kim la salle marketing & public relations

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  • 1.
    • Advertising
    • Branding
    • Creative
    • eBusiness/eCommerce
    • Public Relations
    • Research
    • Strategy & Planning
    • Kim LaSalle offers 25 years of experience and a track record of success in strategic
    • marketing development for a diverse portfolio of companies in:
    • Automotive
    • Consumer Goods
    • Book & Software Publishing
    • Financial/ Investment Services
    • Internet Technology
    • She began her career in small market radio and newspaper with her first PR role as
    • Information Specialist for the largest MR/DD facility in the State of Indiana.
    • An early adopter of Internet Marketing & PR, LaSalle was the first instructor to offer a
    • curriculum design on Internet Communications in the School of Continuing Education at
    • Indiana University-Purdue University, Indianapolis.
    • In the early 90's, she published two editions of her book, Life In Cyberspace: The
    • Professional's Guide to Internet Public Relations & Marketing , sponsored by the Hoosier
    • Chapter of the Public Relations Society of America (PRSA). She spent eight years focused on
    • eBusiness/eCommerce, developing successful branding, sales and marketing initiatives for
    • national and global brands.
    • Committed to Integrated Marketing Communications (IMC) as a branding philosophy and
    • strategic business tool, LaSalle offers key competencies in quantitative research and has
    • executed branding, market and product development studies for companies such as Ansell
    • Occupational Healthcare, Herman Miller and Pure Fishing.
    • LaSalle has spent equal time in agency and corporate leadership
    • roles over the last 10 years.
    • An award-winning writer and marketing strategist, her work has
    • been recognized by the Business Marketing Association of
    • Indianapolis, the Interactive Advertising Competition, the Hoosier
    • State Press Association, the Direct Marketing Association
    • of St. Louis, the National Association of Mental Health
    • Information Officers, the National University of Continuing
    • Education Association, and the Web Marketing Awards.
    • Life Sciences and Health Care
    • Health & Fitness/Health & Beauty
    • Manufacturing
    • Non-Profit, Health & Human Services
    • Property Development.
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • 2. Advertising
    • Youve built something remarkable. We tell your story in
    • remarkable ways. Fueled by vision and insight, we ignite customer
    • interest. Differentiate you from the competition. Develop
    • innovative, memorable and sparkling brand imagery with one
    • ultimate design: to create profitable, long-lasting customer
    • relationships.
    • Applying market intelligence to your media mix, we select
    • advertising vehicles based on their ability to target your best
    • prospects offline, online or somewhere in between.
    • Advertising Services
    • Creative Concepting, Copywriting, Production
    • Direct Marketing Development
    • Full-Service Media Planning and Placement
    • Results Tracking and Analysis
    • .
    • Areas of Expertise
    • DM/EM Marketing
    • Interactive Display
    • Guerilla
    • Radio
    • Outdoor
    • Paid Search
    • Multimedia
    • Newspaper/Magazine
    • Sponsorship
    • Word of Mouth
    • And other communications designed to persuade.
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • 3. Branding
    • Our branding practice operates with under one underlying
    • philosophy:
    • It is only when your brand responds to the needs of your
    • stakeholders that your stakeholders will respond to your brand.
    • The goal isnt to turn your business into something it isnt, but to
    • ensure business sustainability and long-term success by answering
    • the needs of Employees, Corporate Governance, Business
    • Partners, Suppliers, Current or Potential Customers and Market
    • Influencers.
    • Brand Strategy defines
    • Who you are
    • What you do that's distinctive and important
    • What differentiates you from the competition
    • Most important, it simply and clearly answers the question Whats
    • in it for me? for each stakeholder.
    • .
    • Brand Strategy
    • Framing Your Brand Experience
    • Organizational Goals
    • Business Processes
    • Stakeholder Segmentation
    • Market Environment
    • Products & Services
    • Brand Architecture
    • SWOT Analysis
    • Positioning/Promise
    • Brand Expression
    • Articulating Your Brand Experience
    • Voice
    • Tone
    • Naming
    • Logo Design
    • Taglines/Slogans
    • Graphic Identity/Design Systems
    • Color Palette
    • Illustrative Style
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net United Natural Products International is the exclusive sales representative in select Asia Pacific territories for United Natural Foods Inc., the world's largest distributor of Natural and Organic products.
  • 4. Creative
    • 2.0 Group is the engine that drives brand expression and
    • creative development for our firm. And a well-oiled machine, it is.
    • Originally founded in 1985 as a traditional advertising agency,
    • 2.0 Group deploys best-in-class creative development across
    • multiple media channels through a team of senior advertising,
    • graphic design, multimedia and web development specialists.
    • Minority owned and operated, 2.0 Group applies cultural
    • competency, commitment to excellence and the distinct advantages
    • that only a team that has worked together for many years can offer.
    • The result is high-performance branding and brilliant results.
    • .
    • Among Creative Services
    • Advertising Design
    • Billboard
    • Direct Mail/Email
    • Logo Design
    • Multimedia & Video Production
    • Presentations
    • Product Packaging
    • Sales & Marketing Collateral
    • Signage
    • Web Design & Programming
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • 5. eBusiness/eCommerce
    • So here we are: brand strategists with a serious web obsession.
    • We havent forgotten the professional expertise that got us here.
    • Weve taken it to the next level. Business modeling. Process
    • automation. Go-to-market strategy. Sales channel development.
    • The Internet has evolved into a complex world of business
    • applications and communication channels that transcend traditional
    • marketing definitions.
    • So, yes, we build websites. Of more importance, we build business.
    • Applying market intelligence to next-generation technologies, we
    • pioneer new ways to connect you with customers and other
    • stakeholders. And ensure your brand is empowered,
    • understood and embraced.
    • Whenever. Wherever. However.
    • .
    • Services
    • Analytics
    • Affiliate Sales Development
    • Business Modeling

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