KOHL’S DIGITAL MARKETING

-Katie Morrow

8/09/14

What Woman Love

Target Audience

Who is the influencer?

Who does the shopping?

Who takes care of the family?

Key Performance Indicators

Search Engine Optimization Increase traffic SEO report

Social Media Involvement Reaching out to loyal customers Gaining new customers Twitter, Instagram, Facebook, Pinterest and

blog

Big Idea

Share Her story Connect with

others Inspire Integrate

Tools & Tactics

Pictures speak more than words Instagram

Pinterest

Tools & Tactics continued…

Twitter Hashtags- #mytime #ourtime #givetime Trending

Blogs Fashion Inspiration Desire

Budget

Summary

Facts: Having a Digital Strategy Campaign is

expensive Avoid social media mistakes BUT payoffs are huge

Goal: integrate our products with her life, over the course of her life.

Questions?

Thank you!