kisan exhibition-pune 2015

KISAN EXHIBITION-2015

TERRITORY-PUNE (16TH DEC TO 20TH DEC )

By-KIRAN DOND

EXHIBITION HIGHLIGHTS

• Name of Exhibition-KISAN-2015

• Location of Exhibition – Moshi, Pune

• Organiser :-Kisan Forum Pvt. Ltd.

• Supported by –Ministry of Agriculture ,VSI, Pune,DOGR, Rajgurunagar

• Media partner: Akashwani, Pune,ABP- Majha

• Date :16th to 20th Dec.

• Visitors Profile –Farmers, Businesmen.

• Farmer visited PI INDUSTRIES ‘s stall-3720.

• Retailer Visited-58.

• Direct Distributors visited-17

• Attendees-5.40 lacs Farmers in 5 days.

8/27/2016 KISAN EXHIBITION-PUNE 3

SUMMARY

• Promotion:

– All marketing products like Keefun,Biovita ,Nominee Gold, Kitazin, Roket, Osheen has taken for display at Stall.

– All Literature , POP, stationery arranged at Stall.

– As foot fall is good so arranged additional man power from Sangli (1 MDO ), 2 FA’s from Nanded for registration of Farmer.

– Promoiton through Govt. officials like VSI (arranged visit for Biovita),ADO- Mawal taluka for Nominee Gold promotion.

• Productwise Strategy-

– -Biovita promoted against magical product against all banned biological products those don’t have permission with 100% biological & pure product to use in farming.

– Keefun-Promoted for sucking pest complex (aphids, jassids & thrips) in all main crops.

– Osheen-Promoted on jassids in all crops & hoppers on mango.

– Nominee Gold for Nursery as well as Direct sowed rice.


STRATEGY & PROMOTION

• Team Participated in Exhibition

– Mr.Amol Bhujbal Sir (ZM-Maharashtra)

– Mr. Pravin Jadhav (MM-Maharashtra)

– Mr.Kiran Dond ( TI- Pune) & Pune team

– Mr. Balaji Sude (TI- Latur)

– Mr. Mahendra Yadav (TI-Solapur)

– Mr. Nitin Nikam (TI- Washim)

• Farmer data registration at Stall-3720

• Retailer registration-58

• Team on basis of avaialability given their presence at Stall.

• Team Given information of Marketing products to farmers Keefun, Biovita-X,Kitazin, Roket

• Target Crops-Pomo, Grapes, Onion, Vegetables.


WORK DONE DURING EXHIBITION

• Farmer are good quality & progressive farmer so learn spot interaction with them & importance of technical knowledge to tackle with them.

• Highly satisfied farmer given more motivation & confidence to PI team about our products.

• Handle queries of farmers positives & negatives if any.

• We learn where our presence is less or no in some areas but farmer & retailer interested to take on PI’s products like scope for Osheen & Nominee Gold in Ratnagiri & konkan area.

• Also at Rajuri, Palghar area.

• Continuous reminder & continuous product promotion to audience.

• Mass Audience handling for queries.

• Team Spirit to gather audience to our stall we gather farmer under tag line PI’s Magical products for modern Farming to attract farmers to stall.

• Event Management/ time management.

• Promotion of key products from stall to all Maharashtra Farmers.

• Shown confidence of PI product used farmer to team & their confidence & faith on PI product & its quality.

• 3720 farmer data with 58 retailers data base will add advantage for indirect promotion uptofarmers.


KEY BENEFITS/ OUTCOME/LEARNINGS

• Preparation & segregation of Farmer data to respective territory.

• Instant calling to farmers

• Instant calling to retailers.

• SMS to farmers of target product.

• Star farmers has to call on urgent basis which will shown more interests on purchasing PI’s product.

• Retailer with remarks has to call before month end by respective territory.


POST EXHIBITION REQUIREMENTS

• Marketing department of Our company mainly Pravin Jadhav Sir,Dinkar Joshi sir, for getting all POP material on time for exhibition.

• Thanks to Amol Bhujbal sir, Venugopal sir for giving all necessary approval for participating in the exhibition. And support fro additional manpower on time.

• All Sales & Marketing team of Maharashtra for giving their valuable contribution & time on stall.


SPECIAL THANKS TO

THANK YOU

kisan exhibition-pune 2015

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