key facts about the uk consumer magazine industry
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Key Facts about the UK Consumer Magazine Industry. The UK consumer magazine industry is worth £2.8bn Over 3,200 consumer magazines are published in the UK Nearly 9 out of every 10 UK adults read magazines every year Nearly 1.5 billion consumer magazines are read in the UK each year - PowerPoint PPT PresentationTRANSCRIPT
Key Facts about the UK Consumer Magazine IndustryKey Facts about the UK Consumer Magazine Industry
The UK consumer magazine industry is worth £2.8bn
Over 3,200 consumer magazines are published in the UK
Nearly 9 out of every 10 UK adults read magazines every year
Nearly 1.5 billion consumer magazines are read in the UK each year
Consumers spend more than £2bn a year on consumer magazines
Advertisers spend nearly £800m per year with consumer magazines
The UK consumer magazine industry is worth £2.8bn
Over 3,200 consumer magazines are published in the UK
Nearly 9 out of every 10 UK adults read magazines every year
Nearly 1.5 billion consumer magazines are read in the UK each year
Consumers spend more than £2bn a year on consumer magazines
Advertisers spend nearly £800m per year with consumer magazines
The UK consumer magazine industry is worth £2.8bnThe UK consumer magazine industry is worth £2.8bn
The total value of the UK magazine industry in 2007 was £5.7bn
Consumer magazines account for £2.8bn – 49% market share
The total value of the UK magazine industry in 2007 was £5.7bn
Consumer magazines account for £2.8bn – 49% market share
Source: PricewaterhouseCoopersSource: PricewaterhouseCoopers
Value of Magazine Industry, 2007 (£m)
Consumer Magazines
Business Magazines
Customer Magazines
Over 3,200 consumer magazine titles are published in the UK
Over 3,200 consumer magazine titles are published in the UK
There are currently 3,243 consumer magazines in the UK
In the last 30 years, the number of consumer magazines has increased by 135%
In 1980, there were only 1,383 titles
There are currently 3,243 consumer magazines in the UK
In the last 30 years, the number of consumer magazines has increased by 135%
In 1980, there were only 1,383 titles
Source: BRAD (Feb 2009)Source: BRAD (Feb 2009)
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
Number of titles
Year
Number of Consumer Magazine Titles, 1980 - 2008
Nearly 1.4 billion copies of consumer magazines are sold in the UK each year
Nearly 1.4 billion copies of consumer magazines are sold in the UK each year
1.374bn copies of consumer magazines were sold in the UK in 2007
At least a further 0.4bn copies were distributed for free or discounted in 2007
The average person in the UK buys 22 copies a year
1.374bn copies of consumer magazines were sold in the UK in 2007
At least a further 0.4bn copies were distributed for free or discounted in 2007
The average person in the UK buys 22 copies a year
Source: AA/WARCSource: AA/WARC
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
Year
Copies Sold (m)
Number of Copies of Consumer Magazines sold, 1980 - 2008
Top magazines by circulationTop magazines by circulation
1
2
3
4
5
6
7
8
9
10
Average Net Circulation (UK/ROI)Actively Purchased (UK/ROI)
TV Choice
What’s On TV
Radio Times
Take A Break
Saga Magazine
Reader’s Digest
Closer
Glamour
OK!
Chat
SkyMag
Sky Sports
Sky Movies
Asda Magazine
Tesco Magazine
National TrustSainsbury’s Fresh Ideas
Skymag HD Special
TV Choice
What’s On TV
Source: ABC, July-December 2008Source: ABC, July-December 2008
1,369,088
1,315,543
1,018,704
932,651
647,064
550,040
529,671
498,776
477,641
454,818
7,219,922
4,267,042
3,511,747
2,925,656
2,016,878
1,737,759
1,492,957
1,400,000
1,369,088
1,315,543
Magazines reach at least 85% of UK adultsMagazines reach at least 85% of UK adults
In 2008, 85% of all adults reported reading one of the 184 titles listed on the NRS
57% of adults “almost always” read at least one of these titles
On average, AIR adults* read NRS titles for 88 minutes every week
In 2008, 85% of all adults reported reading one of the 184 titles listed on the NRS
57% of adults “almost always” read at least one of these titles
On average, AIR adults* read NRS titles for 88 minutes every week
Source: National Readership Survey, January – December 2008
Source: National Readership Survey, January – December 2008
* i.e. the 75% who are part of the Average Issue Readership of any NRS magazine
* i.e. the 75% who are part of the Average Issue Readership of any NRS magazine
Reach of Magazines, 2008
Top magazines by readershipTop magazines by readership
1
2
3
4
5
6
7
8
9
10
Volume of Reading per Issue = Average Issue Readership x Mean time spent readingVolume of Reading per Year = Volume of reading per issue x Number of issues Volume of Reading per Issue = Average Issue Readership x Mean time spent readingVolume of Reading per Year = Volume of reading per issue x Number of issues
Reach (Average Issue Readership)
Volume of Reading per Issue
Volume of Reading per Year
Take A Break
Radio Times
What’s On TV
OK!
Hello!
Chat
Closer
Heat
Auto Trader
TV Choice
Take A Break
National Trust
SkyMag
National Geographic
Radio Times
Reader’s Digest
What’s On TV
Saga Magazine
Tesco Magazine
OK!
SkyMag
Tesco Magazine
Asda Magazine
Your M&S
Sainsbury’s Mag
National Trust
What’s On TV
Sky Sports
Take A Break
Boots H&B
Source: NRS, January – December 2008
Source: NRS, January – December 2008
Consumers spend more than £2bn a year on consumer magazines
Consumers spend more than £2bn a year on consumer magazines
Consumers spend £2.1bn on magazines at current prices
This is equivalent to every person in the UK spending £36 a year on magazines
Expenditure on consumer magazines has grown in real terms by 88% since 1990 (see graph)
Consumers spend £2.1bn on magazines at current prices
This is equivalent to every person in the UK spending £36 a year on magazines
Expenditure on consumer magazines has grown in real terms by 88% since 1990 (see graph)
Source: AA/WARCSource: AA/WARC
0
500
1,000
1,500
2,000
2,500
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
Year
0
500
1,000
1,500
2,000
2,500
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 20060
500
1,000
1,500
2,000
2,500
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
Pu
rch
aser
Exp
end
itu
re (
£m),
co
nst
ant
pri
ces,
200
0
Purchaser Expenditure of Consumer Magazines (Constant Prices, 2000, £m), 1980 - 2007
Advertisers spent almost £750m with consumer magazines in 2008
Advertisers spent almost £750m with consumer magazines in 2008
465 825 1,367 2,0162,813 3,300
3,7223,955
4,0973,905
4,0163,819
526545
521480
497 454
1,9021,974
1,9121,913
1,933 1,8052,962
3,1322,994
2,782
2,747 2,313
149
160158 155
170 168
2,467
2,4692,371 2,322
2,1712,040786
848897 933
976938
1,048
1,0821,064 1,016
968839
784
819827 812
791745
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2003 2004 2005 2006 2007 2008
Consumer MagazinesBusiness Magazines
Outdoor
Direct Mail
Cinema
Regional Newspapers
National Newspapers
Radio
TV
Internet*
In 2008, advertisers spent £745m with consumer magazines
Advertising expenditure for all media except the internet declined year-on-year in 2008
In 2008, advertisers spent £745m with consumer magazines
Advertising expenditure for all media except the internet declined year-on-year in 2008
Advertising Expenditure (Current Prices) by Medium, 2003-2008
Ad
vert
isin
g E
xpen
dit
ure
(£m
), c
urr
ent
pri
ces
Source: AA/WARCSource: AA/WARC
14,810
15,809 16,207 16,33317,081
16,423
The growth of internet advertising has affected share for all other media
The growth of internet advertising has affected share for all other media
3.1% 5.2% 8.4%12.3%
16.5%20.1%
25.1%25.0%
25.3%23.9%
23.5%23.2%3.5%
3.4%3.2%
2.9%2.9%
2.8%
12.8% 12.5%11.8%
11.7%11.3%
11.0%20.0% 19.8% 18.5% 17.0%
16.1%14.1%1.0% 1.0% 1.0% 0.9%
1.0% 1.0%16.7% 15.6% 14.6% 14.2% 12.7% 12.4%
5.3% 5.4% 5.5% 5.7% 5.7% 5.7%7.1% 6.8% 6.6% 6.2% 5.7% 5.1%
5.3% 5.2% 5.1% 5.0% 4.6% 4.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 2006 2007 2008
Consumer Magazines
Business Magazines
Outdoor
Direct Mail
Cinema
Regional Newspapers
National Newspapers
Radio
Television
Internet*
Source: AA/WARCSource: AA/WARC
The growth of internet advertising has led to a decline in share of expenditure for all other media, except outdoor
The growth of internet advertising has led to a decline in share of expenditure for all other media, except outdoor
Share of Advertising Expenditure (Constant Prices, 2000) by Medium
* = Estimates for Q3 & Q4 2008