kimberly-clark: challenging the customer engagement status-quo with an ipad, grant davies and kim...

D i g i t a l E x p e r i e n c e P i o n e e r s

W W W . B L U E T U B E I N C . C O M

Evolve 2013

Challenging the Customer Engagement Status Quo


INTRODUCTIONS

Grant Davies – Bluetube

Kim MacDougall – Kimberly Clark

DIGITAL EXPERIENCE PIONEERS WWW.BLUETUBEINC.COM 4

Who is About Bluetube

•  Established in 1999, Music for Cartoon Network

•  Award Winning Tablet, Mobile, Consulting & Web Digital Agency.

•  Referral Based •  Passion is the center of our business


Awards

•  2012 WebAward Best Biotech Website Kimberly Clark - Product Selector

•  2012 WebAward Outstanding Non Profit Website HIGH Museum - MOMA Microsite

•  2012 Mobile WebAward Best Non Profit App Wynsum Arts - i.AM Search

•  2011 WebAward Best Arts Website HIGH Museum

•  2011 WebAward Outstanding Non Profit Website Dad's Garage Theatre Company

•  2010 Addy Best Of Show Cheerwine - Microsite

•  2010 Addy Gold Cheerwine - Microsite

•  2007 IMA Best Music Website Atlanta Symphony Orchestra


Who we work with Clients


Kim MacDougall Senior Capability

Development Manager

Introduction


Who is About Kimberly Clark

•  Founded in 1870 •  Global Company •  Consumer and Professional Products •  20 Billion in Net Sales 2012 •  137 on Fortune 500 list •  Leader in Sustainability & Innovation


Safety and Scientific Products


Industries Our Customers

•  Automotive •  Aerospace / Aviation •  Metal Manufacturing •  Petroleum / Energy •  Pharmaceutical •  Semi Conductor


Before Manual Process

•  Sales reps meet client •  Tour the client site •  Observe the products used •  Follow up with proposal •  Web based “product selector”

for guidance.


Issues Manual Process

•  Poor account penetration •  Not selling entire product line •  Not adding value to customer relationship •  Unsophisticated presentation •  No Uniformity of approach •  Duplicate Labor


HAZARD ASSESSMENT APP


The PLAN

There HAS to be a better way


Business The Brief

•  Rich, Creative Presentation •  Elevate Customer Engagement •  Automate The Process •  Empower the sales Reps •  Immediate Proposal •  Integration with Business Systems


Technical The Brief

•  Content from Sitecore •  Integrate with SalesForce.com CRM •  Use Offline & Google Analytics •  Sync when “on wifi” •  Provide “simple” administration •  Future non iOS versions


Technical Continued The Brief

•  Distribute via Apps @ Work •  Secured via SFdC •  Updated Via Sitecore & SFdC •  Business / Marketers Update via

Sitecore •  New Products & Media Quarterly


THE PROCESS


Sales Process What does it ?

•  Visit the customers site •  Perform a “hazard walk” •  Capture Customer needs •  Guided Product Selection •  Produce a “proposal” PDF •  SFDC for closing opportunities


Proposal Generation


DEMO


Chemicals!

DOMAIN KNOWLEDGE

I know what Garment, Or Glove will protect you from Ammonia… I may never be the same..


Sales Reps love it The Result

•  Fast and easy to use •  Reduces their workload •  Speak Confidently and consistently •  Provide a “polished” Proposal •  Increase Closure Rate •  Increase customer satisfaction


Existing Tools www.kcproductSelector.com

•  C# based Sitecore Server application •  Flex based UI •  Like “buying a TV” •  Escape the dry / survey style

product selection •  Solid Server platform to build off. •  Award winning didn’t hurt J


INVOLVE THE USER PROCESS

•  mockflow & FLUID UI •  HUNDREDS of hours on UX •  10 ALPHA RELEASES •  5 BETA RELEASES to SELECT GROUP •  3 PRODUCTION RELEASES


iPad App Platforms Under The Hood

•  Xamarin.IOS •  Sitecore Content Management System •  Sales Force CRM •  TestFlight for Beta Testers


Why Xamarin ? Under The Hood

•  Bluetube is a Xamarin Premiere Consulting Partner

•  Trust the platform •  Continuous Innovation •  Stability / C# language support •  Clear Leadership


Why Sitecore Frameworks

•  Manage •  Questions & Answers •  Video & PDF

•  Bluetube mobile packager creates ‘zip’

•  Bluetube Unpackager creates local SQL DB


QUESTIONS Sitecore Data


HAZARDS Sitecore Data


PRODUCTS Sitecore Data


SFdC SalesForce.com ( SFdC)

•  Pull Clients, Contacts, Opportunities •  Pull custom objects – Area •  Push new items and proposals


SFdC App Flow

•  Kimberly Clark Authentication provider

•  Bluetube binding to NATIVE LIBRARY for the REST VERSION

•  Authentication framework •  Synchronization


Frameworks Under The Hood

•  Service Stack Framework •  REST SHARP •  SQLite-net •  Salesforce Mobile SDK •  LibZipArchive •  Tiny IOC & Tiny Messenger


Service Stack Frameworks

•  Speed •  Simplicity •  Model Driven •  Supports all protocols •  Same classes on App and Server* •  No Code Gen


Service Stack Continued Frameworks

•  Strongly Typed DTO’s •  Fast JSON Deserialization •  Caching Providers built in •  Serializes C# Exceptions •  Examples : http://bit.ly/YxYc1b


SQLite-net Frameworks

•  Lightweight ORM for native SQL. •  Works with “your” model •  Simple Crud operations •  http://bit.ly/16aThFz


Code Example SQLite.net

Gets all the areas on a opportunity : !public List<Area> GetOpportunityAreas (Opportunity opportunity)!{!var list = Connection.Table<Area> (!

! ! !a => a.OpportunityId == opportunity.Id).ToList(); ! !!!

return list;!}!!


Adding an item SQLite.net

public class Area : SalesforceObject!{!

![Indexed]!!public string OpportunityId { get; set; }!

}!!Connection.Insert(area);!!!!


Other Frameworks Frameworks

•  LibzipArchive •  Native Zipping/Unzipping – Bluetube

created monotouch binding. •  TinyIOC

•  Injection/IOC container •  TinyMessenger

•  Event Aggregator


LIBZIP ARCHIVE

string zipCurrentPdf ()!{!var tempPDFFile = Path.Combine (AppPaths.GetOutputDocsPath (), AppPaths.TempPDFName);!var tempZipFile = Path.Combine (AppPaths.GetOutputDocsPath (), AppPaths.TempZipName);! !

NSError error;!pdfData.Save (tempPDFFile, NSDataWritingOptions.FileProtectionNone, out error);! !var zipFile = new LibZipArchive.ZipArchive ();!zipFile.CreateZipFile2 (tempZipFile);!zipFile.AddFile (tempPDFFile, pdfName);!

zipFile.CloseZipFile2 ();!return tempZipFile;!}!


TINY IOC

Bootstrap : var container = TinyIoCContainer.Current;!container.AutoRegister(new Assembly[]!

!{ !! !Assembly.GetExecutingAssembly() !!});!

!IN a class : Class SomeClass {![Inject]!public SalesforceProxy SalesforceProxy { get; set; }!}!


TIPS TINY IOC

•  Using BuildUp (this) IN CONSTRUCTOR

•  NEEDED WHEN STORY BOARDING


TINY MESSENGER

Subscribe :!TinyMessengerHub.Subscribe<NavigationMessage>(HandleNavigation);!!

void HandleNavigation (NavigationMessage msg)!{!

!NavMessageReceived(msg);!}!!Publish : protected override void ItemSelected (object sender, TypedRowEventArgs<MasterItem> e){!

!messageHub.publish(!! ! !New NavigationMessage(this, NavigationType.Selection, e.Item));}!

!!!


PDF Generation Output Document /Proposal

•  Bluetube Library •  Native Core Graphics and Core

Text •  May release this as a module


What went well THE GOOD

•  Overall Platform Stability •  Native look/feel and performance •  Event system •  Frameworks saved thousands of

dollars •  Reuse of code from ProductSelector


What was challenging THE OK

•  Beta App updates •  Customizing UI •  iOS MVC/Development platform •  Retaining device Data •  Re-signing app for KC app store •  Testflight API – BLUETUBE BINDING •  MEMORY USE DURING SYNC


What was challenging THE OK

•  MDM’s like mobile iron •  Apperian looks very promising


Whats next BEGINNING OF THE PLATFORM

•  Feature requests from Sales Reps •  MULTI LINGUAL


More Info Links

•  Slides Available SOON at : •  http://bit.ly/14wlTfu

•  More Info : •  ww.bluetubeinc.com

Thank You Questions ?


[email protected]

kimberly-clark: challenging the customer engagement status-quo with an ipad, grant davies and kim...

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