3-competitive edge of KIMAYU moist & smoothing

all-in-one gel

Dr. SHIMIZU, Hirokazu hstav@shzpp.co.jp

President SHIMIZU P&P INC.

15th Dec, 2016

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Short movie to introduce KIMAYU

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1.KIMAYUʼs 3-competitive edge1.Long-time moisturizing •silk protein can penetrate fast and deep into keratinous layer

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sericin (silk protein=amino acid)serin, asparagine acid, glycol and etc.

moisture barrier

horny cell

NMF(Natural Moisturizing Factor)

kera

tinou

s la

yer

intercellular lipid

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1.KIMAYUʼs 3-competitive edge

98.7%

1.3%

petroleum-based natural-based

Silk protein, jojoba seed oil, sodium acetylated hyaluronic,

hydrolyzed collagen, hydrolyzed elastin and etc.

2.Natural ingredient ratio =98.7% •most of ingredients are replaced from petroleum-based to natural-based

(only 4 ingredients=1.3%) (15 ingredients=98.7%)

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1.KIMAYUʼs 3-competitive edge2.Saving skin care cost

yen

0

50

100

150

200

250

300

KIMAYU mid-price range (full set)

toner serum all-in-one milky lotion cream

cost difference :¥190/time, ¥70,000 in 1-year!

KIMAYUʼs skin care cost is only ¥60.0 per one time!!(full set=¥250.5)

¥153.6

¥69.1

¥19.1¥8.7¥60.0

2.Targeted consumer groups1.Age bracket

•26-35 age bracket is primary target •36-45 age bracket is secondary target

2.Life style •Busy for working everyday •Busy for taking care of kids

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3.Case study for moisturizing level

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KIMAYU, Moisturizing measurer, Recording sheet

3.Case study for moisturizing level

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％

30

32

34

36

38

40

42

44

46

Day-1 Day-2 Day-3 Day4 Day-5 Day-6 Day-7

4645 45 45 45 45 45

43

33

41 41

37

4142

toner+milky lotion+cream KIMAYU

Moisturizing level comparison: KIMAYU vs Full-set

•Free trial sample Please try or ask ladies around you to try and compare with the ones you use..trying is believing!

4.Product to be tested

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KIMAYU 10g sample for 6-day

•Special offer to purchase product You can buy a product at special price during this business meeting..do not miss this opportunity!!

4.Product to be tested

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KIMAYU 50g product for 30-day at ¥2000

5.Company Profile

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Tokyo Head Office2-1-20, Otowa, Bunkyo-ku, Tokyo 112-0013

Gunma Factory4127-1, Kurakake, Akahori, Ouramachi, Ouragun, Gunma Pref. 370-0614

Establishment: Sep.1935 Capital: ¥38,000,000 Employees: 35 (60 including part-time workers)

Site area: 10,910 sqm Floor area: 3,763 sqm Certification: ISO27001, FSC

Shimizu Printing and Packaging Inc.

Thank you very much

for your attendance.

Hope to discuss

about future

business sooner!

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