WFSB.COM AT A GLANCEWFSB.COM AT A GLANCEWFSB.COM AT A GLANCEWFSB.COM AT A GLANCE•• Voted “Best TV Web Site” by the CT Associated Press in 2006, 2007 Voted “Best TV Web Site” by the CT Associated Press in 2006, 2007 andand 2008!2008!•• Voted “Best TV Web Site” by the CT Associated Press in 2006, 2007 Voted “Best TV Web Site” by the CT Associated Press in 2006, 2007 andand 2008!2008!

•• 7 7 million page views per month*million page views per month*

•• 709 000709 000 unique users per month*unique users per month*

•• 7 7 million page views per month*million page views per month*

•• 709 000709 000 unique users per month*unique users per month*•• 709,000 709,000 unique users per month*unique users per month*

•• 227,000 227,000 video clips played per month*video clips played per month*

•• 709,000 709,000 unique users per month*unique users per month*

•• 227,000 227,000 video clips played per month*video clips played per month*

•• Promoted daily on Channel 3 through commercials, live news tiePromoted daily on Channel 3 through commercials, live news tie--in and promotion!in and promotion!•• Promoted daily on Channel 3 through commercials, live news tiePromoted daily on Channel 3 through commercials, live news tie--in and promotion!in and promotion!

•• Featuring breaking news stories, live Early Warning Weather,Featuring breaking news stories, live Early Warning Weather,

and Pinpoint Traffic cameras and Pinpoint Traffic cameras

•• Featuring breaking news stories, live Early Warning Weather,Featuring breaking news stories, live Early Warning Weather,

and Pinpoint Traffic cameras and Pinpoint Traffic cameras

*WebTrends, Jun – Nov 09 WFSB.com average

WFSB.com’s users are…WFSB.com’s users are…WFSB.com’s users are…WFSB.com’s users are…A18-34

25%A55-64

16%

A65+4%

A35-4428%

A45-5427%

57% Female43% Male

57% Female43% Male

28%

61% HH Income in61% HH Income in

Source: Scarborough for Hartford-New Haven. Aug. ‘08-Jul ‘09. Based on 209 Adults 18+ visiting WFSB.com in past week.

86% Own A Home86% Own A Home61% HH Income in

Excess of $75K+61% HH Income in

Excess of $75K+

WFSB.com: Nov 2009WFSB.com: Nov 2009

Page Views 6,599,398

Unique Visitors 588,977

Video Clips Played 170,728

Time Spent(in minutes, per visit)

6:35

Page Views per Visit 3.67

WebTrends, Nov 09

N b 2009N b 2009

WFSB.com visits by day of week…WFSB.com visits by day of week…

313,070

November 2009November 2009

255,722 255,444

213,507237,014

113,203138,176

Monday Tuesday Wednesday Thursday Friday Saturday Sundayy y y y y y y

84% of WFSB.com visits are Mon-Fri!84% of WFSB.com visits are Mon-Fri!Nov 2009:Nov 2009:

WebTrends, WFSB.com Nov 09

1,526,136 visits84% = 1,274,7571,526,136 visits84% = 1,274,757

WFSB.com visits by time of day…WFSB.com visits by time of day…October 2009October 2009

66% of WFSB.com visits are between 8a and 5p!66% of WFSB.com visits are between 8a and 5p!

Nov 2009:Nov 2009:1,526,136 visits66% = 1,009,9571,526,136 visits66% = 1,009,957

WebTrends, WFSB.com Nov 09

WFSB.com reaches more homesthan every major Connecticut newspaper!

WFSB.com reaches more homesthan every major Connecticut newspaper!than every major Connecticut newspaper!than every major Connecticut newspaper!

WFSB.com Monthly Unique VisitorsWFSB.com Monthly Unique Visitors734,660734,660 WFSB.com Monthly Unique VisitorsWFSB.com Monthly Unique VisitorsVS.VS.

The Average Weekday Circulation The Average Weekday Circulation of the Top Newspapersof the Top Newspapers

,

143,75870,559 48,341 34,456 29,155 20,099 9,646 7,646

Source: Jan – Nov 09 WebTrends for WFSB.com. (Average delivery). Newspaper: Sept 30, 2009 Audit Bureau of Circulation. Unique Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.

WFSB.com reaches more people than the average of the top cable networks in Hartford – New Haven!WFSB.com reaches more people than the average

of the top cable networks in Hartford – New Haven!of the top cable networks in Hartford New Haven!of the top cable networks in Hartford New Haven!

WFSB.com monthly unique visitorsvs

the reach of the top cable networks735735

Based on Households 000’S Reach

205

wfsb.com cable avg

Source: Jan – Nov 09 WebTrends for WFSB.com. Cable Networks Reach: Scarborough for Hartford-New Haven (Aug ‘08-July ‘09). Based on Households from 2,628 Adults 18+ . Unique Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.

WFSB.com reaches more people than all the top radio stations in Hartford - New Haven!

WFSB.com reaches more people than all the top radio stations in Hartford - New Haven!radio stations in Hartford New Haven!radio stations in Hartford New Haven!

Based on Household 000’S Reach

735735

WFSB.com monthly unique visitors

Based on Household 000 S Reach

unique visitorsvs

the top radio stations listening audience

148 130 122 114 114 113 111 105 102 91 83 6767

Source: Jan – Nov 09 WebTrends for WFSB.com. Radio stations reach: Scarborough for Hartford-New Haven (Aug 08 – Jul 09). Based on Households from 2,628 Adults 18+. Unique Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.

Large Format AdsLeaderboardLarge Format Ad units provide strong branding, visibility and creative opportunities

Leaderboard728x90 Leaderboad

on each Content Channel’s main page and story pages throughout the Web site:

728x90

T f / b th f ldTop of page/above the fold

.jpg, .gif, .swf

Impression-based delivery schedules are guaranteed on a monthly basis. g y

Reporting on impression delivery and Web site click-throughs is available.

Supported Pages:

Home

Section/Index

Story/Detail

pp g

y/

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Large Format AdsDisplayLarge Format Ad units provide strong branding, visibility and creative opportunities on each Content Channel’s main page and story pages

Display

S ti /I d St /D t il

300x250Display

throughout the Web site:

300x250

Middle or right-handcolumn

Section/Index Pages

Two Displays Available

Story/Detail Pages

Two Displays Available

Home Page

column

.jpg, .gif, .swf

Impression-based deliveryschedules are guaranteed 300x250

300x250Display

g

One Display Available

gon a monthly basis.

Reporting on impressiondelivery and Web siteclick-throughs is available.

300 250

Display

Home

Section/Index

Supported Pages: 300x250Display

300x250Display

/

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Video Display AdsVideo Display ads are standard IAB-sized display ads that allow a visitor to watch a short video clip within the

The Video Display Ad is made up of two parts: a teaser element and the video player element.

Video Display ads are standard IAB sized display ads that allow a visitor to watch a short video clip within the body of the ad. Video Display Ads run in all standard Display Ad positions.

The teaser is a standard display ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser element dissolves and the video plays

300x250Display

within the body of the ad.

While the video is playing a small bar remains showing a link to the clients web site as well as a stop button If the stop button is pressed or if thestop button. If the stop button is pressed or if the video completes, the video portion dissolves back to the teaser element.

Fits in the standard 300x250 Supported Pages:Fits in the standard 300x250display ad position.

.swf

Video can play for up to15 d

Home

Section/Index

Story/Detail

Supported Pages:300x250Display

:15-seconds.Click for example

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Expandable AdsL d b dLeaderboard

728x180 Expanded LeaderExpandable Ads are Flash ads in standard IAB sizes that expand to double in size when a visitor mouses over themvisitor mouses over them.

When a visitor rolls his or her mouse over an Expandable Ad, the ad expands, revealing additional panels below the original ad. When the visitor mouses off the ad or the panel, the panel collapses.

728x90 to 728x180

Top of page/above the fold

.swf

Expands down upon user initiation

Home

Section/Index

Supported Pages:

*Not available on video page.

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Expandable AdsDi lDisplay

Expandable Ads are Flash ads in standard IAB sizes that expand to double in size when a visitor mouses over them.

When a visitor rolls his or her mouse over an Expandable Ad, the ad expands, revealing additional panels to the left of the original ad. When the visitor mouses off the ad or theWhen the visitor mouses off the ad or the panel, the panel collapses.

300x250 to 600x250

Bottom display position

.swf

Expands left upon user initiation

Home

Section/Index

600x250Expanded Display

Supported Pages:

Story/Detail

*Not available on video pageAds supplied by client, to spec, require 1-business day lead-time.

Ads being produced by IB require up to 7-business days lead-time.

Half-Page Ad

Large Format Ad units provide strong branding, visibility and creative opportunities

h C t t Ch l’ i d

300x600Half

Page Ad

on each Content Channel’s main page and story pages throughout the Web site:

300x600

Top display Page AdTop display

.jpg, .gif, .swf

Impression-based delivery schedules are guaranteed on a monthly basis.

Reporting on impression delivery and Web site click-throughs is available.

Home

Section/Index

Supported Pages:

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Weather Triggered Ads are Standard IAB Ad Units that display different information depending on a specified set

Weather-Triggered AdsWeather-Triggered Ads are Standard IAB Ad Units that display different information depending on a specified set of weather conditions. The ads use a specific location and specific set of weather data (i.e. current temperature) to trigger a different set of creative for your campaign.

The Following weather conditions can be usedin a weather-triggered ad campaign:in a weather triggered ad campaign:

Current Temperature Current Sky Conditions Forecasted High

Home

Section/Index

Supported Pages:

300x250, 728x90

j if fg

Forecasted Low Forecasted Sky Conditions Forecasted Percent of Precipitation Air Quality Index

* f h h d l d d h

Section/Index

Story/Detail .jpg, .gif, .swf

Air Quality Index Ultraviolet Radiation (UV) Index

*If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Section SponsorshipSection Sponsorships are two ad elements sold together that signify a client has sponsored an entire sectionSection Sponsorships are two ad elements sold together that signify a client has sponsored an entire section.

The ads appear on section index and detail pages and the combination is called a Threaded Sponsorship. Section Page Sponsorship Ads appear in prominent locations. Section and Story Page Sponsorships can be

placed in any editorial section of the site (e.g. News, Entertainment, Sports and Health, etc.).

Two components: titlebar logo

Sponsorship on section front …and in section stories.Two components: titlebar logo and brick ad.Sold as a weighted sponsorship with up to 4 sponsors per section.

100x34

If a section has one sponsor, they will be exclusive.If a section has multiple sponsors, they will rotate.

250x120Brickp , y

Index Page: 100x34 .png and 300x100 .jpg or .gif

Detail page: 100x34 .png and 250x120 .jpg or .gif

100 34

300x100Brick

Detail Page I d

Home

Section/Index

Supported Pages:

jpg g100x34

Index page

Click for example

/

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Content Integration Module (CIM)House & Home ExampleHouse & Home Example

The Content Integration Module (CIM) integrates the client's content into the site using the standard look and feel of editorial content.

100 34 d 80 60 l

240x180Flash Video

100x34 and 80x60 logos

Top-right column

.gif and .jpg

Includes Titlebar Titlebar logo Blurb image

80x60

Includes Titlebar, Titlebar logo, Blurb image and Blurb text

Home

Section/Index

Supported Pages:

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Site Sponsorship Logo

The site sponsorship logo is a 100x34 logo placed above the fold100x34 logo placed above the fold on every single page of wfsb.com.

100x34 logo.pngTop-right cornerAbove the fold on every pageMay also target specific pagesy g p p gMay rotate with up to 4 clients

Supported Pages:

Home

Section/Index

Story/Detail

Supported Pages:

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Homepage Titlebar LogoTitle Bar Ads are small images, most often logos, integrated prominently into the site content that signify the client has sponsored a specific content area.

The Homepage Titlebar Logo is a 100x34 logo placed on the coveted “News Across Connecticut” widget, above the fold on the wfsb.com hhomepage.

100x34 logo.pngNews Across Connecticut widgetAbove the fold on the homepageMay rotate with up to 4 clients

Home

Section/Index

Supported Pages:

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Titlebar Logo

Title Bar Ads are small images, most often logos, integrated prominently into the site content that signify the client has sponsored a specific content area.

A Titlebar Logo can be placed on any widget or titlebar of your choice all throughout wfsb.com. Associate yourself with the content of your choosing with a wfsb.com titlebar logo sponsorship.wfsb.com titlebar logo sponsorship.

100x34 logo.pngAny widget/titlebarMay rotate with up to 4 clients

Supported Pages:

l d h “ ”

Home

Section/Index

Story/Detail

Supported Pages:

Excludes the “News Across Connecticut” widget on the wfsb.com homepage

Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Flash Video: Section HomepageFlash Video Ads are short videos placed in the top right corner of section fronts that play automatically when aFlash Video Ads are short videos placed in the top-right corner of section fronts that play automatically when a

user visits a specific section. If a visitor comes back to that page a second time within 24 hours, the video will be cookied and they will see a graphic with a large play button that will let them view the video a second time.

The videos are up to :15-seconds in length.

10-15 second Flash Video ad on the homepage of a specific section of the site.

240x180Top-right columnp g.swf

Flash video campaigns on wfsb.com average*…74,339 impressions/mo

240x180Flash Video

109 clicks/moFlash Video

Home

Supported Pages:

*Average of last 12 flash video campaigns on wfsb.com.Numbers include both flash video/autoplay and default/userplay

Section/Index

Story/Detail

Flash video is available on every section front except the homepage.Served once per-viewer per-day in rotation with up to 3 other sponsors.

Numbers include both flash video/autoplay and default/userplay.Numbers are representative of campaigns which ran on multiple section fronts of wfsb.com, in rotation with other flash video sponsors.Campaigns can vary greatly depending on the sections included in the campaign and how many sponsors are in rotation.

Flash video requires4-business day lead-time.

Video Pre-rollPre-Roll Video Ads run before video in the site video player and other editorial content players.

Video Sponsorships:

Pre-Roll Video Ads includes a synching leaderboard or display ad that runs once the actual video begins and remain on the page until a new video is selected.

728x90 Leaderboard

:10-:15 commercials (video or animation) run BEFORE video

VideoPre-Roll

segments.

Leaderboard or Display Ad with the Pre RollDisplay Ad with the video player.

Pre-roll campaigns on wfsb com average*

300x250Display

wfsb.com average*…16,896 impressions/mo207 clicks/mo

*Average of last 22 pre-roll campaigns on wfsb.com.

Over 283,000 Video Clips viewed per monthJan – Jun 09 monthly avg

g p p gNumbers are representative of pre-roll video ONLY and do NOT include the impressions/clicks of the synching leaderboard.Pre-roll impressions may vary greatly depending on the number of sponsors in rotation at a given time.

Pre-roll requires 4-business day lead-time.

Floating Rich MediaFloating Rich Media Ads are ads that float over page content cutting through standard Web ads and immediatelyFloating Rich Media Ads are ads that float over page content, cutting through standard Web ads and immediately engaging the visitor. The ads begin moving over the main content of a site when the page first loads.

The ads begin moving over the main content of a site when the page first loads. The ads then disappear after a maximum of 10-seconds.

Up to 500x300 in size.

.swf

C l / i t f t 10 dCan play/animate for up to :10-seconds.

Will be served once per unique, per day.

Ad will be above the fold on every page it’s viewed and cover all stories and

500x300Floating

advertising.

Floating Rich campaigns on wfsb.com average*… Home

Supported Pages:

FloatingRich Media

sb o a ag54,071 impressions/mo431 clicks/mo

*Average of last 6 floating rich campaigns on wfsb.com.

Section/Index

Story/Detail

Served once per-viewer per-day in rotation with up to 3 other sponsors.

g g p gNumbers are representative of campaigns which ran on multiple section fronts of wfsb.com, in rotation with other floating rich sponsors.Campaigns can vary greatly depending on the sections included in the campaign and how many sponsors are in rotation.

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Pushdown1000x300 ExpandedPushdown Ads are large animated ads that grab

visitors' attention by briefly pushing down the entire content of the site when a page is first loaded. When the ad contracts it leaves behind

ll d bl t d t th t f tha small expandable teaser ad at the top of the page that allows a visitor to re-expand the ad.

1000x300 expanded, 1000x40 unexpanded

1000x40 Unexpanded

unexpanded

Top of page, above the fold

.swf

Pushes the page down once per uniquePushes the page down once per unique per day

When requesting, please specify date and section

Home

Section/Index

Supported Pages:

Story/Detail

*Available ONLY with pre-approval from station management.*

Pushdown ads require 10-business day lead-time.

Titlebar D dDropdown

The Titlebar Dropdown covers aThe Titlebar Dropdown covers a homepage titlebar to catch the viewer’s attention. Permanent “titlebar” logo position remains.

Rich Media “rolls down” for 8-seconds, then rolls back up.

Ad can be expanded again at any time with a click of the mouse.

Titlebar logo is left behind.

100x34 logo (.png) and 320x130 dropdown element (.swf)

320x130 Drop Down Element

Available on the homepage of wfsb.com.

Served once per viewer per day

Home

Section/Index

Supported Pages:p

Served once-per-viewer-per-day in rotation with other sponsors.Story/Detail

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

E-Newsletters

E-Newsletter’s are unique in the fact that users can sign up to receive specific E-Mails, ranging from Daily Weather reports to g g y pEntertainment Headlines to updated News Headlines that are delivered five times daily.Client can receive placement in E-Newsletter’s through Rotating Skyscraper and Text e mails that are sent out dailyand Text e-mails that are sent out daily.

HTML E-NewsletterSkyscrapers appear in right-rail

Text E-NewsletterText ads appear under the topstory and deadlines areas

jpg or gif static or animated 160x600.jpg or .gif, static or animated

2.2 million emails sent per month

Skyscraper

sent per month

Jan – Jun 09 monthly averageAds supplied by client, to spec, require 1-business day lead-time.

Ads being produced by IB require up to 7-business days lead-time.

Contesting & Surveys:Data Capture

Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database

Data Capture

p p pof customer information.

Online contesting can also be used to develop market research information by adding questions or “qualifiers” to the contest entrythe contest entry

Online Contests include:

Feature in the contests section in EntertainmentFeature in the contests section in Entertainment.

Inclusion in weekly “contests” e-mail newsletter.

Advertising support.

Administration of contest database – Client willAdministration of contest database Client will receive a complete list of all opt-in users for use in follow-up marketing.

Can include flash video on contest page.

Contests require 10-business day lead-time.

Contesting & Surveys:Email Blast

An email blast is an excellent way to create additional value for your contest or promotion

Email Blast

additional value for your contest or promotion and for your customers. After they have a chance to win, they may also receive an email message with your special offer or coupon.

A il bl t i t i d il th t bAn email blast is a customized email that can be sent out once the contest ends to everyone who has entered the contest. An email blast consists of a client's logos, images and/or text. It is designed to look similar to the contest or form gfrom which it originated.

One e-mail message is sent to eachOne e mail message is sent to each contest entrant at the conclusion of the promotion.

Your offer, special or other marketing message is included.g

Email blasts must be requested independently from contests – they are not automatically done.

Email blasts require 10-business day lead-time.

Buffer Page:Sponsored Content PageSponsored Content Page

A Buffer Page is a client-based content page. It incorporate clients, logos, images, text and links into the site using a variety of templates.

Buffer Pages can also include additional functionality such as coupons, feedback forms and Flash video ads as requested

Information about the goods and services the client provides

L t t i l d ff i l di

and Flash video ads as requested.

Latest specials and offers, including printable coupons

Location and contact information

Direct links to specific sections of the pclient website

Additional links or content features promoting their campaign

Available with or without Flash videoAvailable with or without Flash video

Buffer pages require 10-business day lead-time.

Lead Generation Form

The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es)is then sent to designated e mail address(es).

Form is added to full-page ads/buffer pages.

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Countdown Clocks

Countdown clocks are graphics that show how many days hours minutesshow how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.

Ads supplied by client, to spec, require 1-business day lead-time.Ads being produced by IB require up to 7-business days lead-time.

Sales Production Guidelines/Timelines/

Production guidelines above are based upon receiving timely creative direction and approvals, d l ith ith ill lt i d l d i l hdelays with either will result in a delayed campaign launch.

For orders received after 1 PM CT, Timeline starts on the next business day.

Any order that does not have creative direction, the timeline will be extended by the amount of y , ydays it takes to gather creative direction.

Specifications Summary

Unit Dimensions Size Format Home Section Story Notes

Specifications Summary

IAB Unit Leaderboard 728x90 40kGIF, Animated GIF,

JPG, SWF

x x x Expandable leaderboard also available. See Product Catalog for details. *Expandable Leaderboard not available on homepage.

GIF Animated GIFExpandable and video display also available See Product Catalog forIAB Unit Display 300x250 40k

GIF, Animated GIF,JPG, SWF

x x x available. See Product Catalog for details. (All pages must denote top or bottom if necessary)

PushdownExpanded: 1000x300

Unexpanded: 1000x40

40k

10kSWF x x

One ad per page, displays once per user per day. When requesting, please specifydate and section.

Titlebar Drop-Down Ad

100x34 Logo Ad,320x130 Drop Down Element

3K20K

Transparent PNG-24image SWF

x

When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.

Maximum sizeFloating Rich Media

Maximum size 500x300

40k Flash x Runs on section pages only.

Half Page Ad 300x600 40KGIF, Animated GIF,

JPG, SWFx x

Position may contain StandardDisplay (300x250) or Half Page Ad (300x600)

Specifications Summary

Unit Dimensions Size Format Home Section Story Notes

Specifications Summary

Titlebar Logo 100x34 3.5kTransparent PNG-24 image

(generally logo)x x x

Titlebar logo to run on a specified titlebar on a section, can be paired with a brick ad if desired.

Section Brick Ad 300x100 10k GIF, Animated GIF, JPG x xAvailable on main section pages, must be served with , , p g ,titlebar logo.

Story Brick Ad 250x120 10K GIF, Animated GIF, JPG xAvailable on story pages, must be served with titlebar logo.

Content IntegrationModule (CIM)

100x34 Headline80x60 Blurb

3.5k5K

PNGGIF or JPG

x Runs on sections pages in upper right hand cornerModule (CIM) 80x60 Blurb 5K GIF or JPG upper right hand corner.

Webvision 240x180 15-30 seconds of play time x

Video can be served on any section page and will always be in the upper right hand corner. Can be set to autoplay the first time or always user initiated.

Sponsorship Wrapper640x60 Top, 640x90or 640x120 Bottom

20KTop- .gif or .jpg, animated or static Bottom - .swf, .gif or .jpg, animated or static

x xPlacement: weather map pages and editorial interactives

This ad unit is available forIAB Unit Skyscraper 160x600 30k GIF, Animated GIF, JPG This ad unit is available for E-Newsletters ONLY

Click Tags

Updated June 5 2009

Click Tags, con’t.

Updated June 5 2009

Click Tags, con’t.

Updated June 5 2009

Video Ad Units

Ad Type Ad Format Dimensions Size Notes Placements

Flash Video Ads (Web Vision)

SWF 160x120 180x135 200x150

30K No more than 4 client ads per slot is recommended

Section pages, top right corner (or left200x150

240x180 320x240 350x200

recommended. 15-30 seconds max

(or left, depending on template)

Video Display Ad Video Player: MOV, AVI, WMV

300x250 Video Player: 350K bitrate, 15 seconds max

Video Display Ad has two parts; a graphical

Section or story pages whereverAVI, WMV

Teaser element: GIF, JPG, PNG, Flash

bitrate, 15 seconds max

Teaser element: varies depending on format

two parts; a graphical teaser element and the video player element

16:9 or 4:3 aspect ratio

pages wherever an IAB Display Ad is allowed

Pre-Roll Video Companion Ad: Companion Ad: Companion Ad: 20K Companion Ad: may Can be Ads:(IAB LeaderboardAd displayed before & after Video Player)

pJPG, GIF, SWF, HTML Pre-Roll Video: At least 640x480 and minimum of 2 Mbps data rate of

p728x90 Pre-Roll Video: 640x480

pPre-Roll Video: Approximately 5 MB

p ybe animated Pre-Roll Video: 15 seconds long Plays before video content on the site's main video player, also

associated with any video content or be targeted to a specific category (e.g. p

WMV or FLV p y ,

with story page video player and other custom players

g y ( g/news) or story.

Updated June 5 2009

Video Ad Units, con’t.

Pre-Roll Video Notes: TrackingIf client wishes to track preroll and companion third party, clients will need to send a single 3rd party jscript tracking tag (one tag used to track both, since they are delivered at the same time).

Pre-Roll Video Notes: Third Party TrackingCompanion Ads can be Third Party Served. Pre-Roll Videos cannot be third party servedPre Roll Videos cannot be third party served. To track Pre-Roll Ads third party, please provide a 1x1 tracking pixel.

Pre Roll Video Notes: Other InfoPre-Roll Video Notes: Other InfoInternet Broadcasting serves the actual video. Client should provide a .mov (or other format per list below) of the Pre-Roll video that we will re-format to work with our systems. Companion Ads and Pre-Roll Ads are served as one unit (tethered) at Internet Broadcasting. For Firefox users, we are not able to serve Companion Ads and Pre-Roll Ads as one unit (tethered), because Firefox does not support Active X. Some Pre-Roll formats are not clickable. Videos are clickable when user has Windows Media Player Version 9 or higher, is using Internet Explorer, and the user has Active X installed. Click-throughs in other browsers or lower versions of the windows playergenerally do not work. Companion Ads and Flash Ads are clickable.

Updated June 5 2009

Video Ad Units, con’t.

Encoding Specifications For Video Ads

If Internet Broadcasting is to handle encoding and compression, or the site only wants to send a single file for Internet Broadcasting to convert into Web Vision clips and Pre-Roll Video Ads or Video Display Ads, the video must be provided in one of the following formats: QuickTime MOV AVI WMV Beta VHS DVC or DVDone of the following formats: QuickTime MOV, AVI, WMV, Beta, VHS, DVC or DVD.

Alternatively, the site or a third party may provide broadcast-ready WMV and Flash FLV files (see Pre-roll Video & Video Display Ad Encoding Specs for Web-Ready Content).

Encoding and compression requirements (where required) are listed below.g p q ( q )

AVI & Quicktime files must be encoded to these minimum standards:

Video Type Video Compression Type

Data Rate Size Audio Format Target Bit Rate Frame Rate

AVI HuffYUV, Indeo 5.x, DivX or XviDcodecs

2000 Kbps or higher

640x480 or above (including HD formats)

44.1 kHz mp3 160 Kbps or higher 29.97 fps

QuickTime H.264 (Not H.263 or 2000 Kbps or 640x480 or above 44.1 kHz AAC 128 Kbps 29.97 fps(H.261)

phigher (including HD formats)

p p

WMV WMV 9 2000 Kbps or higher

640x480 or above (including HD formats)

44.1 kHz WMA 9 160 Kbps or higher 29

Updated June 5 2009

Pre-roll Video & Video Display Ad Encoding Specs for Web-Ready Content

Video Ad Units, con’t.

If the site or a third party is encoding/compressing web-ready content for Pre-Roll Video or Video Display Ads, the final file must be prepared to detailed specifications in both of the following formats:

Windows Media Video Flash Video (FLV)

Windows Media files must be encoded using the following settings:Windows Media files must be encoded using the following settings: 4:3 Aspect 16:9 Aspect

File name: file.200k.wmv(no spaces or special characters in the filename)

file.300k.wmv(no spaces or special characters in the filename)

Video SettingsVideo Settings

Video Codec: Windows Media Video 9 Windows Media Video 9

Video size: 480x360 640x360

Frame rate: 29.97 fps 29.97 fps

Key frame: 4 sec 4 sec

Video bitrate: 243 Kbps 243 Kbps

Buffer size: 5 sec 5 sec

Video smoothness: 80 80

Audio Settings

Codec: Windows Media Audio 9 Windows Media Audio 9

Data Rate: 48 Kbps 48 Kbps

Sample Rate: 44 kHz 44 kHzp

Channels: mono (A/V) CBR mono (A/V) CBR

Updated June 5 2009

Video Ad Units, con’t.

Flash files must be encoded using the following settings:

4:3 Aspect 16:9 Aspect

File name file 300k fl file 300k flFile name: file.300k.flv(no spaces or special characters in the filename)

file.300k.flv(no spaces or special characters in the filename)

Video Settings

Codec: On2 VP6 CBR On2 VP6 CBR

Data Rate: 400 Kbps 400 KbpsData Rate: 400 Kbps 400 Kbps

Frame Size: 480x360 640x360

Frame Rate: 1:1 (this translates to 29.97 fps in most cases.) 1:1 (this translates to 29.97 fps in most cases.)

Audio Settings

C d F h f MP3 F h f MP3Codec: Fraunhofer MP3 Fraunhofer MP3

Data Rate: 48 Kbps 48 Kbps

Sample Size: 16 16

Sample Rate: 44 kHz 44 kHz

*If you have a video that is 4:3 but is letterboxed, please crop off the letterbox and convert it to 16:9. After you convert the 4:3 file to 16:9, use the widescreen Pre-Roll settings as shown above.

Channels: Mono Mono

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Updated June 5 2009

Video Ad Units, con’t.

Flash Video Player (Web Vision) Encoding Specs for Web-Ready Content

The 180x135 and 240x180 sizes are supported as a Video Add-On.

160x120 180x135 200x150 240x180 320x240 350x200160x120 180x135 200x150 240x180 320x240 350x200

Video Settings

Codec: On2 VP6 On2 VP6 On2 VP6 On2 VP6 On2 VP6 On2 VP6

Method: 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR

1 0 1 0 200 2 0 300 3 0Data Rate: 150 150 200 250 300 350

Width: 160 180 200 240 320 350

Height: 120 135 150 180 240 200

Frame Rate: 1:1 1:1 1:1 1:1 1:1 1:1

Audio Settings

Codec: MP3 MP3 MP3 MP3 MP3 MP3

Data Rate: 32 Kbps 32 Kbps 48 Kbps 48 Kbps 48 Kbps 48 Kbps

Sample Size: 16 16 16 16 16 16

Sample Rate: 22050 Hz 22050 Hz 44100 Hz 44100 Hz 44100 Hz 44100 Hz

Channels: Mono Mono Mono Mono Mono Mono

*Please make sure that the SWF files are no longer than 2 minutes in total run time.

Updated June 5 2009

Getting your video to Internet Broadcasting

You can either mail IB a physical media or you can upload video files to the FTP server.

Mail your Beta VHS DVC PRO 25 or DVC PRO 50 tapes or DVDs directly to Internet Broadcasting (see below) All tapes shouldMail your Beta, VHS, DVC-PRO 25 or DVC-PRO 50 tapes, or DVDs directly to Internet Broadcasting (see below). All tapes should be clearly marked with the station, advertiser, ISCI code and length of spot. Stations should indicate if the tape needs to be returned once Internet Broadcasting has completed production.

Mail tapes CDs or DVDs to:Mail tapes, CDs or DVDs to:

Katie EricksonInternet Broadcasting355 Randolph Ave.St P l MN 55102St. Paul, MN 55102

Upload Video files directly to Internet Broadcasting's FTP site: ftp://docshare.ibsys.com/p y g p y

Username:ibsys-ad\pn.ftpPassword: p4rtn3r Folder: WFSB

Once uploaded please notify your Internet Broadcasting sales support contact

Updated June 5 2009

Once uploaded, please notify your Internet Broadcasting sales support contact.

• Note: Anything requested that varies from these y g qmocks must receive corporate approval with written documentation (e-mail) of approval.