knowing me, knowing you

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  • Market ing - Comms - D ig i t a l - Soc i a l Web - PR

    K n o w i n g m e K n o w i n g y o u

  • 2001

  • 2002

  • 2004

  • 2006

  • 2008

  • 2010

  • Home Moving Trends 2010

    2010 Estate Agency Events Ltd trading as The Academy

    Yes, I visited and went in

    Yes, I looked in the window

    No

    0% 10% 20% 30% 40% 50% 60% 70%

    62%

    13%

    25%

    Did you visit your estate agents office prior to appointing them?

  • Home Moving Trends 2010

    2010 Estate Agency Events Ltd trading as The Academy

    No30% Yes

    70%

    Did you visit your estate agents own website prior to appointing them?

  • W h a t i s i t ?

    V i s i b i l i t y

  • H o w w i l l p e o p l e f i n d m e ?

    W i l l t h e y l i k e w h a t t h e y s e e ?

    W i l l t h e y b e c o m e a f a n ?

    e v e n a n a d v o c a t e . . . ?

    Q s

  • 80% of house hunters use the web to start their search

  • Google webmaster No.1 guideline is

    Make pages for users, not for search engines

  • How long wevebeen open

    How good WE think we are

    Doors to our competitors stock

    listing

    How PROFESSIONAL we are

    Address andphone number

    Property search

    WE - US - ARE

    Pictures of our fancy offices

    Company name

    Evidence of interaction

    Will you call me back

    What do your clients think of you

    Consumer reviews

    Moving home advice

    What we tell people on our web sites

    What people are looking for on our web sites

  • Are they active inthe community

    Do they have experience in

    selling properties like

    mine

    How good is theironline presence?

    Will I be ableto trust them?

  • Tell a few

    friends

    Speculative browsing

    Check finance

    Register on portals

    Have market

    appraisals

    Put property on market

    Serious browsing(agent sites)

    Brush up on moving process

    process

    Start

    Tell more friends

    Research areas

    Do any maintenance jobs

  • Tell a few

    friends

    Speculative browsing

    Check finance

    Register on portals

    Have market

    appraisals

    Put property on market

    Serious browsing(agent sites)

    Brush up on moving process

    process

    Start

    Tell more friends

    Research areas

    Do any maintenance jobs

  • 6 7 % p e o p l e e x p l o r e f i n a n c e

    b e f o r e l i s t i n g

  • Tell a few

    friends

    Speculative browsing

    Check finance

    Register on portals

    Have market

    appraisals

    Put property on market

    Serious browsing(agent sites)

    Brush up on moving process

    process

    Start

    Tell more friends

    Research areas

    Do any maintenance jobs

  • Google webmaster No.1 guideline is

    Make pages for users, not for search engines

  • Q u a l i t y o f t h e s i t e

    C o n t e n t ? c h a n g e d ?

    I s t h e s i t e c o n s i d e r e d a n a u t h o r i t y

    D o o t h e r s p o i n t t o i t ?

  • Market ing - Comms - D ig i t a l - Soc i a l Web - PR

    K n o w i n g m e K n o w i n g y o u

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