kenyan-polish forum

Kenyan-Polish Forum

Promoting bilateral relations between Kenya and Poland

www.kenya.com.pl

Polish Days in Nairobi

May 16-26, 2005

http://www.kenya.com.pl/







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Agenda

1. What is the Kenyan-Polish Forum?

2. KPF – Tourism Forum

2a. Polish tourism market overview

2b. Polish travel to Kenya

2c. 2006 - The Visit Kenya Year in Poland

3. KPF – Business Forum

4. KPF – Cultural Forum

Appendices - KPF activities in 2004

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Agenda









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What is the Kenyan-Polish Forum? (1/5)Objectives

Non-profit association; based on volunteership

Set up in January 2004 by Kenyan graduates of Polish universities and Polish friends of Kenya

Down-to-earth, pragmatic and professional approach

KPF objectives

1. To promote bilateral ties between Kenya and Poland in trade, investments, tourism as well as in social contacts, sports, education and culture

2. To assist businessmen in growing the value of mutual trade from USD 8.7 mln in 2002 to USD 100 mln in 2007 ( a 12-fold increase)

3. To assist the Kenyan tourism industry in attracting 20,000 tourists from Poland in 2007 (up from 2000 in 2002 – a 10-fold increase)

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What is the Kenyan-Polish Forum? (2/5)Why and how

Why do we want to do it?1. Knowing and understanding both countries we see huge unexploited

potential in co-operation between our countries

2. If there is no co-ordinated effort on both sides, it would take years before this co-operation hits any reasonable levels

3. KPF, as an NGO, is well positioned to play a catalyst role Methods

1. Organizing series of selected high-profile events to promote Kenya in Poland as well as events to promote Poland in Kenya

2. Incorporating KPF events into high-hype events in both countries

3. Maintenance of an active Trade and Investment Information Centre

4. Smart marketing activities building proper perception of both countries

Due to limited resources on both sides we want to achieve this the smart way

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What is the Kenyan-Polish Forum? (3/5) Organizational structure

Branches in Warsaw and in Nairobi

Individual and corporate members

Membership open to all who are interested in intensifying relations between Kenya and Poland

Financing based on membership fees, donations, market research and other service fees. So far, no grants from neither the Polish nor the Kenyan governments

KPF Warsaw branch is registered as a public benefit organization and Polish taxpayers may contribute 1 % of their tax to KPF

Work based on volunteership

Permanent staff is limited to 2 in Warsaw and 1 person in Nairobi

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What is the Kenyan-Polish Forum? (4/5)Officials

Warsaw branch

James Ofwona, Chairman, M.Sc.in Agriculture (1994) Agricultural University of Warsaw, M.Sc. IT (ongoing) University of Liverpool, Founder and MD, Tricomp Ltd. – a 70 staff IT and telecoms company

Slawek Muturi, Vice-President, M.Sc. Econs (1990) WSELL.M. (1990) University of Warsaw, MBA (1999) London Business School, Partner, Andersen Business Consulting – a 150 staff management consultancy

Robert Zdunczyk, Vice-President, M.Sc. Econs (1991) Warsaw School of Economics, MBA (1997) University of Chicago, Councillor, Gmina of Celestynów

Thomas Omedi, Founder member, M.Sc. Engineering (1994) University of Warsaw, Director, Hewlett-Packard Poland

Nairobi branch

Julius Orowe, Chairman, M.Sc. Engineering (1991) Poznan Technical University,Lecturer, Moi University Eldoret

Benedict Odongo, Secretary, M.Sc. Engineering (1988) Technical University of ŁódźRegional Manager, Alfa Laval (Pty) Ltd

Milo Musee, vice-Chairman, M.Sc. Engineering (1994) Technical University of Wroclaw, Technical Director, KEP Services Ltd.

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We have set ourselves very ambitious objectives (a 12 fold increase in the value bilateral trade by 2007; a 10-fold growth in tourism)

But we are a small and young non-profit organization based on volunteership who will only act as a catalyst for intensyfying bilateral relations

KPF therefore needs to cooperate with a number of organizations

Our strategic partners include:

What is the Kenyan-Polish Forum? (5/5)Strategic partners

In Poland In Kenya

Export Promotion CouncilPZL

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Agenda









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KPF - Tourism Forum (1/2)

The number of Polish visitors to Kenya oscilates around 1,800-2,000 annually 2,000 visitors in 2002

1,800 in 2003

1,900 in 2004

KPF has set itself a target of helping the Kenyan tourism industry in attracting 20,000 tourists from poland (a 10-fold increase) annually starting from the year 2007

To this end we have declared 2006 as the Visit Kenya Year in Poland

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KPF - Tourism Forum (2/2)

We want to start our co-ordinated efforts at intensifying bilateral relations between Kenya and Poland from the area of tourism as tourism is:1. a well defined, relatively homogenius offering

2. a „worldclass quality product” on the Kenyan side

3. there is a rapidly growing demand for it on the Polish side (40-70% annual growth in long-haul tourism)

4. other countries (like Tunesia, Egypt, South Africa) take advantage of this rising demand in long-haul tourism from Poland, while Kenya’s results are marginal so far and seem stagnant

5. we are convinced substantial increase in numbers of Poles coming to Kenya will cause a snow ball effect on other areas (trade, investment, cultural,links, etc.)

6. most of the 20.000 Poles who would visit Kenya annually would be rather well-off people who might be inspired to trade or invest in Kenya, etc.

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Agenda









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Polish tourism market overview(1/6)

Polish economy a large country of 39 mln people (7th largest in Europe) GDP: USD 427.1 billion GDP per capita: $11,100 (EU average: $ 25,700) GDP growth rate: 5.1% in 2004 (EU average: 1.1%) spending on outbound tourism: $2.8 billion in 2003 Poland joined EU on May 1, 2004 in a group of 10 new joiners Poland represents: 51.7% of total population and 45.6% of total GDP Will be a consolidator for Central and Eastern Europe – ca another 100m people

Polish tourists of all the Iron Curtain countries, Poles had always travelled the most up to 1980’s mainly to other Soviet Bloc countries (separate passports were required

for travel outside the Soviet Bloc) in 1990s mainly to the Mediterranean countries (reliable sunshine, easy access, low

prices, good food) in 2000s travel by air rather than by bus, low cost airlines are popularizing air travel,

rapid growth (40-70%) in long-haul destinationsSource: The World Fact Book, http:www.cia.gov/cia/publications/factbook/geos/pl., Institute of Tourism, Warsaw December 2004

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Polish long-haul tourism market (2/6)

In Poland, the long-haul tourism market is still small compared to European and Mediterranean markets no long-haul direct charter flights out of Poland (plans being made for Thailand

and for the Caribbean) high prices neighbouring markets accessible not only by air, but also by road and train lack of tradition of exotic travel (relatively recent phenomenon) worries about health risks (especially true for African destinations)

Top long-haul destinations include: Thailand, Sri Lanka, Maldives, India and China in Asia USA, Canada, Dominican Republic, Cuba, Mexico, Brazil in the Americas Egipt, Tunisia, Marocco, South Africa, Mauritius, Kenya, Seychelles in Africa

Egypt: no. of visitors (Jan-July 2004 - 73,100; 40% increase on 2003), Tourist Attache at

the Embassy (Mahmoud M.A. Khalil) since January 2003. Egypt participated at 3 tourism fairs in Poland (TT Warsaw, Tour Saloon in Poznan, Glob in Katowice). In 2004 they organized 2 study tours for Polish journalists, printed first brochure in Polish, launched a Polish version of an internet portal.

Source: Wiadomosci Turystyczne No 72 (15-30 September 2004)

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Polish long-haul tourism market (3/6)

Mexico Tourist Attache (Everardo Corona) since 2000. In 2003 approx. 40,000

tourists. Mexico participated at major tourism fairs in Poland.

Sri Lanka: Sri Lanka Tourist Board (Sanath Wijetunga), initially out of Frankfurt

since 1972. Two brochures in Polish. Studytours.

South Africa: Embassy since early 1990s. Participated in all Big4 tourism trade fairs.

13,350 tourists in 2003.

Tunisia: Tunisian Tourist Ofice (Fethi Mami) since 1996. In 2003 55,000 tourists

(90% came through tour operators)


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National tourism offices in Poland

25 countries have their national tourism offices in Poland:

Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Spain, Netherlands, Lithuania, Latvia, Malta, Mexico, Germany, Portugal, Republic of South Africa, Sri Lanka, Slovakia, Switzerland, Tunisia, Turkey, Italy, Hungary, Great Britain.

Most NTOs set up recently: Egypt (2003), Mexico (2000), Malta (1999), France (1998), Slovakia (2002), Turkey (2002), Italy (2000) .

This is a reflection of the early stage of the development of the tourism market in Poland

Kenya is a little behind in penetrating the Polish market, but fortunately only „a little behind”


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Polish tourism market overview(5/6)Trends & developments

Increase in long-haul travel Orbis (the largest Polish travel agency) reported a 40% growth in long-

haul travel in 2004

other Polish travel agencies also reported growth of between 50-70 % annually

Increase in travel expenditures

Increase in package holidays

Increase of interest in active holidays

Increase in air travel Poland is reportedly the second-fastest growing country in air travel

after China

Source: KPF analysis

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Polish tourism market overview(6/6)Conclusions

Poland is a large, rapidly growing economy

Joined EU in May 2004 - strong economic growth expected to continue

Relatively young market for long-haul tourism

Long-haul tourism is experiencing very strong growth (largest Polish travel agencies report 40-70% growth in 2004) helped by: improving economic situation

rising affluence of the population

liberalisation of air transport (low cost carriers) has promoted air travel

strong Polish zloty (33% appreciation vs USD; 25% appreciation vs Euro)

Destinations such as Mexico, Dominican Republic, Thailand, Sri Lanka, India, Egypt, Tunisia, South Africa, etc. have benefited from this rapid growth

Volumes to Kenya remain disappointing

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Agenda









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KPF - Tourism Forum (1/8)Polish Travel to Kenya

In our understanding Kenya: needs to diversify sources of tourism

faces limitations in funding (insufficient marketing budget)

to achieve maximum impact available marketing resouces should be focused on selected priority markets

has chosen two priority new regions for tourism: Asia and Central & Eastern Europe. Within the latter, Poland and Russia were identified by KTB as the two top priority countries

until recently individual Kenyan tour operators tried to penetrate the Polish market

however, efforts were not coordinated and were not systematic (more of a „jua kali” than a structured, professional approach)

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Polish travel to Kenya (2/8)

Sources of tourism to Kenya from Europe (I)

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2003

UK

Germany

Italy

France

Switzerland

Netherlands

Belgium

Austria

Spain

Sweden

Norway

Denmark

Hungary

Poland

Czech Rep.

Russia

Finland

The number of Polish tourists that visited Kenya in 2003 was a mere 1800 people. This represents:

only 0,3% of all tourist arrivals to Kenya

only 2% of British tourists (approx. 90,000) who visit Kenya annually

a decrease of 10% over 2002Source: KTB Annual Data 2004 – inbound tourism

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Polish outbound tourism to Kenya (II)

Poland performance - monthly comparison

0

50

100

150

200

250

300

350

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2003 2004Source: KTB Annual Data 2004 – inbound tourism

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Polish tourism market overview(4/8)Kenya market offering

Kenya market offering

KPF conducted a brief internet research on the packages to Kenya sold on the Polish market in February 2005

There were 16 travel agencies offering Kenya packages on the Polish market

Prices offered for two weeks holidays to Kenya varied from 1870 USD to 3925 USD

Prices for other African destinations, which are the most popular in Poland varied from : 509 to 574 USD for Tunisia (55,000 Polish tourists annually)

667 to 1170 USD for Egypt (120,000 Polish tourists annually)

2592 to 2860 USD for Republic of South Africa (13,500 Polish tourists)

Source: internet research by KPF

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Polish travel to Kenya (5/8)Market research study

In January 2005, KPF has commissioned a professional market research survey by GfK Polonia (a subsidiary of GfK Germany, the largest German and 5th largest global market research firm)

1020 face-to-face interviews were conducted on a representative sample of the Polish population between 21st and 26th January 2005

2005GfK Polonia Custom Research Worldwide The image of Kenya in Poland

1

Growth from Knowledge

The image of Kenya in Poland

Agnieszka SoraGfK Polonia Sp. z o.o.

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Polish travel to Kenya (6/8)Market research study

The results of the market research study showed that:

a) Only 5% of interviewees planning a trip abroad were planning to visit Africa. However, this percentage still represents about 350,000 people, and is on a strong upward trend

b) Of those planning to visit Africa, 40% indicated Tunisia, and 60% indicated Egypt

c) Kenya does not belong to well-known destinations. One out of 8 people could not say anything about Kenya

d) Kenya was assessed by over 50% of respondents as an attractive country for tourism, however 22% could not express their view. Only 14% had negative comments

e) People who considered Kenya an attractive country for tourism mentioned exotic culture (28%), animals in a natural environment (25%), warm climate (24%), beautiful landscapes (22%). Only 6% mentioned safari.

f) Almost 1/3 of respondents (28%) considered Kenya unattractive due to image of poverty and hunger; for 23% Kenya was too hot; one out of 10 mentioned a distance and unstable political situation

g) All 1020 Poles were asked to say what are the 3 major reasons why Poles rarely go on a trip to distant countries like Kenya. It appeared that even those who did not know anything about Kenya (no image/associations) spontaneously pointed out financial reasons (89 %), fear of tropical diseases (44%) and far distance (30%) and lack of knowledge about the country (26%) as the main reasons for not visiting Kenya

Source: GfK Polonia, Omnibus, representative sample N=1000, people aged 15+, January 2005

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Polish travel to Kenya remains at a low and stagnant level as a result of :

- high costs of travel to Kenya due to: no direct flights (poor accessibility)

low discounts obtained by Polish travel agencies at Kenyan hotels given the existing low volumes of Polish tourist arrivals in Kenya

lack of coordinated efforts to make Kenya more affordable in Poland

- limited knowledge of Kenya due to: no marketing spend on promoting Kenya in Poland

limited spead of word-of-mouth advertising in Poland (too few visitors to Kenya)

These factors are at interplay (shown on the next slide)

To jump start the volumes, concerted efforts need to be made to significantly drive down the costs of travel to Kenya and to increase market awareness


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Systems Dynamics Analysis of the low volume of Polish tourists visiting Kenya (8/8)

There is a self-enforcing vicious circle of low volumes of Polish tourists to Kenya

This vicious circle needs to be broken into, and KPF would like to achieve a reversal of the circle from a vicious one into a virtuous one, by creating a sudden jump in the volumes of Polish tourists to Kenya

Poor knowledge of Kenya

No efforts to minimize barrieres

Uncompetitive pricing

No charter flights

No direct flights

Low discounts at hotels

No promotion budgets

Myths and negative

perceptions

Low volumesof Polishtourists

Limited „word of mouth”

Lack of economies

of scale

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Agenda









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2006 – The Visit Kenya Year in Poland (1/5) KPF declared 2006 as The Visit Kenya Year in Poland

The objectives are to jump –start the volumes of Polish tourists to Kenya from 2000 currently to 10.000-12.000 in 2006 and to 20.000 in 2007

The Programme consists of activities aimed at:

A. REDUCTION of costs of travel to Kenya

A1. Launch of direct charter flights from Warsaw to Mombasa

A2. Volume discounts from Kenya hotels and tour operators

A3. A special Government of Kenya „Karibu Kenya’ welcome to Kenya offer for Poles during 2006 only

Reduced park entry fees during 2006

Reduced visa fees during 2006

Rebates for incentive groups

Reduced landing charges and passenger taxes for Poles during 2006

Reduced navigational charges etc.

B. PROMOTING Kenya as a tourist destination

B1. Participation at TT Warsaw

B2. Warsaw Zoo project

B3. Press coverage (general public + specialist tourist trade)

B4. Kenyan runners at Warsaw Marathon

B5. Wangari Maathai/ Lech Walesa debate

B6. KQ code share flight

B7. 2nd Kenya week in Warsaw

B8. KWS wildlife conservation tour in Poland

B9. Advertising (billboards, cinema chains)

B10. Competitions with trip-to-Kenya prizes at all above events

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2006 – The Visit Kenya Year in Poland (2/5) Current status

Preparations are underway but time is running against us

A critical deadline we cannot afford to miss is June 15 for finalizing the special 2006 offer to Kenya.

This would allow the offer to be highlighted in the winter 2005/2006 catalogues which get printed in July for distribution in August

Quick decisions need to be made by various stakeholders of Kenya’s tourism industry if we are to meet this deadline

Current status of initiatives under the 2006 Visit Kenya Year Programme is shown on the next 2 slides

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2006 – The Visit Kenya Year in Poland (3/5) Current status

A1. Launch of direct charter flights from Warsaw to Mombasa:

KPF has identified 2 consortiums of Polish airlines + travel agents interested in launching charter flights to Kenya

1. A chain of 10 weekly flights on 249 - seater Boeing 767 aircraft January 15-April 2, 2006 (an estimated total of 2000-2500 pax)

2. A regular charter every 10-11 days on 289 - seater aircraft January-December 2006 (an estimated total of 10.000 pax)

A2. Volume discounts from from hotels and tour operators: ongoing

A3. Special Government of Kenya „Karibu” offer for Poles during 2006 only Reduced park entry fees: KWS official confirmation letter needed

Reduced/ waived visa fees: KPF to approach Minister for Immigration

Rebates for incentive groups: KTB official confirmation awaited

Reduced landing charges +pax tax: KAA official confirmation awaited

Reduced navigational charges: KPF to approach KCAA

A. REDUCTION of costs of travel to Kenya

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2006–The Visit Kenya Year in Poland (4/5)Current status

B1. Participation at TT Warsaw: KTB+several Kenyan tour operators – confirmed

B2. Warsaw ZOO project: Director of Warsaw ZOO is fully committed; KWS commitment needs clarification; KPF to approach Bomas of Kenya

B3. Press coverage: KPF has agreements from Business Press (publishers of 7 business titles, including LOT’s in flight magazine), Gazeta Wyborcza, Życie Warszawy, Wiadomości Turystyczne, etc.

B4. Kenyan runners at Warsaw Marathon:

Detailed discussions between the organizers and Athletics Kenya in progress

B5. Wangari Maathai/ Walesa meeting:

Walesa’s invitation accepted by W. Maathai. Details need to be agreed

B6. KQ code-share flight: KQ confirmed. KPF provided contact details for appropriate Polish authorities to sign a BASA

B7. 2nd Kenyan Week in Warsaw: Preparations underway for the September 16-27 event

B8. KWS wildlife conservation tour: Details need to be agreed upon

B9. Competitions/raffles with trip to Kenya:

Some Kenyan tour operators have made commitments. Many more declarations and commitments are still required

B10.Advertising (billboards, cinema chains:

KPF obtained favourable (cost of print and glueing only) conditions from a leading Polish billboards operator. Cost sharing committment required from Polish tour operators, from Lipton and from KTB, KWS, etc.

B. PROMOTING Kenya as a tourist destination

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2006–The Visit Kenya Year in Poland (5/5)Conclusions

The KPF objective of helping the Kenyan tourism industry in attracting 20.000 tourists from Poland (a 10-fold increase compared to current volumes) is ambitious but achievable ( by comparison , Egypt with 120.000 tourists commands a mere 1.38% of the Polish outbound tourism market share)

The target will not be achieved if we do a poor job of the 2006 Visit Kenya Year Programme (it is unrealistic to assume that the 10-fold increase will happen in just a single year 2007)

Key initiative is the launch of direct charter flights from Poland to Mombasa which will improve accessibility and at the same time significantly lower costs of travel

Great interest shown from 2 groups of Polish airlines and travel agencies

Quick decisions are required from the Government of Kenya to create the special „Karibu Kenya 2006” package for Poles to open up a new market / source of tourism with a great potential (40-70% annual growth in long-haul travel out of Poland)

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Agenda









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KPF - Business Forum

Despite long-standing friendly diplomatic ties (Poland was one of the first countries to recognize Kenya’s independence in 1963) as well as educational ties (more than 400 Kenyans have graduated from Polish universities since scholarships started being offered by the Polish Government in early 1960s)

Today’s trading levels between Kenya and Poland remain very low

Africa constitutes only 1 % of total Polish international trade

Kenya – with $10 mln annual trade value – constitutes only 1 % of Polish trade with Africa

Kenya ranks No. 15 on the list of Poland’s largest trade partners in Africa, behind much smaller economies of Malawi, Mauretania, Ghana and Togo (see next slide)

KPF aims at helping Kenyan and Polish businessmen drive up the value of bilateral trade to USD 100 mln by the year 2007

This would place Kenya in the Top 5 African trade partners for Poland, although our ambition is for Kenya to eventually be in the Top 3

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Value of trade between Poland and Africa in 2002 (USD mln)

Total Exchange

Exports ImportsBalance of

tradeDynamics

(2002/2001)1 Liberia 143,9 63,7 80,2 -16,5 56,9%2 South Africa 120,0 35,1 84,9 -49,8 120,0%3 Egipt 100,5 89,4 11,1 78,3 97,5%4 Cote d’Ivoire 88,3 4,4 83,9 -79,5 129,4%5 Algieria 87,9 73,6 14,3 59,3 78,2%6 Marocco 85,9 44,7 41,2 3,5 100,4%7 Tunesia 59,9 3,9 55,9 -52,0 124,4%8 Nigeria 38,5 37,0 1,5 35,5 132,7%

9 Zimbabwe 25,4 0,1 25,3 -25,5

10 Malawi 20,7 0,7 20,0 -19,2 186,4%11 Mauretania 16,8 16,6 0,2 16,4 632,7%12 Ghana 15,3 9,9 5,4 4,4 104,0%13 Sudan 9,9 7,2 2,7 4,5 112,3%14 Togo 8,9 1,3 7,6 -6,3 78,9%15 Kenya 8,7 0,2 8,5 -8,3 82,9%16 Libya 7,7 5,5 2,2 3,3 71,1%17 Uganda 6,8 0,4 6,3 -5,9 99,4%18 Djibouti 5,3 5,2 0,1 5,1 82,4%19 Mozambik 5,2 2,3 2,9 -0,6 841,1%20 Mauritius 4,8 3,0 1,8 1,2 277,9%

Sub-Total (1-20) 860,4 404,2 456,0 -51,8 -Other (21-60) 40,2 18,4 22,0 -3,7 -TOTAL 900,6 422,6 478,0 -55,5 94,4%

Source: data from CIHZ

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Kenya’s trade with Poland

2003 saw a modest growth in the value of trade (of approximately USD 2.5 mln over 2002), and stood at USD 11.2 million

In 2003 Kenya’s exports to Poland amounted to USD 9.2 mln

Value of trade in the period January-July 2004 stood at USD 7.4 mln

Kenya’s exports to Poland Agricultural produce 93%

tea (80%) coffee citrus fruits

Other products 7% pharma raw materials textiles toys handicrafts

Kenya’s imports from Poland Chemicals 37%

mainly fertilizers Machinery 23%

mainly IT Paper 20% Furniture 20%

Source: Polish Ministry of Foreign Affairs, „Polish strategy for relations with Developing Countries”, November 2004

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Kenya’s trade with Poland is very low

The historic reason for Kenya’s depressed level of trade with Poland probably include: Kenya’s historic avoidance of deepening relations with socialist/communist

countries (Poland belonged to the Eastern Bloc until 1989/1990)

Until early 1990’s Polish foreign trade was monopolized by state-owned foreign trade organizations whose motives had not always been clear

Until early 1990’s Polish zloty was not a freely convertible currency, Kenya’s foreign exchange restrictions also posed a barrier to trade

Due to a deficiency of foreign exchange Polish business had historically preferred barter trade which in itself limited the scope for trade

Language, administrative and bureaucratic barriers

Today with Poland having joined the EU (on May 1, 2004), none of the above barriers still exists

To the contrary, Poland’s market liberalization has freed up the entreprenurial spirit and Polish exports (EURO 5.7 billion a month in February 2005) continue to boom despite the strenghtening Polish zloty


39

Potential areas of trade

Potential exports to Poland Tea Coffee Flowers Horticulture Handicrafts

Potential imports from Poland Agricultural machinery Pharmaceuticals Chemicals Medical equipment Machinery Construction equipment Electric equipment Plastic goods Metal product Household goods Agricultural produce Fishing equipment Glass&ceramics

Note that in our view the trading bridge to be constructed between Kenya and Poland (both of which are active centres of regional trade in their respective geographic regions)should also be used for trade between neighbouring countries (eg between Uganda & Ukraine) with Kenya and Poland benefiting as intermediaries in those third–country transactions


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Methods for growing the value of trade

KPF wants to help address the historic barriers to trade which need to be minimized or even removed

KPF will continue to undertake initiatives aimed at bringing the business communities of Kenya and Poland closer together by organizing: The Polish Days in Nairobi (May 16-24, 2005)

The 2nd Kenyan Week in Poland (September 16-27, 2005) –see next slide

Maintaining an active Business Information Centre at KPF’s offices

Monitoring of tender annoucement and encouraging Polish firms to participate in tenders announced in Kenya

Providing on-going support to visiting trade/investment delegations

Encouraging businesses to participate in the other country’s trade fairs and trade exhibitions

The Government of Kenya should consider commissioning a professional study to identify priority areas where trade and investment between Kenya and Poland could be most effectively stimulated


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2nd Kenya Week in Poland(September 16-27, 2005)

16.09 17.09 18.09 19.09 20.09 21.09 22.09 23.09 24.09 25.09 26.09 27.09

Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue

1 Warsaw Marathon

2 Kenyan runners meetings at schools

3 TT Warsaw

4 KTB Workshops (Warsaw)

5 KTB Workshops (out of Warsaw)

6 Investment Conference

7 Lech Walesa/Wangari Maathai meeting

8 Tea / Coffee Board / other business mtg.

9 Kenya Night

10 Food Week

11 Kenya Weekend at Wola Park

12 Curio village in Wola Park

13 Curio stands at Warsaw Marathon

14 Photo exhibition at Wola Park

15 Passport to Kenya competition (finals)

16 Concerts of African music

17 Ethnographic Museum exhibition

18 Warsaw ZOO exhibition

event to be organised for the 1st time event to be organised for the 2nd time

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2005 Calendar of Activities

MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR

Polish Week in Nairobi

Lech Walesa/Wangari Maathai meeting

Warsaw ZOO exhibitions

KWS wildlife conservation tour in Poland

Warsaw Marathon with Kenyan participants

TT Warsaw

2nd Kenyan Week in Warsaw [see next slide]

Advertising on billboards & in cinemas, press articles

KQ code - share AMS-WAW

10 direct charter flights programme

– finalizing the offer

– printing of winter catalogues

– marketing and sales

– inaugural trip

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KPF’s contribution to the 2003-2007 Economic Recovery Strategy for Wealth and Employment Creation

KPF is a grass-roots initiative aimed at increasing the value of trade between Kenya and Poland and eventually also other countries in Central&Eastern Europe, as well as increasing the number of Polish tourist arrivals to Kenya

If successful we will in a small way contribute towards increasing employment and reducing the levels of poverty in Kenya

There are only 400 Kenyans who had studied in Poland Once we are able to achieve a 12-fold increase in the value of trade and a

10-fold increase in the number of tourists from Poland, this achievement could be showcased to the larger communities of Kenyans residing in other countries (such as the UK, Germany, Scandinavia, US, Canada, etc)

By following on KPF’s example, Kenyans in the larger countries could make an even more substantial contribution towards job creation and poverty reduction in our homeland

KPF’s efforts in lobbying for Kenya in Poland helped in Kenya being selected by Poland as one of only 6 sub-Saharan African countries (along with RSA, Nigeria, Angola, DR Congo and Ghana) as focus for the Polish Strategy for Relations with Developing Countries (November 2004)

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Agenda









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KPF - Cultural Forum (1/1)

KPF has also undertaken several activities to bring greater awareness of each country’s unique cultures. These activities include: Weekend of Kenyan Culture as part of the Kenya Week 2004 and 2005

Swahili classes for Poles (on-going)

Cultural Forum as part of the Polish Days (May 16-25, 2005)

Educational Forum as above

Polish Food tasting as above

Kenyan Food Week as part of the Kenya Week 2005

Kenyan art exhibition as above

Kenyan Dance Shows as above

Meeting/ debate between Wangari Mathaai and Lech Walesa (September 2005)

Kenyan runners in the Warsaw Marathon (September 2005)

Kenyan film shows (March 2004)

Supporting Polish students writing MA dissertations on Kenya (on-going)

Twinning agreements between a Kenyan and a Polish city (being pursued)

Exchange visits by Parliamentaries of both countries (May 2005)

Polish participation at the Classical Car Safari Rally in Kenya (October 2005)

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Agenda









47

Appendices

48

KPF activities in 2004 (1/3)

Tourism participation at ITB Berlin (March 2004) active participation at TT Warsaw (September 2004) trade and journalist workshops during Kenyan Week (October 2004) „Passport to Kenya” competition (October 2004) – 30.000 copies announcement of 2006 - The Visit Kenya Year (November 2004) commissioning of market research on Kenya (December 2004) contacts with the tourism, trade in Poland and in Kenya (on-going)

Trade EPC trade mission to Poland (October 2003) Kenyan-Polish Business Forum in Nairobi (March 2004) review meeting of the Polish mission to Africa (June 2004) 2nd Polish-African Economic Forum (September 2004) Kenyan Week in Warsaw (October 2004) assisted several curio dealers (November + December 2004) providing trade information to interested businesses (on-going) assisted Kenyan business delegations (on-going) monitoring of tender announcements in Kenya (on-going)

49


Media presence press release for Kenyan media (November 2003) securing the Nation Group as a strategic partner (May 2004) press conference in Nairobi re. the planned Kenya Week (September 2004) Kenyan Week in the Polish media (October 2004) live TV programme on Wangari Maathai’s Nobel Peace Prize award ceremony (December

2004)

Cultural and social events Kiswahili lessons for Kenyan children in Warsaw (January 2004) Kenyan film show organized by Jacob Barua (March 2004) Spring picnic (June 2004) Summer picnic for Kenyans + Polish volunteers (August 2004) Kiswahili lessons for Polish volunteers (September 2004) Kenyan Cultural weekend at Wola Park (October 2004) supporting Polish students writing MA dissertations on Kenya (on-going) approached organizers of Warsaw Marathon to invite Kenyan runners (January 2005) approached Lech Walesa Institute for a meeting with prof. Maathai (January 2005) approached Jurek Owsiak for WOSP to play in Kenya (January 2005)

50


KPF organizational matters set-up of KPF Nairobi branch (December 2003) recruitment of Polish volunteers (December 2003) KPF office at Wola Court, ul. Gorczewska 124 3rd floor, 305 (December 2003) registration of Warsaw branch (January 29, 2004) KPF bank account (February 2004) internet page www.kenya.com.pl (February 2004) first full-time KPF Warsaw employee (February 2004) weekly KPF Warsaw branch meetings at 18.00 on Mondays (on-going) OPP (Organization of Public Benefit) application in Poland (December 2004) Annual General Meeting (November 2004)

Other areas visit of H.E. Ambassador Bruce Madete in Warsaw (January 2004) visit of H.E. Ambassador Wojciech Jasinski in Warsaw (July 2004)

Short film presentation

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POLAND OVERVIEW (July 2004)

Countries that joined the EU in 2004 Population GDP ($ billion)

Poland

51.7%

38,626,349 427.1 45.6%

the Czech Republic

13.7%

10,246,178 161.1 17.1%

Hungary

13.4%

10,032,375 139.8 14.8%

Slovakia

7.3%

5,423,567 72.29 7.7%

Lithuania

4.8%

3,607,899 40.88 4.3%

Latvia

3.1%

2,306,306 23.9 2.5%

Slovenia

2.7%

2,011,473 36.82 3.4%

Estonia

1.8%

1,341,664 17.35 1.8%

Cyprus

1.0%

775,927 7.082 0.7%

Malta

0.5%

396,851 14.82 1.6%

Total 100% 74,768,589 941.142 100%

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The most popular travel destinations (in % of departures)

Neighbouring countries Mediterranean Exotic destinations

Germany

36,10%

Czech Republic

6,94%

Slovakia

6,94%

Ukraine

3,47%

Lithuania

1,38%

Italy

7,64%

France

4,86%

Croatia

2,77%

Greece

2,08%

Spain

2,08%

Egypt 1,38%

Tunisia 1,38%

Cyprus n/a

Tenerife n/a

Turkey n/a

Caribbean n/a

Source: Institute of Tourism, Warsaw December 2004)

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INFORMATION

For further information on the Kenyan-Polish Forum please visit our website www.kenya.com.pl

For enquiries please contact:

Warsaw Branch

James OfwonaChairmanKenyan-Polish ForumGórczewska str. 124Wola Court, Room 305 01-460 Warsaw, Poland

Tel. +48 22 533 49 08Fax. +48 22 533 49 09 Mobile +48 501 428 [email protected]

Nairobi Branch

Julius OroweChairmanKenyan-Polish Forum 64, Westlands RoadP.O. Box 51716 00100 GPO NairobiKenya

Tel. +254 20 553 037Fax. +254 20 532 341Mobile +254 722 684 [email protected]

kenyan-polish forum

Documents

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kpf business forum

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