kids day out

I just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too

little to go last year, but is at a good age now to really enjoy the performances, and he

did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced

his lil butt off. With everything you had on offer and all the free stuff too, we will be

returning next year for sure!” - SARA LOUISE TANNER, SYDNEY NSW The festival ran

smoothly and visitors where consistent throughout the day – we are happy with our

result and look forward to be part of it again next year. The on-site staff was very

helpful and ensured we were looked after on the day and dealing with you in the lead-

up has been very easy. - Ronel Fourie, National Manager, Bettina Management Thank

you. Timomatic had a wonderful time! - Jana Bilios, Mark Byrne Management We have

heard great feedback. The audio team were lovely and professional. The LED screen,

the TV screens and lighting in general were fantastic. The front of house and back of

house crew were so helpful and pleasant, there was absolutely no stress at any stage.

As far as Lah-Lah are concerned the whole production was really an incredibly slick

operation all over. Thank you for having us involved. - Mark Harris, Lah-Lah Productions

It was great and we heard amazing reviews, the Xbox room was great fun, Jordan and

all the fans that followed him around afterwards all got tattoo’s and free iceblocks,

they loved it! It was very well organised, attended and overall fantastic event. We had

a blast! - Lee-Anne Jansen, Jordan Jansen The day went really well, it was a great

turn out and we found it to be really well organised. Hopefully we can do something

together again next year! -Jade Adams, NBC Universal Studios What a great day out!

We all had a wonderful time. Master 3 loved the Wot Wots and Jimmy Giggle, Master

4 loved Roary the Racing Car and Ben 10, Mummy loved Jimmy Giggle and Timomatic

and Daddy loved the air brush tattoos and rides. We will definitely be back next year.

No waits over 10 minutes for the Meet and Greets, no waits for rides and lots of free

roving entertainment - balloonists were great. Thank you so much for a really terrific

well organised event. It was perfect! I forgot to mention the dinosaurs OMG fantastic.

- Emma Benn, Freshwater NSW “What a great day out! We all had a wonderful time.

Master 3 loved the Wot Wots and Jimmy Giggle, Master 4 loved Roary the Racing Car

and Ben 10, Mummy loved Jimmy Giggle and Timomatic and Daddy loved the air brush

tattoos and rides. We will definitely be back next year. No waits over 10 minutes for the

Meet and Greets, no waits for rides and lots of free roving entertainment - balloonists

were great. Thank you so much for a really terrific well organised event. It was perfect!

I forgot to mention the dinosaurs OMG fantastic.” - EMMA BENN, FRESHWATER NSW I

just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too









TargeTs Kids day OuT

3/3/2012 Sydney Showgrounds

Event Recap

eVeNT iNFOrMaTiONTarget’s Kids Day Out (TKDO) festival took place on the 3rd

March at the Sydney Showgrounds bringing together 38 of the top children’s performers for a day of non-stop

entertainment. The festival took on an exciting new format

with plenty of activities, live experiences, roving entertainers

as well as bringing in international and national performers

to Sydney. Held over 18,000 sqm the festival consists of

Channel Ten Main Stage, ABC 4 Kids Arena, Picnic Areas, Kinect

XBOX Gaming Arena and Kids Arena, with performances from:

Rob Mills • Timomatic • Yo Gabba Gabba • Ben 10 • Jimmy Giggle • Scott Tweedie • Jay Laga’aia • Jordan Jansen • Adam Mada • Anthony Georgiou • Bananas in Pyjamas • Barbie • Beau Walker • DoDaDums • Street Kulture Breakers (SKB) • Carpe Idiotus • Cookie Monster • Dinosaur Petting Zoo • Dirtgirlworld • Elmo • Enviro-Mentals • Falcon and Cyber Robots • Freestyle Motor Cross Riders • Kitchen Whiz • Lah-Lah’s Big Live Band • The Lorax • Lunar Jim • Magical Tales • Miffy • My Friend Mark • Postman Pat • Roary the Racing Car • Shaun The Sheep • Sofya Gollan • Teddy Rock • The Wotwots and Ziggity Crew.

It was just amazing! My son was too little to go last year, but is at a good age now to really enjoy the performances, and he did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced his lil butt off. With everything you had on offer and all the free stuff too, we will be returning next year for sure!”

- sara louise tanner, sydney nsw

14%

2%

201134%

39%

11% Adults

Children 18 mos - 5 yrs

Children 6 yrs - 10 yrs

Children Over 10 yrs

Children Under 18 mos

20123%

28%

31%

22%

In 2012 there were a total of 6324 patrons including parents with children

in attendance, an 11% increase from the

previous year with 5687 attendees.

aTTeNdees

parTNersWorking with highly reputable brands ABC 4 Kids and

Microsoft Kinect XBOX 360, TKDO provided its partners

with opportunities to engage with their target market and

allowing them to directly interact with the brand.

With naming rights to the ABC For Kids Arena, ABC Commercial

supported the TKDO with updates on the following Facebook pages:

ABC For Kids For Parents (27,600), ABC Shop (5,180) and Bananas in Pyjamas (1,575,000).

ABC Commercial also promoted the event with a ticket giveaway

to the NSW members of the ABC Shop VIP e-newsletter (90,000), as well as having posters and flyers available in ABC

Shops in Sydney.

Our gaming partner and sponsors to the XBOX Kinect Gaming

Arena brought interactive gaming areas, parent’s lounges,

children’s activities, branded as well as other promotional

giveaways. Microsoft supported the TKDO through their

marketing and Facebook (46,604).

2DAYFM

SESSION

FEbruArY MArSPOTS

W T F S S M T W T

22 23 24 25 26 27 28 29 1

Scott Tweedie Read 30” Mon-Fri Break 4 4 4 12

Scott Tweedie - BONUS 30” Mon-Thu ROS 1 1 2 1 1 1 1 18

Kyle & Jackie O Live Read 30” Mon Break 1 1 2

Kyle & Jackie O Live Read 30” Mon Drive 1 1

2DAYFM “Whats On” 15” Mon-Sun ROS 3 3 3 3 2 15

Fifi & Jules Live Read 30” Fri Drive 1 1

Home Page Tile Home Page

WIN Page Tile WIN Page

Dedicated Online Page Online Page

TOTAl SPOTS 49

MASThEAD r’ShIP SEPT 11

CIrC SEPT 11

Blacktown Sun 69,000 48, 278

Hills News 80,000 59,636

Rouse Hill-Stanhope Gardens News* 11,011 11,011

St Mar ys Mt Druitt Star 53,000 40,566

Camden-Narellan Adver tiser 41,000 18,685

Campbelltown Adver tiser 93,000 50,757

Wollondilly Adver tiser 18,000 11,938

Fair field City Champion 87,000 55,966

Liverpool City Champion 106,000 49,498

South West Adver tiser* 8,388 8,388

Penrith City Star 68,000 49,957

St George & Sutherland Shire Leader (Thur) 230,000 148,887

The Sun - Parramatta/Holroyd 54,000 52,962

TOTAl 918,399 606,529

Kids Day Out executed an Austereo on-air promotion with extensive air time and online ticket

giveaway through flagship station 2Day FM, Total Value: $45,010.00. The campaign ran during

Breakfast (75,690), Drive (67,280) and online (927,286). The campaign breakdown is

outlined below.

FAIRFAX NEWSPAPERS PROMOTION

MarKeTiNg suMMaryTKDO was marketed extensively through Radio, Print Advertising, Online, Social Media, Direct

Mail and Flyer Campaigns.

Fairfax Community News group ran in all their papers an ‘In Motion’ feature on w/c 16th, 23rd and 30th Jan; T32 general promo advertisement; Front page 300 x 100 web button and a 160 x 160 web button for the month of February until the 3rd March – Advertisement Value: $11,543.00 GST inc. The following is the lists of publications along with the circulation and readership.

brAND ChANNEl PlACEMENT rEACh VAluE

moshtix Website Homepage Main Feature 45,000 $4,000

moshtix Website Homepage Main Feature 45,000 $4,500

moshtix Moshguide EDM Event of the Week 245,430 $7,000

moshtix Dedicated Email Tailored brand message 150,894 $8,387

moshtix Social Media Facebook post 12,000 $550

mX - Sydney Print Featured Event : Med (4) 737,000 $650

Hit - NSW Print Featured Event (2) 3,303,000 $3,000

The Telegraph Website Dailytelegraph.com.au/Enter tainment/ 400,000 $7,000

News.com.au Website News.com.au/Enter tainment/Music 755,000 $10,500

TOTAl $45,587

1,245,000

Print4,040,000

Website

12,000Social Media

150,894Dedicated Email

Moshguide EDM245,430

$24,437moshtix

$10,5000News.com.au

$7,000The Telegraph

$3,000Hit NSW

$650 mX Sydney

MOSHTIX The ticketing agent, Moshtix also provided

extensive marketing support to the value of $45,587 through their channels including;

reach | value

FPC OBC, Events

FPC, Review

OBC, Diary and Editorial

*Source: ABC Audit

Jul - Dec 11

156,000 readershipcirculation 28,237




NAMING RIGHTSTarget Australia was the exclusive naming rights sponsor of the festival. The Target logo was incorporated into the Kids Day Out logo and used on all marketing and advertising materials.

Target Australia further supported the TKDO with in-store posters in selected local stores, updates on Facebook (185,000) and ticket giveaways through their website and EDM.

spONsOrsHip

MAGAZINE SPONSOR

Next Media were the official magazine sponsor with support through titles DMAG, Mania, GirlPower and Little Angel. Next Media provided 10,000 magazines for giveaways on the

day (RRP $5.95 each = Value $59,500), facebook updates, as well as advertising to the

value of $15,750.

Total Readership: 648,000Total Circulation 103,568

20:00

18:30

17:00

11:30

09:00

08:00

07:30

07:00

06:00

19.0

2.12

20

.02.12

21.0

2.12

22.0

2.12

23

.02.12

24.0

2.12

26

.02.12

27.

02.12

29

.02.12

01.0

3.12

TELEVISION SPONSORNetwork TEN was the exclusive TV partner for the TKDO, providing $55,000 of on air advertising space in the Sydney market. Rob Mills also hosted a Young Talent Time competition at the TKDO with Network Ten providing backstage passes to a live Young Talent Time performance and a recording session with Robert Conley to the winner.

Network TEN created two commercials, see schedule below.

1 x 15 second spot running Fri 17th Feb – Fri 24th Feb giving away tickets

1 x 30 second spot running Fri 17th Feb – Fri 2nd March promoting TKDO and Rob Mills appearance

*Source: Roy Morgan readership survey Sept 2011

DATE PublICATION CIrCulATION rEADErShIP

28/01/2012 Best Weekend* 295,066 840,000

19/02/2012 Sun Herald* 410,407 978,000

23/02/2012 Daily Telegraph* 347,924 800,000

25/02/2012 Sunday Telegraph* 606,101 1,427,000

26/02/2012 Mediaweek 1,000 -

27/02/2012 Inner West Courier* 76,837 126,000

28/02/2012 Inner West Courier* 45,649 99,000

28/02/2012 Macar thur Chronicle* 76,166 105,000

28/02/2012 Blacktown Advocate* 51,356 79,000

28/02/2012 Liverpool Leader* 58,271 106,000

29/02/2012 Fair field Advance* 56,116 84,000

29/02/2012 Nor thern District Times* 58,337 71,000

29/02/2012 Parramatta Adver tiser* 82,737 1,150,000

29/02/2012 Rouse Hill Times* 18,410 21,000

29/02/2012 Time Out 31,050 -

29/02/2012 Daily Telegraph* 347,924 800,000

Mar, 2012 Hornsby Advocate* 51,399 66,000

1/03/2012 Mosman Daily* 36,571 53,000

1/03/2012 Mudgee Guardian* 3,807 12,247

1/03/2012 Maitland Mercur y* 5,121 14,666

1/03/2012 Nor th Shore Times* 66,670 84,000

1/03/2012 Sydney Morning Herald* 314,643 978,000

TOTAl 3,041,562 6,915,913

PUBLIC RELATIONSBeebox Management was contracted as publicists to pitch and promote the TKDO to relevant

media and the target audience securing radio coverage from 2UE (306,000) from 23/02/2012

until 02/03/2012 and the following:

ONLINE EVENTS LISTINGSTKDO was listed on the following online, event listings and newspaper websites.

Nyngan Obser ver • Event Finder

• Summit Sun • Mt Druitt Standard • Narooma News • Cowra Guardian • Blacktown

Sun • Camden Courier • Grenfell Courier • Wauchope Gazette • Riverina Leader • St Mary’s Mt Druitt Star • Tenterfield

Star • Care For Kids.com • FasterLouder • Junee Southern Cross News • Sydney Showcase • NiveToFive • Caowindra News • Kid Size Living

• Rouse Hill News • Yass Tribune • Babies and Toddlers • JustBerry.com • Manly Daily • GirlpowerMag • Weekend Notes • Parenting Australia • Mudgee Guardian • Mania Magazine • GetANightlife.

com • St George and Sutherland • Leader • Only Sydney • Nite Guide.com • Parkes Champion Post • Mainly Manly

• Parramatta Sun • WhatsOnSydney • Babyology • Sydney For Kids • Practical Parenting • Live Guide

• Daily Advertiser • Parenting Australia • Resourcing Parents

Northern Beaches Kids Guide •

Singleton News • Resident Advisor • Northern Daily Leader • NovaFM • Coly Point

Observer • Griffith News • YouTube • Macarthur Advertiser • Liverpool Champion • FamilyCapers.com.

au • Everguide • NovaFM • Wauchope Gazette • Harden Express • Forbes Advocate • Koffee.com • Fairfield Cham-pion • Port Macquarie News • Warren Advocate • Harden

Express • Daily Liberal • Scone Advocate • Braidwood Times • Nambucca Guardian • Macleay Argus •

Penrith Star • Cobar News • Merimbula News • Booroowa News • Hunter Valley News

• NSW Events • Maitland •

ABC • Mercury • Moshtix

• Dungog Chronvile • Wel-lington Times • Bellingen Courier •

Muswellbrook Chronicle • South West Advertiser • Babiesand Toddlers

• Cessnock Advertiser • Daily Advertiser • EssentialKids

• Kids Day Out was promoted on approx 120,000 printed items including flyers, posters and leaflets

distributed directly to (2,120) Child Care Centres in

Sydney (reaching 80,000 parents and children) through Childcare NSW; further EDMs were sent

out directly to the child care centres.

• Further email campaigns in conjunction with Child

Care NSW (2,120), Babyology (10,000), The Sydney

Film Festival (6,000), NBC Universal Studios (70,000), Sydney Opera House (200,000), Mums Lounge (10,000), ABC Baby, The Sydney Family

Show, Pinpoint Premium Ticketing, ABC Baby as well

as through performer databases with a total reach of

approximately 612,512 subscribed users.

• The Kids Day Out website received 14,841 unique visitors in the month leading up to the festival.

OTHER MARKETING

-jana bilios, mark byrne management

The Xbox room was great fun, Jordan and all the fans that followed him around

afterwards all got tattoo’s and free iceblocks, they loved it! It was very well organised,

attended and overall fantastic event. We had a blast!

- lee-anne jansen, jordan jansen

BE PART OF KIDS DAY OUT 2013

REACH YOUR TARGET AUDIENCE

• Superior exposure with naming rights to

the festival and Main Stage

• Branding across all official media,

sponsorship, partner and marketing

materials (On site, Social, Radio, Print,

Online etc)

• Banner opportunities on site

• Full page advertisement in festival guide

• Screening of Ads on Main Stage

• Product display, sampling and promotions

• Complimentary VIP and General

Admission tickets to the event

• INCLUDES But not limited to: Flyers,

Posters, Advertising, Website, E-tickets,

Banners, Inclusion in all media releases,

PR, On screen and Email blast outs.

• Access a captive, target audience who will connect with your brand

through tailored on site promotions

• Effective integration of your brand with logo/ branding placement at

the festival, in print, media and online

• Customise the sponsorship to meet marketing needs

• Advertise online and onsite

• Access marketing and media opportunities

• Priority access to the event

NAMING RIGHTS SPONSOR

KIDS DAY OUT

Sponsors will commit to providing products and/or

services such as media exposure, prizes, furnishings,

activities etc in exchange for promotion and cross

exposure at the festival. This type of sponsorship is

negotiable and exposure will be based on the level

of commitment provided, however sponsors will have

access to:

• Exposure/ naming rights to specific areas

• Branding across media and marketing materials

(On site, Social, Radio, Print, Online etc)

• Banner opportunities

• Advertisement in festival guide

• Product display, sampling and promotions

• Complimentary tickets to the event and so on

MORE INFO

CONTACTJackieE: [email protected]: +61 (2) 8005 0891

WEBSITE www.kidsdayout.net.au

FACEBOOK www.facebook.com/kidsdayoutfestival

GALLERY www.kidsdayout.dphoto.com

YOUTUBE www.youtube.com/user/kidsdayout

PARTNER SPONSORSponsors will have naming rights to specific areas of the 2013 Kids Day Out as well as access to:

IN KIND PARTNER These are in the planning stages and may be altered depending on sponsor.

• Exposure with branding to specific areas

• Branding across official media and

marketing materials (On site, Social, Radio,

Print, Online etc)

• Banner opportunities

• Advertisement in festival guide

• Product display and sampling

• Complimentary VIP and General Admission

tickets to the event

• INCLUDES But not limited to: Flyers, Posters,

Advertising, Website, E-tickets, Banners,

Inclusion in media releases, PR, On screen

and Email blast outs.

It was a great turn out and we found it to be really well organised. Hopefully we can do something together again next year!

-jade adams, nbc universal studios

we are happy with our result and look forward to be part of it again next year. The on-site staff was very helpful and ensured we were looked after on the day and dealing with you in the lead-up has been very easy.

- ronel fourie, national manager, bettina management

The LED screen, the TV screens and lighting in general were fantastic. The front of house and back of house crew were so helpful and pleasant, there was absolutely no stress at any stage. As far as Lah-Lah are concerned the whole production was really an incredibly slick operation all over. Thank you for having us involved.

- mark Harris, laH-laH Productions

I just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too









you. Timomatic had a wonderful time! - Jana Bilios, Mark Byrne Management We have

heard great feedback. The audio team were lovely and professional. The LED screen,

the TV screens and lighting in general were fantastic. The front of house and back of

house crew were so helpful and pleasant, there was absolutely no stress at any stage.

As far as Lah-Lah are concerned the whole production was really an incredibly slick

operation all over. Thank you for having us involved. - Mark Harris, Lah-Lah Productions

It was great and we heard amazing reviews, the Xbox room was great fun, Jordan and

all the fans that followed him around afterwards all got tattoo’s and free iceblocks,

they loved it! It was very well organised, attended and overall fantastic event. We had

a blast! - Lee-Anne Jansen, Jordan Jansen The day went really well, it was a great

turn out and we found it to be really well organised. Hopefully we can do something

together again next year! -Jade Adams, NBC Universal Studios What a great day out!

We all had a wonderful time. Master 3 loved the Wot Wots and Jimmy Giggle, Master

4 loved Roary the Racing Car and Ben 10, Mummy loved Jimmy Giggle and Timomatic

and Daddy loved the air brush tattoos and rides. We will definitely be back next year.

No waits over 10 minutes for the Meet and Greets, no waits for rides and lots of free

roving entertainment - balloonists were great. Thank you so much for a really terrific

well organised event. It was perfect! I forgot to mention the dinosaurs OMG fantastic.

- Emma Benn, Freshwater NSW “What a great day out! We all had a wonderful time.

Master 3 loved the Wot Wots and Jimmy Giggle, Master 4 loved Roary the Racing Car

and Ben 10, Mummy loved Jimmy Giggle and Timomatic and Daddy loved the air brush

tattoos and rides. We will definitely be back next year. No waits over 10 minutes for the

Meet and Greets, no waits for rides and lots of free roving entertainment - balloonists

were great. Thank you so much for a really terrific well organised event. It was perfect!

I forgot to mention the dinosaurs OMG fantastic.” - EMMA BENN, FRESHWATER NSW I

just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too









kids day out

Documents

great day

loved roary

great fun

great feedback

great turn

jimmy giggle

wonderful time

fantastic event