key fruit inc corporate presentation ss

32

Upload: yakup-bayrak

Post on 03-Jul-2015

523 views

Category:

Documents


4 download

DESCRIPTION

KeyFruit, developer and provider of 100% web based productivity software, was founded in July 2009, in Istanbul, Turkey by Ali Rıza Sönmezışıklı, Alper Takcı, and Yakup Bayrak. Coming from different yet complementary disciplines, the three co-founders share the same vision of developing online business solutions needed by all kind of Internet users regardless of device choices. KeyFruit develops 100% web based productivity software. The first title, Project KeyFruit, is planned to be released in September 2009.

TRANSCRIPT

Page 1: Key Fruit Inc Corporate Presentation Ss
Page 2: Key Fruit Inc Corporate Presentation Ss

we will bedeveloping and selling

100% web basedproductivity tools

and100% creativedigital services

for business and personal usethat will enable users

to overcome challenges they face while performing

daily business functions

Page 3: Key Fruit Inc Corporate Presentation Ss
Page 4: Key Fruit Inc Corporate Presentation Ss

KeyFruitOperations

InfoFlight DAM100% web based on-demand and enterprise scaleDigital Asset Management System

• Online MarCom Strategy Dev.• Social Media Management• Competitor Watch• Beta - Testers

PRODUCTS

SERVICES

Page 5: Key Fruit Inc Corporate Presentation Ss

Operations | Products

Page 6: Key Fruit Inc Corporate Presentation Ss

The First Turkish100% web based

Digital Asset Management

Available as

On-demand and

Enterprise

InfoFlight

KeyFruit Operations | Products

Page 7: Key Fruit Inc Corporate Presentation Ss

Digital Asset Management

Page 8: Key Fruit Inc Corporate Presentation Ss
Page 9: Key Fruit Inc Corporate Presentation Ss
Page 10: Key Fruit Inc Corporate Presentation Ss

Defining digital universe is a little like

contemplating Avogadro’s number which is

the number of atoms in exactly 12 grams of carbon-12;

602,200,000,000,000,000,000,000

Page 11: Key Fruit Inc Corporate Presentation Ss

The digital universe is expanding

by a factor of 10every 5 years.

In 15 years

it will surpass

Avogadro’s number.

Page 12: Key Fruit Inc Corporate Presentation Ss

Online World

needs a super tool for

organizing the creation, management,

distributionand archiving of

all kinds of digital assets

Page 13: Key Fruit Inc Corporate Presentation Ss

Digital Asset Management consists of tasks and decisions

surrounding ingesting, annotating, cataloguing, storage and retrieval of

digital assets, such as digital images, animations, videos,

documents and music.

Page 14: Key Fruit Inc Corporate Presentation Ss

Business Communications 1.0

Page 15: Key Fruit Inc Corporate Presentation Ss

Business Communications 1.0 I have an e-mail

attachment quota and I don’t know how to

create an FTP folder.

The files I need are on my business PC.

I can’t reach themwhenever I want or

work at home oranywhere I want.

I’ve had enough withthe DVD / Courier

expenses.

My hard disk has crashed. I have to goback and restore my

back up. The lasttime I got a back up

was over2 months ago.

I lost myUSB/Flash/Mobile

disk.

I want to share mypresentation online andget a quick review frommy supervisor withoutthe e-mail attachment

hassle?!?!

I can’t open that file withmy PC at home! It says

“You don’t have thesoftware necessary to

open this file”. I wasable to open it at

office?!?

I need to find the filesI needed immediatelywithout any furthercommunication withmy agency nor any of

my colleagues.

The proposal I wrote had 4 other versionsreviewed by my supervisor. Now, I need the2nd version but I can neither find it nor the

feedback given.

I can’t share all my files with FTP because I don’t have the right tomanage file sharing permissions.

Also, I don’t want othercompanies to see my ad even

before it has been published?!?!

Page 16: Key Fruit Inc Corporate Presentation Ss

Business Communications 2.0

Page 17: Key Fruit Inc Corporate Presentation Ss

Ready for a Change?

Page 18: Key Fruit Inc Corporate Presentation Ss

secmin

Page 19: Key Fruit Inc Corporate Presentation Ss

secmin

Page 20: Key Fruit Inc Corporate Presentation Ss

secmin

Page 21: Key Fruit Inc Corporate Presentation Ss

MEETInfoFlight

Page 22: Key Fruit Inc Corporate Presentation Ss

MEETInfoFlight

Work anywhere Upload ,download and share any kind of multiple files at once

Work privately or in collaboration Various levels of Security Control

File Versioning and Online Documents Search in folders and files

Page 23: Key Fruit Inc Corporate Presentation Ss

Operations | Services

Page 24: Key Fruit Inc Corporate Presentation Ss

KeyFruit Operations | Services

Online MarCom Strategy Dev.

Page 25: Key Fruit Inc Corporate Presentation Ss

KeyFruit Operations | Services

Source: Chaffey (2006)

Online MarCom Strategy Dev.

Page 26: Key Fruit Inc Corporate Presentation Ss

KeyFruit Operations | Services

Online MarCom Strategy Dev.

Marketing plan ≠ e-Marketing planMost organizations do have:

Marketing strategyMarketing plan NO e-Marketing plan NO Brand advocacy strategy

Good news: The Internet keeps on growing

Bad news: It’s getting harder to be found

Page 27: Key Fruit Inc Corporate Presentation Ss

Social Media Management

KeyFruit Operations | Services

Key SocialMedia

Platforms

Blogging

MicroBlogging

RSS

Widgets

SocialNetworking

MessageBoards

Podcasts

Video Sharing

Photo Sharing

Page 28: Key Fruit Inc Corporate Presentation Ss

KeyFruit Operations | Services

Page 29: Key Fruit Inc Corporate Presentation Ss

KeyFruit Operations | Services

Page 30: Key Fruit Inc Corporate Presentation Ss

Competitor’s Watch

KeyFruit Operations | Services

Monitor YourCompetitor’s

Online Activities

Finders

Domain & Hosting

Information

CompanyInformation

On TheirWebsite

Changes

Links

Page 31: Key Fruit Inc Corporate Presentation Ss

Black Box TestingWhite Box Testing

Beta Testers

KeyFruit Operations | Services

Page 32: Key Fruit Inc Corporate Presentation Ss