kerala tourism development corporation

KERALA TOURISM DEVELOPMENT CORPORATION, THEKKADY

Organization Study Report submitted in partial fulfillment of the

requirements for the MBA (full time) degree of the

Mahatma Gandhi University.

Submitted By

Sherin Lee Joseph

Register No:

2010-2011 Batch

ALBERTIAN INSTITUTE OF MANAGEMENT

(A unit of St.Albert’s College)

Banerji Road, Cochin-682018

May-June 2011

Organisation study on KTDC

Company certificate



ACKNOWLEDGEMENT

At the outset, I bow before God, Almighty for his bountiful blessings without which I would not have completed the enclosure successfully.

First I would like to thank George Sleeba ,Director, Albertian Institute of Management, who gave me an opportunity to do the project ,I wholeheartedly acknowledge my indebtedness to my guide Mr. Praveen M.J. faculty, Albertian Institute of Management for his meticulous guidance and a constant encouragement throughout my project.

I express my sincere thanks to Mr. Pradeep (Manager,Aranya Nivas) for the precious time sacrificed for guiding me towards absolute excellence.

I am immensely grateful to all workers and supervisors of Kerala Tourism Development Corporation, Thekkady for the help and co-operation rendered to me during the study.

Also it was the love and inspiration installed in me by my family members and friends that energized me to complete this venture.

I again extend my whole hearted gratitude to all those who have directly and indirectly helped me during the course of this work.

Sherin Lee Joseph



DECLARATION

I hereby declare that the Organization Study Report entitled Kerala Tourism Devolopment Corporation ,is a record of Bonafide work done by me in Aranya Nivas,Thekkady during May 2010 to June 2010 under the supervision of Mr. (Manager-Aranya nivas) and Mr.Praveen M.J.,(Lecturer,Albertian Institute of Management) and that no part of this report has formed the basis for award of any degree ,diploma ,associateship,fellowship or any other similar title or recognition in any other institution

Cochin

Date Sherin Lee Joseph



Certificate from AIM



TABLE OF CONTENTS

SL.NO CONTENTS Page no

CHAPTER 1

1 INTRODUCTION

1.1 Objective of the study

1.2 Methodology of study

1.3 Scope of the study

1.4 Rationale of the study

CHAPTER 2

2 INDUSTRIAL PROFILE

2.1 Global scenario

2.2 Indian scenario

2.3 Leading players in hotel industry in India

2.4 SWOT ANALYSIS of hotel industry

CHAPTER 3

3 ORGANISATIOANL PROFILE

3.1 Introduction

3.2 Legendary tale about KTDC hotels in Thekkady.

3.3 Operation of hotels

CHAPTER 4

4 PRODUCT PROFILE

4.1 Restaurants at KTDC hotels in Thekkady

4.2 Rooms

4.3 Ayurvedic Centre

CHAPTER 5

5 ORGANISATION CHART AND STRUCTURE



CHAPTER 6

6. FUNCTIONAL AREAS

6.1 Front office department

6.1.1 Structure of front office department.

6.2 Food and beverage service department

6.2.1 Structure of Food and beverage service department

6.3 Food and beverage production department

6.3.1 Kitchen Stewarding

6.3.2 Production Process

6.3.3 Classification of kitchen

6.3.4 Structure of food and beverage production

6.4 House Keeping Department

6.4.1 Laundry Department

6.4.2 Structure of Housekeeping department

6.5 Engineering department

6.5.1 Structure of engineering department

6.6 Security department

6.7 Finance/Accounts department

6.7.1 Structure of Finance department

6.8 Sales and Marketing department

6.8.1 Reservation Department

6.9 Human Resource Department

6.9.1 Functions of Human Resource department

6.9.2 Features of Human Resource Department

CHAPTER 7

7.1 SWOT analysis

7.2 Findings and Suggestions

7.3 Limitations

7.4 Conclusion

Bibliography



LIST OF TABLES



LIST OF FIGURES

Sl.no List of figures Page no

1 Organization chart and structure

2 Executive Profile

3 Structure of front office department

4 Structure of food and beverages service department

5 Structure of production process

6 Structure of food production department

7 Structure of housekeeping department

8 Structure of Engineering department

9 Structure of Finance department

10 Reservation sales and Marketing department



CHAPTER 1

INTRODUCTION



1.INTRODUCTION

As part of the MBA course curriculum ,we are supposed to do an organization study to

understand how a company functions and how theory differs from practice.This report is prepared

by me as a result of my organizational study conducted at Kerala Tourism Development

Corporation in Thekkady.

1.1Objectives of study

The chief objective of the study was to understand the functions of Kerala Tourism

Development Corporation in Thekkady.For this study following were studied:

The profile and history of the company

The structure of the company

The structure and functioning of different departments.

1.2 Methodology of the study

1) Primary data

Primary data was collected from different department heads,by direct interview and by

observations.

2) Secondary data

Secondary data was collected from already published sources such as printed materials of the

company,websites

1.3 Scope

Scope of the study

The study was done at Kerala Tourism Development Corporation in Thekkady during the

period of one month starting from 1st May 2011 to 30th May 2011,the scope of study covers all

the functional areas of each department in the organization.

1.4 Rationale of the study

Organization can be defined as a system of consciously coordinated activities of two or more

persons. The formal organization structure describes the departments which are related to

one another clearly showing the flow of authority ,responsibility and communication among

various departments which are located at different levels of hierarchy. So being an MBA

student ,study of an organization its function ,procedures ,helps a lot in providing most

important and useful knowledge for future use.



CHAPTER 2

INDUSTRIAL PROFILE



2. INDUSTRY PROFILE

The Industry

A hotel is an establishment that renders lodging in lieu of payment. This lodging is

usually given in exchange for a specified predetermined amount of money. The thriving economy

and increased business opportunities have acted as a boom for hotel industry. Hotel Industry is

inextricably linked to the tourism industry and the growth of tourism industry has fuelled the

growth of hotel industry. Major segments of hotel includes –heritage hotel, transit hotels,

business hotels,resorts,motels and flottels.Resorts can be again divided into Beach resorts,jungle

resorts and backwater resorts.Hospitality industry can be empirically divided into entertainment

areas like clubs and bars and accommodation.The hospitality industry also includes tourism

tourism support commercial activities like airline cabin staff and travel agents.The industry is

assumed to have ever lasting demand but there are certain problems that this industry regularly

faces.These problems may include uncertainity to the cost of even most economic source of

energy ,increased trend of problems in maintaining profitable food and beverage

facilities ,comparatively more increase in labour cost as compared to productivity ,customer

dissatisfaction due to increase in size and number of rooms as it is calimed to increase

registration and other services process time and more importantly very high competition that

induces heavy rate cuts to survive.

2.1 Global Scenario

Hospitality industry is a 3.5 trillion dollar service sector within the gobal

economy.Hotel industry has witnessed tremendous boom in recent years.Hospitalty industry is a

major employer.The industry includes service sector like tourism and food service.It suffers from

more economic fluctuations compared to its peer industries.The hospitality industry is poised to

grow at a faster rate and reach INR 826.76 billion by 2010.Majors players in hotel industry are

Sheraton ,intercontinental ,Hyatt hotel,The Parl Le –meridian.Hotel industry is also inextricably

linked to the tourism industry and its growth has added fillip to the hotel industry.The arrival of

low cost airlines and the associated price wars have given domestic tourists a host of

options.Trends that will shape the future of hospitality sector are:



1. Low cost carriers

2. Budget hotels

3. Service apartments

4. Technology

5.Loyalty travel

1. Low cost carriers:Travellers in general are more price sensitive to airfare than they are to hotel

room rates. Often a low airfare will stimulate demand for traveleven if hotel prices are

increasing.LCCs are a good opinion for business travelers ,as they have advantages like lo

costs ,more options and connectivity.

2.Budget hotels: More than 50 percent of occupancy in majority of hotels comes from the business

travel segment. The average room rate (ARR) realized from business travelers is normally

higher than from leisure travelers. Heightened demand and the healthy occupancy rates have

resulted in an increase in this number of budget hotels include Homotel,Kamfotel, and courtyard

by Marriott,Country Inns and suites ,Ibis and Fairfield Inn.

3.Service apartments:The concept of service apartments,though a recent phenomenon in India ,is

an established global concept.Villas in Spain ,flats in UK and apartment complexes in the US

have all created a viable market for those who want more than just a room in a hotel.Service

apartments are the latest trend in accommodation, offering the comfort and convenience of a

home without the hasseles of having to maintain of lokk after it.Ideally suited for medium to long

staying guests,service apartments are a natural choice for corporate employess or expatriates

relocating to a particular city,non –residents Indians visiting the country for long spells and

foreigners visiting the city for long durations.

4.Technology:Travel and technology have become inseparable.Technology is making its own

adavances with high –tech video conferencing facilities,web cameras and virtual reality modes

of conferencing.Online bookings,e-ticketing,Wi-Fi Internet connectivity,easy acessto

information etc are just a few areas where technology has completely changed the way we travel.

5.Loyalty travel:Today ,airline –credit card company tie ups have brought a whole range of

benefits to the travelers .These include insurance cover ,upgrades,free tickets,acess to executive

lounges and host of other goodies.

2.2 Indian scenario

The hotel industry in India is going through an interesting phase.One of the major reasons for the

increase in demand for hotel rooms in the country is the boom in the overall economy and high

growth in sectors like information technology ,telecom,retail and real estate .Rising stock

market and new business opportunities in the country .The government’s decision to



substantially upgrade 28 regional airports in smaller towns and privatization and expansion of

Delhi and Mumbai airport will improve the business prospects of hotel industry in

India .Substantial investments in tourism infrastructure are essential for Indian hotel industry to

achieve its potential.The upgrading of national highways connecting various parts of India has

opened new avenues for the development of budget hotels in India .In recent years government

has taken several steps to boost travel and tourism which have benefitted hotel industry in

India .These include the abolishment of the inland air travel tax of 15% reduction in excise duty

on aviation turbine fuel to 8% and removal of a number of restrictions on outbound chartered

flights,including those relating to frequency and size of aircraft .The government’s recent

decision to treat convention centres as part of core infrastructure,allowing the government to

provide critical funding for the large capital investment that may be required has also fuelled has

also the demand for hotel rooms.

‘Hotels in India’ have supply of 110,000 rooms. According to the tourism ministry, 4.4 million

tourist visited India last year and at current trend demand will soar to 10 million in 2010 –to

accommodate 350 millon domestic travelers.’Hotels in India ‘ as a shortage of 1,50,000 rooms

fuelling hotel room rates across India .With tremendous pull of opportunity ,India is destination

for hotel chains looking for growth.The World Travel and Tourism Council ,India data says

India ranks 18th in business travel and will be among the top 5 in this decade.Sources

estimate ,demand is going to exceed supply by atleast 100 % over the next 2 years.Five star

hotels in metro cities allot same rooms more than once a day to different guests,receiving almost

24 hour rates from both guest against 6-8 hours usage .With demand –supply disparity ,’Hotel

India ‘room rates are most likely to rise 25% annually and occupancy to rise by 80% over the

next two years.Hotel industry in India is eroding its competetiveness as a cost effective

destination.However ,the rating on the ‘Indian Hotels’ is bullish.’India Hotel Industry’ is adding

about 60,000 quality rooms,currently in different stages of planning and development and should

be ready by 2012.MNC Hotel Industry giants are flocking to India and forging Joint Ventures to

earn their share of pie in the race.Government has approved 300 hotel projects ,nearly half of

which are in the luxury range.

‘Hotel Industry in India ‘ is set to grow at 15% a year .Already more than 50

international budget hotel chains are moving into India to stake their turf.Therefore with

oppurtunities galore ,the future Scenario of Indian Hotel Industry looks rosy.

The major players in the Indian Hotel Industry ban be broadly classified into private

players and public players.The major private players include Indian Hotels Company



Limited,East India Hotels Limited(The oberoi group),Asian Hotels and ITC hotels.ITDC and

Hotel Corporation of India are the major public sector players

2.3 LEADING PLAYERS

PUBLIC SECTOR PLAYERS

ITDC hotels

Hotel Corporation of India

PRIVATE SECTOR PLAYERS

Indian Hotels Company Ltd.(The Taj Hotel Resorts and palaces)

Oberoi Hotels

Hotel Leela Venture

Asian Hotels Ltd

Radisson hotels and resorts

The arrival of low cost airlines and the associated price wars have given domestic tourist a

host of options .The opening up of aviation industry in India has led the way for exciting

opportunities for the hotel industry as it relies on airlines to transport 80 % of international

arrivals .Moreover ,the government ‘s decision to substantially upgrade 28 regional airports

in smaller towns and privatization and expansion of Delhi and Mumbai airport will improve

the business prospects of hotel industry in India.Subsatntial investment in tourism

infrastructure is essential for Indian hotel industry to achieve its potential. The Government

of India’s incredible India destination campaign and the Athidi Devo Bhava campaign have

also helped the growth of domestic and international tourism and consequently the hotel

industry.

In recent years the government has taken several steps to boost travel and tourism,which have

benefitted the hotel industry in the country. These include the abolishment of the inland air

travel tax by 15%,reduction in excise duty on aviation turbine fuel to 8% and removal of a

number of restrictions in excise on outbound chartered flights including those relating to

frequency and size of aircraft.The governmnet’s decision to treat convention centres as part

of core infrastructure has also fuelled the demand for hotel rooms.

2.4 SWOT ANALYSIS OF HOTEL INDUSTRY

STRENGTHS



1.Natural and cultural diversity: India has a rich cultural heritage .The “unity in diversity “

tag attracts most tourist. The coastlines ,sunny beaches, backwaters of Kerala ,snow capped

Himalayas and the quiescent lakes are incredible.

2.Demand –supply gap:Indian hotel industry is facing a mismatch between demand and

supply of rooms leading to higher room rates and occupancy levels .With the previlage of

hosted commonwealth games 2010 there was more demand of rooms in five star hotels.This

has led to rapid expansion of the sector.

3.Government support:The government had realized the imporatnace of tourism and has

proposed a budget of Rs.540 crore for the development of the industry.The priority is being

given to the development of the infrastructure and of new tourist destinations and

circuits.The Deparment of tourism(DOT) has already started the”Increible India” campaign

for the promotion of tourism in India.

4.Increase in market share :India’s share in international tourism and hospitality market is

expected to increase over the long term .New budget and star hotels are being

established.Moreover ,foreign hospitality players are heading towards Indian market

WEAKNESSES

1.Poor support infrastructure:Though the government is taking necessary steps ,many more

things need to be done to improve the infrastructure.In 2003 the total expenditure made in

this regard was US $ 150 billion in china compared to US$ 21 billion in india.

2.Slow implementation:The lack of adequate recognition for the tourism industry has been

hampering its growth prospects.Whatever steps are being taken by the government are

implemented at a slow pace

3.Susceptible to political events:The internal security scenario and social unrest also hamper

the foreign tourist arrival rates.

OPPURTUNITIES

1Rising income:Owing to the rise in income levels ,Indians have more spare money to

spend,which is expected to enhance leisure tourism.

2.Open sky benefits:With the ope sky policy the travel and tourism industry has seen an

incrase in business.Increased airline activity has stimulated demand and has helped improve

the infrastructure.It has benefitted both international and domestic travels.



CHAPTER 3

ORGANISATION PROFILE

3.1 ORGANISATION PROFILE



Deep inside the dense,green woods,perched on the banks of the Periyar Lake are Lake Palace, Aranya Nivas and periyar House. This quaint structure in the colonial style is the only property in India set in the heart of a game reserve .Besides being the ideal holiday retreat,Lake Palace,Aranya Nivas and periyar House is also the perfect venue for a relaxed corporate meet or business conference . Lake Palace ,Aranya Nivas and periyar House comes under the section of jungle resorts.

Lake Palace the-deluxe wildlife heritage hotel, is majestically poised on a peninsula in the Periyar Lake,in the midst of the periyar tiger reserve.The Lake Palace combines the regal ambience of an erstwhile summer palace with the mystery and adventure of the jungle to give the perfect hideway offering unlimited peace and tranquility interrupted only in the wilds or the excitement of the spotting wildlife from the window .The six imperial rooms with black wooden furniture and spacious verandas forming an base for wildlife viewing. Aranya Nivas,the wildlife resort located in the Periyar tiger reserve the quaint granite structure built in the colonial style have 30 elegant rooms including a suite and 10 deluxe rooms with panoramic view of the thick green forest.Periyar house-One star wild life economy class resort located on the banks of the Periyar Lake,have fortyfour rooms. Lake Palace, Aranya Nivas and periyar House offers luxurious comforts in the heart of the jungle.They provide facilities like satellite T.V,Telephone,Restaurant,Bar,Laundry,Doctor oncall,Currency Exchange, Travelassistance, Carhire,indoorgames,Handicraft,Swimming pool,Boat cruise on the Periyar Lake.

3.2 LEGENDARY TALE ABOUT THEKKADY HOTELS

Legend says that Maharaja Shri.Chithirathirunal while enjoying a boat ride in the Periyar Lake heard a gunshot in the forest and soon found out that a Ranger’s son had shot dead an elephant.An ardent wildlife lover,he decided to build a summer palace in Edapalayam which is almost in the middle of the sanctuary.This later termed as Lake Palace .It is also said that while the Royals used to stay at Lake Palace,the officers stayed at Aranya Nivas,and soldiers stayed at Periyar House.

Accessibility

Thiruvananthapuram International Airport(7 hrs)

Kochi Airport(6 hrs)(by road ).

Madurai(3:30 hrs)

Nearest rail and bus terminals at Kottayam(3:30)(by road).

3.3 OPERATIONS OF HOTEL

Career options



A hotel consists main departments such as Operations,Front office,House keeping ,Food and Beverages,Accounting,Engineering/Maintenance Sales and Security.Each department has a number of positions that one can opt for.

General Operations

General manager who is the main in charge ,is the coordinator and administrator,responsible for staff management ,financial control,provinsion of services ,quality control and customer care.Depending on the size of the hotel,general manegers could have assistant managers to supplement their work

Front Office

It is the centre of all activities .Important functions of receiving the guests,making room reservations,handling correspondence and preparing bills and keeping accounts of the guest services are handled at the front office.The department is headed by Front office manager or Executive House-keeper who supervises and co-cordinates the work.Then there are Assistant Manager,Lobby executive,front office supervisor,information assistant,receptionist,bell captain ,bell boy,doorman etc.to perform their assigned roles.

House Keeping

The work of keeping the hotel,the rooms, the bar,the restaurants etc.clean and making it presentable to the guest and ensuring facilities and comfort to them is handled by this department.Those handling this department are chief executive house keeper,floor supervisor,room attendants,linen supervisors,Maids etc.

Food and Beverages Department

This department is the hub of the hotel industry and is responsible for all the food that is prepared and served in the hotel.The main functions performed by the department are-presentation ,preparation and service of food and beverages involving kitchen,bar and baker.Overall in charge of kitchen is known as Chef de Cuisine ,the charge of section is called Chef de Partis and one who supervises and coordinates the work of Chef de partis is known as Sous-Chef.One who cooks food is known as Cook,the person in overall charge of dining hall is known as Maitre de hotel.Captain in charge of part of dining hall is known as Chef de Range,one who serves food is Demichef de range or Steward.Then there is the restaurant hostess who makes the guests comfortable and deal with any complaints by the guests.Those serving drinks are bartenders.

Accounting Department

This department deals with both cash and credit transactions,i.e all the financial transactions like purchase of materials ,offering of services to the guests etc.This department also compiles information required for budgeting,pricing of food and services and so on.Professionals like cash,cost and works accountants are given higher positions in the department.Chief cashier,cash clerk/bill clerk are the positions handled in this department.



Sales and marketing

This department keeps in touch with travel agents and tour operators as well as other potential corporate clients in order to sell hotel facilities.Advertising and public relations is also normally handled by this department.

Engineering / Maintenance Department

Qualified engineers are appointed for the maintenance of the building and various machines involved in the premises.They are assisted by necessary staff in the electrical and mechanical departments.Mechanical Engineers,Electrical Engineers,Plumbers,Carpenders etc are employed by this department.

Then there is the Security Department which provides security to guest and their belongings and employs security Officers/guards for this purpose.Retires Army personnel are preferred by this department.



CHAPTER 4

PRODUCT PROFILE



4. PRODUCT PROFILE

KTDC HOTELS AT THEKKADY

4.1 MULTICUISINE RESTAURENT:

An international journey of cuisine awaits visitors to the restaurents of KTDC hotels in Thekkady.the restaurant features a buffet every day in addition to its eclectic a –la-catre sele ction.The buffet theme varies from day to day , with live cooking in the display kitchens adding to the dining experience.Having food inside the jungle listening to sounds of birds and wild animals will definitely a wonderful experience to all.

SHEETHALA BEER PARLOUR:

Sheethala beer parlour serves the finest selection of wines and beers as well as an array of delectable snacks.

4.2 ROOMS

The 30 spacious roos and suit,most with breathtaking views over the manicured gardens and the jungle are outfitted to meet guest’s modern needs.The guest rooms have a contemporary design and are equipped with ,

-Direct dial telephone with two lines

-Interactive Television

-Individually controlled air conditioning

-Tea and coffee maker.

ARANYA NIVAS ROOMS

Type of room 1st March to 30th Sept 1st Oct to 14th Dec&16th Jan to 31ST May

15th Dec to 15th Jan

Single Double Single Double Single Double

Deluxe 2500 3500 4000 4900 5000 6000

Premium 3000 4000 4500 5500 6000 7000

A/C 4500 4500 6500 6500 8000 8000



LAKE PALACE ROOMS

Type of room 15th june to 31st july 1st oct to 30th nov & 1st dec to 28th feb

1st march to 14th june

PERIYAR HOUSE ROOMS

Type of rooms Single Double

Tax Rent Tax

4050 590

1035 147

superior-2 E/B 2125 311 3250 470

875 123

Deluxe -31 1875 273 2850 410

795 111

Avenue-10 1275 183 1850 260

595 81

4.3 AYURVEDIC CENTRE

Ayurvedic centre at KTDC hotels is given for lease.Its consists of two massage rooms.Ayurvedic massages package aims at restoring the well being of the individual through a course of prescribed massages.In order to gain full benefit from this therapy special ayurvedic meals are recommended.As ayurvedic system of treatment is strictly personalized the exact treatment and medicines are fixed after detailed consultation with the doctor.


Periyar suite-1 E/B

Rent

Deluxe 10000 10000 16000 16000 20000 20000Room no:44

15000 15000 20000 20000 25000 25000


DIFFERENT TRADITIONAL MASSAGES

ABHYANGAM

This massage enhances proper blood circulation of the body relaxes the mind.Experts massage Luke warm herbal oil on the head and the body in the traditional Kerala style.

ELAKKIZHI

One of the most relaxing and refreshing massages that you can enjoy.In this treatment fresh herbs are cooked in Ayurvedic oil and packed into bags which are applied all overthe body by experts.This treatment is very good for lubricating the joints and relieving backaches.

NAVARAKKIZHI

The massage in which the whole body or a specific part is made to perspire by is a Navara.Cooked in herbal decoctions and milk it is packed in muslin bags.This massage makes the skin soft,enhances complexion,strengthen body muscles, and cures the stiffness of joints,Improves blood circulation and digestive power. It is also prescribed for all kinds of diseases of nervous system and rheumatism.

DHARA

An ancient process developed in Kerala in which a steady stream of medicated oil is poured on the head especially on the forehead in a particular pattern. It is mainly done for mental relaxation. This process is very effective for sleep ,disturbance, Insomnia, mental problems and skin diseases.

UDVARTHANAM

Massage with special herbal powders. This is especially done for depleting the fat and strengthening the muscles. It is very effective for obesity.

PIZHICHIL

This is a process in which the body is made perspire by continuously pouring lukewarm herbal oils followed by gentle massage. This treatment is given for general weakness, arthritis, paralysis etc. Pizhichil is carried out on healthy persons as a rejuvenator process.

THALA POTHICHIL

A special paste made out of Amla and special roots is applied on the head after giving a gentle head massage.It is very effective for cooling , calming and soothing the mind.



CHAPTER 5

ORGANISATION CHART

AND

STRUCTURE



Manager

Maintanence Accounts Head


Maintenanceengineer

Plum-ber

Waited trainees

Kitchen Cleaners(2)

Platewash still room(3)

Trainee chef(2)

Trainee(2)Traine(2

Electrician

A/Cmaintainence

Accountsofficer

Head chef

Housekee per

Head receptionist

Head waiterr

Beer parlour operatives(4)

Accounts Trainee(2)

AdminTrainee(2)

Second chef

Room maid

Cleaners

Receptionist

Day and eve porters(4)

Waited trainees

second waiter(1)

Room service waiters(3)

Station waiters(4) waiter

Trainees(2)

Manager

Assistant manager


EXECUTIVE PROFILE

ChairmanManaging directorSecretary and financial controllerCommercial managerChief corporation engineerChief accounts offiecrAccounts officerPersonnel officerMarketing managerProject engineerAssistant engineer(electrical)Deputy manager(mechanical)Manager trainingSystem analystAudit sectionManager central reservation



CHAPTER-6

FUCTIONAL AREAS



FRONT OFFICE

Front office is said to be the first and foremost department of a hospitality industry .It is the department for first and last point of contact for the guest .It plays a crucial role in the whole organization. Front office helps in giving a first impression to the guest arriving at the hotel .It is the function of Front office to welcome the guest inside the hotel, greet them , guide them and fulfill their requirements. It is duty of front office department to create a positive environment for the guest as and when they arrive and establish a good friendly relationship immediately.

Front office department is in charge of lobby and reception .They keep an eye on who is entering into the hotel .They keep a full look at the lobby .They maintain the lobby and reception .The main function of Front office department is to ensure the rooms are assigned to the guests arriving .They assign the rooms for guest . It is the duty of Front office associates to carry the luggage of the guest , guide them to their respective rooms which are assigned to them . Front office serves as a department for marketing the hotel .The associates of Front office department enter into an informal relationship with guest .They familiarize the whole place to the guest . They make the guest comfortable to the hotel . There is also a counter in the lobby for payments. It is a place where currency can be exchanged. It also serves the purpose of answering queries .All enquiries made outside parties through telephone are first handled by the reception which comes under front office . Front office associates have to follow some rules and regulations .They have to be groomed well .They have to trained to provide service and should posses good communication skills .They should be very attentive and understand the requirement of their guest . They have to be very pleasing and should give a personalized touch in whatever they do . They should know their guest very well and act according to their emotions.

FUNCTION S OF FRONT OFFICE DEPARTMENT

-Welcoming the guest

-Greeting the guest

-Assigning rooms

-Fulfilling the needs of the guest

-Providing a good ambience with a professional touch

-Deciding the mode of payment



In total front office include Reception, Bell desk , Business Centre ,Executive Floor , Front office department is headed by Front office manager . Then under him comes the next levels of post . These include guest service centre , guest service executive , concierge , executive , health club instructor . And under assistant Front office comes the telephone operator .A Front office department has to co-ordinate all activities with the house keeping department. Front office department and housekeeping department are inter –related . It is the guest service centre which co-ordinate the activities of Front office and housekeeping . They are the source of communication between Front office and housekeeping.

6.1.1 STRUCTURE OF FRONT OFFICE DEPARTMENT


Front office manager

Telephone operatorSenior receptionistReservation in chargeDoctor

Bell boyReceptionistExecutivesPhysiotherapist Door man

TraineesTrainees

6.2 FOOD AND BEVERAGES SERVICE

The food and beverage service department is the department which provide with food service to the guest.Their main objective is to serve food and beverages to guest.Their function is managing the restaurants.From washing plates to deciding upon the theme ,style ,in a particular restaurant the f&b service department has wide variety of functions .

Their functions include:

Managing the restaurant. Setting u a theme and style for each and every restaurant. Deciding upon the menu to be set at a particular restaurant.

kerala tourism development corporation

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