key accomplishments
TRANSCRIPT
Dec 2011 – May 2013
Snapshot of Select Accomplishments
Advertising – TV
Broke the Harman Kardon Beautiful Sound campaign in India featuring Jenifer Lopez Project Manager - JBL TVC shoot featuring AR
Rahman
Advertising – Print
Advertising – Digital
Retail Large Format Retail (LFRs) 6 ‘store-in-store’ outlets established
within the top selling stores of Reliance Digital and Croma in key metros
65 end caps installed across the country in ‘Class A’ aisles
Positive correlation to sales observed Designed, executed and managed by the
marketing team The SiS design won an award at the
prestigious and coveted Popai retail awards
Exclusive Harman Dealer Store (Bangalore)
Designed and executed by the marketing team
Launch campaign – BTL, Cinema, Radio, OOH, PR
Signages and In-store branding retail partners
Undertaken in-store branding for our retail partners across the country
Harman Flagship Store Store work in progress Mall branding undertaken to arouse
curiosity
PR1000+ Stories Product reviews/features, corporate stories generated across print, digital and
electronic platforms Won over 10 prestigious product awards by reputed publications. Carried this
communication in-store and on product packaging
Events - Massive exposure and trials for JBL
multimedia and portable products in universities through ‘JBL youth ambassadors’ initiative
Their role was to evangelize the brand and generate trials/sales for JBL products amongst their peer network
The program generated a lot of buzz amongst the youth (500+ trials, 10,000 + gross impressions)
Events - NDTV Gadget Guru Awards
The Kingdom of Dreams Harman Stall
Nalanda platform demoLifestyle and Luxury products on
display
JBL was the sound sponsor for the NDTV Gadget Guru Awards held at the Kingdom of Dreams. This is the
largest and most credible technology awards in the country. The event
was broadcasted across three major television channels and garnered immense publicity for the brand
Events - Bloomberg Auto Car Awards
JBL was the Sound Partner at the Bloomberg Autocar Awards which is an important event in the auto industry. Brand visibility through sponsor tags, emailers, print ads, event
collaterals, billboards etc.
Store Launch Campaign
To promote the store-launch, we developed a targeted marketing campaign that included cinema ad spots (which ran in the multiplex within the same mall which houses the store), radio ads, an outdoor hoarding, branding at the
bowling alley in the mall. There was a discount offered to the first 100 customers who made purchases at the store. The inauguration was attended by key clients, press and Harman India leadership team.
Radio: 434 spots ran over 7 days
Cinema: 1200 spots ran over a month
Hoarding: High visibility area, next to the mall where the store is located.
Blu-O Bowling Alley Branding:
Invite EDM