Gossip,

Rumors, &

Lies

Many, many years ago,

on July 1st, Ronald

Gene King was born. In

those “olden days”,

TVs were still in the

experimental stage, and

home entertainment

was provided by an

AM radio. Cars had

manual transmissions,

and air conditioning

was provided by win-

dows. Gas stations had

people to pump your

gas, air your tires, and

wash your windshield,

all for less than 25

cents per gallon.

As he grew older, Ron

graduated from high

school, joined the

Navy, enjoyed 2 luxuri-

ous cruises to Vietnam,

and still found time to

get married, and have 2

daughters. As the years

July, 2011 Conveniently Located between Alaska & Mexico

2851 41st Ave.

Soquel, Ca. 95073 (831)462-2202 FAX 462-0695

5276 B Scotts Valley Drive

Scotts Valley, Ca. 95066 (831)438-1772 FAX 438-1977

We are Honored

To Present The

Ron King Birthday Sale

AAALLLLLL QUARTSQUARTSQUARTS ANDANDAND GALLONSGALLONSGALLONS

OOOFFF T T TOPOPOP Q Q QUALITYUALITYUALITY MMMISTINTSISTINTSISTINTS

100% OFF100% OFF100% OFF Limit one per customer

Limited to mistints on hand

progressed, he managed de-

partment stores, and became a

sales executive with a citrus

products company.

(and no, he did not run an or-

ange juice stand in Reseda, re-

gardless of what Bill tries to

tell you.) It was during this

time in Reseda that he got the

nickname of “Juice” King.

In the summer of 1976, Bill

convinced Ron that they

should go into business to-

gether, running a paint store. It

seems that one slick paint ped-

dler had mentioned to Bill that

a wonderful store was for sale

in Santa Cruz. Anyway, Ron

and Bill met in Santa Cruz,

looked at the store, and after a

few drinks at the upscale Club

Zayante, made the deal. They

took over the store on Decem-

ber 10, 1976. Ron was imme-

diately made the “Paint

Mixer”. He thought that meant

he would tint paint, but Bill

said “NO, you mix the paint

with a 3/8” drill and mixer”.

Ron and Bill worked 7 days a

week, but Ron still had time to

have another daughter and a

son. That son is Tom, manager

of the Soquel store. Ron may

now be found at the Scotts

Valley store, fishing off Santa

Cruz, or golfing somewhere in

Northern California or Nevada.

HAPPY BIRTHDAY, RON!

MOORGARD LOW LUSTRE ANY COLOR

REG. $57.79 NOW

$44.95 PER GALLON

SALE ENDS 7/31/11

MOORGLO SOFT GLOSS ANY COLOR REG. $61.89

NOW

$47.95 PER GALLON

SALE ENDS 7/31/11

MOORLIFE EXT. FLAT FINISH

ANY COLOR REG. $44.79

NOW

$34.95 PER GALLON

SALE ENDS 7/31/11

It’s Deck Staining Season! …...and King’s has the products and the knowledge to get you through it. We have deck cleaning products from PPG and Cabot’s, stain strippers, too. We carry a broad variety of deck stains in a range of transparencies from full transparent to fully opaque. Brands available include Cabot’s, Benjamin Moore, Pitts-burgh, Eco Fin, and UGL. This month we are featuring 3 products from Pitts-burgh: Sunproof Semi Transparent is available in a wide range of colors, with the price reduced from $38.99 to $26.95 per gallon The PPG Stain Stripper is now $32.99 per gallon, regularly $43.59. The PPG Deck Cleaner comes in a 2 1/2 gallon container @ only $29.99, reduced from the regular $36.99.

These prices disappear at the end of July!

Deck Stripper Reg. $43.59/

gal. NOW $32.99

Semi Transparent Stain

Reg. $38.99

$26.95 $29.99

Meet the “Paint Dawg”, A deuce with 24 attached liners. It’s like using 24 paint pails before you have to clean one. Our reg. $13.95 each

*NOW $10.95 *Sale ends 7/31/11

Would you look at this. Microfiber

roller covers. Use them to paint your house or clean you

truck. 3/8”-1/2”-3/4”

Reg. $4.95-$5.59

*NOW $3.95-$4.59

Sashco Exact Color Caulk Kits

Reg. $13.95 NOW

$9.95 each Thru 7/31/11

New at Soquel! Proform

& Picasso Professional Brushes Buy 1, Get 1 @ 1/2

price. See store For small print.