kiip audience personas
TRANSCRIPT
Reward your audience
Achievement Fuels Us
Our Audience Achieves
Our audience’s every day achievements are the lifeblood of Kiip.
In the business of rewardable moments, we literally depend on
the achievements of our users. Luckily they’re super heroes. In
one week, our audience:
Completed 360,000 workouts
Took 7,000,000 leaps in productivity
And participated in 2,500 efforts to rescue kittens
That’s downright rewardable.
Through Kiip Rewardables, we match your message with its most ideal audience.
Meet the Kiip Rewardables
adventure addicts
aspirational artisans
washboard wonders
busy brains
the winners
image icons
productivity powerhouses
savvy spenders
humongous hearts
social superstars
competition cravers
This is audience targeting x3. Reach Rewardables 3 times more effectively with
the Kiip Trifecta. Kiip will prioritize your reward delivery to target Rewardables
through the APPS, MOMENTS and INTERESTS that inspire them.
The Kiip Trifecta
Apps Moments Interests
that empower them
that fit their lifestyle
that make them tick
Interest Categories
Outdoor ActivitiesTravel Hotels & Lodging
Apps + their Users
RunkeeperTripListFind Near Me
Moments of Achievement
Run a new routeCreate a packing listSearch nearby locations
Reach adventure addictsA life on the go empowers moments of adventure and discovery. Roads traversed. Mountains crested. Beaches basked upon.Reach the travelers, the open minds, the experimental explorers.
Leverage our trifecta approach to reach adventure addicts across the following:
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach aspirational artisans across the following:
Do It YourselfersCooking/Culinary Photography
AllRecipeseHowMy CookBook
Try a recipeShare a recipe Consult a how-to
Reach aspirational artisansMobile access to infinite how-tos yield spontaneous moments of creativity. Delicacies baked. Khaleesi hairstyles braided. Flat tires de-flattened. Reach the DIY-ers, the hosts, the foodies.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach washboard wonders across the following:
Fitness New Years Resolution Health & Beauty
RunkeeperYoga StudioNexercise
Beat your personal bestComplete a workout Achieve a fitness goal
Reach washboard wondersAh, the good old fashioned achievement of a workout. Sweat poured. Iron pumped. Endorphins acquired.Reach the runners, the yogis, the Ryan Goslings.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach busy brains across the following:
BooksGames + QuizzesNews + Current Events
SpellathonLogosQuiz myHomework
Guess correct Solve a puzzleComplete an assignment
Reach busy brainsAs good as it feels to flex your huge biceps, it feels good to exercise your brain. Problems solved. Crossword spaces filled. Homework aced.Reach the guys who always start those airplane sudoku puzzles before you.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach winners across the following:
Video Games Games + Quizzes Games
KillShot Beat the Boss 3 Zombie Diary 2
Level upGuess correctlyBeat your personal best
Reach the winnersWhether racing or killing zombies, games deliver countless moments to score. Levels unlocked. Flying fruit sliced. Bragging rights achieved.Reach the touchscreen ninjas, the high scorers, the game lovers.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach image icons across the following:
BeautyMakeup + SkincareRetail
Perfect 365Virtual MakeoverDressApp
Try a new lookUpdate your wardrobeShare your look
Reach image iconsWhat’s more rewarding than loving your look? (Treat yo self!)Nails manicured. Wardrobes upgraded. Berets modeled.Reach the fashionistas, the trendsetters, the Trunk Club members.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach productivity powerhouses across the following:
Parenting + FamilyCareersHome office
Any.doOut of Milk myHomework
Complete a task Create a shopping list Complete an assignment
Reach productivity powerhousesA tackled to-do list makes for a rewarding day. Laundry folded. Furniture polished. Obligations juggled with grace.Reach the multi-tasking moms, the grad students, the busy bees.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach savvy spenders across the following:
Bargain HuntingFinance + InvestingPersonal Savings
MintCheap Gap Prices Swift Shopper
Create a budget Add a savings accountMeet a financial goal
Reach savvy spendersSound finances are more rewarding than the extra drink you can afford at happy hour.
Pennies saved. Bargains hunted. Zeros added to bank account figures. Reach the deal hunters, the coupon clippers, the financially free.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach humongous hearts across the following:
Animals Environment Charities + Non-Profits
Kitty Rescue Motivation Quotes Yoga Studio
Share a lost pet photoDonate to a charity Volunteer
Reach humongous heartsTo give is more rewarding than to receive. Trees planted. Energy saved. Kittens rescued.Reach the caretakers, the softies, the givers.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach social superstars across the following:
Social NetworkingDevicesPersonal Electronics
Free Phone Calls + TextDigitone Emoji My Face
Message a new friend Share content Like someone’s share
Reach social superstarsThe worth of a man is measured by the depth of his character, the lengths he is willing to go to do the right thing and the number of followers he has on Instagram. Text messages sent. Friend requests received. Photos liked. Reach the millennials, the engaged extroverts, the connected.
Interest CategoriesApps + their Users Moments of Achievement
Leverage our trifecta approach to reach competition cravers across the following:
Baseball Basketball Football
Big Win Baseball Flick Kick Football KickoffBig Win MLB
Scored a runBlocked a shotAchieved a high score
Reach competition craversHeat. Intensity. A jolt of adrenaline. No, we’re not talking about coffee… Sports! Goalies bypassed. Records broken. Teammates bonded. Reach the sports fans, the team players, the intramurally astounding.
Stay tuned for more Rewardables
autoaholics
gold star grads
liquid lunchers
entertainment enthusiasts
urban influencers
velvet rope VIPs
captains of fun
second screen fiends
