know thy user: duke libraries user study initiative

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YVONNE BELANGER EMILY DALY LINDA DANIEL DIANE HARVEY Know Thy User: Duke Libraries User Studies Initiative

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Page 1: Know thy user: Duke Libraries user study initiative

YVONNE BELANGEREMILY DALY

LINDA DANIELDIANE HARVEY

Know Thy User: Duke Libraries User Studies

Initiative

Page 2: Know thy user: Duke Libraries user study initiative

How can we know our users?

Page 3: Know thy user: Duke Libraries user study initiative

Librarians doing research?

“Practicing librarians face numerous obstacles to conducting research including funding, time, experience, support and access to

research.” Koufogiannakis

“Since assessment work may be new, unfamiliar, and viewed as risky, time to learn

and practice is essential. Risk taking and learning should be the norm in libraries.”

Phipps and Lakos

Page 4: Know thy user: Duke Libraries user study initiative

Creating the User Studies Initiative

Need to build staff expertise and confidence

Part of building a culture of assessment

Staff development program as vehicle

Implementation team of three staff

Buy-in from library administration

Page 5: Know thy user: Duke Libraries user study initiative

How it worked

Kick-off program

Monthly training or discussion

Used library, campus or area resources

Emphasized a few simple methods

Encouraged small user studies

Certificate for participation

Put in annual performance goals

Page 6: Know thy user: Duke Libraries user study initiative

ASSESSING RESEARCHERS’ NEEDS

Case One: Cultural Anthropology

Page 7: Know thy user: Duke Libraries user study initiative

Goals for study

Better understand key challenges

Improve library services and support

Page 8: Know thy user: Duke Libraries user study initiative

Study Design

Development of interview scripts and online survey

Support of department chair

Recruitment

Page 9: Know thy user: Duke Libraries user study initiative

Methodology

Two interviewersInterviews with

12 faculty and 4 graduate students

Recording, note taking, transcribing, and coding

Intranet site

Page 10: Know thy user: Duke Libraries user study initiative

Results

Success of response

Increased awareness of library services

Better understanding of research practices

Next steps

Page 11: Know thy user: Duke Libraries user study initiative

ASSESSING UNDERGRADUATES’ NEEDS

Case Two: Honors Researchers

Page 12: Know thy user: Duke Libraries user study initiative

Goals for study

Better understand how students conduct research

Publicize existing services

Improve library services and support

Page 13: Know thy user: Duke Libraries user study initiative

Study design

Pilot interviewsDiscussion with

Associate DeanDiscussions with

facultyRecruitment

Page 14: Know thy user: Duke Libraries user study initiative

Methodology

Interviews with 9 students at 3 points during research process

Recording, note taking, reflecting

Coding and analyzing

Page 15: Know thy user: Duke Libraries user study initiative

Results

Publicity of existing services to faculty and students

Better understanding of students’ needs

Connections with administration

Next steps

Page 16: Know thy user: Duke Libraries user study initiative

What is success?

Cohort of library staff who feel confident to do user studies

Studies conducted and under way

“Without a well-structured learning and training environment, the library will not keep up with new information opportunities and will be less effective.”

Phipps and Lakos

Page 17: Know thy user: Duke Libraries user study initiative

Strategies for buildingorganizational assessment capacity

Use local resources for low-cost, grassroots staff development ‘Process use’ can generate many positive outcomes

Build and sustain organizational evaluation & assessment capacity by engaging staff & using local resources Increase your ability to make use of assessment

findings Increase your culture of experimentation Increase your staff’s evaluative thinking and judgment

Page 18: Know thy user: Duke Libraries user study initiative

Lessons learned

Leadership support is critical

Leveraging local resources is effective and lowers costs

Pilot studies are powerful motivators as well as useful learning experiences

Focus on building a community of assessment by engaging staff across the library in many ways

Page 19: Know thy user: Duke Libraries user study initiative

Final thoughts

Assessment skills must be actively developed in your staff and in your organization

“… clarity, specificity and focusing; being systematic and making assumptions explicit; operationalizing program concepts, ideas and goals; distinguishing inputs and processes from outcomes; valuing empirical evidence; and separating statements of fact from interpretations and judgments. These values constitute ways of thinking that are not natural to people and that are quite alien to many.”

Patton

Page 20: Know thy user: Duke Libraries user study initiative

Questions?

Our contact info:[email protected]

[email protected]@[email protected]

Thanks to our colleagues at Duke who helped make the

User Studies Initiative such a success!

Page 21: Know thy user: Duke Libraries user study initiative

References

Koufogiannakis, Denise, and Ellen Crumley. "Research in Librarianship: Issues to Consider." Library Hi Tech 24.3 (2006): 324. Web.

Lakos, A., and S. Phipps. "Creating a Culture of Assessment." portal: Libraries and the Academy 4.3 (2004): 345–61. Web.

Michael Quinn Patton, “Discovering Process Use” Evaluation 4. 2 (1998): 225-233.