kevin mcginnis - getting corporations in your corner
TRANSCRIPT
Annual Conference, April 23-24, 2014
Getting Corporations in Your CornerKevin McGinnisPinsight Media+ powered by Sprint@mcginnis_k
Corporations&
Entrepreneurship
Why Corporate Engagement Matters
Kevin McGinnisVice President – Sprint/Pinsight Media+
• The Sprint Story
• The Three Basic Questions:1.Why Do We Care? (Community)
2.Why Should a Corporation Care? (CEO)
3.What Should They Do?
Agenda
4
We used an external view to help us decide where to apply ourselves
How can Sprint help stimulate the QUALITY & QUANTITY of entrepreneurs in the region?
Sprint has audience –Promote the ecosystem and raise awareness? It’s not just about Sprint, how
do we engage or peers, both locally & nationally, and be recognized as THE thought leader in the space?
How does Sprint provide ACCESS to internal resources, national contacts and CONNECT the dots?
Can Sprint be a catalyst to grow/retain BUSINESS, DEVELOPER, and DESIGN talent?
How does Sprint PARTICIPATE in & INFLUENCE the local Venture Capital market?
Addressing the Needs
5
Sprint KC Venture Fund
Sprint Mentor
Network
What Sprint Did in 2013
“Big Companies Will Ruin This”Why it Matters to the Community
11. Seeding Business
Problems2. Tech & Invention Transfer3. Market & Customer
Validation
21. Distribution2. Consumption3. Platform & Technology
Partner4. Funding (all phases)
31. Infrastructure2. Access3. Mentorship4. Engagement & Leadership
CORPORATE BENEFITS
BUSINESS DEVELOPMENT & INNOVATION• External Vision & Invention• Partner Development (Easier To Do Business With)• Internal Innovation• How do you find the next “S-Curve” or process improvement
COMMUNITY & CORPORATE SOCIAL RESPONSIBILITY• Economic Development• Technology Advancement• Employee Volunteers• More Attractive as an Employer
CULTURE• Employee Satisfaction• Skills Growth & Appreciation• Entrepreneurial Lessons• Helps Drive Innovation Culture
How Does a Big Company Benefit?
1. Get Engaged – Do Something
2. Employee Engagement
3. Create a Mentor Network
4. Back the “Winners”5. Re-State Your
Problems6. Ask the Question –
“What Can We Do to Help?”
How Do We Do It?
Thank you!Any questions? Please reach me
at
Or
Follow me on Twitter @mcginnis_k