kk mart industrial report 2
TRANSCRIPT
1.0 INTRODUCTION
KK SUPER MART is the flagship business of the Group. Established since 2001
and was Founded by Dato’ Dr KK Chai who viewed retailing in daily essentials and
necessities as an evergreen means for a livelihood then. Development in our country
hastened sophistication within our discerning society, created a hectic lifestyle and
lengthened wakening hours in the push for material gains and emotional pleasures so much
so the only time left for family life is the weekends but sad to say most of which are spent
at departmental stores or hypermarket shopping for grocery instead of taking them to the
open and enjoy family intimacy with Mother Nature.
Visionary Dato’ Dr KK Chai took on the social responsibility in availing such time
for the rakyat and their family by creating long 24-hrs grocery shopping hours in the form
KK SUPER MART that are conveniently accessible even in the wee hours of the morning.
Shop at your leisure without having to squeeze through traffic jams or trying to beat the
other for a parking lot.
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2.0 ORGANIZATION BACKGROUND
2.1 KK Super Mart Background
The first KK SUPERMART & SUPERSTORE SDN BHD (KK SUPER
MART) has its humble beginning in June 2001 occupying only the ground floor of a shop-
house in Kuchai Entrepreneurs’ Park, Off Jalan Kuchai Lama in Kuala Lumpur. By the
end of 4th quarter of 2010, KK SUPER MART has established 62 outlets and mainly
located at the center of Kuala Lumpur and Klang Valley and also expanded to other states
like Malacca and still growing and expanding rapidly.
2.2 KK Super Mart Logo
Our logo illustrates our foundation and focus. KK is the name of the Founder. KK is
conspicuously placed in the central position emphasized with box embossed effect lends
prominence and easy brand recognition. The three-band wings on either side of KK serves
as a visibility trap attracting attention from afar.
The color of RED in the letter of KK symbolizes warmth and friendliness of our shop
assistants. The color itself is eye-catching causing the brand to stand proud as a beacon
beckoning welcome. For the Chinese, red also symbolizes prosperity and good fortune.
The color of ORANGE in the three-band wings is outstanding with elegance. The
brightness in its tone enhances visibility to directionally focus convergence towards its
location while the color of earth GREEN denotes eco-friendliness in a safe and stress-free
participation.
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2.3 History of KK SUPER MART
2007
KK SUPER MART grew with seven additional outlets within Klang Valley.
The conferment upon our Founder / CEO the DARJAH INDERA MAHKOTA PAHANG
(DIMP) which carried the title DATO’
The award of Doctor of Philosophy (PhD) in areas of Business Management that carried the
title Dr upon our Founder / CEO
The recognition with the KERIS AWARD 2007 in The Asia Pacific International Honesty
Enterprise
Awarded “EXCELLENCE BRAND” in The Asia Pacific International Entrepreneur
Excellence Award 2007
2008
The stable expanded with thirteen more KK SUPER MART in jubilation with the adulation
“SME RISING STAR AWARD 2008”
2009
Exploded with nineteen KK SUPER MART more ending the year with a total population of
fifty ( 50 ) KK SUPER MART.
Awarded “EXCELLENCE LEADERSHIP” in The Asia Pacific International Entrepreneur
Excellence Award 2009.
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2010
Set aside as the year of consolidation but yet as at the last quarter the KK SUPER MART
family grew with eleven more outlets making the KK SUPER MART family to threety-one
(61) strong.
The acquisition of our very own “WISMA KK”.
Expressed the desire of sharing the KK SUPER MART success story with the appointment
of professional franchise consultancy for the development of the KK SUPER MART
Franchise Program to avail and share entrepreneurial opportunities to budding
entrepreneurs wishing to seek financial freedom and also to complement our country’s
visionary belief that the future of our beloved country is in the hands of the SMEs.
KK SUPER MART is also awarded the MRCA-8TV ENTREPRENEURS AWARD and
also the “ACHIEVER” recognition in the MRCA Achievers Book that only offered
recognition to fifty (50) top qualified entities.
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2.4 Achievements of KK SUPER MART
Year 2007
ENTREPRENEUR EXCELLENCE AWARD 2007 for EXCELLENCE BRAND in the
Asia Pacific International category of Entrepreneur Excellence Award organized by the
Entrepreneur Development Association of Malaysia; endorsed by the Ministry
of Entrepreneur & Co-operative Development, the Ministry of International Trade &
Industry, the Ministry of Domestic Trade & Consumer Affair and the Ministry of Finance,
Malaysia.
KERIS AWARD 2007 as the 6th Asia Pacific International HONESTY ENTERPRISE.
Organized by the Entrepreneur Development Association of Malaysia; endorsed by the
Ministry of Entrepreneur & Co-operative Development, the Ministry of International Trade
& Industry, the Ministry of Domestic Trade & Consumer Affair and the Ministry of
Tourism, Malaysia.
Year 2008
SME RISING STAR AWARD at the SME RECOGNITION AWARD 2008. Organized by
the SMI Association of Malaysia. This recognition is award to young SMEs which
possessed a unique and competitive business concept and strategy that displayed great
potential to become a successful business player in local and international marketplace.
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Year 2009
ENTREPRENEUR EXCELLENCE AWARD 2009 for EXCELLENCE LEADERSHIP in
the Asia Pacific International category of Entrepreneur Excellence Award organized by the
Entrepreneur Development Association of Malaysia; endorsed by the Ministry of
Entrepreneur & Co-operative Development, the Ministry of International Trade & Industry,
the Ministry of Domestic Trade & Consumer Affair and the Ministry of Finance, Malaysia.
Year 2010
MALAYSIA RETAILER CHAINS ASSOCIATION ACHIEVER AWARD. Recognision
as one of the 50 most outstanding by the retailing fraternity.
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2.5 KK Super Mart’s Objective, Vision And Mission
OBEJECTIVE
The company main objective is to provide services in management consultancy in
real estate services, sale and marketing, which include provide training and seminar
services on the targeted products. The company takes pride of their strength with
experience personnel and always be committed to their obligations to the highest
performance standard.
Besides that, KK SUPER MART has set up the company objectives which are:
i. To be the best and successful Marketing company in Malaysia and Trusted company in
Malaysia
ii. To empower the appreciation towards cultivating core competence and innovating
sustainable competitive advantage.
iii. To build up an integrated marketing operational function as one of the core competency.
iv. Developing a special marketing, customers and market intelligence unit that supports
strategic decision making.
v. Developing a team of well trained an aggressive sales and promotional taskforce.
vi. To enhance branding position as one of the core competence.
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VISION
To Provide Consumer Convenience Universally
MISSON
There are a lot of mission for KK SUPER MART to achieve.
Continue to procure and widen product range from reputed vendors & suppliers
Continue to develop proprietary product range
Maintain competitiveness through better value-for-money for our product range
Instill customers’ confidence through professionalism in our service delivery
Pursuance in fulfillment of our social obligation as a responsible corporate citizen
through adherence to professional ethics in all areas of our business dealings
Establish a strong corporate identity and image
Form a lasting partnership with our Business Partners, Associates, Vendors and
Suppliers
Forge close team spirit amongst all staff and across all levels
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2.6 Products And Services
There are departments in KK SUPER MART. These departments are Event
Department, Sales & Marketing Department, Education, Human Resource Department,
and Food & Beverage Department .All department are well corporate with each other and
supports the company’s operation. Even,s ome of the department such as Food & Beverage
and Recruitment Department(under HR) now shut down because of poor performance.
Summary of Each Department
2.6.1 Food and beverages
2.6.1.1 KK Kopitiam
KK Kopitiam boasted a chain of three (3) Kopitiam since its first establishment in
August 2007, each with a business floor area of not less than 3,000 square feet. They are
located at Kuchai Entrepreneurs’ Park, Rampai Business Park and Alam Damai in Cheras.
They are not the ‘Lifestyle Café’ but a down-to-earth haunt where one can still enjoy a
favorite Hainan Kopi for less than RM2.00. Each one of the KK Kopitiam is a
thoroughfare and comprises a variety of stalls serving your favorite local beverages and
food spangled with touches of Thai and Myanmar and even Western food. They are great
places for a quick lunch bite and great for evening meals as well as for family gatherings.
You can even surf cyberspace in the WiFi enabled surrounding. Further, the KK Kopitiam
chain operates 24 hours every day!
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2.6.1.2. KK Food Court
As the name suggests this is a big court. It is a replication of a KK Kopitiam but
more than twice the size. It is a whopping 6,000 square feet of well-lit business floor area
with a Karaoke stage!
Once again, one can enjoy the thoroughfare of favorite local beverages and food to
tickle your taste-buds. In addition you are welcomed to relax and unwind and perhaps
unleash your latent talent and croon your favourite songs of yesteryears into memory lane.
2.6.1.3 Sri Anandan Villas – an Indian Restaurant
Located at the Alam Damai, Cheras, Sri Anandan Villas caters to all walks of life
and serves a fusion of North and South Indian cuisine. Yes, one can savour the fine taste of
fine dining but yet at fair prices. House favorites include Chicken Warual and Lamb Shanks
to satisfy your lunch and dinner cravings. This restaurant offers a touch of old world charm.
It maintains the tradition of serving food on banana leaf. The affordable menu does not
mean quality and service are sacrifice, as the staff are friendly and always on stand-by. We
even provide a spice guide for guests who fear getting too exotic with their taste buds. Try
the Nasi Briyani in herbs and spices or the savoury Rafam (sour soup) as an appetizer. Try
‘Lassi’ fused with different fruit flavors for dessert. You can even have it sweet or salted;
warm or cold. A great experience that is value-for-money. Reservations recommended.
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2.6.2 KK Home Deco
Kk Home Deco, established since April 2007 prides itself as specialist in the niche of
ceramics and fine porcelain home-deco products; products that will comfortably blend and
enhances the grandeur of all homes and compounds. They present themselves as excellent
gifts too, lending the presenter an air of superior taste.
Full Range of Home Deco Products
Our vast range of product included 3D Sets of Roses and Fruits, Figurines, Decorative
Ornaments, Wedding Gift and even Designer Furniture! All of which are uniquely crafted
and carry decorative motifs of Malaysian and International flavour ranging from being
richly gold-trimmed to being romantically Victorian.
Quality Service
In KK Home Deco, we build our business (both in wholesale & retail) upon honestly,
integrity and in partnership with our customers. And most importantly we are dedicated to
anticipating their needs and strive to exceed their expectations.
At our KK Home Deco centers where products are not only retailed, we cater to wholesale
as well. In this we listen to provide the very highest quality service by sharing and
suggesting the most optimum product mix in their bulk purchase decision. Further we are
capable to cater to tailor manufacturing with designer motifs to suit their needs. We trust
this will certainly simplify their search and assist them in their quest for improve return in
their business investment.
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2.6.3 KK Motorsports
Auto Performance Enhancement Specialist
KK Motorsports is an experienced auto performance enhancement specialist who also retail
car auto parts and accessories. We are dedicated and committed to quality service, high
level of professionalism, product dependability at competitive prices. These are reasons that
garner client loyalty and underline our success in the auto industry. We carry with us our
own-brand products, as well as retailing some more the notable brand in the market.
We have a team of skillful and experienced professionals who are fervently working to give
our client a complete and most competitive line of automotive parts as well as the best
customer support. Our vision is to become one amongst the top automotive customizing,
maintenance and body repair shops and lead the Malaysian automotive industry through
expertise, innovation, competitive pricing and outstanding service to our valued customers
and business partners.
Our team of expertise is specialized in the installations of auto stereo system, lamps, alarm
system, body kits, performance parts, accessories and wiring services. They are also
experienced technicians fully equipped to meet all our client’s automotive needs.
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2.6.4 K2 Corporation
Security Solutions & Surveillance System Provider
K2 Corporation is a Malaysian owned company servicing the security needs of various
industries e.g. retail, education, government sector, manufacturing, transportation,
warehousing, as well as your home. K2 Corporation is actively engaged in the import,
whole sale, distribution, consultation and installation of commercial and residential
surveillance system and security solution. We remains dedicated to providing our client
with the most reliable and responsive service possible while maintaining our product
integrity.
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Members of KK Group of Companies
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ORGANIZATION CHART
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3.0 SUMMARY OF THE JOB FUNCTIONS
Throughout the three months of my industrial training, I have experience real industrial
working condition which developed and improved my functional and soft skills in several
aspects.
FUNCTIONAL SKILL
Computer Skills
Project Management
Process Evaluation Analyses
Quantitative/ Analytical Abilities
Adaptable Problem Solving
Decision Making Ability
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3.1. Functional Skill
3.1.1 Computer Skills
Undergone training at KK Super Mart give me opportunity to use websites and also
a few websites which are restricted only for KK Super Mart employees. Among
them are KK Super Mart employee portal and also KK Super Mart customer
website. I also introduced to the train and place scheme online system the system
quite complicated; it allows order tracking, monitoring enrolment of employees in
the KK Super Mart department. I also learned using the company internal network
to share or transfer information and data. My typing speeds also have been
improved.
3.1.2 Project Management
For now I only involve or assigned on a few minor project. The project I have done
with assist by supervisor are on enrolment of employees. I also become right hand
for my supervisor where he handle over his important task to be done daily. Other
than that I have been assigned on handling the payroll calculation. It was the most
challenging task as it must be calculated carefully . From this project I have learned
how to organize, plan project and control it.
3.1.3 Process Evaluation Analyses
Working under production complex condition, I have able to study the enrolment of
employees process flow whereby the first stage we have to organized the working
schedule for employees. Secondly, I recheck the shift scheduled which amended
before could be viewed by the whole floor. Followed by, the swap request by the
employees which approved by my supervisor. From this project I have learnt how to
work in pressure if there are time constraint and finish the work by the given time.
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3.1.4 Quantitative/ Analytical Abilities.
Some of the task need me to analyze the outcome and conducted some calculation.
Example of the task that I conducted is managing the number of employees who
enroll each month and those employees move away from the department. Besides
that I have to make sure the quantity of employees who doing the on call job and
backend job. Other than that I also have to look into the financial aspect such as
there are extended hours calculation or can be say as overtime calculation every
month. This process taught me how to be more critical and responsible in
quantitative matters.
3.1.5 Adaptable Problem Solving
Most of the time, when I face problem in my task or work I will try to solve by my
self first. However if I can’t solve the problem I will ask my senior manager or
others officer to help my find solution or solve the problem. Throughout the training
period most of the problem arises were technical such as computer and software
problem. Others problem include lack of information to perform given task.
3.1.6 Decision Making Ability
During the training I have being given opportunities to make some decision that
related to my task. Although it’s just a minor decision, however it gives me
motivation to perform the entire task successfully. During my Internship
Programme in KK SUPER MART Berhad, they have gives me the chance to
handle the main task in the department that is shift schedule and also formula
creating for some system which can make easier the work and conduct the report by
myself.
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2.2 Soft Skill
2.2.1 Interpersonal Skills/ Presence
The training has improved my ability in interacting with others people such as peers
and superior. It is fun to deal with this people, especially when they were willing to
help and explain to me about thing that I didn’t understand. Most of the employees
are from different race. This allowed me to learn the differences between culture
and its relative influence on their perception and behavior.
2.2.2 Teamwork’s Skill
Most of the time during the training, I worked with workforce management where
not only my supervisor but there is also many officers who guided me in every task
I conducted. Some of the task we perform it together. I was able to contribute my
ideas and insights in our works.
2.2.3 Communication Skill
During the training, I able to improved my communication skill especially my
English languages skill both spoken and written. This is because English is the most
used language in the company for every day communication and report
paperwork’s.
2.2.4 Self Management
Getting to know what its like to work in the real industry have taught me how to
conduct myself properly in a business environment. I am able to improve my time
management, more punctual in work and meeting report deadline. I also leaned how
to wear appropriate attire to work and manage my appearance well.
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2.1.5 Leadership awareness
Although I don’t have opportunities to lead any project or working group
throughout the training, however I am able to gain some useful leadership insight by
observing how some of the company superiors lead their subordinate. From my
observation most of the company superiors applied autocracy, coherent and straight
style of leadership.
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3.0 PROBLEMS AND RECOMMENDATIONS
There are some problems faced in Kk Super Mart Network Marketing. This
company has their strength as well as weakness. After three months went through
with industrial training in Kk Super Mart, I found out that Kk Super Mart still have
some improvement in various areas. I hope that the suggestion that given will be help
Kk Super Mart to perform well and be one of the successful company in Sunway and
Kuantan.
a) Poor Management
The company’s management is very poor and not in proper way. As we
know that Kk Super Mart runs a few businesses such as event organizing,
education, modeling, fashion show and recruitment, so they need to standardize
their management.CEO of Kk Super Mart always come up with new business
even though some times the new business not suitable with Kk Super Mart’s
objective and mission. But, he is still wanted to do it and it will cost a huge
amount of money. Once, he focused one business and he will leave others
business for a while. KK SUPER MART’s main business is event organizing, but
now the company more concentrates on modeling and fashion show. Other
departments such as recruitment and education moves slow. The frequent changes
in business gives bad reputation to KK SUPER MART and loose customers
confident. So, staff also cannot do anything and just follow his instruction.
Shutdown the departments lead some financial problem and create
misunderstanding among staff.
This kind of problems should not be happen in KK SUPER MART. This
company is still growing and need time to extend the business in appropriate time.
First, CEO has to discuss about business to staff and let the staff give their opinion
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because they are the one doing the job. Before to extend the business, company is
shall to see whether it can afford or not to run the new business. In addition, staff
can do survey and collect the information on new business and evaluate it before
implemented. Other departments also important so better manage the operation
well. If still cannot maintain then only shut down the department.
b) Current situation of company
Now, company is in critical situation and having financial problem. The
company is even cannot afford pay staff salary and meet the normal expenses. The
problem arises because of poor management. A huge amount of money invested
in new business that not suitable for current company’s situation. Proper planning
will avoid such a problem. Company should emphasize on budgeting and
planning before invest and add stock. They should clear all stock first before add
new stock.
c) No proper guidance for interns
The major problem I faced in this company is no proper guidance from staff
or CEO to interns to do their task. The management put high expectation on
interns and believes that they can do the job independently. But, they did not
realize that as a intern, we need guideline to do task because industrial training
only give opportunity to study the working environment. Before, none of us
working in company and no experience at all do the task. Even, we were tried our
best to do the task but the management never appreciates it. They will blame us
and keep complaining. This kind of problem makes poor relationship with
management. We are new for the task so we need someone guides us in proper
way.
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Such problem will lead miscommunication and misunderstanding with
interns and management. Management should understand interns’ problems and
try to help them. They are quite new for this field so that they all need supports,
encouragement and guidance to improve their skills. They should not compared
interns with staff both of them have their strength and weakness. Interns come
here to learn about working environment and this is a different from their study
life. If KK SUPER MART practice this should not be a problem in future and they
will have a good relationship with interns.
Recommendation
I recommend the company to create more structured training program. I understand
that the person responsible to supervise the practical student is already busy with their work
burden. However I believe that they can spend small portion of their time to plan more
comprehensive, structured and organized training for the practical student. The supervisor
in charge should list and arrange the training task which will be performed by the trainee. A
training schedule also should be made in order to optimize the training period. In arranging
and assigning the training task, the supervisor also should try to fill in the training period
with task that significant in developing the trainee knowledge, skills and experience for its
future career.
In overall I am quite satisfied with the Management of KK SUPER MART effort
in making the program perform smooth and successfully. However there were some parts
that need to be improved, such as the department and bank information and preference
channel related to the industrial training program, which now are not quite satisfying. For
example I am having some difficulty to get my supervisor name because the bank website
which the name list posted cannot be excess.
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4.0 SUMMARY OF THE EXPERIENCE GAINED
I judge my three month spent at Kk Super Mart as being one of the most
interesting, productive and instructive experience in my life. Although as a student that
majoring in business, I expect to involve more on business related work or task, however
much of my training time were focusing more on operation aspect. However this didn’t
affect my excitement and focus on the ongoing training period. On the contrary I am happy
to have been able to take this valuables opportunity to explore and experience new
dimension of work in education sectors which I never experience before. During my
placement I had the practical work experience under professional supervision. I try to apply
what I have learned in the lecture class at faculty to actual work setting. My English
language skills both spoken and written also were developed. I also able to get a better
understanding about the operation process in a bank especially related to direct employees
in various deparment. From the task and project given by my supervisor and manager, I
able to understand education related aspect such as operation flow and much more. This
training has exposed me to the invaluable experience that I can't gain from the lecture hall
or classroom. Furthermore, the industrial training is not only the knowledge outside the
classroom but it also opens my world view wider.
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5.0 CONCLUSION
In conclusion, there were many things that I have experience and learned
during the three month period of my Industrial Training at KK SUPER MART. The whole
training period was very interesting, instructive and challenging. Through this training I
was able to gain new insights and more comprehensive understanding about the real
industry working condition and practice. The three month placement also has provided me
the opportunities to develop and improve my soft skills and functional skills. All of this
valuable experience and knowledge that I have gained were not only acquired through the
direct involvement in task given but also through other aspect of the training such as work
observation, interaction with colleagues, superior, and others third party related to the
company. From what I have gone through, I am hundred percent agree that the industrial
training program have achieve its entire primary objective. It’s also the best ways to
prepare student in facing the real working life. As a result of the program now I am more
confident to enter the employment world and build my future career.
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6.0 REFERENCES
1. Company profile of KK Super Mart.
2. www.smartlearningtraining.com.my
3. Author, by Nicholas Tan
Title Improve Communication Skills
Retrieve from http://www.articlesbase.com/careers-articles/jobs-importance-of-skills-emphasis-on-job-interviews-316569.html
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7.0 APPENDICES
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