keynote shane dallas | bloggers event money making

Bloggers event Money makingShane Dallas

#vb16@Verkeersbureaus@TravelbloggerNL@TravelnextNL

Making Money From YourOnline Presence

Shane Dallas - The Travel Camel

#VK16 @TheTravelCamel

Increasing YourPublic Profile


What Do You Call Yourself?


Increasing Your Public Profile


Gary Arndt @EverywhereTrip

Adventurer

Social Media Influencer

Photographer

Keynote Speaker

Radio Personality



Storyteller

Digital Influencer

Online Marketer

Travel Writer


What Do You Call Yourself?Travel Photographer

Travel Videographer

Editor

Podcaster


Find Your Voice, Not Your Niche



What Makes You Different

Tell A Story That Only You Can Tell





Engagement



#TRLTThe Road Less Travelled

Twitter Chat


Screenshot Needed


Authentic Personal

Responsive Reliable

Compelling Interesting


Gallup #TRLT



Engagement

Expand Your Audience



Look to traditional media(newspapers, radio, television)to reach a different audience

Think BIG



Start 3-5 Collections

Place 10+ excellent photos in each

Join Google+ Collections Community

Engagement


6 Featured Collections =

5.6 MillionWeekly Views




Engagement


Who Is Your Audience



Your target audience is not other bloggers

Your target audience is people lookingfor holiday and travel ideas


Who Is Your Audience?

Networking with other bloggersand attending trade shows

increases opportunities


Who Is Your Audience?

Different Revenue Options


How to Build Your Business



Being a professional bloggeris the same as running

your own small business

You cannot build your businessif you are constantly travelling


How To Build Your Business

You will not survive as a professionaltravel blogger unless you offer

services and productsthat go beyond your blog


How To Build Your Business


Sell a Product

Sell a Service



Onsite advertising

Sponsored content

Product reviews


Standard Revenue Options

Books, eBooks

Photos

DVDs

Affiliate program


Sell A Product

Consultancy

Tours

Presentations

Brand Ambassador


Sell A Service


Sell a Product

Sell a Service

Marketing Campaign or Press Trip



Pay the right bloggersfor the right reasons

Add value on a Marketing Campaign:Expertise

Marketing IdeasContent for host’s website



Lots of Wifi access

Allow a lot of free time

Give experiences based on interests

Give bloggers different experiences


A Good Blogger Press Trip


Sell a Product

Sell a Service


Know Your Value




Know Your Value

Go Beyond Free!

Your Expertise Has Value

Your Value Varies DependingOn What You Provide


Know Your Value



Engagement


Who Is Your Audience




Sell a Product

Sell a Service


Know Your Value



The Important Question



Brad Bernard @mywanderlist

What Is Your Purpose?


“Our success is measured by the number of travel

dreams we create.”

@TheTravelCamel


Making Money From YourOnline Presence

Shane Dallas - The Travel Camel


Bloggers event Money makingMonika Park

#vb16@Verkeersbureaus@TravelbloggerNL@TravelnextNL