18 MARY JO PETERSON 20 ERIC SCHIMELPFENIG 22 KEN PETERSON

www.ForResidentialPros.com

10/14The leading business, design and product

resource for the kitchen & bath trade

®

38 | Product Trend Report

Appliances Spotlight Custom Looks, Flexible Designs

Creative Design Ideas for the Smaller Bath

32 | Designer Salary Survey

Wages Edging Up but Gender

Gap Still Strong

Creative Design 34 | Bath Trends

KBD_1_1014 Cover.indd 1 9/17/14 8:32 AM

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KBD_2-3_1014 Contents.indd 2 9/17/14 8:33 AM

Departments 5 | Editorial

6 | Market Pulse

8 | Barometers

9 | Consumer Buying Trends

10 | Industry Update

17 | Appointments

26 | Project Case Study

52 | Product Review

55 | Product & Literature

Showcase

55 | Classifed Advertising

56 | Advertiser Index

Columns 18 | Planning & Design

by Mary Jo Peterson, CKD, CBD, CAPS

20 | Design Technology by Eric Schimelpfenig, AKBD

22 | Bettering Your Bottom Line by Ken Peterson, CKD, LPBC

October 2014 ForResidentialPros.com | 3

24 | Industry Profle

Creating Beautiful Spaces That Function BeautifullyFunction and aesthetics are at the heart of this Idaho designer’s creations.

34 | Small Baths

Living Large in a Small BathBigger isn’t always better: Here, designers work within small footprints to create baths that look great and function well.

32 | Salary Survey

Gender Gap Still Evident As Salaries Edge UpwardsSalaries for kitchen and bath designer/salespeople are trending a bit higher, though women’s wages still lag behind that of their male counterparts, a KBDN survey reports.

34

ON THE COVER Features

In this issue { Volume 32, Number 10, October 2014 }P

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38 | Product Trend Report

Flexible Function, Customized StyleThe latest trends in kitchen appliances favor fexible designs, smart functionality, healthy cooking options and customized style.

49

5249 | Tile Trends

Tile StyleTexture, pattern, size and textiles guide the newest looks in tile for the kitchen and bath.

38

KBD_2-3_1014 Contents.indd 3 9/17/14 8:33 AM

NKBA UNIVERSITY

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Kitchen designed by NKBA Member Tim ScottPhoto by Arnal Photography, Larry Arnal

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Powder room designed by NKBA Member Sol Quintana Wagoner

Photo by PreviewFirst.com

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KBD_4-5_1014 Editorial.indd 4 9/17/14 10:15 AM

PublisherPaul DeGrandis

Publisher EmeritusEliot Sefrin

EditorJanice Anne Costa

Managing EditorAnita Shaw

Group Editorial DirectorPatrick O’Toole

Contributing WritersJamie Gold, CKD, CAPS Elizabeth RichardsDenise Vermeulen

Columnists Ellen Cheever, CMKBD, ASID, CAPSHank DarlingtonLeslie HartBruce Kelleran, CKD, CPAStephen NichollsKen Peterson, CKDMary Jo Peterson, CKD, CBD, CAPSSarah Reep, CMKBD, ASID, CMG, CAPS, IIDA Bryan Reiss, CMKBDEric Schimelpfenig, AKBD

Art DirectorJohn Sidor

Media Production RepConnie Wolf

Editor, ForResidentialPros.comAndrea Girolamo

Web Site ManagerThamaraj Udomwongyont

Audience Development ManagerEllen Stormer

Reader Service ManagerJeff Heine

Administrative AssistantMarie Snow

Sola Group Inc.

Copyright © 2014 by Sola Group Inc. All rights reserved. No part of this magazine may be produced in any form, including electronically, without written permission from the publisher of Kitchen & Bath Design News.

®

October 2014 ForResidentialPros.com | 5

Facebook.com/KitchenBathDesignNews @KitchenBathDesignNews

Editorial { Janice Costa, editor }

I’m cleaning the kitchen at 11 o’clock on a Sunday night, contemplating such

mysteries of the universe as: Where did all of this clutter come from? How come, with all of this technology, they can’t make a kitchen that cleans itself? And, why don’t I have buckets of money so I can have the kitchen of my dreams, and then hire some-one to keep it Better Homes & Gardens neat?

Someone out there is making those buckets of money, I’m sure, but it’s not me. And according to KBDN’s newest salary survey, it’s not the majority of kitchen and bath designers, either. That holds especially true for fe-male design professionals, who still represent 71+% of the lowest salary ranges, and only a third of those making $150,000+ (see related Sal-ary Survey, Page 32).

The survey, which showed designers seeing modest gains over 2012 but still de-pressingly low salaries in many cases – along with a dramatic gender gap – begs a couple of questions. One, are we, as an industry, being paid what we’re worth? What can/should we be doing diferently as business people to increase our income? And, for women in the feld, what are we doing to address the gender gap for ourselves and the women who come after us?

Designing a kitchen or bath requires a tremendous level of skill. You need to have the style sense of a trend setting fashionista, the at-tention to detail of a top-level

accountant, the people skills of a SWAT Team hostage ne-gotiator, and the ability to see something that doesn’t even exist…and then sell that vi-sion to someone else who can’t envision it, convincing them to spend tens of thou-sands of dollars tearing up their home to bring a dream to life.

And that’s just the begin-ning. A good design must address the functional needs of the client (or people who share the space); it must work not just in the moment, but function well over time for the way the clients and their family grow and age; it must conform to space constraints,

budget constraints and some-times the owner’s physical constraints. It must include the elements that resonate on a very personal level with the homeowner, so that the space will provide not just function-ality, but also comfort and a sense of home. It must work not only as a cooking space, but as an entertaining space, a technology center and an all-purpose room that can accommodate homework, crafts, household manage-ment, family celebrations and

more. And it must do all of this while looking beautiful, stylish and up to date.

For most designers, this is the part of the job they love best. In fact, when we asked designers this month how they challenge themselves to be better (see related story, Page 6), almost all of them talked about creative design ideas and relationships with people. And, indeed, these are things that help good design-ers become great.

Yet none of the respon-dents talked much about challenging themselves to enhance their business man-agement, sales, marketing or fnancial skills.

Of course there’s nothing wrong with having a pas-sion for the creative part of the job. But without strong financial, business, sales and marketing skills, most creative folks never gain the level of professional success they desire. It’s long been a weakness in our indus-try, and according to Ken Peterson (see related col-umn, Page 22), it’s one of the key factors that keeps kitchen and bath professionals from attaining the kind of income

they could – and that, indeed, their talents merit.

Design professionals would do well to spend some t ime contemplating the complexities of what they ofer their clients, and then figuring out how to raise their profile and sell their strengths, while also shor-ing up their business skills to make sure they’re not giv-ing away profts due to lack of planning, poor fnancial man-agement or simply neglecting the business end of things.

The gender gap, on the other hand, is more compli-cated. After decades of study, there still seem to be no solid answers as to why women consistently make less money than men in the same feld, with the same level of experi-ence, doing the same jobs. Is the problem a glass ceiling, or a “boys’ club” mentality? Is it a cultural norm that encour-ages women to value “getting along” rather than negotiat-ing for more? Is it a lack of confdence – in our skills, our worth, or our ability to ask for, or demand, even, what we’re worth? Is it the decades-old problem of women eschewing math skills and “hard” busi-ness skills compared to their male peers, something that’s evident as early as junior high school? Is it a function of women as a group being more likely to take time of or out to raise children, care for aging parents, etc.? Is it some combination of these, or something else entirely?

There are no easy an-swers, but we should always be asking the questions – and working toward addressing our own business weak-nesses, while educating our clients, our frms, society, and the women coming up in the business so that the gender gap can eventually be closed for good.

Are You Earning What You’re Worth?With industry salaries still struggling and the gender gap remaining prevalent, designers need to assess what they must change to earn their true worth.

“Without strong fnancial, business, sales and marketing

skills, most designers never gain the level of professional

success they desire.”

KBD_4-5_1014 Editorial.indd 5 9/17/14 8:35 AM

Market Pulse { Readers’ opinions on industry-related issues }

Continual education and travel

both heighten awareness of de-

sign. I also like to reach out and share

with others in the feld.”

Pamela C. Saftier, owner/designer

PCS Design

Redmond, WA

I listen intently to our clients’ con-

cerns and focus on the issues they

experience in their current space. I ask,

‘How can I best solve the problem?’ I

believe that problem solving forces

me to be a better designer. Space plan-

ning with regard to kitchen design is

extremely important, and clients are re-

ceptive to ideas that enhance function.”

Joanne Murphy, ASID, designer

Cabri, Inc.

Summit, NJ

I try to stay up to date on the interior

design aspect to also refect new

trends in styles so the kitchen relates

to the whole house and is up to date in

color and style.”

Michelle S. Olsen, CKD

Details by Design

East Windsor, NJ

M usic, especially classical music,

helps me push myself. Also, I

take classes, read scriptures and over-

all mentally escape to fnd a new twist

on designs. Sometimes, something as

simple as turning the page upside down

when sketching helps me look at things

diferently.”

Marni Vincent, Associate AIA, CID,

CKD, CBD, CDT

designer/associate project manager

Design & Build Assistance

Colfax, CA

M y company is named Project

Partners Design for a reason: I

partner with my clients and peers when

developing a design. I have always found

that we all become better at our craft

when we collaborate.”

Theresa M. Sterbis, AKBD, owner

Project Partners Design

Fremont, CA

I like to take on projects with unique

space challenges. Also, creating a

unique island and not giving customers

standard features help me to continually

challenge myself.”

Pamela Chaudoin, owner

KC Cabinets and Design

Kansas City, MO

I continue to take courses and

research new products. I also com-

municate with other designers to stay

fresh with new designs.”

Betty Appleby, CKD, CBD, NCIDQ

North Fort Myers, FL

I stay on top of current technology

and carefully analyze the ‘staying

power’ of design trends. This helps me

provide my clients with the best guid-

ance while adding value to their home.

I also work very hard at not only being

a good creative person, but an excellent

business person as well. The market has

changed, and the designers who stay

in business will be the ones who know

how to reinvent themselves and adapt

to change.”

Lynn M. Masiello, CKD, CBD, CAPS

interior designer, president/CEO

LM Designs

Verona, NJ

I read, read, read. I study all the de-

sign elements I can possibly get my

eyes and hands on, regardless of the

style. I also research what is trending.

Then I listen, listen, listen. If you listen

to your customers’ demands and throw

in a couple of ideas they haven’t con-

sidered, you’ll be well on your way to

becoming a good designer. Also, be nice

to the salesmen and women who come

into your store. They can keep you up

to date on a lot of new items.”

Benjamin E. Dittmar, president

K.E. Dittmar Company

Zanesville, OH

The Internet ofers designers and

potential customers access to vir-

tually unlimited design ideas. This drives

the necessity to stretch and learn as a

designer. There is no better way to in-

centivize learning for a caring designer

than a request to do something new from

a client. Vendor training and trade pub-

lications are a great resource, as well.”

John C. Schroeder

managing member

Village Cabinet Design

Medway, MA

I relax into the self and the ideas just

fow. I see each space as unique and

I listen well. To be a better designer, I

will try to increase my ability to hear

and recognize the specialness of each

individual who crosses my threshold. To

be a better designer, I will try to create

the relationships that ensure longevity.”

Margaret York

Caledonian Kitchen & Bath

Flourtown, PA

After completing a kitchen, I go

back to the design and redraw

in a completely diferent style. I also re-

search all of the items in a drawing, such

as appliances, lighting, countertops, etc.,

for the latest innovations.”

Christine FitzPatrick, designer

FitzPatrick Design

Larchmont, NY

I ’m always researching what’s

new, whether that’s a new item or

technique in our feld. We are open to

learning more about it and how it can

work for our clients and their projects.”

Cathy Winslow

owner/creative director

Splash Kitchens and Baths

LaGrange, GA

I listen. I am amazed at how many

clients claim that at the places they

have been to before [other design frms

or kitchen and bath frms], the people

there try to talk them out of what they

want almost immediately, without even

really understanding what they want

and why. The more attentive I am to my

clients’ needs, wants and desires, the

happier they are. The smallest details

seem to go a long way.”

Rebecca O’Rourke, designer/owner

Sea Interior Design

Scottsdale, AZ/Orange County, CA

I challenge myself by accepting

tougher projects.”

Andrew LaDuke, owner

Michigan Kitchen Cabinets

Novi, MI

Kitchen & Bath Design News

recently posed this question

to dealers and designers in the

kitchen and bath industry: “How

do you challenge yourself to be a

better designer?”

Designers Discuss Self-Improvement

6 | Kitchen & Bath Design News October 2014

KBD_6-7_1014 MarketPulse.indd 6 9/17/14 8:35 AM

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Barometers { A look at key statistics & trends shaping the industry }

8 | Kitchen & Bath Design News October 2014

With the housing

market continu-

ing its gradual

recovery, growing in month-

ly fts and starts, evidence

continues to mount that the

deepest wounds to the mar-

ket sufered during the Great

Recession are fnally begin-

ning to fully heal. Among the

key statistics and forecasts

released in recent weeks

by government agencies,

research frms and industry-

related trade associations

were the following:

HOUSING STARTSThe return to production

levels of more than one mil-

lion housing starts “confrms

that consumer confidence

continues to improve and

that, propelled by a healthi-

er economy, more and more

people are feeling ready to

buy a home,” the National As-

sociation of Home Builders

said last month. According

the latest fgures from the

U.S. Census Bureau and

HUD, nationwide housing

starts were pegged at a sea-

sonally adjusted annual rate

of 1.093 million units, which

is the highest level since

November of 2013. The gains

were fueled by strong single-

and multi-family growth,

said the Washington, DC-

based NAHB. “We should

continue to see a gradual,

consistent recovery through-

out the rest of the year,” said

NAHB Chief Economist David

Crowe, who added that “the

economic fundamentals are

in place for an ongoing hous-

ing recovery.”

NEW HOME SALESBuilder confdence appears

to be on the rise despite

the reported recent de-

cline in sales of newly built,

single-family homes – a de-

velopment that “surprised”

the National Association of

Home Builders, particularly

in the face of rising housing

starts and continued low

mortgage interest rates that

are being seen. The NAHB

reported last month that

builders are continuing to

increase their level of in-

ventory in anticipation that

sales will gradually improve

during the rest of the year

and into 2015. Current mar-

ket conditions “should help

spur pent-up demand,” the

NAHB added.

EXISTING-HOME SALESExisting-homes sales are

now being projected to

be down 2.1% this year, to

4.98 million, compared to

5.09 million in 2013, the

chief economist for the

National Association of Re-

altors said last month (see

related table, above). De-

spite the projected decline,

however, “sales momentum

is slowly building behind

stronger job growth and

improving inventory condi-

tions, said Lawrence Yun,

chief economist for the

Washington, DC-based NAR.

“The number of houses for

sale is higher than a year ago

and tamer price increases

are giving prospective buy-

ers less hesitation about

entering the market,” Yun

observed. “More people are

buying homes compared to

earlier in the year, and this

trend should continue with

interest rates remaining low

and apartment rents on the

rise.” Yun warned, however,

that afordability is likely to

decline in upcoming years.

“Although interest rates have

fallen in recent months, me-

dian family incomes are still

lagging behind price gains,

and mortgage rates will

inevitably rise with the up-

coming changes in monetary

policy,” the economist said.

CABINET & VANITY SALESSales of kitchen cabinets

and vanities continued to

make positive strides in

July, as they have through-

out all of 2014, the Kitchen

Cabinet Manufacturers As-

sociation said last month.

According to the Reston,

VA-based KCMA, manu-

facturers participating in

the association’s monthly

“Trend of Business” survey

reported that July sales of

cabinets and vanities rose

7.3% over the same month

in 2013. Sales of stock cabi-

nets increased 7.4%, while

semi-custom cabinet sales

gained 6.3% and custom

cabinet sales rose 11.9%,

the KCMA said. Year-to-date

sales through July were up

11.0% over the same seven-

month period in 2013, the

KCMA added.

Recession-Bred Wounds Continue to Heal

Housing Afordability

Remaining A Positive

Force

MARKET ANALYSIS

Washington, DC — The latest

figures regarding nation-

wide housing afordability

“refect the slow but steady

march toward the historic

levels of price appreciation

and interest rates that re-

sult in affordability levels

we experienced before the

mid-2000s boom.”

So says David Crowe, chief

economist for the National

Association of Home Builders,

who noted last month that,

while the housing market

witnessed a slight decrease

in afordability in the second

quarter, “it is still fairly high

by historical standards.”

According to the latest

fgures from the Washington,

DC-based NAHB, 62.6% of

new and existing homes sold

in the second quarter were af-

fordable to families earning

the U.S. median income of

$63,900. This is down from

the 65.5% of homes sold that

were afordable to median-

income earners in the frst

quarter. The national me-

dian home price rose from

$195,000 in the frst quarter

to $214,000 in the second

quarter. Meanwhile, aver-

age mortgage interest rates

dipped from 4.57% to 4.44%

in the same period.

“The deepest housing

wounds suffered during

the Great Recession are

beginning to fully heal,”

said Lawrence Yun, chief

economist for the National

Association of Realtors. “Ris-

ing home values are helping

owners recover equity, while

strong job creation is as-

sisting those who may have

fallen behind on their mort-

gage due to unemployment or

underemployment.”

Despite occasional setbacks and lingering fragility, the nation’s housing market is expected to continue its steady

recovery at least into 2015, as refected in the table above. According to analysts, positive housing momentum is being

fueled primarily by stronger job growth, a rise in consumer and builder confdence and improving inventory conditions.

Afordability, however, is likely to decline in upcoming years, with median family incomes lagging behind home price

gains and rising mortgage rates.

LATEST FORECAST FOR KEY HOUSING MARKET INDICES

Source: National Association of Realtors

2013 2014 (projected) 2015 (forecast)

Housing Starts $925,000 $1.07 million $1.4 million

New-Home Sales $430,000 $510,000 $710,000

Existing-Home Sales $5.09 million $4.98 million $5.20 million

Median House Price $197,000 $209,000 $219,000

30-Year Mortgage Rate 4.0% 4.7% 5.5%

Dollar Volume Estimate +21% +3% +11%

KBD_8-9_1014 BarCBT.indd 8 9/17/14 8:36 AM

Consumer Buying Trends { Demographics & buying patterns for the home }

October 2014 ForResidentialPros.com | 9

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‘Modern Family’ Seen Reshaping Market, Product MessagingNew York — The modern family is rapidly evolving as a re-fection of changing gender roles and social norms, yet many brands and marketing initiatives are failing to portray the “new reality” of household compositions – or speaking to their needs.

That’s the key conclusion of a major consumer trend re-port issued last month by JWTIntelligence, a New York-based research and marketing communications frm.

According to JWT, the broad, traditional notion of the nu-clear “family” is evolving rapidly into many variations, and that shifting dynamic has major implications for marketers, includ-ing kitchen/bath product manufacturers and design frms.

“The traditional nuclear family – a husband and wife, plus kids – is no longer the norm,” the JWT report fnds. “Today’s parents may not be married; often just one parent heads the household, while more couples are choosing not to become parents. At the same time, gay couples are embracing these traditional milestones as attitudes and laws change. And, as people live longer, more are starting afresh in later decades, and households are expanding to include multiple generations.

“On the other end of the spectrum, more people are liv-ing in households of one, forming families out of friends or even treating pets as family. The emergent diversity in family life includes partnerships without marriage, multi-genera-tional families, ‘silver’ (aging) families, parenting without co-residence and various forms of ‘blended,’ ‘reconstituted’ and ‘chosen’ family.”

As JWT notes, these families and ways of living have long existed. What’s new, however, is that they are growing more common and are likely to increasingly impact kitchen/bath design, consumer purchasing patterns and the way products and design services are marketed.

In fact, the marketing frm notes, only 20% of U.S. house-holds ft the conventional defnition of the nuclear family, down from 40% in 1970. Unmarried parents represent the most common variant on tradition, as more people delay or forego marriage. In the U.S., single parents have more than tripled as a share of households since 1960. People are also remixing tradition and improvising family arrangements. For instance, it’s becoming more common for couples to split up but remain in their home, jointly raising their kids while forming other romantic relationships.

As more people divert from life’s traditional milestones, fewer are also choosing to have children. An array of factors – including the growing cost of child care, women’s rise in the workforce, the trend toward extending careers while delay-ing marriage and children, and urbanization – are driving this shift in cultural norms. Gay marriage is also becoming increasingly popular as public acceptance spreads and laws change. Pets are increasingly becoming full-blown members of the family, with owners treating animals much like humans.

“The nuclear family has become both more complicated and more fexible, taking on new forms to suit new mindsets, JWT observes, noting that fathers are taking on many more domestic duties, while more women are becoming the primary breadwinner and society is moving toward “a more nuanced concept of gender that questions some stereotypes and revises old assumptions.

“Women are less likely to be in charge of household tasks and child care,” JWT points out. “Dads are now co-parents. We’re moving away from the days when men provided for the family fnancially and women took care of most other needs. Couples are rethinking the way household and child care

duties are apportioned. Conventional ideas about male and female domains, activities, behaviors and styles are evolving. Millennials are leading the way, less confned to traditional gender roles and more willing to break long-standing norms, and Gen Z is poised to hold the least rigidly defned view of gender as they reach adulthood.”

JWT adds: “Just as we saw a feminization of the workplace in the past few decades, with more emphasis on such skills as empathy and listening, we are seeing the opposite at home – a ‘masculinization’ of domestic tasks and routines.”

According to JWT, although many brands aren’t yet por-traying the reality of today’s family, or speaking to its changing needs, a growing number of marketers have broadened their defnition of what a family means and have incorporated new types of images into their messaging, recognizing and afrm-ing these consumers.

“At a time when married couples may not be planning on kids, parents could be same-sex or a dad might be the primary caregiver, brands must think carefully about the language and imagery they use and the way they target products and services,” the company said.

“Marketers should acknowledge every type of family. Brands should not only update their assumptions about their consumers, they should seek to better refect the new reality of nuclear families. Don’t hesitate to take a stance: Consumers expect brands to help drive social change, and today’s con-sumer is increasingly open-minded about new forms of family.”

Changes in the nuclear family require a rethinking of brand positioning and marketing initiatives, according to a new report published by JWTIntelligence.

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KBD_8-9_1014 BarCBT.indd 9 9/17/14 8:36 AM

10 | Kitchen & Bath Design News October 2014

Industry Update { Noteworthy developments impacting the kitchen and bath market }

New Ownership Announced for Kitchen & Bath Design NewsWilmette, IL — Kitchen & Bath Design News’ print, digital and event assets were recently purchased by Sola Group Inc., based here. The closely held partnership of media profes-sionals, headed up by Paul DeGrandis and Patrick O’Toole, bring decades of experience in the remodeling and home improvement industries, joining a team of industry pros that includes founding editor and publisher emeritus Eliot Sefrin.

“Eliot Sefrin and his team have a strong track record of industry leadership, and we look forward to continuing this rich tradition,” said Paul DeGrandis, president of Sola Group, Inc. and publisher of KBDN. “That is why we are so pleased that long-time thought leaders like Eliot, Janice Costa and Anita Shaw, who built the brand, will be staying on board, along with an outstanding stable of columnists and industry experts such as Mary Jo Peterson, Ellen Cheever and Eric Schimelpfenig, among many others.”.

“I look forward to working with Sola Group management on KBDN in retaining the high editorial, marketing and educational standards that we have had in place for more than 30 years,” noted Sefrin.

“With Kitchen & Bath Design News, the go-to source for kitchen/bath designers, our goal is to support the brand in ways that will help it grow along with the industry, particularly with the opportunities presented by new Web and mobile venues,” said DeGrandis.

Sola takes over from Cygnus Business Media, which had operated the brand for almost 20 years. Sola also took ownership of Qualifed Remodeler magazine and For ResidentialPros.com.

All circulation and advertising inquiries can be made to Sola Group Inc., 724 12th St., Suite 1W, Wilmette, Illinois 60091; info@solabrands.com.

Stamford, CT Site of KBDN Seminar This MonthMelville, NY — Stamford, CT will be the latest site for “Art + Science,” the series of all-day seminars being presented by Kitchen & Bath Design News in key markets throughout 2014.

The highly acclaimed seminar series is scheduled to continue its eight-city run Oct. 23 at the Hilton Stamford Hotel, in Stamford, CT.

The educational initiative, currently in the second of a three-year run, has already been presented this year in Fort Lauderdale, St. Louis, Philadelphia, Milwaukee, Seattle and Denver. After its Stamford stop, the program will con-clude its 2014 schedule on Nov. 13 in Dallas, according to KBDN Publisher Emeritus Eliot Sefrin.

Location and dates for 2015 will be announced shortly, Sefrin said.Designed for kitchen and bath designers looking to refresh their creative

talents and expand their technological skills, “Art + Science” is aimed at identi-fying “what’s next” in design and technology so that design professionals can better address the needs of a younger, less-traditional client while increasing company profts in the New Digital Age.

“Art + Science” spotlights the growing trend toward contemporary kitchens

and baths that require an entirely new way of managing the space and con-necting the elements of the room. Also featured is a multi-media program that presents a vision of the industry’s digital present and future, including ways design professionals can leverage cutting-edge technological tools from initial client contact through fnal contract.

Leading the programs is a pair of KBDN contributors: Ellen Cheever, CMKBD, ASID, CAPS, widely considered to be the nation’s premier kitchen and bath design authority, and Eric Schimelpfenig, AKBD, a leading authority on cutting-edge technology impacting the kitchen and bath industry.

2014 sponsors have included BEST, Geberit, Hafele America, Jenn-Air, Rev-A-Shelf and Showplace Wood Products.

Information about attending any of the 2014 programs can be obtained by visiting KBDN’s web site, www.forresidentialpros.com.

Seminars Set for Kansas City, DenverMelville, NY — Kansas City and Denver will serve as the locations this month for the fnal two in a year-long series of all-day seminars being produced under the terms of an exclusive alliance between Kitchen & Bath Design News and the SEN Design Group.

The seminar series will conclude its 2014 run at the Cosentino showrooms in Kansas City and Denver on Oct. 1 and Oct. 29, respectively.

Titled “Systemizing Your Sales Approach for Maximum Proft,” the program is led by SEN President Ken Peterson, CKB. Created specifcally for showroom owners, managers and sales designers, the programs focus on how kitchen and bath dealers can improve closing percent-ages, sales volume and gross margins by implementing a well-thought-out selling system keyed to today’s market.

Sponsors of the 2014 seminars have included Silestone by Cosentino, Hafele America, Dura Supreme, Medallion/Yorktowne/MasterCraft/Design Craft, Autokitchen, Signature Kitchen & Bath magazine, Cambridge Steel Works, Task Lighting, WoodTrac and Warmly Yours.

Information, including registration details, is available by contacting the Chapel Hill, NC-based SEN Design Group, at (800) 991-1711.

Electrolux Purchases GE Appliance BusinessFairfeld, CT — General Electric has signed a defnitive agreement to sell its century-old home appliance division to Electrolux. The deal is estimated at $3.3 billion.

As part of the transaction, GE has entered into a long-term agreement with Electrolux to continue use of the GE Appliances brand. The transaction has been approved by the boards of di-rectors of GE and Electrolux and remains subject to customary closing conditions and regulatory approvals, and is targeted to close in 2015.

“This transaction is consistent with our strategy to be the world’s best infrastructure and technology company,” said GE Chairman and CEO Jef Immelt.

GE has taken steps in 2014 to reshape and focus its portfolio, purchasing Alstom’s Power and Grid businesses in June and, in August, completing the IPO of its North American Retail Finance business, Synchrony Financial.

The activity continues the company’s longer-term redeploy-ment of capital from non-core assets like media, plastics and insurance to higher-growth, higher-margin businesses in Oil & Gas, Power, Aviation and Healthcare. The company hopes to achieve 75% of earnings from its Industrial business by 2016.

“GE Appliances is a great business and we are proud of the role it has played in GE’s history,” Immelt continued. “Electrolux is the right global business for our customers, consumers and employ-ees. We have greatly strengthened this franchise in the past few years. GE Appliances’ people, valuable home appliances brand, products, distribution and service capabilities make it a perfect ft with Electrolux and its goal of accelerating growth in the U.S. Like GE Appliances, Electrolux has a nearly 100-year history in home appliances and they share the same principles of quality, innova-tion and customer value as GE. They are committed to supporting the growth of GE Appliances and value the GE Appliances team and its capabilities.”

“GE Appliances is a well-run operation with strong capabilities in key areas such as R&D, engineering, supply chain and customer service,” said Keith McLoughlin, president and CEO of Electrolux. “We look forward to joining forces with their team of talented and competent people.”

The acquisition will nearly double Electrolux’s business in North America and put it on the same playing feld with the Whirlpool Corporation, which posted revenue of $18.8 billion last year. to Las Vegas.

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Sterling’s acquisition of Aquatic from

Tomkins is the latest of the frm’s “carve-

out” deals. During its 32-year history,

Sterling has sponsored the carve-out

of 22 businesses from larger corporate

parents, including multiple acquisitions

from DuPont, British Petroleum and

Tomkins.

“Aquatic is an industry leader poised

to outperform as a stand-alone enter-

prise with supportive partners,” said

Kevin Garland, a partner at The Sterling

Group. “We look forward to achieving

new levels of proftability and creating

value for all shareholders.”

Aquatic Sold To SterlingAnaheim, CA — Aquatic has an-

nounced its acquisition by The

Sterling Group, a middle market

equity frm renowned for acquir-

ing and accelerating the growth

of businesses in the manufactur-

ing, distribution and industrial

service categories.

Aquatic is the third business

that Sterling has acquired from

the former Tomkins group in a

three-year period.

“Aquatic is a great ft for Ster-

ling’s portfolio in terms of size,

industry and growth potential,”

said Stuart Leigh, president,

Aquatic. “We’re well positioned

to take full advantage of the

housing market recovery, and

are confdent that this partner-

ship will help propel us forward

at an even faster rate.”

Industry Update { Noteworthy developments impacting the kitchen and bath market }

Wood-Mode Opens CenterLancaster, PA — Wood-

Mode has opened its first

Wood-Mode Lifestyle Design

Center, located in LuxeHome

on the frst foor of Chicago’s

Merchandise Mart.

Wood-Mode has had a

successful presence in the

Merchandise Mart for more

than 20 years, according to

the company, and has made

the strategic move to open

its own design center that

will be available to all Wood-

Mode dealers. Homeowners,

designers, architects, build-

ers and trade professionals

are also welcome to use the

facility.

The center will act as

a showcase for the latest

product releases and lifestyle

design themes from the frm.

“We will develop and man-

age this space in LuxeHome

in the Merchandise Mart as a

strategic location for inspiring

and capturing the attention

of our customers, architects,

interior designers, builders

and trade professionals,” said

Brooks Gronlund, president

and COO of Wood-Mode Inc.

KBD_10-16_1014 IndustryNewsA.indd 13 9/17/14 8:37 AM

Industry Update { Noteworthy developments impacting the kitchen and bath market }

GE Appliances Announces Dream Kitchen Competition Louisville, KY — GE Appliances will award kitchens that include GE Monogram appliances in its Mono-gram $150,000 Dream Kitchen Design Contest. A total of $150,000 in cash prizes will be awarded, including a grand prize of $25,000.

Kitchens must in-tegrate GE Monogram cooking appliances and refrigerators. Judges will consider criteria of visual ap-peal, creativity, innovation, overall kitchen workfow and design ele-ments/principles in their evaluation.

The $25,000 grand prize will be awarded to the Best Kitchen Inte-grating GE Monogram Appliances. Additionally, a frst-place prize of $15,000, second-place prize of $5,000 and third-place prize of $3,000 will be granted in each of the follow-ing categories: Best Home Kitchen

Design – Traditional, Best Home Kitchen Design – Transitional, Best Home Kitchen Design – Contempo-rary, Best Showroom Display Kitchen

Design and Best Use of GE Mono-gram Appliances “Outside

of the Kitchen” Design. Seven regional winners will be awarded $1,500 each, and all winners will achieve national expo-

sure through an awards ceremony and GE marketing

eforts.The contest is open to all kitchen

designers, architects, professional builders and remodelers. Up to three entries may be submitted (one per category) by the same entrant/entrants, but each entry must be submitted separately. All submis-sions must be received by March 31, 2015, and winners will be announced at the 2015 Dwell on Design show.

14 | Kitchen & Bath Design News October 2014

Marble Institute of America Launches Midwest ChapterCleveland, OH — The Marble Institute of America has announced the Mid-west Stone Fabricators Association (MWSFA) will become the MIA Midwest Chapter. The goal of the chapter will be to increase educational oferings and networking opportunities to stone professionals in the region (Iowa, Minnesota, North Dakota, South Dakota and Wisconsin).

During the next 18 months of operation, the Midwest Chapter plans to ofer six educational courses. Oferings during this period could include:

• MIA Midwest Chapter Kickof Event• Midwest Stone Summit• Geology in the Natural Stone Industry• Panel Discussion of Key Industry Issues• A Technical Session on Stone Installation• CEU for Architects and Designers

The MIA Midwest Chapter joins the MIA NY Metro Chapter and the MIA Toronto Chapter as the third chapter in the program. Like the other MIA Chapters, the Midwest Chapter will hold quarterly meetings.

Jim Hieb of the Marble Institute said, “This is a great opportunity for the MIA to provide strong educational programming to stone professionals in the region. The MIA looks forward to working with regional members to create a dynamic curriculum which provides benefts for every segment of the industry.”

For more information about the MIA Midwest chapter, visit the chapter Web site at www.marble-institute.com/midwest.

KBD_10-16_1014 IndustryNewsA.indd 14 9/17/14 8:37 AM

Earthquake Ousts Western DovetailMare Island, CA — The recent earthquake in the Napa Valley, CA area partially destroyed the Mare Island, CA location of cabinet drawer manufac-turer Western Dovetail, Inc. The building that houses the company has been red-tagged for demolition as it is no longer safe.

According to brothers and business partners Max and Josh Hunter, they were allowed three short extraction opportu-nities, escorted by ofcials, to salvage what they could from their business. “We did it like a revolving door, tag team, with three trucks, going in, flling up, going out and unloading and going back in, reported Max Hunter to the Vallejo Times Herald.

They were able to rescue fn-ished products, materials and

some equipment, but retrieval of other equipment will take planning and permission to go back inside, he reported.

Western Dovetail is currently op-

erating out of Dimensions Unlimited, one of their customer’s companies. The brothers are hoping to relocate on the island, though they had no earthquake insurance and the move

alone is going to cost hundreds of thousands of dollars. They hope to raise about $100,000 to set up a new shop. For information, visit www.drawer.com.

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Cabinets To Go Donates To VeteranSan Diego, CA — Cabinets To

Go raised $36,000 for veteran

Eric DeLion on behalf of the

Wounded Warrior Project. Jef

Linden, president and CEO

of Cabinets To Go, recently

presented DeLion with the

check.

“Cabinets To Go wants to

make a diference in the lives

of injured service members,”

said Linden. “All of our loca-

tions donated a percentage

of sales from the Memorial

Day Weekend to help fund

vital programs at Wounded

Warrior Project.”

DeLion served two tours

in Iraq, and had many linger-

ing efects from the frefghts.

Wounded Warrior Proj-

ect’s purpose is to raise

awareness and to enlist the

public’s aid for the needs of

injured service members and

to help injured servicemen

and women aid and assist

each other.

KBD_10-16_1014 IndustryNewsA.indd 15 9/17/14 8:37 AM

Danze Bikes for Children’s HospitalTeam Danze was a participant

in the 2014 Children’s Hospital

Colorado Courage Classic, suiting

up more than 60 riders who

climbed over 15,000 vertical feet

during the three-day, 200-mile

bicycle tour. Participants of Team

Danze included senior leadership

and employees, friends, partners and customers from around the U.S.,

including John Petrie of Mother Hubbard Custom Cabinetry, who is

the current president of the National Kitchen & Bath Association. In its

sixth year participating, Team Danze raised nearly $40,000 for Denver

Children’s Hospital.

Vernon Hills, IL — Scotsman Ice Sys-

tems executives rose up to the ALS Ice

Bucket Challenge recently at the com-

pany’s Vernon Hills, IL headquarters.

Ali Group North America CEO Filippo

Berti accepted the challenge from Rich

Gleitsmann, Chief Operating Ofcer of

Ali Group North America. Berti went on

to extend the challenge to Glen Tellock,

CEO, Manitowoc Group; Steve Trulaske,

Owner, True Manufacturing Company,

Inc.- Refrigeration, and Selim Bassoul,

CEO, Middleby Corporation.

They executives joined thousands

of people across the country the past

few months to complete the challenge,

in an efort to raise money and aware-

ness of amyotrophic lateral sclerosis,

also known as Lou Gehrig’s disease.

Video of Scotsman’s Ice Bucket

Challenge can be viewed on the Web

on YouTube.com.

Circle No. 8 on Product Card

Industry Update { Noteworthy developments impacting the kitchen and bath market }

Fisher & Paykel Partners With Famed Chef LefebvreHuntington Beach, CA — Fisher & Paykel Appliances, Inc. has announced

an exclusive partnership and culinary alliance with their Fisher & Paykel

brand and renowned Chef Ludo Lefebvre. The alliance exclusively covers

the category of premium kitchen appliances in which Ludo will serve as a

brand ambassador.

“Chef Ludo is one of the most infuential chefs in the world, and is well

known for his pioneering and revolutionary work in the culinary industry,”

says Scott Davies, brand marketing manager for Fisher & Paykel. “Chef Ludo

and what he stands for align perfectly with the premium brand of Fisher &

Paykel. Our goal is to provide products that fulfll the need and deliver on

the promise to make life that little bit better. A partnership with Chef Ludo

creates a brand alliance and enables us to leverage our brands to reach

our core demographic and raise awareness throughout our marketplace.

Together, we look forward to inspiring the highest standards of culinary

precision, creativity and expression in the kitchen.”

“I am extremely excited about working with Fisher & Paykel and to have

the opportunity to come together in an efort to inspire chefs everywhere

to push their limits, their creativity and their successes in the kitchen,” says

Chef Ludo. “I look forward to working with such an innovative manufac-

turer of appliances who understands how to improve life in the kitchen

through design.”

Scotsman Ice Joins ALS Fight

KBD_10-16_1014 IndustryNewsA.indd 16 9/17/14 8:37 AM

October 2014 ForResidentialPros.com | 17

Appointments

Jarmo Koponen has joined The Corsi

Group, based in Indianapolis, IN, as

v.p., Operations.

Rudd

Kerry Rudd has joined

New York, NY-based

Duravit USA as v.p.,

Sales and Business De-

velopment.

For m ic a Cor p . , lo c ated i n

Cincinnati, OH, has

named Jefrey F. Taylor

to the post of global v.p.

and general manager of

innovation and research

and development.

BSH Home Appliances, based in

Irvine, CA, has signed a new three-

year agreement with Purcell Murray

to continue as the exclusive distributor

for Bosch, Thermador and Gaggenau

products in California and northern

Nevada.

Morrow, GA-based TOTO has entered

into a distribution agreement with

Blackman Plumbing Supply, which

will feature TOTO products in its 19

branch locations in New York and New

Jersey.

BHK of America, Inc., based in South

Boston, VA, has forged a new distri-

bution agreement with New York,

NY-based Manhattan Laminates

to handle the New York metro area.

In addition, BHK has appointed Eric

Johnson of Johnson Sales Co., Inc.,

as its sales rep for the Alabama and

Mississippi region.

LAUFEN, based in Miami, FL, has

signed agreements with Associated

Sales and Mid-Pacifc Sales for rep-

resentative coverage in Southern

California, Las Vegas, NV, Arizona

and Hawaii.

Greenwood, MS-based Viking Range,

LLC has appointed Ron Brooks to

senior v.p./sales for Viking Distribut-

ing East.

ThermaSol, based in Simi Valley, CA,

has named Level5 Sales and Market-

ing as its representative in Southern

California, where it will cover the

region from San Luis Obispo to San

Diego.

Los Angeles, CA-based Samsung has

appointed LEEZA Surfaces as the dis-

tributor of Staron Solid Surfaces in

New York and a majority portion of

New Jersey. LEEZA also distributes

Staron throughout Canada.

Caldwell, ID-based Best Bath Systems

has named Greg Wells director of

marketing.

Milwaukee, WI-based U-Line has

partnered with Almo Corpora-

tion to distribute U-Line’s products

in Maryland, Virginia, Washington

DC, North Carolina, South Caro-

lina, Tennessee, Georgia, Florida,

Alabama, and parts of Mississippi,

Arkansas and West Virginia.

Kohler, WI-based Kohler Co. has

selected The L.E. Smith Co. to

distribute its products in Ohio,

Indiana, Michigan and the Chicago-

Land area.

ATI Decorative Lami-

nates, based in Greens-

boro, NC, has named

Dave Orbegoso western

regional sales manager.

Taylor

Orbegoso

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18 | Kitchen & Bath Design News October 2014

While generous

kitchens exist

in many of the

homes that we design for,

we can also fnd ourselves

working in smaller spaces.

Recently, I was reminded of

this when I was teaching.

I was using a case study of

an aging-in-place home in

Arizona, where things are

long and low and on one

level, when an architect in

class commented that his

home turf in the older part

of Boston included kitchens

that would ft into my kitch-

en’s island.

When I stopped to think

about it, I realized that my

last two private residential

projects had been a small

kitchen in a new construction

in Connecticut and a serious-

ly space-challenged condo in

Manhattan. It made me think

that it might be appropriate

to review a few of the things

we all must remember when

we are working in these little

jewel boxes.

This may be a bit regional,

from the Southwest where

things are more spread out

to the Northeast where they

are more stacked, or it may be

more the diference between

country and urban environ-

ments. This may also be seen

more with the downsizing

that some of us experience in

the moves we make as we age

– something I’ve seen more of

as many of my recent clients

are in the 65+ group.

There are many things we

might say about the smaller

kitchen, but here is a quick

top ten list of things to review

as you plan your eforts to

think big in a smaller-sized

kitchen space.

1. Prioritize. There are

several layers to this process.

The frst occurs during the

initial client interview when

you’ll discuss food prep, serv-

ing and entertaining habits

and inventory needed. This

inventory must include items

related to food prep utensils

and gear, tableware and serv-

ing items, small appliances,

cookbooks, items related to

other kitchen activities and

everything to be stored in the

kitchen. The second phase

of this prioritizing occurs

when the conceptual plans

have been reviewed and the

client can use trace layered

over the plan, or best, over

elevations to identify where

they might place the items

they wish to store, which

can help with the balancing

process. This is the point at

which decisions are made as

to which items must be kept

at the point of use and which

items can be stored in auxil-

iary spots, or which items are

redundant and might not be

necessary. Gale Steves’ book,

Right-sizing Your Home,

has wonderful tips for this

process.

2. Steal space. During

this process, or really prior

to this process, you will have

been reviewing adjacent

spaces in the home to see if

and where inches might be

stolen for additional storage.

The big ones are obvious –

taking down a wall, or a mud

room, family entrance, back

hall, or laundry that might be

redesigned to include pan-

try storage – these are huge

gains of storage. Beyond the

big changes, it’s important

to remember that inches re-

ally do make a difference.

Canned goods can be stored

in six inches or less, so a back

hall that can aford a pocket,

even between studs, might al-

low for some serious added

storage where before there

was none. Sometimes, areas

where headroom has been

cleared around stairs can of-

fer additional storage – just

remember that inches make

a diference. Another recent

wealth of storage for me has

been in furniture pieces,

whether used as hutches for

a client’s dishes, barware or

children’s items located just

out of the main kitchen space.

3. Find the views. Espe-

cially in interior spaces, which

are common in condos and

apartments, a small kitchen

with no windows can really

beneft with a peak through

to some natural light – espe-

cially if it introduces a view.

Look to see if there is a blank

section of wall where cabine-

try can’t be added where a

solar tube or sky light, or bet-

ter yet, a cut-out or window

can be added, incorporating

light and a view. This can go

a long way toward brighten-

ing the mood and the sense

of space, connecting it with

adjacent spaces and hope-

fully outdoors.

4. Be realistic. The

kitchen designer who told

me that my dream of a double

36" integrated refrigerator/

freezer just was not to be in

the kitchen space I had avail-

able became my dear friend

and brought me into this

business. Sometimes we just

have to be realistic and help

our clients get the best of

what they want within the pa-

rameters of their space. This

may mean a single refrigera-

tor or dishwasher, a smaller

cooktop or a microwave/con-

vection as a second oven.

We must help our clients be

realistic and balance their

wishes and their beautiful

appliances, sets of equipment

and utensils with appropri-

ate and workable amounts

of storage at the point of use

and work surface.

5. Double duty. We have

wonderful opportunities to-

day to make small spaces

work better through double-

duty applications of fxtures

and appliances. A favorite

example of mine is the in-

duction cooktop, which is a

beautifully smooth work sur-

face that never overheats. It

can be covered with a chop-

ping block and it’s a perfect

work surface when not in

use. Think of the many ac-

cessories available to make

today’s sinks into work sta-

tions, helping to make them

serve double duty. This is

perfect for the small kitchen

with limited counter space, as

long as we provide for storage

of those chopping blocks and

strainer covers.

6. Remove the un-

necessary. We have a

responsibility to guide our

clients in filtering out the

unused, the unnecessary and

the oversized items that can

be stored or given away.

7. Improve the lighting.

Quality and adjustable light-

ing, both ambient and task,

are readily available and can

dramatically enhance the

size and sense of the space.

8. Maximize storage.

We have unlimited options

for accessing whatever space

is available to us. While not

ideal for those of us who don’t

wish to use step ladders, go-

ing vertical is also an option

for items used infrequently,

or for display.

9. Use/appreciate every

inch. As an example, in the re-

cent condo project, we opted

to go from a 36" refrigerator

to a 24" integrated unit and

a 12" pull-out pantry, pro-

viding a single woman with

plenty of refrigeration plus a

full-height pantry. Sometimes

shrinking a sink or creating a

pocket for storage can make

a huge diference.

10. Expand the bound-

aries. Do this in every way

and in every direction. Re-

member that color can be

used to visually expand a

space’s boundaries. Light-

en the palate but use rich

texture; add interest in the

ceiling; draw the eye to the

window or the view.

Thinking Big With Small KitchensWhen designing a small kitchen, it’s important to prioritize, steal space where available, maximize views and storage, give plenty of thought to the lighting scheme, remove unnecessary clutter and be realistic about what is and isn’t possible.

“We must help our clients be realistic and balance their wishes and their beautiful

appliances, sets of equipment and utensils with appropriate

and workable amounts of storage at the point of use and

work surface.”

Read past columns and features and send us your comments about this article

and others by logging onto our Web site: www.ForResidentialPros.com

Planning & Design { Mary Jo Peterson, CKD, CBD, CAPS }

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20 | Kitchen & Bath Design News October 2014

Years ago we were promised the “smart home.” Along with

that, we were also promised fying cars. If the documen-tary “Back to the Future 2” is correct, we should also have hoverboards next year. In the future, as portrayed by Marty McFly, there’s a great scene where he enters his future home. Aside from being a hilarious mashup of gaudy old ’80’s decor and fu-ture technology, there are a lot of things that came true from that fantasy view of the future.

In that movie, they por-tray the smart home as a voice activated, nearly seam-less operation. We’re getting close to that today, but we’re not quite there yet.

The smart home that was promised and delivered years ago was a proprietary, all-in-one solution that was best installed in a new home during the wiring phase of construction. That’s not great, or even possible for people remodeling, so the market is severely limited. The new way we’re seeing the smart home manifest itself is in the “ap-pifcation” of the home.

Typically this means installing a smart phone-con-trolled device to smarten up a particular part of the home. I’ve had the pleasure, and dis-pleasure, of playing around with a lot of these devices, and I’ll walk you through them so you can better ex-plain them to your kitchen and bath clients looking for smarter home automation.

LOCKITRONLockitron is an app-con-trolled add-on for a deadbolt lock. You just snap this device

over your lock and it will lock or unlock your door with a smartphone app. It’s easy to install, and non permanent. This is great for renters or places where you can’t mod-ify or change your existing lock set.

The promise here is that you never have to use your keys again. The company has come close to that promise, but not close enough. To use this, you have to use the app to unlock your door. This is

fantastic for those moments when you’re away and you can’t remember if you locked your door or not. Where it’s not fantastic is when you have armloads of groceries and you just want your door to be unlocked. Having to pull out your smartphone and open an app is no more convenient than using a tra-ditional key, which is what I find myself doing in this situation. Lockitron says it’s working on this, but there aren’t any updates as of yet.

KEVO SMARTLOCKHaving had trouble with the Lockitron, I turned to the

Kevo Smart Lock. This is an app-controlled smart lock much like the Lockitron. The diference here is that you ac-tually replace your deadbolt.

Additionally, when you ap-proach your door, you leave your phone in your pocket and just touch the metal part of the lock. Upon sensing your phone, the lock will un-

lock without you ever having to take your phone or your keys out of your pocket. As

with the Lockitron, you can still use your regular keys. While I think this is a great implementation, I found my particular unit to be less than reliable.

PHILLIPS HUEMoving on from locks, I also purchased some smart lights. You may have seen these for sale in Apple stores; they’re called the Phillips Hue. These are smart phone-controlled lights. They can come on when you come home, turn

of when you leave, and the colors and dimmer levels can be changed any way you want.

These lights are great. Out of the box installation was as simple as changing a light bulb and plugging a little box into your router. After that, I’ve been enjoying dim candle-colored lights during movies, and bright and cheer-ful lights when I’m cleaning or working. The ease and simplicity of these things is really futuristic. You can also use them with a traditional lightswitch if your smart-phone isn’t around.

NEST THERMOSTATThis is by far one of my fa-vorites. If you haven’t yet encountered this device, it’s the most beautiful thermo-stat you’ve ever seen. It was designed by the former prod-uct designer from Apple who created the frst iPod.

On paper, it’s a program-mable thermostat with much the same feature set as any other dreary white plastic thermostat available in your local hardware store.

What’s diferent here is the thought put into its de-sign. This thing is incredibly easy to install. In just a few minutes, you can have it con-nected. Once done, it asks you a few simple questions and

it’s of and running. There is no programming needed.

This thermostat learns how your furnace and AC work; it knows the weather outside, and it also knows

when you’re home or away. All you need to do is turn it up when you want to be warm, and down when you want to be cooler, and it does all the thinking for you. This device is truly design and technology melded together in one beautifully simple and easy-to-use device. Just as the iPhone made smartphones fun and easy to use, Nest does that for thermostats.

So, do we have a modern smart home? In a way, yes. But everything is separate. This is good on the one hand as we can install these devices easily (and as need-ed) into existing homes. But now we’ve got one company making a great thermostat, and another company mak-ing some fantastic lights. To be truly smart, these devices and services need to talk to each other.

Right now when my thermostat knows that I’m sleeping, it can’t turn of my lights. If I leave my house and I lock my front door, my smart garage door doesn’t go down automatically.

There have been a few companies that have tried to solve this. Google made an attempt with Android Home a few years ago. Apple re-cently announced a universal method for devices like this to communicate with each other. If they pull this off, you’ll be able to ask Siri to turn on your lights, and even set “scenes.” These “scenes” will allow you to have your lights go off, garage door shut, thermostat down and lock the front door when you go to bed.

Apple typically has a way of coming into a market and solving problems like this. Keep an eye on the smart home space. There are a lot of great products out now, and a lot more innovation coming. Today’s tech savvy consumers are going to be demanding this in their de-signs. Marty’s future home is coming!

Is the Smart Home Really That Smart?While the promised ‘smart home’ of the future may still be a work in progress, an increasing array of smart products are helping to automate the home.

“The new way we’re seeing the smart home manifest itself is in the ‘appifcation’ of the home.”

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22 | Kitchen & Bath Design News October 2014

Bettering Your Bottom Line { Ken Peterson, CKD, LPBC }

More than 20 years ago I was in Germa-ny to research the

success of European buying groups in the kitchen indus-try. I was taken aback by the scale of the dealer members in those groups. Indeed, most dealerships had chains of 15-20 showrooms, with revenues in the tens of millions of dol-lars and earning 47%+ gross proft margins – very diferent from the single shop, mom-and-pop $1-2M design frms that populate the landscape in our kitchen/bath industry!

How could there be such a diference in development between the European and U.S. kitchen industries? In my interviews with German and Dutch kitchen business owners, I discovered one key factor common to all of them: their sales designers were re-quired to follow a precisely written sales process.

In the U.S., I believe a col-lective lack of discipline has characterized our kitchen/bath industry since its incep-tion, consigning American kitchen dealers to a lifetime of marginal proftability. I also believe this continued lack of discipline is holding back the industry from realizing its full growth potential despite the recent upturn in the economy.

AN UNDISCIPLINED BUSINESSAn undisciplined business is one in which the same is-sues, processes and systems are handled diferently every time. These operations are characterized by displays without discernible themes, incomplete displays, samples strewn around the showroom, an absence of helpful signage that describes the company’s

mission or process of doing business, and sales designers who fail to acknowledge your presence in a timely and pro-fessional manner.

The vast majority of kitch-en/bath frm owners spend their time putting out fres in the feld, chasing checks to make payroll, dealing with

irate customers, procrastinat-ing on major decisions, hiring staff without adequate due diligence or organizational support in place, buying un-necessary things on the fy and cancelling appointments or educational seminars be-cause they’re “too busy.”

Many exhibit such behav-iors because they’ve failed to take the time to design, document, train and clearly communicate how prospects are to be approached, de-veloped, sold and handled throughout the conception and birth of a new kitchen or bathroom. Rather, they ignore the preparation of an annual budget, lack a strategic plan, conduct business without a written Operations Manual, prefer to hire fully trained personnel rather than develop their own and fail to articulate their corporate culture.

As a result, sales designers

follow whatever sales proce-dure they feel comfortable with, regardless of whether it’s efectively designed around the target customer’s needs.

A WRITTEN SALES PROCESSAmerican kitchen dealers would do well to have each

sales designer (1) write down their sales procedure step-by-step, (2) track how many hours on average it takes to get a signed commitment (and retainer check), and (3) track how many days on aver-age it takes from point of lead to signed commitment. Then they should ask themselves:

• Does each team member follow the same process?

• If “no,” which process is the most efcient time-wise in securing a commitment/retainer check?

• Does the most efficient sales process take more than 3-4 hours to land a signed commitment?

• Does the most efficient sales process equal or exceed a 75% closing rate on all leads initiated by an

appointment in the show-room or consumer’s home?The value of a written, ef-

fcient and successful sales process that everyone fol-lows is manifold. First and foremost, it ensures that all prospects will be treated in the same professional man-ner, regardless of which sales designer they engage; commonality of positive experience is critical if you aspire to operating multiple showrooms. Consistently using the most efcient, cus-tomer-friendly sales process will increase the closing per-centages of all sales designers and, as a result, each of your sales designers will increase their individual sales volumes, so you’ll have a happier sales team with a much higher per-sonnel retention rate. Finally, your company reputation will spread, making it easier to plant an additional showroom in a promising secondary or tertiary market.

DEALER SYSTEMS AUTOMATIONI liken the development and production of a new kitchen or bath to that of a car, with both built from an assembly of hundreds of parts. Henry Ford “industrialized” the process of assembling cars, injecting a huge dose of per-sonnel discipline into it. Each person on the assembly line had a specifc task and could be held accountable for per-forming that task properly. As a result, the quality of each car improved dramati-cally, many more cars could be produced, the automo-

tive industry blasted of and “team-building” became a new consulting enterprise.

The kitchen/bath industry is just about ready to blast of because a comparable pro-duction line has fnally been developed. It’s been nearly 30 years since computer-aided design (CAD) was introduced – but there hasn’t been much in the way of new software technology since then.

One stumbling block has been the lack of automated management systems for the k/b dealer to link CAD on the front-end with an accounting package like Quickbooks on the back-end. That dealers have had to perform over a dozen key procedures manu-ally – from client interview to job estimating to contract writing to cabinet ordering to installation scheduling – in-vites errors, delays and poor customer service.

The lack of systems auto-mation has not only hindered dealer revenue growth, but also reduced gross profit margins when there has been growth due to errors from the increased workload.

At this year’s KBIS, an in-dustry-specifc management software was introduced that embraces a proven “Good-Better-Best Selling System” and embodies best dealer business practices while linking with both CAD and Quickbooks.

The Europeans may have much larger and more disci-plined kitchen dealerships with chains of satellite show-rooms. But this new systems technology will give Ameri-can k/b dealers the missing tool to catch up quickly.

Ken Peterson, CKD, LPBC, is president of the Chapel Hill, NC-based SEN Design Group. For more info about the Good-Better-Best Selling System, please contact Peterson at 1-800-991-1711 or kpeterson @sendesign.com. Peterson also welcomes comments, questions or concerns.

“A written, efcient and

successful sales process ensures

that all prospects will be treated

in the same professional manner,

regardless of which sales

designer they engage.”

Read past columns and features and send us your comments about this article

and others by logging onto our Web site: www.ForResidentialPros.com

The Value of Having a Written Sales ProcessHaving a consistent, written sales process can provide numerous advantages for kitchen and bath dealerships, including a more organized sales process, higher closing percentages, increased proftability and an improved company reputation.

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By Kim Berndtson

Industry Profle

There is l itt le about

Patricia Dunlop’s nearly

20-year design career

that is conventional. Ear-

ly on, the designer and

principal of Fine Kitchens & Baths by

Patricia Dunlop in Boise, ID, worked

in commercial interiors and 5-star

hotel design/project management in

North America as well as overseas –

mostly in southeast Asia, but also in

Australia and New Zealand. This expe-

rience brings a unique perspective to

her current work in residential kitchen

and bath remodels, broadening her

understanding of how spaces can

work diferently for diferent people.

“Living and working abroad taught

me about how to refect the culture

of a hotel’s location while trying to

appeal to a broad audience of people

who stay there,” she says. “These spac-

es have to function, but at a 5-star

level, they also have to be aestheti-

cally appealing. It taught me there are

so many ways to accomplish the same

thing, so now when clients come to me

with an idea that is out of the ordi-

nary, I am perfectly happy to explore

it and look at all the angles to make it

work for them. I know there are a lot

of ways to approach things.”

The commercial environment, in

particular kitchens, exposed her to

the idea of designing in zones. “This

concept has bled over into residential

kitchen design,” she notes. “We’re mov-

ing away from the traditional triangle

and into zones, such as a prep zone

that is based on the refrigerator and

sink. Cooking zones focus on ovens,

ranges, etc. There can also be serving

and clean-up zones, as well as baking

zones and storage zones. Within each

zone, there can be a small triangle, but

having one overriding triangle in the

kitchen is not necessarily applicable

as kitchens have gotten larger. There’s

also usually more than one person in

the kitchen. People no longer work by

themselves. Cooks want a space for

family and guests to work, too.”

Dunlop complements her hospi-

tality/commercial experience with

a degree in interior design, gaining

ASID certifcation that balances her

CMKBD and CAPS accreditations. “My

interior design background makes me

more aware of the principles of design,

such as balance, rhythm, harmony,

proportions and scale,” she says. “It

also helps me connect kitchens and

baths with the rest of the home.”

With an ever-growing interest in

and desire for Universal Design, be-

ing able to seamlessly incorporate

accessibility results in a better space,

she suggests. “Accessibility does

not have to look institutional,” she

stresses, “and it is appreciated and

This kitchen was part of a great room/living room

environment where the homeowners wanted to

showcase an elegant kitchen. As such, Patricia Dunlop

highlighted the cabinetry with olive ash burl insets

that add a touch of elegance.

24 | Kitchen & Bath Design News October 2014

Beautiful SpacesCreating

Beautiful Spaces That Function BeautifullyA focus on function and aesthetics is at the heart of this Idaho designer’s creations.

p These homeowners, who also had Dunlop design a previous kitchen, love to

entertain and are often asked to host parties. The long island is perfect for such

events and flows easily through to the dining room.

Ph

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KBD_24-25_1014 IndProfile.indd 24 9/17/14 8:42 AM

used by people of all ages and abilities.

It’s another way I am able to ofer my

clients excellence and timelessness in

design… beautiful spaces that function

beautifully!”

STRIKING A BALANCEA focus on function and aesthetics

is at the heart of all of Dunlop’s de-

signs. “Function is important because

a space has to work,” she says. “At the

same time, it has to look beautiful.

There isn’t much point in having one

without the other.”

Achieving that design goal is unique

to each client, where the designer bal-

ances lifestyles and aesthetics with

budgets to ensure a fnal project that

refects personal style. “It’s very much

my clients’ kitchens and baths,” she

stresses. “My role is to take their needs,

aesthetic and budget and mesh them

together to refect their taste. I recall

walking into a project one day that was

only bare walls and studs. I could im-

mediately tell who the designer was

based on the style. I don’t have a spe-

cifc style, but rather a diverse portfolio.

I think it’s important that my clients

don’t feel pushed into a certain style. I

would much rather have someone know

it’s my project because it’s a beautiful

design that functions well, rather than

because it has a particular look.

“I want to give my clients the best

version of what they want,” she con-

tinues, “while making sure that it

functions well.”

UNIQUE WORKING KITCHENLike other designers, Dunlop welcomes

clients into her showroom. However,

her showroom is unlike others since it’s

her own home’s kitchen. The designer

lives in downtown Boise in a somewhat

commercial environment, so when the

building where her previous showroom

was located was sold, she decided to

turn her own kitchen into her show-

room. “It has really worked out well,”

she says. “People love to

see a kitchen designer’s

kitchen!”

She designed her ap-

proximately 400-sq.-ft.

kitchen with cabinets and

accessories in a variety of

styles and fnishes as well

as four diferent counter-

tops. “It’s an interesting

kitchen from that perspec-

tive,” she admits. “It really

is a working display.”

Dunlop ma inta ins

a separate office in her

home where she keeps

samples, but she also

relies on manufacturer

showrooms – including

those with displays she

has created – when need-

ed. “I can also take clients

to other kitchens I’ve de-

signed,” she says, adding

that referrals and word-

of-mouth advertising is

important to her market-

ing program, which also

includes a Houzz profle

and Facebook page in ad-

dition to her Web site.

With limited paper ad-

vertising, Dunlop focuses

on being a visible part of

her community. “I’m in-

volved in the local ballet,”

she says. “I’m considering

hosting some community

events, such as the open-

ing party for the ballet.

It keeps me involved in

the community so people

know who I am and what

I do.”

Circle No. 13 on Product Card

p While the layout of this bath is fairly typical, Dunlop

jazzed it up by adding special elements such as detailed

travertine tile. “The approach was to take a standard

hall bath and elevate it to an elegant space,” she says.

A focus on function and aesthetics is at the heart of

all of Dunlop’s designs, including this bath. “It has a lot

of details with an Old World formality,” says Dunlop,

“but the tower adds functionality and space to store

modern-day conveniences.”

Ph

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KBD_24-25_1014 IndProfile.indd 25 9/17/14 8:42 AM

Project Case Study { Spotlight on creative, problem-solving kitchens and baths }

Kitchen Gets Design Do-Over Designer updates her original 20-year-old kitchen plan, incorporating sleek lines and open shelving in a layout that is ideal for cooking and hosting gatherings.

26 | Kitchen & Bath Design News October 2014

The second time is

the charm when

it comes to this

Lake Erie home’s kitchen.

Kimberly Martin designed

its first kitchen when the

lakeside residence was origi-

nally constructed in 1995.

“I was fortunate enough to

be part of the project when

the home was built,” says the

designer/founder of Custom

Kitchens by Martin & Co.,

in Rochester, NY. “Its current

kitchen is Round #2. I’ve been

in the business long enough

now that I’m doing kitchens

twice…that’s really a treat!”

ONE-OF-A-KIND LOOKUpdates to this kitchen origi-

nated with the homeowners’

desire to build an adjacent

addition to accommodate a

Circle No. 15 on Product Card

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HONED

GRANITE

ISLAND

COUNTERTOP

Ofers the

timeless character of

beautiful stone that’s

weathered and worn

STAINLESS STEEL POT RACK

Ties in with other stainless steel

elements within the space and is

accented by typewriter-style numbers

INTERIOR

WINDOW

Adds a unique

twist to the

kitchen while

providing a

view to the

family room

MERLOT CABINTRY

Contrasts with stainless and

white elements while adding

richness and depth

By Kim BerndtsonP

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KBD_26-31_1014 PCS.indd 26 9/17/14 8:43 AM

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Project Case Study { Spotlight on creative, problem-solving kitchens and baths }

family room, a dining space

and a butler’s pantry. While

some designers might be

tempted to completely open

up the space between the

two, Martin took the oppor-

tunity to give the space a

one-of-a-kind look by keeping

the exterior wall and turning

it into an interior one. “And

I left the window above the

sink,” she says. “Now she can

look through the kitchen win-

dow into the family room.”

Glass plays an integral

role throughout the design,

she continues, noting that it

extends to the 10' high ceil-

ings along the sink wall while

glass cabinets fank each side

of the window. Martin also

carried glass – with a unique

twist – into the newly built

6'x6.5' butler’s pantry where

she added a large, circular

window to the exterior wall,

then accented it with glass

cabinets in front of it to pro-

vide a glimpse to the outside.

“It’s very nautical,” she says,

giving a nod to the homeown-

ers’ interest in sailing and the

home’s lakeside location.

MAINTAIN CONSISTENCYOther themes car r ied

throughout the space include

stainless steel and various

shades of white that contrast

with dark merlot Tedd Wood

cabinetry.

Stainless steel makes its

way into the kitchen via ap-

pliances, including a Wolf

range, custom Vent-A-Hood

ventilation hood, undermount

sink, Miele steam oven, Asko

dishwasher, Sub-Zero refrig-

erator – with glass front – and

stainless steel-faced cabine-

try with smoke glass accents

that mimic the refrigerator.

The designer also included

Sub-Zero refrigerator draw-

ers. A stainless steel pot rack,

adorned with quirky type-

writer-style numbers, hangs

over the island.

White Tedd Wood cabi-

netry is complemented with

Donna Sandra granite that

tops the island and white

quartz that goes along the

perimeter. “The granite looks

like marble,” Martin notes.

“Blends of white and gray

give it the ageless appeal of

old Carrara marble, yet it is

granite that ofers more du-

rability. We chose a honed

fnish to give it the timeless

character of beautiful stone

⬆ CONTINUE THE LOOK

White cabinetry is carried into the family room, which, although physically not part of the kitchen,

is still visible from the kitchen. Martin notes, “The cabinets surrounding the freplace are very

symmetrical,” adding that she custom designed them to hide the TV. “A lot of engineering and

math went into those cabinets! When you open the doors to reveal the TV [above the freplace],

they are sized perfectly to conceal the display cases.”

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KBD_26-31_1014 PCS.indd 28 9/17/14 8:43 AM

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that’s weathered and worn. A

double build-up on the edge

gives it an eclectic blend of

old and new, traditional and

modern. It’s a fun blend be-

tween the white and dark

cabinetry.”

White cabinetry is carried

into the family room, which

although physically is not

part of the kitchen, is visible

from the kitchen and is part

of today’s lifestyle, Martin

explains. “The cabinets sur-

rounding the fireplace are

very symmetrical,” she says,

adding that she custom de-

signed them to hide the TV. “A

lot of engineering and math

went into those cabinets!

When you open the doors to

reveal the TV, they are sized

perfectly to conceal the dis-

play cases. It’s a unique

feature that is a continuation

of the kitchen.”

Merlot cabinetry ofers a

deep contrast to the brighter

stainless steel and white.

“It’s a cherry color, rather

than espresso,” she stresses.

“It’s deep and dark, rich and

stunning. It reminds me of

old boats that are rich with

deep, aged wood.”

A peninsula that sepa-

rates the kitchen from the

‘morning room’ also features

merlot cabinetry, specifcally

Circle No. 16 on Product Card

⬆ SURPRISE NOOK

Stainless steel, white and merlot are carried consistently

throughout the home, including into the cofee bar. “It’s

a fun little nook that is a surprise as you come around the

corner,” says Martin. Its furniture-style appeal is evident in

the stainless steel feet and radius cabinetry in merlot hues.

Brushed stainless steel and a decorative shelf accent the wall

and were included at the homeowner’s request.

⬆ IMPRESSIVE AND PRACTICAL

While the footprint of the kitchen remained the same, there’s

little about the space that resembles its former self. “It looks

signifcantly diferent within the same space,” says Martin.

“It’s an easy room to be in, too. It isn’t a huge kitchen, but

it’s scaled just right. It’s incredibly practical and everything

is within steps to her reach. The footprint fows well and

the kitchen isn’t overdone. It’s planned just right – from

storage to functionality – and it’s impressive without being

ostentatious.”

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KBD_26-31_1014 PCS.indd 29 9/17/14 8:44 AM

Circle No. 17 on Product Card

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Depth Series is the ideal complement requiring 6 inches less depth than traditional

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Choose Perlick and be inspired by innovation.

For more information visit perlick.com

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KBD_26-31_1014 PCS.indd 30 9/17/14 8:44 AM

in a tower where the artist homeowner

can display some of her three-dimen-

sional work. A bar – located on the

family room side of the window –

also features merlot cabinetry and is

topped with slate.

These three fnishes – stainless

steel, white and merlot – are carried

consistently throughout the home, in-

cluding into the cofee bar, which was

an important feature for the husband.

“It’s a fun little nook that is a surprise

as you come around the corner,” she

notes. Its furniture-style appeal is

evident in the stainless steel feet and

radius cabinetry, again in merlot hues.

Brushed stainless steel and a deco-

rative shelf accent the wall and were

included at the homeowner’s request.

“She’s an artist,” Martin notes, add-

ing that her background provides an

eclectic vibe throughout the home.

“Rochester by nature is a very

traditional market,” the designer con-

tinues. “She brings something fresh

to her home – which has traditional

bones with a Nantucket fair – yet is

still modern.”

STAND THE TEST OF TIME“The beauty of this kitchen is that it

is so incredibly unique, yet timeless

and stunning,” Martin says. “There are

so many elements that will stand the

test of time.”

And, while the footprint of the

kitchen remained the same, there’s

little about the space that resembles

its former self. “It looks signifcantly

diferent within the same space,” she

says. “It’s an easy room to be in, too.

“It isn’t a huge kitchen, but it’s

scaled just right,” Martin states

about the room. “It’s incredibly

practical, and everything is within

steps of the homeowner’s reach. The

footprint fows well and the kitch-

en isn’t overdone. It’s planned just

right…from storage to functionality,

and it’s impressive without being

ostentatious.”

Project Case Study { Spotlight on creative, problem-solving kitchens and baths }

⬆ SMART STORAGE

One goal with the new addition

was to include space for a butler’s

pantry. Kimberly Martin carried

the glass theme into this area by

adding a large circular window to

the exterior wall, then accented it

with glass cabinets in front of it to

provide a glimpse to the outside.

“It’s very nautical,” she says, giving

a nod to the homeowners’ interest

in sailing and the home’s lakeside

location.

Circle No. 18 on Product Card

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KBD_26-31_1014 PCS.indd 31 9/18/14 4:03 PM

32 | Kitchen & Bath Design News October 2014

After a long, tough road, the last couple of years have fnally

seen tangible economic im-provements, with the housing and remodeling sectors show-ing slow but steady growth. Kitchen and bath dealers have reported increased traffic, and while consum-ers are still cautious in their purchases, pent-up demand for home improvement pur-chases is fnally translating to increases in kitchen and bath remodeling – and even some luxury splurges.

But, have these economic gains translated to wage in-creases for kitchen and bath designer/salespeople? The short answer is “somewhat.”

On the positive side, the number of designer/sales-people earning salaries on the lowest end of the spec-trum has decreased since 2012, with 17.7% saying they earn less than $35,000, com-pared to 26.3% in a similar 2012 survey. At the higher end, slight increases were evident, with 8% reporting annual incomes in excess of $100,000, compared to 7.2% in 2012.

Additionally, more than half of those polled (52.2%) said they received a salary in-crease in the last two years, compared to 46% in 2012, and nearly 45% said they anticipate increased earn-ings in 2015.

However, it’s not all good news: More than a third of those surveyed said they had not received a salary increase since before 2011. And, the gender gap remained woe-fully evident in the survey results, with women repre-

senting a disproportionate 71% of those making less than $35,000 annually.

That’s according to a re-cent survey by Kitchen & Bath Design News, which polled more than 280 kitchen and bath designer/salespeople across the country about their compensation packages.

SALARY RANGESWhen asked to estimate what their total compensation range would be for 2014, the majority reported earning ei-ther $35,000-$49,999 (33%) or $50,000-74,999 (28.9%), with only 20% expecting to earn in excess of $75,000 (see Graph 1).

Encouragingly, fewer re-spondents reported earning under $35,000 compared to a similar survey done in 2012 – suggesting that salaries are slowly climbing again as the market improves.

When asked how they see the market going with regard to compensation, one survey respondent noted, “Things are getting better…but it’s

slow going.”Another pointed out,

“No one is that fast to throw money around anymore – not the clients, and not the dealerships, either. Everyone is still in cautious mode, so we’re not going to see any kind of real increases unless we can do more and bigger projects.”

While traditionally, sala-ries tend to be higher on the East and West Coast – and, indeed, the higher salary categories were clearly more prevalent among East Coast respondents – the survey results showed some of the highest salaries coming from the Midwest, particularly in major metropolitan areas.

Disappointingly, profes-sional credentials such as a CKD or CBD did not seem to correlate to a higher sal-ary, according to the survey results. This suggests that de-signer/salespeople may need to be more aggressive about marketing their credentials, and educating consumers to

the value of these.The vast majority of those

polled (78.7%) reported working 40-60 hours per week (see Graph 2), with fewer designer/salespeople reporting working part time hours as compared to a 2012 survey. Interestingly, those who said they worked in ex-cess of 60 hours per week did not report seeing mark-edly higher salaries. As one designer stated, “Working 80 hours a week is so over. It doesn’t get you anywhere except exhausted, and then you make mistakes. I’d rather do my job well, be as efcient as I can and achieve some work/ life balance, and I think when you do that, you have a better chance of being successful anyway.”

Not surprisingly, there was a strong correlation be-tween years of experience and salary, with the high-est compensation being reported by those with more than 10 years of experience. Likewise, some of the high-

Salary Survey

By Janice Costa

$75,000—$99,999

12.2%

$100,000—$150,000

5.1%

$150,000+

3.1%

1. Average 2014 Compensation Range for K/B Designer/Salespeople

$35,000—$49,999

33.0%

$50,000—$74,999

28.9%

Under$35,000

17.7%

60+

5.1%2. Average Number of Hours Worked Weekly

40 - 6078.7%

Under 40

16.2%

3. Average Compensation Range by Gender

Under $35,000

$35,000 -$49,999

$50,000 - $74,999

$75,000 -$99,999

$100,000 - $150,000

$150,000+

28.6%

MaleFemale

47.7%

39%

58.3%

60%

66.7%

71.4%

52.3%

61%

41.7%

40%

33.3%

Salaries Edge Upwards, but Gender Gap RemainsWhile salaries for kitchen and bath designer/salespeople are slowly edging up, particularly at the lowest end of the scale, the gender gap remains strongly evident.

KBD_32-33_1014 SalarySurvey.indd 32 9/17/14 11:25 AM

October 2014 ForResidentialPros.com | 33

est compensation was seen at dealerships whose sales volume exceeded $2 million annually; however, there was far less of a correlation be-tween salary and dealership sales volume among those working at frms doing less than $2 million in annual sales volume.

But, while multiple fac-tors were shown to impact salary, according to survey results, gender was the num-ber one predictor of salary, with women scoring far lower salaries across all categories.

THE GENDER GAPRecent White House reports noted that full-time working women earn roughly 77% of what their male counterparts earn. And, from the survey results, it appears the kitch-en and bath industry is not immune to this gender gap. Not only did female designer/salespeople surveyed repre-sent a whopping 71.4% of the lowest salary range (see Graph 3), but, disturbingly, it appears that the correlation between gender and salary was stronger than the cor-relation between years of experience and salary, geo-graphic region of the country and salary, or professional ac-creditations and salary.

“Everyone thinks the gender gap is a myth, that it’s some retro 1950s thing that’s long past, but the truth is, it’s still alive and well in

the 21st century,” noted one East Coast designer. She added, “Although it’s a female dominated feld, there’s still a ‘boys’ club’ in play, and the men still tend to command the top salaries.”

However, it’s not all bad news: At the higher salary ranges, the wage disparity between the genders was far less evident, with women accounting for 40% of those making between $100,000 and $150,000 annually and a third of those earning $150,000+. This represents a vast improvement over the results of a similar sur-vey conducted in 2012, where women represented

only a third of those mak-ing $100,000-$150,000 and 16.7% of those earning in excess of $150,000 per year.

PROJECTED INCREASESWhile more than a quarter of those polled reported receiv-ing a raise this year, and more than half reported receiving a raise sometime in the past two years (see Graph 4), oth-er designer/salespeople were not so fortunate. In fact, more than a third (35.2%) of those polled said their last raise dates back before 2011.

However, looking ahead, the view was a bit more optimistic, with nearly half (44.7%) anticipating in-creased earnings for 2015 as compared to 2014 (see Graph 5).

“It seems to be getting better,” one Midwest de-signer noted. “There were a couple of years where you were fghting to get any jobs at all, but now the clients are coming back, and the money is coming back in. This year has been pretty good for me so far, and I think next year is going to be even better.”

COMPUTING COMPENSATIONThere are a variety of ways to calculate compensation, but most frms seem to go with hourly wages, straight sal-ary, salary plus commission

or commission against draw. Of those polled, more than a third (36.2%) said they are paid salary plus commission, while 21.9% receive a straight salary, 23% are paid commis-sion against draw and 18.9% are paid hourly (see Graph 6).

Those who work on com-mission reported a pretty even split between salary and commission income, citing an average of 49.85% of their in-come coming in the form of salary and 50.15% coming in the form of commission.

These numbers are simi-lar to 2012 numbers, though the number of respondents paid on an hourly basis has dropped by several percent-age points, suggesting that, in the light of a recovering economy, dealerships may be moving away from part-time hourly help in favor of hiring full-time salaried staf to man showrooms that are seeing more trafc.

Interestingly, there has been a shift in how commis-

sions are paid, with 37.2% being paid on the net proft of the job (see Graph 7), up from 29.3% in 2012, 33.3% being paid on the gross proft of the job, compared to 38.6% in 2012, and 29.5% being paid on the actual price of the job, compared to 32.1% in 2012.

As far as benefts are con-cerned, similar to 2012, paid vacation/sick time topped the list of most commonly ofered benefts, followed by medical insurance, an end-of-year bonus, a 401K plan with company contributions and proft sharing.

Far fewer respondents reported receiving dental in-surance, disability insurance or a company vehicle. While the majority of those polled said medical insurance is part of their benefts pack-age, that number is down by nearly 10% compared to 2012, perhaps a result of the rising costs of medical insur-ance premiums.

4. When Designer/Salespeople Received Their Last Salary Increase

Before 2011

35.2%

In 2014

26.4%

In 2013

25.2%

In 2012 - 10.1%In 2011 - 3.1%

Decreasing - 1.5%

5. How Designer/Salespeople See Their 2015 Compensation

Increasing

44.7%

Staying the Same

53.8%

6. How Designer/Salespeople Are Paid

StraightSalary

21.9%

Salary + Commission

36.2%

Commission Against Draw

23.0%

Hourly

18.9%

7. How Commissions Are Calculated

On the net proft of the job

37.2%

On the price of the job

29.5%

On the gross proft of the job

33.3%

KBD_32-33_1014 SalarySurvey.indd 33 9/17/14 11:36 AM

Size of Space: 7'x9'

Design Goal: One of the homeowners has multiple sclerosis

and is expected to be wheelchair bound within a year. Hofmann

needed to redesign the space – the home’s only bathroom – within

the same footprint and into something that could be accessible

for his needs.

Design Solutions: Hofmann started the process by removing

the tub and replacing it with a curbless shower. She equipped it

with amenities that will simplify use for everyone, such as a teak

shower seat that can be raised and lowered based on need, and

niches at two diferent levels to provide easy access to shampoo,

etc. A bi-fold door helps facilitate trafc fow through the bathroom.

The 36"x60" shower is a bit wider than the tub it replaced, so

Hofmann chose a shallow vanity – just 12" deep – and a semi-

recessed sink. “We’ve taken up as little space as possible so he can

still move around easily,” she says. Drawers on one side of the vanity

and a pull-out on the other provide easy access to contents. “No

reaching is required,” she says.

Additional Small Bath Design Tips: When you include

a shower pan, keep it the same color as the foor tile, unless vision

problems with the client are a concern. “Visual blocks make a space

feel smaller,” Hofmann says.

Consider a tile size other than 12"x12". “Our brains are familiar

with that size and can subconsciously calculate the size of a room,”

she says. “Instead, choose an overscaled tile, such as an 18"x18"

or 12"x24", or something that is smaller [than 12"x12"]. When you

take away the scale of things we look at every day, our brains don’t

calculate that size as quickly and the space will feel larger.”

Choose a wall-mount faucet. “It can save a few inches where a

faucet would otherwise sit on the counter,” she says.

Small Bath Myths to Dispel: You need at least one tub in

your home. “Most people take showers, even those with kids fgure

out how to shower their young ones,” she says.

Small baths require a pedestal sink. “You can still have a vanity in

a small bath,” she says. “The extra storage space minimizes clutter,

and clutter makes the space feel smaller.”

All master baths need two sinks. “Even if a small master bath

has enough space for two sinks, the extra sink takes away elbow

room and makes the space feel smaller,” she says.

‘Must Haves’: Hofmann suggests an electrical outlet near the

toilet. “Even if a client doesn’t want to include a bidet seat at the

time of the renovation, it costs just pennies to put the outlet in

now versus later,” she says.

Another must have is a two-in-one showerhead where a hand-

held shower is included with the main showerhead. “It’s perfect

for a tiny space where you don’t have room for any extras,” she

comments.

Other essentials include recessed cabinets with electrical outlets

and medicine cabinets with integrated lighting.

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Living LargeIn a Small Bath

34 | Kitchen & Bath Design News October 2014

By Kim Berndtson

Creative Small Bath Design

A space will

never be

physically

larger than

its actual footprint. But

designers often use their

creativity to incorporate

design techniques and

elements that make a

space feel and function

like it’s much bigger than

it is. This month, Kitchen

& Bath Design News asked

several designers to share

projects that focus on liv-

ing large in a small bath.

Designers work within small footprints to create spaces that look great and function beautifully.

• Designer: Alisa Hofmann, Design Set Match, Oakland, CA

KBD_34-37_1014 Small Baths.indd 34 9/17/14 8:46 AM

• Designer: Julie Palmer, president, Charlie Allen Renovations, Cambridge, MA

October 2014 ForResidentialPros.com | 35

Size of Space: 5'x7'

Design Goal: These clients wanted a frst-foor bath

that was as close to a full bath as possible to serve the

needs of an aging mother who was living in the home.

Design Solutions: The small space didn’t al-

low for a tub, so Palmer opted for a pre-fabricated,

angled shower. The clients had acquired an inventory

of antiques, and they wanted to highlight at least

one piece in the bathroom. “This small piece ft per-

fectly,” says Palmer, who adds that, in this particular

space, it is a better option than a built-in. “It can be

a temptation in a small bath to put in lots of built-in

storage. But that can take up a lot of room, and it can

end up feeling a little closed in. We certainly could

have included a built-in here that was taller than the

antique piece we used, and that would have provided

for more storage, but it would have overwhelmed the

room. Storage is a key for small baths, but you want

it to be on scale with the room.”

Additional Small Bath Design Tips: Incor-

porate elements from the rest of the house. Heat is

also important, in particular radiant heat or a radiator

that is recessed into the cavity of a wall.

Recessed built-ins, especially above a toilet, can

gain extra storage space when needed. “Keeping

things neat and tidy is key in a small bath,” she says.

“The more you can put away, the cleaner the bath

looks, and therefore, the bigger it appears.”

Small Bath Myths to Dispel: You need lots of

storage. “A medicine cabinet and/or an over-the-toi-

let cabinet can provide all the storage really necessary

in a bathroom,” she says. “An adjacent closet for tow-

els and other items is fne, since we really don’t need

that much to be stored in the physical space. A hook

on the door allows you to bring a towel into the space

when you need it. If no closet is available nearby, a

basket on the foor for towels tucked under a wall-

mounted or pedestal sink works well.”

‘Must Haves’: Palmer recommends a pedestal

or console sink. “Vanities take up a lot of space,” she

says, “especially visual space. While the footprint for

a vanity and pedestal may be similar, a pedestal is

light and airy, which helps the space look larger. You

can always add a basket on the foor, or a recessed

cabinet to make up for any storage space that is lost

by not having a vanity.

“But don’t buy a pedestal or console sink that is

too small,” she cautions. “Make sure it has enough

deck space to function. Choosing a wall-mount faucet

can give you more room on the sink ledge.”

Proper lighting is also essential, according to

Palmer. “The brighter the room, the less cramped it

feels,” she concludes.

• Designer: Ivonne Ronderos, principal, DKOR Interiors, Aventura, FL

Size of Space: about 350 square feet

Design Goal: Since this space is a cabana bath-

room, Ronderos collaborated with her design team

to give the space a connection with the outdoors, as

well as make it feel soothing, “as one might imagine

a spa would feel,” she says.

Design Solutions: They designed the tile to

give the illusion that this small bath was larger than

it actually was. “By wrapping the foor tile into the

shower, up the shower wall and onto the ceiling,

we created an effect that made the bathroom

feel wider,” she explains. “Rather than break up

the sink and shower areas, we combined the two.

Only wrapping a portion of the ceiling is important,

otherwise, the ceiling will feel too ‘heavy’.”

The other challenge associated with this par-

ticular bath was how to address the window above

the toilet, which only allowed for a 12"-14" wide

mirror. “With the ledge-wrapped carpentry piece

that looks like a reverse ‘C’ – which also follows the

path of the material that is wrapped in the shower

– we encased the mirror and window to give the

illusion that the vanity area is longer,” she explains.

“Additionally, since there was no space on the sink

for accessories, this ledge became the perfect place

for the soap pump, etc. Using neutral tones in the

small space also helps it feel larger.”

Additional Small Bath Design Tips: If

the vanity area is small, extend the mirror beyond

the sink space to enhance functionality, as well as

broaden the feel of the space, she suggests. Ad-

ditionally, neutral tones and accent tile on a wall

that is not disrupted by a door or large architectural

element will ‘enlarge’ the room. “This way, the ac-

cent color is on the ‘visually’ largest wall,” she says.

“Wrapping a material, whether it is tile or even

just a paint color, is always fun and out of the box,”

she continues. “But again, it is important that the

wrapping has a purpose and isn’t a full wrap so the

space does not get claustrophobic.”

Adding a unique design element to the space

allows guests to focus on the element rather than

the size of the space. “But, like all designs in any

space, the key is restraint!” she stresses. “If all ele-

ments in a space compete, they won’t get noticed.

One or two design elements that complement each

other will be more impactful than fve design ele-

ments…quality over quantity.”

Small Bath Myths to Dispel: Not every-

thing has to match exactly. “There’s a fine line

between pieces complementing each other and

matching,” she explains. “For example, in this

bath we introduced diferent tones of green from

the accent wall, rather than using the exact color.

This actually creates more depth and interest. We

achieved the same efect with the variety of taupe

colors through the tile, accent color and wood ve-

neer tones.”

‘Must Haves’: Get creative with storage, she en-

courages. “Use hidden/concealed storage as much

as possible,” she says. “The less clutter, the larger

the space will feel.”

For baths that require a shower curtain, use an

extra-long curtain and hang it near the ceiling, she

advises. “Just like the great trick with drapery, the

curtain starting at the top of the ceiling will make

the space feel more grand,” she says. “Finally, use

larger scale tiles on the foor to create less grout

lines, which will clutter up the space.”Photo: Alexia Fodere

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36 | Kitchen & Bath Design News October 2014

Creative Small Bath Design

• Designer: Bryanne Prichett, BRY design, Austin, TX

Size of Space: 8'x10'

Design Goal: This space – which previously

was a small, uninspired hall bath and part of an

adjacent bedroom – is a husband’s master bath.

He wanted a soaking tub, shower…and TV.

Design Solutions: The client insisted on in-

cluding a tub, as well as a shower, which meant

Prichett had to look for something other than a

standard-size tub. “I included a Japanese-style tub,

40"x40"x32", which he loves!” she says.

The designer changed the width of the win-

dow to gain enough space for the shower, which

is about 54"x54". The TV, another request from the

client, was concealed in a built-in cabinet above

the toilet. Additionally, an outlet in a small cabi-

net built into the wall near the sink conceals his

toothbrush to keep clutter at bay.

Additional Small Bath Design Tips: Keep tub decks small if space is at a premium and

remove any extra ‘lines’ that impair your vision,

such as framed shower walls and tile lines that

harshly contrast with walls. “I also try to keep colors

lighter as a whole to keep the space from closing

in,” she says.

Small Bath Myths to Dispel: “Just because

a bathroom is small doesn’t mean you can’t have

it all!” she says in reference to tubs, TVs and high-

end fnishes.

‘Must Haves’: Built-ins are a great space saver,

says Prichett. “Shower niches built into the wall

keep the shower tidy and add more open space,”

she reports.

“I also do built-in niches/cabinets – with

electrical outlets – in walls near the sink to hide

unsightly cords from electric toothbrushes, razors,

etc.,” she adds. “These items can always be charg-

ing, but ft nicely in the wall.

“If there is room, I also include cabinet towers

on top of countertops,” she continues, “especial-

ly when there are wasted corners on L-shaped

vanities.”Photo: Bryanne Prichett

• Designer: Fardid Biglar, BiglarKinyan Design, Toronto, Ontario, Canada

Size of Space: 6'x9'

Design Goal: Since this bathroom was located in

the basement, Biglar wanted to remove the stigma

associated with subterranean spaces. As such, he fo-

cused on creating a visually rich space. “To make it feel

more exciting to use, I played up on various senses…

for example, the feel of a raised wood foor, marble

pebbles, etc.” he says.

Design Solutions: Biglar used a number of tech-

niques to achieve his goal, including layering textures,

establishing a focal point and extending materials

beyond existing boundaries. “We utilized some

smooth elements with those that have a bit of pat-

tern or texture,”

he says, adding

that he took into

consideration

visual weight as

well. “You can

highlight what

you want people

to see…identify

the focal point.

T h i s c r e a t e s

depth. In this

bath, the wall

with the mirror

has a lot more

texture than the

other walls. When you walk in, your eye goes to that

wall, rather than to items that are closer. It gives the

illusion that the space is deeper than it actually is.

By stretching the textured material into the shower

space, it also makes the space feel wider. The use of

glass helps, as well.”

Additional Small Bath Design Tips: Don’t

incorporate too many design elements. “That can

break the coherence,” he says, adding that it also

weighs down the space. “When you have a small

space, you don’t want to break it up too much…rather

just enough to establish a focal point. Reducing the

number of materials also makes the space easier to

digest, making it more peaceful and serene. Limit the

number of materials to maybe three or four.”

Incorporate unifying elements. “Small bathrooms

are great spaces to be bold, but don’t completely devi-

ate from the style of the rest of the house,” he says.

Utilize bumpouts to gain function. “Consider

pushing vanities or the toilet tank back,” he says,

adding that even 6" can ofer a lot of storage. “You

can generate extra foor space and gain storage or

countertop.”

Small Bath Myths to Dispel: Small bathrooms

don’t have to feel small, and they don’t have to be

plain. “Make it special,” he says. “And look for oppor-

tunities to generate more function, without weighing

it down.”

‘Must Haves’: Good lighting is critical, so is ad-

equate counter space, storage and beautiful fnishes

and details. “Choose fxtures that have clean lines and

aren’t fussy,” he recommends. “Easy-to-maintain fn-

ishes are also important because, in a small space,

every bit of it will be used. Also, remember that you are

a lot closer to fnishes and elements. Make informed

decisions regarding things like tiles and how they’re

composed, cut and installed. Every bit of construc-

tion matters because you are so close to everything.

Finally, don’t be scared to splurge on luxury fnishes…

it won’t impact the budget as much due to the small

square footage.”

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KBD_34-37_1014 Small Baths.indd 36 9/17/14 8:46 AM

www.blancoamerica.com

Taking beautiful kitchens to new heights.

BLANCO continually raises the bar when it comes to beauty. And with the

CULINA™ MINI and CULINA™ Semi-Professional, we’re proud to take that

beauty to new heights: 17-3/4" and 21-1/2" to be exact. Each of our faucets

— more than 100 size, shape and color combinations — radiate sophistication

and livable style, helping to elevate the kitchen in more ways than one.

Circle No. 19 on Product Card

KBD_34-37_1014 Small Baths.indd 37 9/17/14 8:46 AM

38 | Kitchen & Bath Design News October 2014

Flexible Functionality, Customized Style

The latest trends in kitchen appliances favor fexible designs,

smart functionality, healthy cooking

options and customized style.

Appliances are designed to make kitchen tasks as easy

as possible, but they must also bring a certain amount

of style or fair to the overall design in the kitchen.

“An appliance’s major task is to help people in their everyday

life,” says Valentina Bertazzoni, brand manager for Bertazzoni,

based in Guastalla, Italy. “Our homes are full of appliances

because we buy the big potential they have to make our lives

simpler. Saving time, eliminating the uncertainty of results,

making work more enjoyable or less heavy – these are just

examples of the reasons why we love them,” she says.

Current trends call for appliances that ofer fexibility,

customized design and functions, technology that increases

convenience and efciency, and options geared toward healthy

living and responsible energy use. That’s according to manu-

facturers recently surveyed by Kitchen & Bath Design News.

“We are observing that the current trend of fully custom-

ized kitchens that incorporate a mix of textures and fnishes

is becoming extremely popular in home renovations. As

appliance manufacturers, it is important to provide consum-

ers with compact, yet efcient, appliances that will fawlessly

ft within their kitchen’s design,” says Josef Steigmiller, v.p. of

Liebherr Refrigeration, The Americas, based in Burlington,

Ontario, Canada.

“More consumers are making the kitchen the focus of

the home,” adds Zach Elkin, director, brand marketing for

Thermador and Bosch at BSH Appliances in Irvine, CA. “Over

the past two years, the largest increases in budgets for kitchen

projects have been for major appliances.” In these appliances, he

says, consumers are looking for options that ft their personal

style, in terms of both design and performance.

FLEXIBLE AND FUNCTIONALFor consumers to have the exact culinary experience they de-

sire, appliances must be fexible, with features that provide

both convenience and maximum functionality. Versatility is key,

according to manufacturers. Designers must take into account

the varying needs of the homeowner, and identify specifc ap-

pliances that best accommodate those needs.

“Appliances had to adapt signifcantly in the recent past to

our new lifestyle that is faster, more educated and extremely

demanding,” says Bertazzoni. “Flexibility is the best feature you

can give to today’s users. Why should I choose between gas

or induction if I can have the two in the same cooktop? Why

should I pick between microwaves and electric when I can have

both technologies in one oven and use one, the other or the two

combined together according to my needs?” she asks.

People are looking for convenience and smart design in

their appliances, says Colleen Kasel, a spokesperson for Perlick

Corp. in Milwaukee, WI. Consumers are looking for quality, but

also expect appliances that conform to their lifestyle. Perlick’s

undercounter refrigeration solutions, ofered in a variety of

sizes, ft the bill, the company notes. This undercounter refrig-

eration can replace upright units to add stylish and convenient

refrigeration throughout the home.

By Elizabeth Richards

Product Trend Report

Ranges in the new European

style range collection from

Fagor America are designed

with a European convection fan

system and a built-in rotisserie

feature. Available in 24" and

36" sizes, the stainless steel

ranges operate on 15 amps of

power and run on natural gas or

liquefed petroleum. The oven

features seven pre-set cooking

programs, including Bake, Pizza,

Top Cooking, Broil, Convection

Broil, Turbo Plus and Defrosting.

Circle No. 161 on Product Card

MLD Hood Designs creates

standard and custom residential

range hoods that are light

weight and easy to install. A

variety of ventilation packages

is available depending on

consumer needs.

Circle No. 157 on Product Card

Electrolux’s latest dishwasher

model features a 30-minute fast

wash cycle that cleans and dries

dishes in 30 minutes. A Third

Level Rack ofers a convenient

space for spatulas and unique

kitchen tools, or extra room for

everyday utensils.

Circle No. 158

on Product Card

The Bertazzoni 24" Segmented

Cooktop ofers a choice between

three and four gas burners, and

installs into any standard 24"

counter cut-out. The three-

burner model includes the

signature Bertazzoni dual-

control power gas burner that

features an inner and outer

fame that can be controlled

independently or together with

a range of 750 BTU – 18,000 BTU.

The aluminum four gas-burner

cooktop features diferent

heating zones including rapid,

semi-rapid and auxiliary burners.

Circle No. 156 on Product Card

The K400 Household Compactor

supplements Krushr’s K300-

style bin with a can crush that

compresses drink cans and food

tins to as little as one-sixth of

their original size. Cans and tins

are stored separately, thereby

freeing up storage space

within the main bin for all other

recyclables. The compactor

is available fully integrated,

undercounter or freestanding,

with stainless steel door

optional.

Circle No. 159 on Product Card

Streamline Hoods will be ofering a line of range

hoods at a value price point in addition to its

higher-end products. The new line completes the

company’s Good, Better, Best pricing. Streamline

Hoods provides a range of hoods that match

cabinets or appliances, as well as those that can

be imprinted with photos or feature

glass colors.

Circle No. 160 on Product Card

The Big Chill 30" Pro Range

features four sealed burners: an

18,000 BTU power burner, 15,000

BTU and 10,000 BTU burners, and

a 6,000 BTU simmer burner. The

oven fts a full-sized sheet pan

and features convection baking,

a ceramic infrared broiler and full-extension racks. The range

is available in stainless steel as well as 11 colors, including

French Blue, Cabernet Red, Basil Green and Sunfower

Yellow, or any one of 200 custom colors.

Circle No. 155 on Product Card

KBD_38-47_1014 PTR.indd 38 9/17/14 11:52 AM

October 2014 ForResidentialPros.com | 41

Modular refrigeration means that appliances can be stra-

tegically placed throughout the space, says Diana Franklin,

brand marketing for U-Line Corp., in Laguna Beach, CA. “This

increases kitchen choreography and the overall efciency of

the space,” she adds.

According to Juliet Johnson, manager of brand experience

for Jenn-Air, based in Benton Harbor, MI, appliances are also

helping to reshape the kitchen. She explains, “The demand for

specialty appliances is impacting kitchen designs. As consumers

request steam ovens, microwaves with speed cook technology,

built-in cofee systems, warming drawers, etc., it impacts the

layout of the kitchen, the work triangle, etc.”

She adds, “There’s a growing demand for point-of-use appli-

ances – built-in cofee systems near the breakfast bar or dining

room, wine cellars and beverage centers near the Great Room

or TV room, refrigerator drawers placed out of the work tri-

angle to allow children to grab their after school treats, second

dishwashers in the bar area, etc.

“New appliances are being introduced in the marketplace

that ofer real innovations for real cooks,” says Elkin. “Culinary

enthusiasts want appliances that can fulfll their every cooking

need all in one appliance,” he adds, such as the Thermador Pro

Grand Steam Range, which features six Star Burners, a griddle,

convection oven, steam and convection oven, and warming

drawer. Unique options from Bosch include perfect symmetrical

horizontal oven installation, and SideOpening ovens that create

a fush line that works in any design style, he notes.

“Performance features that efortlessly assist consumers

in the kitchen are of high value,” says Michele Bedard, v.p./

marketing for Sub-Zero and Wolf, citing the 10 cooking modes

ofered on Wolf ovens, and the dual refrigeration technology

on Sub-Zero refrigerators as examples. She also says that, as

technology becomes more advanced, appliances follow suit. “We

believe ‘smart’ appliances will continue to grow in popularity

as time progresses, and as long as the technology meets a real

consumer need,” she states. Sub-Zero and Wolf products have

the ability to sync to home-automated control systems like

Control4, Crestron and Savant, she notes.

“The luxury segment of the appliance marketplace demands

high performance combined with beautiful design,” adds

Johnson. She cites Jenn-Air’s new refrigeration with an Obsidian

interior as an example of a product that ofers this combination,

along with the frm’s 24" built-in cofee system.

Melissa Haber, director of sales and marketing at EuroChef,

USA in Edgewood, NY, says that consumers are “sizing-up” and

making more room for their cooking appliances. “We continue

to see huge sales in 36" and 48" ranges. Consumers want more

oven capacity and additional burners to prepare their meals

than the old standard 30" options ofered,” she reports. They

also want their appliances to work for them, as much of today’s

technology does. “The more function an appliance can ofer,

the better,” she notes.

Electric ovens are also being re-vamped, Haber adds, as this

technology becomes more efcient and powerful. EuroChef just

Stanisci Design &

Manufacturing manufactures a

range of hoods that complement

today’s kitchen designs. A

transitional look, with simple,

clean lines, is showcased in

this kitchen, which features

Candlelight Cabinetry and the

Stanisci Design S-Series Hood.

Circle No. 166 on Product Card

Vinotemp’s Mirrored Touch

Screen Wine & Beverage Cooler

features patent-pending mirrored

trim design, digital touch-screen

temperature control and front

exhaust for seamless integration.

With two compartments – each

with a separate, adjustable

temperature zone – the mirrored

cooler accommodates 54

standard wine bottles and up to

120 12-ounce cans.

Circle No. 165 on Product Card

Fireview cookstoves from Elmira Stove Works include the Fireview

viewing door, high-efciency burn with secondary air, and glass-wash,

antique or country styling and optional

propane side burners. The Fireview is

available in three models, including a

36" wood-burning stove, 48" stove with

a second warmer on the right and a work

surface above, and 48" unit with

second warmer and two

11,000 BTU propane burners

on the right side. An optional

hot water jacket that produces

up to 12 gallons of hot water

per hour is available.

Circle No. 168 on Product Card

Each of the UIX series

of one-piece custom

inserts from Wind Crest

comes complete with

an internal blower with

Sone ratings as low as 1.2 on the 600 CFM models and 3.5 on the 1200

CFM models. The six-speed electronic control allows the user to select

the amount of power needed for the task. Other program options

include a Clean Filter reminder, Delay Of and a Refresh Air cycle.

Circle No. 162 on Product Card

With the ability to store up to 32 bottles of red and white

wine in two temperatures zones, the Perlick 24" Signature

Series Dual-Zone Wine Reserve is a space-saving wine

storage solution. Two independently controlled temperature

zones, each with a range of 40°- 68°F, are completely

interchangeable. The shelves are fully-adjustable to

accommodate over-sized (magnum) bottles.

Circle No. 167 on Product Card

The Vent-A-Hood Designer

Series of range hoods combines

sleek form with function and

includes the JDH/C1 canopy with

unlimited options to personalize

the fnished look. Each product

the company manufactures

is individually engineered for

performance, the frm notes.

Circle No. 164 on Product Card

LG’s Double Oven Range with

EasyClean features an oven

cavity enamel technology that

cuts oven cleaning time from

hours to minutes. EasyClean

works in three steps: spray

water throughout the interior

walls of the oven, press the

EasyClean function and, after 20

minutes, wipe away the grime.

The range also features infrared

grill technology for indoor

grilling.

Circle No. 169 on Product Card

Ph

oto

: Kim

Sm

ith

Thermador’s Built-in

MicroDrawer Microwave

includes a 1.2-cu.-ft. cavity

space and 10 cooking modes.

The drawer also features a perfect fush installation capability for a

standard depth cabinet that eliminates the need for an additional

installation kit while providing access and ease of use. The Built-

in MicroDrawer Microwave also incorporates microwave sensor

technology.

Circle No. 163 on Product Card

KBD_38-47_1014 PTR.indd 41 9/17/14 8:47 AM

Product Trend Report

42 | Kitchen & Bath Design News October 2014

introduced four new high-power electric cooktops and six new

electric built-in ovens. “We are fnding that improvements in

electric power sources allow for the same power that can be

found in gas sources, with additional benefts such as convec-

tion, self-clean and rapid cooking options,” she says.

Indeed, technology is evident in everything from smart

ovens to induction cooktops to refrigerators that can call the

repair center when they’re malfunctioning.

INTEGRATED OPTIONSWith more and more kitchens opening into other living spaces,

homeowners are often asking designers to help their appliances

blend in with their surroundings.

It is essential to ofer the option to seamlessly integrate

appliances into the cabinetry, says Franklin. “Consumers want

the option to have their appliances ‘disappear’ in their space,”

she says.

Steigmiller states that new technology and techniques allow

refrigerators to become virtually invisible in what he calls “a

big leap forward” in built-in refrigeration. “Cabinetry panels

discreetly hide these appliances, allowing the room’s style to

take center stage,” he says.

Elkin agrees that custom cabinetry and appliances that

virtually disappear into a kitchen design remain prevalent. The

Thermador Freedom Collection allows cold storage to disappear

into custom cabinetry, taking on the look of a beautiful piece

of furniture rather than an essential appliance, he notes. The

new Thermador frameless Freedom Induction Cooktop with a

solid black surface also supports this trend.

At Perlick, the company fnds that disappearing kitchens

or kitchens that feature white, fat cabinetry without hardware

are very popular. The company’s units, with zero-clearance

hinging and fully integrated depth, allow a fush ft with sur-

rounding cabinetry.

Johnson says that warmer colors and softer fnishes are

trending in kitchen design. “Soft, matte black, rose gold and

champagne gold are the latest fxture oferings for those who

are exhausted by the sea of stainless steel and brushed nickel

options that currently dominate in the kitchen,” she says. Driv-

ing this trend for warmer colors is the desire for seamlessness

and comfort, she adds. “With more emphasis on open-concept

kitchens, appliances become better integrated with the cabinets.

As the kitchen truly becomes the hub of the home, colors that

instill a sense of comfort help us feel more connected to each

other and our surroundings,” she says.

DISTINCTIVE STYLEOn the fip side, there are those who would like to see their

appliances “pop” in the design, rather than demurely blending

into their surroundings. This desire for a customized experi-

ence drives choices in colors and fnishes, manufacturers note.

“People like perfectly integrated products but still [want

products that are] distinctive,” says Bertazzoni. She notes that

many consumers want applianc-

The new free-standing Profle

Series gas and electric ranges

from GE allow users to preheat,

set the time and check

cooking status using the GE

Brillion mobile app on their

smartphone. The ranges feature

True European Convection with

Precise Air, a warming drawer,

self-clean roller rack, oven

meat probe, tri-ring burners

and notifcation lighting that

turns on when the oven has

preheated.

Circle No. 173 on Product Card

SMEG has launched the retro

Victoria 36" free-standing

range, which marries European

design with high-tech, chef-

inspired cooking functions.

The range features ultra-rapid

18,000 BTU brass burner;

eight pro-cooking functions,

including double European/

true convection features;

chrome shelves with telescopic

guides; advanced rotisserie, and

EverClean technology. The range

is available in classic cream,

stainless steel and gloss black

fnishes.

Circle No. 176 on Product Card

The KitchenAid Architect Series II 24"

dishwasher includes the company’s AquaSense

Recycling System, which recycles water from

the fnal rinse cycle and uses it in the next

load’s pre-rinse cycle, resulting in 33 percent

less water consumption. Fresh water is used

to fnish the cleaning cycle. The fve-cycle/

six-option dishwasher also features a ProWash

Cycle that determines the appropriate setting

for washing dishes, a ProScrub Option and

Whisper Quiet System.

Circle No. 175 on Product Card

RangeCraft Manufacturing now ofers an

oval-shaped range hood with LED lighting top

and bottom, creating a halo efect. The range

hood can be made oval in any

size, width and height, out

of copper, brass or stainless

steel or powder coated in

nearly 200 RAL colors. It can be

fnished with accent bands, rivets and buttons for a custom look.

Circle No. 179 on Product Card

Prizer Hoods presents the

Jewel Tones collection of range

hoods, available in six gemstone

color options: Ruby, Amethyst,

Topaz, Emerald, Mahogany and

Sapphire. Finished in a glossy

sheen, the hues can be added

to any of the line’s 50+ hood

designs. Metals, colors and trims

allow for customization of the

range hoods.

Circle No. 177 on Product Card

The new Verona 36" Electric

Ranges, available from EuroChef,

include electric single and

double-oven versions. Each oven

includes fve high-power sealed

elements on a black ceramic

cooktop surface. A multi-

function European Convection

oven and touch-control digital

clock and timer are also featured.

Circle No. 178 on Product Card

The BEST iQ Blower System is now available in 18 range hoods –

including eight brand new designs – from chimney to island to

built-in. The iQ Blower System makes it possible to calibrate the

hood to each installation, providing individualized performance.

The new Intesa Island Hood, shown, is one of fve island hood

designs available with iQ Blower technology. The contemporary,

slim glass brick design features four-speed control along the side

of the fue and includes a remote control.

Circle No. 171 on Product Card

New Slim Bafe flters from

Imperial Cal. Products have

a pro-style look. The flters are

available on all of the company’s

deluxe models – wall or island

styles.

Circle No. 172 on Product Card

Bosch Home Appliances’ redesigned kitchen line includes

new speed microwave ovens that pair the cooking qualities

of a conventional oven with the speed of microwave

technology. Flush installation matches Bosch wall ovens, the

steam convection oven or warming and storage drawers, and

horizontal alignment allows for easy integration and creates

an even horizontal line when paired with other Bosch kitchen

appliances.

Circle No. 170 on Product Card

Haier America’s Counter Depth

refrigerator with French door

design features 20.6 cu. ft. of

space and is designed to align

with surrounding cabinets.

The Energy

Star-rated

unit includes

Spill Proof

Glass Shelves

that prevent

liquids from

leaking from

one shelf to

the next.

Circle No. 174

on Product

Card

KBD_38-47_1014 PTR.indd 42 9/17/14 8:47 AM

WHAT WILL A DETAIL INSPIRE?

Perhaps a sense of beauty. A moment. Even a higher standard. It’s all possible with

the new Jenn-AirTM Built-In Coffee System. Going beyond espresso and cappuccino

to bring you remarkable precision. With 13 levels for grinding beans, control over the

strength and size of every cup and effortless cleaning, its details promise rich new

experiences—and everyday pleasure.

Discover more at jennair.com

Kitchen by award-winning designer Matthew Patrick Smyth. Most design pieces from his personal collection; brass coffee pot from Florian Papp Antiques, New York.

®/™

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-Air. A

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Circle No. 20 on Product Card

KBD_38-47_1014 PTR.indd 43 9/17/14 8:47 AM

Product Trend Report

44 | Kitchen & Bath Design News October 2014

es that stand out from the cabinetry with elegance and make

the statement: “In this home lives someone with culture and a

passion for design and cooking.” Bertazzoni achieves this with

the Colors of Italy that the frm uses to paint its ranges in bold,

statement-making colors.

While stainless steel remains a popular choice for appli-

ances, manufacturers are also seeing a rise in demand for a

variety of colors, along with a more contemporary look.

“Consumers want the option to put any custom panel on

their appliance and they want to do it easily,” says Franklin.

Rather than requiring kits and accessories, they want the prod-

uct delivered ready for simple panel installation. “This gives

the consumer the option to add whatever fnish they choose,”

she notes.

Elkin says, “Designers and clients remain concentrated

on the timeless look of stainless steel, especially with bold

stand-out appliances that take center stage.” He adds that

custom-panel options are also highly desired. Bosch is add-

ing additional options in custom panels for refrigerators and

dishwashers to meet this increase in demand, like the frm’s

recently introduced pocket handles, available in black, white

and stainless steel. “This new design feature will further meet

the demand for personalized design that fts the style of the

end consumer,” he says.

Haber says that, while white kitchens were trending last

year, color is more in demand now, with a focus on gray – a

color trend that has already had a huge impact on the kitchen

cabinet market.

Today’s consumers want unique looking appliances, she

says, and color brings a diferent spin to the standard stainless

steel options. “Rather than a stainless steel range that blends

in, consumers are choosing colors such as Midnight Blue, Bur-

gundy and Matte Graphite and making the range the focus of

the kitchen,” she says. When consumers do choose stainless,

she says they are doing so to coordinate with other appliances

and the chrome hardware used in many kitchens, rather than

to simply “blend in.”

SOCIAL CONSIDERATIONSImportant social issues also have an impact on the trends in

appliances, such as a focus on healthy living, energy efciency

and sustainability.

A growing desire for healthier lifestyles has brought in-

creased interest in steam ovens. “Steam ovens are relatively

new to the American market, and ofer something that other

traditional thermal and convection ovens cannot – a way to

retain moisture, favor and nutrients typically lost through

other means of cooking, and therefore less need to use un-

healthy additives such as oil or butter,” says Elkin. Thermador

ofers three diferent steam oven designs, and earlier this year,

Bosch introduced the Benchmark Steam Convection Oven for

the premium market. “This trend will have a huge impact on

The 24" REX243B Electric Range

from Summit Appliance

features a smooth ceramic glass

cooktop, as well as a waist-high

broiler, deluxe backguard, oven

window, interior light and lower

storage drawer. Made in North

America, the range is available in

black, white and stainless steel.

Circle No. 186 on Product Card

Jenn-Air has introduced its frst six-burner, 36" gas cooktop, which features an

18,000 BTU PowerBurner, three 15,000 BTU burners, a 9,000 BTU burner and

6,000 BTU simmer burner, all sealed and constructed of brass. At a height of only

3mm, the cooktop’s low profle, near-fush design creates a sleek, built-in look.

The cooktop is available in a Euro-Style stainless design with barrel knobs as well

as a Pro-Style stainless model with heavier grates and diamond-etched knobs.

Circle No. 183 on Product Card

The BlueStar Electric Wall Oven features a built-in, temperature-

controlled artisan baking stone, professional-grade heating

elements, 12 individual cooking modes, a convection cooking

system and an integrated temperature probe. The oven’s

eco-friendly Continu Clean technology permits oven cleaning

without chemicals or extreme temperatures. The oven is

available in a choice of 750+ colors and fnishes.

Circle No. 181 on Product Card

Dacor’s Discovery 36" Gas

TouchTop features a timer on

each burner that extinguishes

the fame upon completion. PreciseCook timers enable homeowners to

pre-program stop times on each burner, which saves energy and prevents

overcooked meals. The cooktop also features digital, glass-touch controls for

cooking precision, as well as safety locks to prevent accidental use.

Circle No. 180 on Product Card

The Fantech Makeup Air System

provides positive pressure,

balanced makeup air direct

from outside, which helps meet

current building codes that

now require makeup air for

kitchen range hood fans that

exhaust over 400 cfm. To achieve

balanced ventilation, the system

can be interlocked with the

range hood to supply the same

volume of air as that exhausted.

Circle No. 184 on Product Card

The outdoor-rated dishwasher

from Kalamazoo Outdoor

Gourmet is designed to

withstand the elements and the

heavy-duty cleaning needs that

come with dining outdoors. The

unit uses as little as 3.8 gallons

of water per load and winterizes

with the push of a button.

Circle No. 185 on Product Card

To complement the minimalist

styling of contemporary

European kitchen cabinets,

Abbaka ofers the Monolith

Hood. This minimalist range

hood has no visible lighting or

motor controls on its face, giving

it a sleek, ultra contemporary

look. Ofered in widths ranging

from 36" to 60" in both wall

mount and island designs, the

Monolith hood can be built

of stainless, copper or brass,

in brushed, mirror polished or

distressed/antique fnishes.

Circle No. 182 on Product Card

Fulgor Milano ofers a range of

radiant and induction cooktops,

as well as single and double wall

ovens. The 600 Series double

oven, shown, features several

preset functions, fve broil levels,

a dual convection system and

oversized oven cavity. Child locks

and cool touch doors provide

added safety when cooking.

Circle No. 187 on Product Card

The Brilliance Nugget Ice

Machine by Scotsman Ice

Systems delivers Original

Chewable Ice to the outdoors.

The 15" residential model fts

into any kitchen, bar or outdoor

setting.

Circle No. 188 on Product Card

Falmec’s Just CookerHoods

incorporate NRS (noise reduction

system) technology for quiet

operation in all models. The Fasteel

‘no fngerprint’ steel material

discourages streaks and prints on

the surface of the hood.

Circle No. 189 on Product Card

KBD_38-47_1014 PTR.indd 44 9/17/14 8:47 AM

Designed to pair beautifully

with Wolf ovens and

microwaves, the system needs

no plumbing; you

can install it anywhere.

The User, And The Kitchen Designer, Call

The Shots. Unlike most built-ins, our system

can customize every detail of the drink from

temperature to foam level. Two distinct looks

give designers their own delicious measure

of control. Meaning, when the question is

“How do you take your coffee?” Wolf ’s answer

is “Any way you want it.” wolfappliance.com

The First Built-In Coffee System Without The

Built-In Limitations. Espresso, cappuccino,

latte, short or long coffee–Wolf not only makes

the drink you want, it can make it precisely

the way that pleases you most.

We be l i e v e “pe r f ect cu p” shou l d be de f i n ed

by th e pe r son mak i ng th e cof f e e ,

not th e people who made th e mach i n e.

Circle No. 21 on Product Card

KBD_38-47_1014 PTR.indd 45 9/17/14 8:47 AM

Product Trend Report

46 | Kitchen & Bath Design News October 2014

the way we cook food, especially with the added emphasis on

healthy eating,” said Elkin.

Bedard adds, “More people are also learning about and be-

coming more interested in cooking with steam because it is

incredibly versatile. Moisture, heat and airfow work in concert

to create delicious results, while preserving foods’ natural nutri-

tion and delivering delicious tasting meals.”

This focus on health also fnds consumers looking for refrig-

erators that incorporate long-term food storage features, says

Steigmiller. “Consumers recognize that proper food storage

can help preserve food quality, including nutrients, favor and

texture. Additionally, homeowners can make the most of their

food dollar by preventing spoilage and save time spent at the

grocery store,” he says, adding that Liebherr’s patented BioFresh

drawers are designed for maximized food preservation.

Socially responsible designers and consumers are also pay-

ing attention to energy use and sustainability when looking at

products.

Steigmiller says, “With the increase in social and environ-

mental consciousness, many consumers are looking for ways

to reduce their impact on the environment. The rapid growth

and widespread support for this green movement will have

a major impact on manufacturers, utility companies and the

environment.”

“Sustainability is extremely important,” agrees Bertazzoni.

“We have an opportunity not only to save money, but to reduce

our impact on the environment as well.”

CONSUMER CONFIDENCEAs the economy has stabilized, home renovations have seen

an upswing, bringing a new surge in demand for appliances.

“Homeowners are investing in their homes as the economy

thrives, and they are seeking out the best appliances that they

can fnd to enhance the spaces they are building,” says Haber.

Steigmiller says that, at Leibherr, they’ve found that appli-

ance sales are directly related to consumer confdence, which

has a direct correlation to home remodeling. “In fact, 2013 saw

some of the highest consumer confdence levels since pre-2007,

which, in turn, has shown an increase in home remodeling,”

he says.

Elkin adds that, with consumer confdence hitting its highest

point in more than six years in June 2014, U.S. businesses are

projecting continued sales growth and profts in the coming

years. Last year’s strong gains in the home improvement sector

translated to great growth in the home appliance market, he

says. “Over the past two years, we have seen that the largest

increases in budgets for kitchen projects have been for major

appliances. It’s a great time to be an appliance company,” he

remarks.

At the same time, consumers are seeking quality and du-

rability more than ever before, says Bedard. “At Sub-Zero and

Wolf, we strive to deliver a high-quality product that will last

for decades, not years. That is why consumers invest in our

products, because they can be confdent they are buying a beau-

tiful, intelligently designed appliance that lasts,” she says.

Wolf’s convection steam oven couples

the power of steam and convection

technology in one unit. New design

options include contemporary black

glass and stainless steel combinations

in fve models. A 30"-wide unit has

been added to the line, which also

includes a 24"-wide oven. Cooking modes include Steam, Reheat, Auto Steam Bake,

Convection Humid, Gourmet, Slow Roast and others.

Circle No. 191 on Product Card

Sub-Zero’s line of Integrated Refrigeration merges into its

surroundings with no visible hinges or grilles. Available in

more than 20 sizes and confgurations for customizable

design options, performance features include freshness

technology, air purifcation system and ‘crisper crisper’

drawers. Installation requires a 1/8" reveal between the

appliance and surrounding cabinetry.

Circle No. 195 on Product Card

Liebherr’s SBS 19H0 Side-

by-Side is comprised of a 24"

fully integrated refrigerator

with BioFresh and a 24"

fully integrated freezer with

IceMaker. The unit includes

digital electronic controls to

maintain constant temperature,

DuoCooling technology and

Quick Chill and Freeze functions.

GlassLine shelving, BioFresh

safes, LED lighting and variable

bottle shelving and VarioSpace

freezer drawers are among its

other features.

Circle No. 192 on Product Card

Viking presents

a new line of

ventilation hoods

that complete the Viking Professional kitchen line. Hoods

are quiet, efcient and maintenance free and feature bright

LED surface lighting and backlit LED knobs that extend and

illuminate to control lighting level and fan speed, then fully

retract when not in use. Hoods are available in 12 colors, as

well as stainless steel.

Circle No. 190 on Product Card

The XPro Series of refrigerators

and freezers from Fhiaba feature

stainless steel exteriors and

interiors for a professional-style

preservation system and look.

The EvenLift patented sliding

shelf system on the inside allows

for a range of possibilities when

organizing the refrigerator’s

interior.

Circle No. 193 on Product Card

DishDrawer Dishwashers from

Fisher & Paykel are drawer-based

dishwashers with smart electronics

and independent wash technology.

Each of the company’s DishDrawer

products, including the DD605FD,

shown, is a self-contained dishwasher

with technology that allows

traditional double-format or separate

modules to be confgured at an

ergonomic height.

Circle No. 194 on Product Card

The ContourLine of appliances, one of two lines that are part of the new

Generation 6000 series from Miele, includes an array of ovens, warming

drawers and built-in cofee systems. The design of ContourLine focuses

on the use of stainless steel, surrounding the appliances for a geometric,

modern design efect. The integrated handle is milled from a single block

of solid metal, and select models also feature the new ComfortSwivel

handle, which rotates as the oven door is opened and closed.

Circle No. 196 on Product Card

The undercounter refrigerators

and wine cabinets from True

Professional Series measure just

15". Handcrafted in the U.S., the units

have several door and hinge options.

The refrigerator comes with two

adjustable shelves and four door

options: solid stainless, stainless glass,

overlay panel and overlay glass. The

wine cabinet preserves nearly two

cases of wine and features three door

choices, incuding stainless glass,

overlay glass and overlay panel. Other features include the patented

TriLumina LED lighting, low-E double pane UV tinted glass and True

Precision Control for temperature control and accuracy.

Circle No. 197 on Product Card

All U-Line Modular 3000

Series, such as the 3060

RF shown, incorporate

U-Select Control, which

provides the ability to

choose settings that

correspond to the types

of foods and beverages

being maintained.

Models maintain temperature within 1°F of the set point, and an

integrated OLED display with intuitive user interface is located on top of

the door. Full-extension bins allow for easy access to all stored foods.

Circle No. 198 on Product Card

KBD_38-47_1014 PTR.indd 46 9/17/14 8:48 AM

Winner of 2013

Good Design Award

Circle No. 22 on Product Card

KBD_38-47_1014 PTR.indd 47 9/17/14 8:48 AM

Only Kitchen & Bath Design News brings the industry an insightful blend of contemporary design and cutting-edge technology in a daylong, in-person educational program. Offered in eight metro areas across the country, KBDN’s Art + Science seminars are led by:

Here are a few of the compliments from seminar attendees:

“Definitely satisfies the more advanced designer, but keeps beginner/ intermediate designers engaged without losing them.”

“Ellen is a tremendous presenter ‒ practical and inspired at the same time!”

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Ellen Cheever, CMKBD, ASID, CAPS, widely considered to be

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DETAILS & REGISTRATION, visit www.ForResidentialPros.com/KBDNSeminar

Our sponsors' customers attend at no charge. Space is limited.

KBD_48-51_1014 Tile.indd 48 9/17/14 8:49 AM

In today’s kitchen and bath designs, tile is often coming up as the wild

card, where literally anything goes. Going for a classic look? Marble and

neutral stone work seamlessly to bring the design up a notch. Rustic?

How about textured tile and rugged stones? Bold colors and paint patterns

work wonders in an Old World style or internationally inspired theme.

Looking for a little shimmer? Just look for tile with touches of glass or metal.

The possibilities are as endless as the tile being ofered.

Current tile trends include all of these looks, and so much more. Glass, stain-

less, porcelain, stone and terracotta are all making statements of their own, in

a range of colors almost unimaginable. Patterns, textures and painted fnishes

are adding depth and interest where fat surfaces were once the norm.

On these two pages, Kitchen & Bath Design News touches on a few of the

hottest tile trends being seen in today’s kitchens and baths, as well as products

that represent those trends.

Tile StyleTexture, pattern and size guide bold new looks in tile for the kitchen and bath.

October 2014 ForResidentialPros.com | 49

By Anita Shaw

Tile Trends

GLASSGlass tiles add depth and dazzle that ceramic and

stone can’t deliver. Ofered in a range of fnishes

from glossy to fat, glass is shown in an endless

variety of colors, and can work in small doses as an

accent as well as a cover for entire walls.

Swell an o⒎ering GroN &rin "daN`s brand )ouse 'iGty 5wo Geatures Natte glass tile in a NiYture oG si[es and coNpleNentary colors� $aicos .osaics GroN .ara[[i 6S" draws inspiration GroN traditional art glass�

)ouse 'iGty 5wo

.ara[[i 6S"

MIXED MATERIALSTiles featuring a mix of materials are often mosaics,

and usually feature glass or metal for added sparkle.

In addition to glass and metal, common materials

include stone, concrete and marble.

"Nerican Olean

&Nser 5ile

"Nerican Olean`s .orello (lass and .etal .osaic tiles coNbine glass and aluNinuN in a shining coNbination� glass and stone is the preNier coNbination in -ucente Nosaic tile GroN &Nser 5ile�

MOSAICSShapes aren’t static squares in today’s mosaics, as

they can include rectangles, circles and hexagons,

or patterned designs and irregular forms for added

interest. Currently, mosaics that take their design

cues from textiles and wall coverings are hot.

"rtistic 5ile

BellaWita 5ile

BellaWita 5ile`s 1isces .osaics $ollection includes water�Ket cut curWed tiles in a NiY oG teYtured Natte and glossy pnishes� patterns abound in Dapper Daisy GroN "rtistic 5ile which showcases daisies oG Waried si[es shown in a Blue�SilWer blend�

KBD_48-51_1014 Tile.indd 49 9/17/14 8:49 AM

50 | Kitchen & Bath Design News October 2014

Tile Trends

Ann Sacks

Rookwood Pottery

TEXTURE & RELIEFTexture has never been hotter in the world of tile,

and patterns and depths have never been more in-

teresting. Designers are mixing tiles of diferent

shapes, sizes, thicknesses and textures to add per-

sonality and one-of-a-kind looks to backsplashes

and baths.

Daniel Ogassian has developed six new relief tiles for Ann Sacks, playing on the popularity of geometric shapes; the fve patterns from Rookwood Pottery Company’s Jazz collection showcase a number of free fowing forms that can be mixed and matched.

INTERNATIONAL INFLUENCEPattern is prominent in tiles that draw inspiration

from Spanish, Moroccan and other international

infuences. Styles range from elegant patchworks

to bold-colored prints and shapes.

The Moroccan and Mediterranean Handpainted Collections from Fireclay Tile draw their inspiration from wall coverings and textiles; fowers and shapes from Spain, Portugal and Mexico infuence the design of the Mirafores Collection in glass from New Ravenna Mosaics.

Fireclay Tile

New Ravenna Mosaics

DIGITAL IMAGINGContemporary technology is making its mark in the

tile industry in a big way, with digital printing being

relied on to make ceramic tile look like anything but.

The appearance of natural stone, marble, terracotta,

brick, metal, wood and so many other mediums can

now be transferred to ceramic tile to give rooms the

look without the expense and maintenance associ-

ated with other products.

Ragno USA

Imagine Tile

Villa Medici Porcelain tile from Ragno USA is developed using 3-D digital print techniques, as well as worn, softened edges, to create the look of ancient terra cotta; Imagine Tile’s Brushed Steel features a feathered, gradient graphic to achieve the look of metal.

LARGE FORMATWhile mosaics may add interest and

bling to a design, the increasing popu-

larity of oversized, large-format tile

to achieve a clean look is unmistak-

able. Overscale versions of tile create

a sleek look, due to fewer grout lines

and joints.

Composition, a contemporary glazed ceramic tile from Daltile, is ofered in neutral tones in matte and glossy fnishes to give walls a seamless look; super-large and slim are the buzzwords for Cotto d’Este’s Exedra line, which features six marble looks digitally reproduced on laminated stoneware.Daltile Cotto d’Este

KBD_48-51_1014 Tile.indd 50 9/17/14 8:49 AM

C E R A M I C | P O R C E L A I N | G L A S S & M E TA L | N AT U R A L S T O N E | Q U A R T Z

©2014 Dal-Tile Corporation

THE STUNNING

LOOK OF SLATE

Transform any room with the unique slate-look of Porada™ by Daltile. Offered in

a bold palette and large format sizes, Porada complements a variety of styles and

is sure to make a statement. For more information on Porada or any other Daltile

products, visit www.daltile.com.

Photo features Porada in Deep Grey in 13x20.

A Division of Mohawk Industries

Circle No. 23 on Product Card

KBD_48-51_1014 Tile.indd 51 9/17/14 8:49 AM

52 | Kitchen & Bath Design News October 2014

Product Review { Accessible Products }

With continued interest in aging in place and Universal

Design, the functionality of the bath and the safety

issues associated with it are key concerns for home-

owners and designers alike. Easy access in and out

of the bathing area, touchless technology, optimal

storage and accessories that are both functional

and beautiful are all elements on everyone’s wish list.

This month, KBDN looks at a variety of products for the bath that beautifully

combine accessibility, high functionality and style.

Accessible Bath Products Mix Safety With Style

1

1. Wetstyle’s Glacier ZERO-threshold shower provides accessibility via a

non-slip surface. The ADA-compliant shower is made from WETMAR BiO,

and features a concealed drain channel completely integrated

into the foor base. The shower receptable is available in True High

Gloss and matte fnishes.

Circle No. 210 on Product Card

2. Toto’s ultra high-efciency NEOREST 700H ofers dual-fush,

high-efciency fushing and eWater+ technology. The fxtures

includes an integrated personal cleansing system with warm,

aerated water, warm air dryer, heated seat, auto open/close and

auto fush, in-bowl catalytic deodorizer, and energy- and water-

saving features. The Cyclone dual-fush technology uses one gallon

of water per fush for the full fush and 0.8 gpf for the light. eWater+

technology pre-mists the bowl with the incoming water supply to

keep the bowl cleaner.

Circle No. 211 on Product Card

3. Watermark Designs’ grab bars complement the

bathroom’s overall design while enhancing accessibility.

Solidly constructed, the bars are available in any of the

company’s 38 fnishes.

Circle No. 212 on Product Card

4. The 6030SPAN shower pan from Aquatic measures

60"x30"x20-5/8", allowing it to be retroftted in a standard

bathtub alcove. The pan has a left- of right-hand drain, an

integral left- or right-side corner seat, a low, 3" threshold

and a slip-resistant, textured bottom. A designer-look,

tiled-wall application is ofered.

Circle No. 213 on Product Card

5. The Ascetic Vanity has been added to the JSG Oceana

Bathroom Vanity Collection from JSG Oceana. Available in

black or white, the vanity features sleek, clean lines and a high-

gloss fnish. The Ascetic Vanity is available as a single standing

vanity or wall-mount with the option of installing a vessel or

undermount lavatory.

Circle No. 214 on Product Card

6. The new Made vanity series from Hastings Tile + Bath

features a sleek design and is customizable. Available in several

sizes and functions, the cabinets are ofered in matte and

gloss white plus four oak fnishes (white, brown, grey, light)

or 51 colors (including metallics) with matte, gloss or matte

lacquered oak fnish.

Circle No. 215 on Product Card

2

3

4 5

6

7. The Decor Assist collection of towel bars,

pivoting tissue roll holders and corner shelves from

Delta Faucet are designed to blend in seamlessly

through their varying styles and fnishes. The items

meet ADA load requirements when properly installed.

Circle No. 216 on Product Card

8. Designed for bathers who would like an extra grip,

the AH100 Universal Design Grip Handle from Jason

International fts most Jason baths and helps facilitate ease

of entry and exit of the bath. The vertical positioning of the

acrylic handle across the bath deck allows it to be securely

gripped from the top for safe entry into the bath, as well as

from the side of the bath well when exiting.

Circle No. 217 on Product Card

7

8

KBD_52-53_1014 ProdRev2.indd 52 9/17/14 9:04 AM

October 2014 ForResidentialPros.com | 53

9. The AT200 smart toilet from DXV by American Standard ofers a range of automated, easily adjusted functions. The seat lid

opens automatically as the user approaches, and all cleansing functions are enabled by a sensor as soon as the user sits down,

which has adjustable heating for comfort. When the user departs, the lid closes and the toilet automatically fushes. The toilet

technology includes warm water spray from two separate nozzles for front and rear cleansing, with nozzle positions, spray volume

and strength, and water temperature all adjustable via a remote control. A soft night light in the bowl and in the area around

the feet provides illumination inside and around the bowl. There is also a massage

feature and built-in warm-air drier for use after washing.

Circle No. 218 on Product Card

10. Moen Home Care has expanded its selection of grab bars to include 42"-length

options in its most popular modern designs, including 90°, Iso and Arris. The ADA-

compliant grab bars are available in Chrome and Brushed Nickel fnishes, and are

also ofered in 12", 18", 24" and 36" lengths. Each can support up to 500 pounds, and

features the SecureMount fange, which allows for easy, versatile and secure grab

bar installation. The Iso collection also includes grip pads for enhanced grip.

Circle No. 219 on Product Card

11. Duravit’s DuraStyle collection of toilets and bidets by Matteo Thun includes both wall-

mounted and foor-standing options with a contemporary design. The toilet has an extra-fat

seat, lending it a particularly light and elegant impression, according to the frm. The rimless wall-

mounted toilet allows for improved maintenance and hygiene, and a new fushing technology

provides cleanliness with small amounts of water.

Circle No. 220 on Product Card

12. The Electronica digital faucet collection from Blu Bathworks

replaces mechanical operation with a simple touch-control

digital interface that can be preset to suit the user’s preferred combination of temperature,

fow rate and duration, and allows for three individually saved settings. A colored LED light ring

provides instant visual feedback regarding water temperature – ranging from red to yellow to

blue. The faucets, which are CalGreen and AB1953 compliant, are available for basin, tub and

shower installations, in both in-wall and deck-mount options, in a polished chrome fnish.

Circle No. 221 on Product Card

13. Xylem’s new Sherry bath vanity showcases European contemporary style in a streamlined,

compact design that features a high-gloss elmwood grain. The sleek new wall-mounted vanity,

crafted in Spain, makes efcient use of storage space, and is a ft

for small bathroom environments. Storage is maximized in the

relatively compact design with an oversized top drawer, dresser-

style bottom drawer and vertical side cabinet with shelf. Sherry’s

modern look is highlighted by elongated, brushed aluminum

decorative drawer pulls, featured on full-extension drawers with

carrier-style glides.

Circle No. 222 on Product Card

14. The Odin bath collection from Brizo includes the single-handle

electronic lavatory faucet that features a unique rotating handle

motion. The faucet ofers hands-free SmartTouchPlus Technology

for touch-free operation. Also featured is TempIQ Temperature

Control Technology, which showcases an LED light that changes

color from blue to red to indicate water temperature.

Circle No. 223 on Product Card

15. The Aqueduct LED bath faucet from Altmans generates its own power,

which in turn, stimulates the LED to sense and signal water temperature. The

Aqueduct’s LED temperature sensor can tell whether the water is cold or

hot, and then changes the color accordingly. The water pressure powers the

Aqueduct LED thermometer, which then illuminates diferent colors to signal

the actual water temperature: A red light signals hot temperature; a deep blue

light signals cold water; and a soft purple light signals warm temperature. The

Aqueduct bathroom faucet is WaterSense certifed, ofering water at 1.5 gallons

per minute (gpm).

Circle No. 224 on Product Card

16. Kohler's Touchless toilet technology uses a sensor rather than a traditional

fush lever to allow users to fush the toilet without touching it. Users simply

hold a hand over the tank lid directly above the sensor to activate the fush. The

technology is available in the company's Cimarron toilet, as well as a retroft kit that

will work with nearly any single-fush toilet with a canister or fapper-type fush.

Circle No. 225 on Product Card

13

16

14

15

9 10

11

12

KBD_52-53_1014 ProdRev2.indd 53 9/17/14 9:04 AM

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Produced through an exclusive partnership between Kitchen & Bath Design News and the SEN Design Group

Photo courtesy of Dura Supreme Cabinetry

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October 2014 ForResidentialPros.com | 55

Circle No. 101 on Product Card

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Kitchen & Bath Design News (USPS: 828-410, ISSN 8750-345X) is published monthly by Sola Group Inc., 724 12th St, Suite 1W, Wilmette IL 60091; (847) 920-9513. Subscriptions free to qualifed individuals and frms engaged in retailing, designing, wholesaling or manufacturing of kitchen cabinets, countertops, bath vanities and built-in kitchen and bathroom products. One year subscription to nonqualifed individuals: U.S. $55; Canada/Mexico $80; all other countries $100 payable in U.S. funds, drawn on U.S. bank. Single issues available (prepaid only), $10.00 each. The publisher assumes no responsibility for the opinions expressed by editorial contributions to Kitchen & Bath Design News. The publisher reserves the right to reject any advertising not in keeping with the publisher’s standard. For subscriber information and address changes, write to: Kitchen & Bath Design News, Circulation Dept., P.O. Box 3257, Northbrook IL 60065-3257, or call (847) 920-9513. Postmaster: Send address changes to Kitchen & Bath Design News, Circulation Dept, P.O. Box 3257, Northbrook IL 60065-3257. Periodicals Postage paid at Wilmette, IL and additional mailing offces. Printed in USA. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Kitchen & Bath Design News, P.O. Box 25542, London ON N6C 6B2. Canadian GST#842773848.

KBD_54-58_1014 ClassifiedsAdIndex.indd 55 9/17/14 8:56 AM

56 | Kitchen & Bath Design News October 2014

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COMPANY CIRCLE NO. PAGE

All Wood Cabinetry, LLC 5 12

Antolini 28 27

Bertazzoni 22 47

Blanco America Inc. 19 37

Brizo 12 23

BSH Home Appliances Corp. 4 11

Chief Architect 8 16

Corsi Group 14

Custom Inserts 101 55

Daltile Corp. 23 51

Doug Mockett 9 17

EuroChef USA, Inc. 13 25

Forevermark Cabinetry 26 57

Jenn-Air 20 43

Kohler Company 3 7

COMPANY CIRCLE NO. PAGE

Laufen 6 13

Mid Continent Cabinetry 27 58

Nantucket Sinks 15 26

NKBA-National Kitchen & Bath Assoc. 2 4

Outwater Plastics Industries 102 55

Panasonic 18 31

Perlick Corp. 17 30

RonBow 16 28-29

SEN Design Group 24, 25 54, 56

Stanisci Design 100 55

Sub-Zero Inc. 10, 21 19, 45

SuperbrightLEDs 14 26

Top Knobs 7 15

Toto USA 11 21

Vent-A-Hood 1 2

KBD_54-58_1014 ClassifiedsAdIndex.indd 56 9/17/14 8:56 AM

Circle No. 26 on Product Card

KBD_54-58_1014 ClassifiedsAdIndex.indd 57 9/17/14 8:56 AM

For more information visit www.midcontinentcabinetry.com

Featuring Adams, shown in Cherry Harvest with Chocolate Glaze; and Dawson, shown in Maple Cranberry

© 2014 Norcraft Companies

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KBD_54-58_1014 ClassifiedsAdIndex.indd 58 9/17/14 1:15 PM