key learnings for brand marketers - sxsw 2016

12
Key Takeaways For Brand Marketers SXSW 2016

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Page 1: Key Learnings For Brand Marketers - SXSW 2016

Key Takeaways For Brand Marketers SXSW 2016

Page 2: Key Learnings For Brand Marketers - SXSW 2016

When POTUS speaks at SXSWYou know the event is evolving

Page 3: Key Learnings For Brand Marketers - SXSW 2016

This year is just the beginning of the age of consumer VR

Page 4: Key Learnings For Brand Marketers - SXSW 2016

Content is being developed in new waysTo reach diverse audiences

Page 5: Key Learnings For Brand Marketers - SXSW 2016

To win at SXSWLook to balance culture and cool

Page 6: Key Learnings For Brand Marketers - SXSW 2016

Today social media is an extensionOf all influencers’ personal brands

Page 7: Key Learnings For Brand Marketers - SXSW 2016

Think of your consumer As your employee

Page 8: Key Learnings For Brand Marketers - SXSW 2016

Word of mouth Is still a powerful driver for brands

Page 9: Key Learnings For Brand Marketers - SXSW 2016

Social movements are often about The moment and not the cause

Page 10: Key Learnings For Brand Marketers - SXSW 2016

Put your product at the heartOf any SXSW brand activation

Page 11: Key Learnings For Brand Marketers - SXSW 2016

Focus on the last impression too When considering customer experience

Page 12: Key Learnings For Brand Marketers - SXSW 2016

Thanks