keynote: thriving in a world of rapidly changing marketing technology by scott brinker

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Page 1: Keynote: Thriving In A World of Rapidly Changing Marketing Technology By Scott Brinker

@chiefmartec

Thriving in a World of Rapidly

Changing Marketing

Technology

Page 2: Keynote: Thriving In A World of Rapidly Changing Marketing Technology By Scott Brinker

@chiefmartec

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@chiefmartec

#MarTech

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

Advisory Board

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@chiefmartec

THANKYOUTOTITLESPONSORS:

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@chiefmartec

THANKYOUTOPRESENTINGSPONSOR:

THANKYOUTOSOCIALMEDIASPONSOR:

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

Program Chair

Editor

Co-founder & CTO AuthorScott Brinker

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@chiefmartec

Program Chair

Editor

VP Platform Ecosystem AuthorScott Brinker

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@chiefmartec

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@chiefmartec

Company Color Location

Orange

Orange

Orange

Boston

Boston

Boston

Free Coffee

Yes

Yes

Yes

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@chiefmartec

Company Color Location

Orange

Orange

Orange

Boston

Boston

Boston

Orange Boston

Yes

Yes

Yes

Yes

Free Coffee

Page 20: Keynote: Thriving In A World of Rapidly Changing Marketing Technology By Scott Brinker

@chiefmartec

“What’s your favorite color?”

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

Yet that is where the most transformative possibilities await.

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

Do you have someone explicitly in charge of

marketing technology?

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@chiefmartec

Do you have someone explicitly in charge of

marketing operations?

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@chiefmartec

Is the head of marketing operations also the head of marketing technology?

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@chiefmartec

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@chiefmartec

1. Digital transformation

2. Microservices & APIs

3. Vertical competition

4. Digital everything

5. Artificial intelligence

5 Disruptions to “Marketing”

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@chiefmartec

ereMarketing’s Top Mandate for

the YearCMO Council

Customer Experience Dynamics Report

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@chiefmartec

ereMarketing’s Top Mandate for

the YearCMO Council

Customer Experience Dynamics Report

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@chiefmartec

ere

Marketing’s Top Mandate for the Year

67%Cross-Org

Customer Experience

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

1. Digital transformation

2. Microservices & APIs

3. Vertical competition

4. Digital everything

5. Artificial intelligence

5 Disruptions to “Marketing”

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

1. Digital transformation

2. Microservices & APIs

3. Vertical competition

4. Digital everything

5. Artificial intelligence

5 Disruptions to “Marketing”

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

1. Digital transformation

2. Microservices & APIs

3. Vertical competition

4. Digital everything

5. Artificial intelligence

5 Disruptions to “Marketing”

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

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@chiefmartec

1. Digital transformation

2. Microservices & APIs

3. Vertical competition

4. Digital everything

5. Artificial intelligence

5 Disruptions to “Marketing”

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@chiefmartec

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@chiefmartec

Campaign simulation.

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@chiefmartec

REBRANDING LAUNCH

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@chiefmartec

Identity resolution.

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@chiefmartec

“I still have the utmost enthusiasm and confidence in

the campaign, Dave.”

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@chiefmartec

“Unfortunately, nobody can be

told what the martech is…”

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@chiefmartec

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@chiefmartechttps://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen/

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@chiefmartec

Good AI depends upon good data.

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1. Digital transformation

2. Microservices & APIs

3. Vertical competition

4. Digital everything

5. Artificial intelligence

5 Disruptions to “Marketing”What do all five of these have in common?

An explosion of digital products (services) that leverage interconnected platforms and APIs.

CX = products = marketing

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@chiefmartec

It’s an amazing time to be in marketing.

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@chiefmartec

But it’s exhausting,

too.

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@chiefmartec

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@chiefmartecCALL FOR SPEAKERS

Details at http://chiefmartec.com

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