key fruit inc corporate presentation ss
DESCRIPTION
KeyFruit, developer and provider of 100% web based productivity software, was founded in July 2009, in Istanbul, Turkey by Ali Rıza Sönmezışıklı, Alper Takcı, and Yakup Bayrak. Coming from different yet complementary disciplines, the three co-founders share the same vision of developing online business solutions needed by all kind of Internet users regardless of device choices. KeyFruit develops 100% web based productivity software. The first title, Project KeyFruit, is planned to be released in September 2009.TRANSCRIPT
we will bedeveloping and selling
100% web basedproductivity tools
and100% creativedigital services
for business and personal usethat will enable users
to overcome challenges they face while performing
daily business functions
KeyFruitOperations
InfoFlight DAM100% web based on-demand and enterprise scaleDigital Asset Management System
• Online MarCom Strategy Dev.• Social Media Management• Competitor Watch• Beta - Testers
PRODUCTS
SERVICES
Operations | Products
The First Turkish100% web based
Digital Asset Management
Available as
On-demand and
Enterprise
InfoFlight
KeyFruit Operations | Products
Digital Asset Management
Defining digital universe is a little like
contemplating Avogadro’s number which is
the number of atoms in exactly 12 grams of carbon-12;
602,200,000,000,000,000,000,000
The digital universe is expanding
by a factor of 10every 5 years.
In 15 years
it will surpass
Avogadro’s number.
Online World
needs a super tool for
organizing the creation, management,
distributionand archiving of
all kinds of digital assets
Digital Asset Management consists of tasks and decisions
surrounding ingesting, annotating, cataloguing, storage and retrieval of
digital assets, such as digital images, animations, videos,
documents and music.
Business Communications 1.0
Business Communications 1.0 I have an e-mail
attachment quota and I don’t know how to
create an FTP folder.
The files I need are on my business PC.
I can’t reach themwhenever I want or
work at home oranywhere I want.
I’ve had enough withthe DVD / Courier
expenses.
My hard disk has crashed. I have to goback and restore my
back up. The lasttime I got a back up
was over2 months ago.
I lost myUSB/Flash/Mobile
disk.
I want to share mypresentation online andget a quick review frommy supervisor withoutthe e-mail attachment
hassle?!?!
I can’t open that file withmy PC at home! It says
“You don’t have thesoftware necessary to
open this file”. I wasable to open it at
office?!?
I need to find the filesI needed immediatelywithout any furthercommunication withmy agency nor any of
my colleagues.
The proposal I wrote had 4 other versionsreviewed by my supervisor. Now, I need the2nd version but I can neither find it nor the
feedback given.
I can’t share all my files with FTP because I don’t have the right tomanage file sharing permissions.
Also, I don’t want othercompanies to see my ad even
before it has been published?!?!
Business Communications 2.0
Ready for a Change?
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MEETInfoFlight
MEETInfoFlight
Work anywhere Upload ,download and share any kind of multiple files at once
Work privately or in collaboration Various levels of Security Control
File Versioning and Online Documents Search in folders and files
Operations | Services
KeyFruit Operations | Services
Online MarCom Strategy Dev.
KeyFruit Operations | Services
Source: Chaffey (2006)
Online MarCom Strategy Dev.
KeyFruit Operations | Services
Online MarCom Strategy Dev.
Marketing plan ≠ e-Marketing planMost organizations do have:
Marketing strategyMarketing plan NO e-Marketing plan NO Brand advocacy strategy
Good news: The Internet keeps on growing
Bad news: It’s getting harder to be found
Social Media Management
KeyFruit Operations | Services
Key SocialMedia
Platforms
Blogging
MicroBlogging
RSS
Widgets
SocialNetworking
MessageBoards
Podcasts
Video Sharing
Photo Sharing
KeyFruit Operations | Services
KeyFruit Operations | Services
Competitor’s Watch
KeyFruit Operations | Services
Monitor YourCompetitor’s
Online Activities
Finders
Domain & Hosting
Information
CompanyInformation
On TheirWebsite
Changes
Links
Black Box TestingWhite Box Testing
Beta Testers
KeyFruit Operations | Services