keydev phil gault sponge
TRANSCRIPT
Connected Things Disconnected Things
Connected Things Isolated Things
Ingredients for interaction
Insight
Personalisation Context
Snacking Sharing
Integration
• Experiences not channels• Bring something new• Create bigger wholes
Incremental
• Conversation starters• The second action• Clear end-points
Intensity
• Extend brand role• Be where you’re needed• Evolve fast
Ingredients for interaction
Insight Integration
Incremental Intensity