kevin o'keefe and derek bolen: content marketing for lawyers
DESCRIPTION
Are you creating content for the sake of creating content, or are you using content to build meaningful relationships with your peers and potential clients? Understand how to market your firm strategically with relevant and insightful content.TRANSCRIPT
content marketingfor lawyers
Kevin O'Keefe, CEO & Founder, LexBlog, Inc.
Derek Bolen, Social Media & Communications Manager, Clio
@kevinokeefe @hurrrdurrr
strategy...begin with the end in mind
@kevinokeefe
make it compelling
@hurrrdurrr
think who... not what
@kevinokeefe
fundamentals of good content
@hurrrdurrr
listening... more important than content
@kevinokeefe
optimize...value of data driven decisions
@hurrrdurrr
content as currency
@kevinokeefe
stand out...signal against the noise
@hurrrdurrr
talk radio...
@kevinokeefe
toolkit...curate, publish, optimize
@hurrrdurrr
