : Sotogrande : Gordes : Andratx
Estoril : Toronto : Dinard : Reims : La Baule-Escoublac : Sarlat : Herne Bay : Prague : Venezia : Mont-Tremblant : Gros Islet : Bratislava
Dusseldorf : Essen : Voula : Altona : Spanish Wells : Westville : Uitenhage : Evian : Nantes : San Jose del Cabo : Sun Peaks : Lyford Cay : Escazu
Montpellier : Saint Tropez : Saint Jean Cap Ferrat : Hossegor : Oakville : Rio de Janeiro : Megeve : Campo Grande : Natal : Da Nang : Christchurch
Niagara on the Lake : Reserva Conchal : Wiesbaden : Gibraltar : Shibuya-ku : Courchevel : Mitte : Riga : Montfort l’Amaury : Vilamoura : Porto
Vecchio : Somerset West : Chamonix : Miraflores : Madrid : Wan Chai : Malaga : Treasure Cay : Polokwane : Richards Bay : Tourtour : Jurmala
Kloof : Beaulieu : Guana Cay : Tournus : Old Fort Bay : Howick : Lyon : Stockholm : Frankfurt am Main : Bastad : Florianopolis : Istanbul
Goteborg : Malmo : Altea : Moraira : Albir : Begur : Playa de Aro : La Barra : Jose Ignacio : Punta Ballena : Calgary : Tallinn : Knowlton : Santa
Ponsa : Golturkbuku : Pyla sur Mer : Malmok : Saint Lambert : Georgetown : St. Thomas : Stratford-Upon-Avon : Ho Chi Minh City : Canford
Cliffs : Barcelona : Milano : Parnell : Odintsovo : Fribourg : Ibiza : Quimper : Ballito : Lorient : Saintes : North Vancouver : Vereeniging
Big Bay : Vredenburg : Saint Remy de Provence : Havelock North : Cobham : Henley on Thames : Montevideo : Creemore : Quebec : Lille
Sydney : Tel Aviv : San Juan : Vilnius : Cabarete : Paray Le Monial : Como : Bad Homburg : Swatar : Uzes : Taguig : Bryanston : Port
Carling : Hermanus : Surrey : Florence : Cuzco : Arrowtown : Ottawa : Melbourne : Mahon : Lemesos : Tangier : Pornic : Witbank
La Rochelle : Recife : Moulins : De Waterkant : Roodepoort : Berea : Bloemfontein : Amanzimtoti : Hibberdene : Newcastle
Anerley : Shepstone : Woodmill : Scottburgh : Gold Coast : Abborkroken : Lugano : Revelstoke : Margate : Jeffreysbaai
North Hatley : Canmore : St Francis Bay : Airdrie : Bathurst : Brussels : Cannes : Cape Town : Dubai : Durban
Grahamstown : Hillcrest : Holetown : Honfleur : Johannesburg : Knysna : Kommetjie : La Baule : Lisboa
London : Marbella : Messery : Monte-Carlo : Montreal : Moscow : Mosman : Mossel Bay : Mougins
Nelson : Neuilly : Oloron : Palma : Panama City : Paris : Punta del Este : Queensburgh
Riyadh : San Miguel de Allende : Sao Paulo : Sliema : St. Croix : Taipei
Tsujido Fujisawa : Vancouver : Veyrier : Wanaka
Yokohama : Beijing
400 local real estate experts | over 15,000 total agents | 750 offices worldwide
As a truly international city with world-class entertainment, fi ne dining and incredible value, it is no
wonder Miami has become a city to watch for investors around the world. Miami is on the rise with
more than 80 condo towers and prime retail and commercial spaces debuting over the next few years.
only with ONE
ONE Sotheby’s International Realty is poised to offer expert
advice on the current Miami market. Our brokerage is comprised
of more than realtors: we are Global Real Estate Advisors ready
to help you become part of Miami’s history.
Top National Markets
1. California
2. Texas
3. New York
4. Georgia
5. Illinois
M I A M I A S A G L O B A L M A R K E TW H E R E A R E B U Y E R S C O M I N G F R O M ? * *
Top International Markets
1. Venezuela
2. Argentina
3. Canada
4. Brazil
5. Colombia
For immediate assistance with your real estate transaction, please call 305.787.3020.
View from one of our exclusive developments, One Thousand Museum.
©MMXIV ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each O� ce Independently Owned And Operated.
The top brokerage fi rm for luxury condo sales over $1M in Miami
6. North Carolina
7. Virginia
8. Michigan
9. New Jersey
10. Tennessee
6. France
7. India
8. United Kingdom
9. Spain
10. Italy
** Miami Association of Realtors
New York
SydneyMiami ShanghaiBeijingRome
How many luxury square feet does $1M buy? *
800
700
600
500
400
300
200
100
0MonacoSingapore Hong
KongLondonGenevaParisMoscow
*2013 Global Market Report, Knight Frank
Miami range based on South Beach value
MIAMI SHINES BRIGHTLY ON A GLOBAL SCALE
ONESOTHEBYSREALTY.COM/TRENDSFOR DETAILS ON THE SOUTH FLORIDA MARKET, PLEASE VISIT
• Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
• SIR Global Networking Event in Miami – October 2011, September 2014
• Wynwood Art Fair – October 2011
• Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
• ArteAmericas – Official Real Estate Sponsors – March 2012
• Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
• ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
• Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
C O M P A N Y - S P O N S O R E D E V E N T S
LOCAL NETWORKING
ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales
talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s
Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most
importantly, access to the Sotheby’s International Realty network.
Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the
experience and qualifications of our local representatives. We are the select few who own the high end of their
respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader
in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent
purchasers in key feeder markets.
EXCLUSIVE DEVELOPMENTS
#1 in condo sales
over $500,000 in Miami-Dade and Broward counties
The Residences at W South Beach
$350 million
Successfully sold over
in contracts at One Thousand Museum
$200 million
Generated over
South Beach
with the Residences at W
$2,000/sf
Achieved highest price per square foot in each of the following areas:
Aventura
with Bellini Williams Island
$800/sfDowntown
with One Thousand Museum
$1,200/sf
Currently managing over $3 billion in new inventory
Kai - Bay Harbor Islands
Oceana - Bal Harbour L’Atelier - Miami Beach
Ocean Seven - Surfside
Ritz-Carlton Residences - Miami Beach
Residences at W South Beach
Riva - Fort Lauderdale
Brickell City Centre - Miami
One Thousand Museum - Miami Louver House - Miami Beach
Metropica - Sunrise Three Hundred Collins - Miami Beach
Leveraging both brand marketing and property advertising to create more opportunities for your home.To those who value the unique, the Sotheby’s International Realtybrand is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.
