Will HubSpot Be a Winner or Loser in Digital Marketing?

A Successful IPO Is Only the Beginning

• For every Twitter or Facebook IPO, there is a Groupon and Zynga IPO. What will the future of HubSpot be?

The Numbers

• HubSpot currently operates at a loss. It lost $33 million last year.

• However, as it’s a subscription service provider, this is normal in the beginning.

• HubSpot made $77.6 million and experienced 50% year to year growth.

• It raised $120 million in its IPO

• The Wall Street Journal valued the company at over one billion dollars.

Challenges to Success

• Digital Marketing Expert, Ken Wisnefski, said that his company Webimax has used HubSpotfor four years.

• In a blog post, he wrote that HubSpot is not easy to learn for an average user and a web developer and marketing expert are often needed to successfully use its tools.

• Manual assistance is required.

Case for Success

• As inbound marketing becomes crucial to a business’s marketing plan, HubSpot should remain popular.

• HubSpot provides users with a variety of tools and analytics to fine-tune their digital marketing campaigns. Tools include blogging, a social box, email software, site-builder and more.

The Verdict

• Although there are some challenges, Webimax’s Ken Wisnefski believes that HubSpot will be a winner. The IPO should give HubSpot the opportunity to fine-tune its product to give users the best software to enhance their digital presence.