kinetic to launch mv agusta superbikes in india - press release
TRANSCRIPT
PRESS RELEASE
Kinetic Group to bring MV Agusta superbikes to
India
• Ultra premium, high-performance Italian superbikes
• 800cc-1078cc engines, 110 -212bhp. Beautiful Italian styling and cutting-edge
racing technologies that provide the ultimate in power, performance and
handling
• Prices expected to start from INR 12 lakh and go up to INR 33 lakh
• Kinetic Group to set up dealership network in top cities for retail and after
sales service
Pune, 18th August, 2015: Motorcycle enthusiasts in India now have something to really
look forward to – the world’s most premium high-performance superbikes from the
legendary Italian company “MV Agusta” are finally headed this way. Pune’s well-known
automobile major, Kinetic Group has signed a partnership with the Italian marque for
bringing MV Agusta superbikes to India.
Ajinkya Firodia, Managing Director, Kinetic World, said "We are really excited to be
bringing these extraordinary machines to India, for riders who demand the utmost
performance from their bikes. MV Agusta sportsbikes and superbikes are packed with
high-end technology and race-derived electronics, which come together to offer an
unbeatable blend of power, performance and handling. The styling and the sheer riding
dynamics of these machines underline MV Agusta's tagline – this indeed, is ‘Motorcycling
Art’ as never seen before in our country."
Kinetic will set up a network of world-class showrooms in India’s top cities to retail MV
Agusta motorcycles and to provide after-sales service. The current MV Agusta portfolio
consists of a range of exotic high-performance machines such as the Brutale, Rivale,
Turismo Veloce, F3 and the range-topping F4.
Kinetic can launch any or all of these motocycles in India over the next 2-3 years, with
the first launch slated for November 2015. A team of engineering experts is already
working on homologation and other formalities, while the dealership network is being
set up across India. The bikes will be brought in as CBUs and SKDs, and prices are likely
to range from INR 12-33 lakh.
About MV Agusta:
Based in Varese, Italy, MV Agusta was founded in 1945 and today MVA machines are
considered the holy-grail of high-performance motorcycling. With groundbreaking bikes
like the F4, which was designed by the legendary Massimo Tamburini, and the Brutale
range of naked sportsbikes, MV Agusta sets the standards in the world of high-
performance superbikes. The Italian company has won multiple titles in 500cc and 350cc
roadracing world championships, and has also won many races at the Isle of Man TT, the
world's toughest roadracing circuit.
MV Agusta has a strategic tie up with Mercedes–AMG GmbH for co-marketing of their
products. The two brands, which are icons of speed, sportiness and high performance,
both on two and four wheels, will work together closely for marketing and branding of
their products. Mercedes–AMG has a 25% stake in MV Agusta.
About Kinetic World Pvt. Ltd.:
Kinetic World Pvt. Ltd. is a part of the Kinetic Group of companies, a pioneering
automotive group in India. Kinetic has been in the automotive business since 1972 and is
widely known for its innovative products. Kinetic has always been known for
introducing advanced technologies in India, and has extensive experience in retail as
well as after-sales service for two-wheelers.
For further information, please write to [email protected]
For press and media queries, please write to [email protected]
Sameer Kumar
Business Head
Kinetic World Pvt. Ltd.
D 1 Block Plot 18/2
MIDC Chinchwad
Pune 411019
Ph: 8452880978
Email: [email protected]