Post on 19-Oct-2014
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Kite Hill PR Capabilities
Kite Hill is a new PR consultancy led by Tiffany Guarnaccia, who brings:Over a decade of PR experience, including agency and in-house positions; recently the head of communications at HuffPost; previously LimeWire and MIVA.
A background in driving earned media relations and developing creative communications campaigns
Relevant areas of expertise include:Media IndustryAd Tech Content MarketingSocial Media
A New PR Agency Model
Finding the right PR support for your business is not an easy process.Big agencies are expensive and not nimble enough to keep up with the needs of fast-paced startups, while in-house superstars are hard to find.
Kite Hill PR offers your company: A dedicated, highly experienced communications executive to manage and execute on your public relations campaign. Existing partnerships and a network of freelancer relationships to provide more support, including marketing and social media. None of the hefty overheads associated with big agencies.
Past Companies + Clients
Business/Tech TechCrunch Mashable Business Insider PaidContent/GigaOmAll Things D Online Ad Trades Ad Age Ad Week Digiday MediaPostNational Dailies/Wires New York Times Wall Street Journal USA Today Reuters Associated PressBloomberg BusinessWeekBroadcast Good Morning America TODAY Show And more
Kite Hill PR knows how to drive results. Tiffany has secured coverage in the following relevant outlets:
Case Study: HuffPost Live Launch
Quick, strategic planning ensured that the launch of the new streaming network was a success. By creating press resources and leveraging relationships with media beat press and trades pre-launch, coverage was secured in: ForbesWSJNY TimesAll Things D Fast CompanyMediaiteMediaPostReuters Ad AgeAnd others
Case Study: LimeWire Case
Thorough crisis communications planning ensured preparation for all outcomes. Developed and executed crisis communications plan for LimeWire in Arista Records v. Lime Group case and was spokesperson throughout 2010.
Case Study: Mobile App Launches
Targeting new users through relevant press.
HuffPosts GPS for the Soul Launched the Huffington Posts first wellness app at CES 2013. Secured coverage on the launch and the companys new mission in lifestyle and tech press including Mashable and Bloomberg West.eMusic Scenes Launched the first tablet application for this music retailer, which focused on music discovery, and secured coverage on Fox, NY 1, Billboard and Rolling Stone. Mommy NearestLaunched a New York yelp square for parents and secured coverage on WCBS, NY Observer and local mommy blogs.
Ongoing PR Services
Build media relationshipsDevelop media relationships with key journalists, so that you can leverage these relationships for future media opportunitiesPlace news stories Create and manage a news pipeline for you to drive consistent coverage in the media Secure speaking opportunities Story hijacking Insert your executives into the current news cycle Write and pitch bylines, press releases Crisis Communications Offer insights on how to manage potential communications issues
Tiffany Guarnaccia Tiffany@KiteHillPR.com