kick ass facebook: how to engage, grow, and wow your fans by john lawson

Contact John: [email protected] the book: bit.ly/KASCbook

Kick Ass FacebookHow to Engage, Grow and Wow Your Fans

by: John Lawson @ColderICE

CEO of ColderICE Media Author: Kick Ass Social Commerce for E-preneurs


Available wherever books are sold


Opportunity

[email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, [email protected] © 2013 ColderICE, LLc

What is driving social’s importanceThe Social Commerce Factor

eCommerce

Social Mobile

Global

‣ Mobile is rapidly becoming an extension of the customer experience

‣ New countries and regions are in hyper growth. New untaped sales channels can spur growth

‣ Marketplaces like Ebay and Amazon help your product expand.

‣ Social covers the communication and technology for small business budgets

Access Everywhere


How we are adopting to new technologiesSocial Adoption Curve

Innovators Early Adopters Early Majority Late Majority Laggards

The C

hasm

Early Market Early adopters have seen huge advantage and leverage that came from being in social media early in the mix.




The C

hasm


Crossing the Chasm Ashton Kutcher is first person to get 1 million followers on Twitter and Oprah sends out her first tweet

© 2013 ColderICE, LLc

We are past the point where brands need “presence” on every new social network. Successful marketing has always been based on picking a few focused areas to invest time and money, and social should be no different. Pinterest is for women who are interested in: Food, Fashion, Fitness, Beauty, Décor, Crafts, Babies, Kids, Pets and Travel.

!14




The C

hasm



Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!




The C

hasm



Mainstream Market TV’s rapid integration of all things social for its live shows like The Voice and Idol. We have definitely moved into the mainstream. My Mom is on Facebook, it is DONE!

Late Market Late to the market with a thought that they can follow the crowd, but the crowd may already be gone


1,300,000,000+ Users Worldwide Facebook is the largest social network by far. More than 4x the size of the #2 network (Google+). 170,000,000+ in the US alone.


680,000,000 Mobile Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.


747,000,000 - Daily Active Users Use this slide to make a key point such as presenting a mission statement or providing a break between sections.


20 - The Number of Minutes per Visit Use this slide to make a key point such as presenting a mission statement or providing a break between sections.


45 - The Percentage of Seniors 45% of seniors over the age of 65 use Facebook and 66% of millennials are users of Facebook


147 - The Avg. Number of Friends On average each Facebook user has 147 friends in their network.


8.3 - The Number of Hours per Month The average Facebook user is on about 8.3 hours a month. Each time a user is on Facebook they are potentially exposed to 1,500 pieces of content.


Welcome'to'Fantasy'Island'

8


6


F’d Up?!?


the foundation


The Edge Rank Formula

Close to the Edge


User Affinity Score How “connected” a particular user is to the Edge

Time Decay As an Edge gets older is becomes “old news”

1

3

Weight Each “type” of Edge carries a different weight 2



User Affinity Score How “connected” a particular user is to the Edge 1



Your Fan’s Action

Lower

Secondary

Highest Rank

Their Friend’s Action

Friend of a Friend’s Action


smaller



We are Family…



Duh, we know…





1

3




Video

Lower

Secondary

Highest Rank

Photos

Text


Note: Could vary by user, mix it up…


Comments

Lower

Secondary

Highest Rank

Likes

Clicks



Comments

Lower

Secondary

Highest Rank

Likes

Clicks


Share It !!!


New Features Trump…

…well for a while they do


BTW Facebook page is running, I checked…


Brand, brand, brand!




1

3




Time Decay As an Edge gets older is becomes “old news” 3

• Time since posted

• How long since user last log-in

• Frequency of user log in

• Still a “black box”


A Few Tactics for ya


Google Trends

google.com/trends


Twitter Trends


Facebook Trends


#HashTags


Memejacking


memegenerator.net


CopyShare for BEST Results


The Social Commerce Factor

If It Don’t Make $$$ It Don’t Make Sense


Follow, follow, follow


Optimize


AddShoppers.com


Tick-Tock Check?!?


Do You Get IT?!?


Give me some!


Join over 2,700 ecommerce professionals FREE on

TheEcommerceGroup.org

kick ass facebook: how to engage, grow, and wow your fans by john lawson

Marketing

contact john

social media

john lawson

lykascbook available

lykascbook opportunity

things social

social covers

new social network