KHADI PLAZA

Presented by: VIMAL SINGH

AMIT GUPTA

Definition

Handicrafts are the creative products made by the skill of the hand without the help of modern machinery and equipments.

Indian handicrafts could be broadly divided into three categories: folk crafts. religious crafts. commercial crafts.

KVIC

Khadi & Village Industries Commission (KVIC) has sanctioned the first ever Khadi Plaza in the country to be set up at NE Agri Expo centre, 4th Mile, Dimapur.

Aim is to propagate the activities of the KVIC for mass awareness and also to provide exposure to the artisans and entrepreneurs to showcase their products and share the technical know-how among themselves.

The Khadi and Village Industries Commission (KVIC) is a statutory

body formed by the GOI. It is an apex organization under Ministry

of Micro, Small and Medium Enterprises (Govt. of India), with

regard to Khadi and village industries within India, which seeks to -

"plan, promote, facilitate, organize and assist in the establishment

and development of Khadi and village industries in the rural areas in

coordination with other agencies engaged in rural development

wherever necessary.

Contd…

The Khadi and Village Industries Commission (KVIC) is

a statutory body established by an Act of Parliament (No.

61 of 1956, as amended by act no. 12 of 1987 and Act

No.10 of 2006. In April 1957, it took over the work of

former All India Khadi and Village Industries Board.

PRODUCTS

PRODUCTS

Khadi- Cotton Khadi is 100% cotton which has a great demand abroad and it is available in different shades and colours . Attractive readymade garments are being designed in the form Kurta- paijama,shirts, Ghagra Choli, salwar-khammeez and other attractive garments.

Silk Khadi- Silk Khadi comes in various categories like Tussar, Matka etc.

Wollen Khadi Wollen Khadi items consisting of sweaters, Mufflers, Blankets, Socks.

Contd…

Polyvastra Khadi -Polyvastra Khadi consisting of shirting and suitings in attractive shades and designs.

Leather- Leather products range include footwear like Kolhapuri chappals, sandals, shoes and purses, briefcase, jewel bags, vanity bags, attractive readymade garments etc.

Cane and bamboo- Fancy utility articles by using can and bamboo like furniture, sofa set, partition wall mats , handicrafts, items etc.

Cont…

Agarbatti- Incense sticks with fragrance are available in different varieties, Incense sticks are made by women workers.

Processed Fruit Products- This is one of the activity taken up by the institutions and co-operative societies financed by the Commission. Products like Mango pulp. Tomato Pulp , juices, Chatni etc.

Honey- There are 2 types of honey producedOne by the bees produced in forest AND installing colonies of

bees

Cont…

Hand-made Paper- This is a beautiful product uses the cloth rags and waste paper as raw material.

Long product life. 100 years or more.Uniqueness in texture.

Environmentally friendly, does not use wood pulp as raw materials and hence save trees.

Converts waste into wealth, recycling nature.

Retailing

Khadi plaza 7050 outlet in all over India including Jammu& Kashmir and Assam.

Khadi plaza is now has a large number of retail chain in all over India.

In an effort to compete with the swanky retail malls that are mushrooming across the country.

KVIC is planning to upgrade and embellish its marketing outlets.

KVIC DEPARTMENTAL BHAVAN

Name Phone Fax Address

Khadi Gramodyog Bhavan, New Delhi.

011-3360902 011-3348125

011-3348125 Khadi Gramodyog Delhi.-1.

Gramshilpa, New Delhi

011-3345046 011-3343741

O11-3348125 Gramshilpa. A-1, Baba Kharak Delhi.1

Khadi Gramodyog Bhavan,Bhopal.

0755-554657   Khadi GramodyogBhopal-3

Khadi Vastragar,Ahmedabad

079-6578471 079-6575864 Khadi Gramodyog vastragar, Commercial Ahmedabad

Contd…

Khadi Gramodyog Bhavan,Mumbai

022-26714320 Ext. 349 022-

26704454

  Khadi GramodyogMumbai-56

Khadi Gramodyog Bhavan,Goa.

0832-2731025 0832-223676 Khadi GramodyogBhavan, PB No.271Station Road,Margoa-1

Khadi Gramodyog Bhavan,Bangalore

080-2223146 080-6616372 080-6620067

Khadi GramodyogBhavan,97/98 SilverJubilee Park Road,Bangalore-2

Khadi Gramodyog Bhavan,Ernakulam

0484-355279 0484-371779 Khadi GramodyogPallimukku,Ernakulam-16

Khadi Gramodyog Bhavan,Patna

0612-221673 0612-234010 Khadi Gramodyog Bhavan,Patna-01

INTRODUCTION OF FRANCHISEES

Exclusive franchise shop: The brand and goodwill of

Khadi is ‘Franchised’ to a particular showroom which in

turn entitles the showroom to use the Khadi logo and put

‘Display Boards’ like ‘Khadi Shop’ – ‘Khadi Gramodyog

Bhavan’ etc. with POP materials as approved by KVIC.

This system enables to have a large number of exclusive

Khadi sales outlets with logo and signage of Khadi. 

Contd…

Franchise limited to one or more sales counters in

showrooms: Super markets and departmental stores are at

times interested in having an ‘Exclusive Sales Counter’

for KVI products, in such cases a limited franchise is

extended to such showrooms with the condition that no

rebate will be allowed on sale of Khadi items.

PRODUCTION

Year

(Rs. In Crores)

Khadi Village Industries Total

2000-2001 431.57  6491.69 6923.26

2001-2002 411.00 7140.52  7551.52

2002-2003 443.07 8126.30 8569.37

2003-2004 453.50 9228.27 9681.77

2004-2005 461.54 10458.89 10920.43

2005-2006 468.30 11915.54 12383.84

2006-2007 491.52 13537.19 14028.71

2007-2008 543.39 16134.32 16677.71

2008-2009 585.25 16753.62 17338.87

Sales

Year

(Rs. In Crores)

Khadi Village Industries Total

2000-2001 570.55 7384.55 7955.10

2001-2002 518.25 8383.49 8901.74

2002-2003 577.63 9615.71 10193.34

2003-2004 587.04 10988.17 11575.21

2004-2005 617.84 12487.35 13105.19

2005-2006 628.69 14647.33 15276.02

2006-2007 663.19 16899.21 17562.40

2007-2008 724.39 20819.09 21543.48

2008-2009 799.60 21948.59 22748.19

EMPLOYMENT

Year

(In Lakh Persons)

Khadi Village Industries Total

2000-2001 9.56 50.51 60.07

2001-2002 8.48 54.16 62.64

2002-2003 8.58 57.87 66.45

2003-2004 8.61 62.58 71.19

2004-2005 8.64 68.14 76.78

2005-2006 8.68 74.09 82.77

2006-2007 8.84 80.08 88.92

2007-2008 9.16 90.11 99.27

2008-2009 9.50 94.41 103.91

DIRECTORATE OF MARKETING TENTATIVE EXHIBITION PLAN

Sr.No. Name of the S.O &

D.O. Office Place Date

1. S.O., New Delhi Delhi Haat December-10

2. S.O., Mumbai Mumbai December-10

3. S.O., J &K Jammu

Jammu 0ctober-10

4. S.O., Ambala Faridabad 0ctober-10

5. S.O., Jaipur Jaipur Novmber-10

6. S.O., Jharkhand Ranchi December-10

7. KG.Bhavan, Kolkata

Kolkata December-10

8. KG.Bhavan, Goa Panaji October-10

Reasons for better handicrafts retailing

For creating better business opportunities to farmers

To expose the rural hand made to every one.

Handicraft industry has an immense opportunities and a huge

untapped market though demand is there but it lacks supply.

It will start form the infusion of money, and will result in

development of rural sector and will lead to emergence of new

market.

Contd…

Khadi and Village Industries are labor intensive in nature. In the wake of industrialization, and the mechanization of almost all processes, Khadi and Village industries are suited like no other to a labor surplus country like India.

Refrences

Khadi and village industries comissionwww.kvic.org.in

THANK YOU