key accomplishments

10
Dec 2011 – May 2013 Snapshot of Select Accomplishments

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Page 1: Key Accomplishments

Dec 2011 – May 2013

Snapshot of Select Accomplishments

Page 2: Key Accomplishments

Advertising – TV

Broke the Harman Kardon Beautiful Sound campaign in India featuring Jenifer Lopez Project Manager - JBL TVC shoot featuring AR

Rahman

Page 3: Key Accomplishments

Advertising – Print

Page 4: Key Accomplishments

Advertising – Digital

Page 5: Key Accomplishments

Retail Large Format Retail (LFRs) 6 ‘store-in-store’ outlets established

within the top selling stores of Reliance Digital and Croma in key metros

65 end caps installed across the country in ‘Class A’ aisles

Positive correlation to sales observed Designed, executed and managed by the

marketing team The SiS design won an award at the

prestigious and coveted Popai retail awards

Exclusive Harman Dealer Store (Bangalore)

Designed and executed by the marketing team

Launch campaign – BTL, Cinema, Radio, OOH, PR

Signages and In-store branding retail partners

Undertaken in-store branding for our retail partners across the country

Harman Flagship Store Store work in progress Mall branding undertaken to arouse

curiosity

Page 6: Key Accomplishments

PR1000+ Stories Product reviews/features, corporate stories generated across print, digital and

electronic platforms Won over 10 prestigious product awards by reputed publications. Carried this

communication in-store and on product packaging

Page 7: Key Accomplishments

Events - Massive exposure and trials for JBL

multimedia and portable products in universities through ‘JBL youth ambassadors’ initiative

Their role was to evangelize the brand and generate trials/sales for JBL products amongst their peer network

The program generated a lot of buzz amongst the youth (500+ trials, 10,000 + gross impressions)

Page 8: Key Accomplishments

Events - NDTV Gadget Guru Awards

The Kingdom of Dreams Harman Stall

Nalanda platform demoLifestyle and Luxury products on

display

JBL was the sound sponsor for the NDTV Gadget Guru Awards held at the Kingdom of Dreams. This is the

largest and most credible technology awards in the country. The event

was broadcasted across three major television channels and garnered immense publicity for the brand

Page 9: Key Accomplishments

Events - Bloomberg Auto Car Awards

JBL was the Sound Partner at the Bloomberg Autocar Awards which is an important event in the auto industry. Brand visibility through sponsor tags, emailers, print ads, event

collaterals, billboards etc.

Page 10: Key Accomplishments

Store Launch Campaign

To promote the store-launch, we developed a targeted marketing campaign that included cinema ad spots (which ran in the multiplex within the same mall which houses the store), radio ads, an outdoor hoarding, branding at the

bowling alley in the mall. There was a discount offered to the first 100 customers who made purchases at the store. The inauguration was attended by key clients, press and Harman India leadership team.

Radio: 434 spots ran over 7 days

Cinema: 1200 spots ran over a month

Hoarding: High visibility area, next to the mall where the store is located.

Blu-O Bowling Alley Branding:

Invite EDM