Free Powerful Wi-Fi Throughout Stadiums NFL Clubs like the Philadelphia Eagles and New England Patriots allow tens of thousands of fans to simultaneously connect mobile devices. The teams then collect Wi-Fi data during games

Upgraded Stadiums with Larger Screens and Superior Sound NFL’s Carolina Panthers new LED screens 3X bigger & high efficiency sound curved throughout stadium Makes fan feel like they are no farther than 100 feet from a speaker.

Advanced Analytics NBA’s optical tracking cameras measure every move, giving stat-hungry fans every detail on court. NFL uses collected Wi-Fi data, analyzes ways to market merchandise & services based on fan preferences

Mobile Access and Innovative Apps NBA Gametime, NFL Now, and MLB PrePlay give fans new ways to get closer and interact with favorite

team before, after, and during the game.

Partnerships with top Online Fantasy Sports companies NBA partnered withFan Duel, who grossed over $57 million last year in revenue. NFL’s New England Patriots partnered with DraftKings, who grossed over $40 million last year.

Official Websites upgraded with premium sound and HD quality videos MLB.com set records with page views during Playoffs.

YouTube Channels – NBA, MLB, & NFL official channels Give fans ability to watch highlights of any game NBA page passed the 1 billion view threshold.

Never a Dull Moment NFL, NBA, & MLB clubs keep energy flowing with trivia, polls, and “shout outs” during breaks. Fans engage via text message and/or tweeting.

The Game Day App NFL’s New England Patriots app, GameDay Live, features traffic, weather, stadium maps, and restroom wait times for game day.

Team Spirit Campaigns Several NBA and MLB clubs hold a “wear your jersey to the game” day & receive a free licensed product. NBA’s Miami Heat started a T-Shirt Campaign where fans wore a specific color shirt to signify a statement like “White Hot”

The campaign’s popularity created new merchandise which made up 35% of the club’s overall retail revenue.

New Innovative Seating Options

MLB’s Cleveland Indians integrated social media into stadium with “Social Suites” where fans share their in-game experience online via dedicated Wi-Fi access. NFL’s Jacksonville Jaguars have “Endzone Pool Cabana Suites”, watch the game in a pool with all you can eat and drink.

#TwitterTakeover – $$ Millions in Extra Revenue As big plays develop in game, NFL clubs tweet highlights immediately, fostering user engagement, dominating the “What’s Trending list.” NBA dominant in social media, more than 75% of players are on Twitter.

“Like” us on Facebook NBA has over 27 million “likes”, more than any other U.S. professional sport, due to more access and exclusive content.

Viral Vines, Hangouts, & #Instagrams NFL Players snap pics of their everyday life and share them through Instagram NBA gave fans opportunity to chat with NBA prospects live during NBA Draft via Google Hangouts MLB promotes contests via viral videos of players on the Vine app.

Social Media Linked To Apps MLB’s Ballpark Empire, a game linked to Facebook where fans run their own franchise. NBA uses Shaker, an app that creates a “virtual sports bar” inside Facebook. NFL’s “NFL Mobile” app integrates “breaking news” into social media feeds.

Social Media Rewards

Social Toaster, an app the NBA uses, lets registered fans get 1st access to behind-the-scenes news, rewards for posting to social media NBA’s Detroit Pistons program, Fastbreak, gives diehard fans premium content to share.

MLB Fan Cave Located in NYC, baseball’s most successful and visible social media campaign is a floor-to-ceiling window-surrounded facility where social media content is created. Fans passing view inside events, ranging from celebrity appearances, music, etc.

Paperless Ticketing NFL, NBA, and MLB clubs give fans option to use a digital ticket on mobile devices. MLB FanPass, system used by teams like the Cleveland Indians & Oakland Athletics, helps fans avoid will call lines & gain quick access by using credit/debit cards.

Easier Secure Way To Find/Resell Tickets The NBA & NFL have partnered with Ticketmaster, creating separate ticketing websites, giving fans easier access to tickets and to avoid 3rd party options to resell tickets. Secure way for season ticket holders to sell to other members

“They have an App for that!” Official Team Apps available for several clubs across NFL & NBA Ability to buy & transfer tickets to another, last minute before game. The NBA’s Boston Celtics app alerts fans day/night of a game of any last minute tickets for purchase.

Loyalty Programs NFL clubs like the San Francisco 49ers and NY Jets reward fans for buying tickets to attend games via a point system. Points can be used to redeem team merchandise, concessions, etc. Clubs are able to track how active fans are and what products interest them.

Women and Children First Youth Basketball Market Growing Globally

has led to the NBA’s focus on licensed products for youths Leading to 20% as much sales as adult goods generate.

NBA “FIT” Program Promotes healthy living for fans of all ages especially youths, through exercise and healthy eating The Program’s food products, such as oranges and pretzels. Are sold at Walmart and incorporate the NBA branding.

Alyssa Milano’s “Touch” Clothing Line Offers licensed apparel of several NFL, NBA, and MLB clubs for the female fan.

MLB & Victoria’s Secret PINK Co-Branded Line Gives the female fan a more “fashionable” approach to supporting their favorite team.

“Peace, Love, World” Clothing Line NBA has signed with company to produce women apparel Incorporating team logos into fashion line.

New Interfaces to Advertise & Sell On Team “ProShop” Apps – mobile shopping for NFL licensed products Email Blasts by all Leagues– Fans sign up with any club’s website to receive daily email alerts of sales and discounts in their online merchandise store.