KEN KROGUE

FOUNDER & PRESIDENT

INSIDESALES.COM

SIMON SINEK SAYS,

“START WITH WHY,”

BUT HE’S WRONG

Thanks Everyone!

Simon Sinek says…

MOST LEADERS

AND COMPANIES

START FROM THE OUTSIDE IN.

THEY START WITH WHAT

AND HOW.

“INSPIRED LEADERS THINK, ACT,

AND COMMUNICATE FROM THE

INSIDE OUT.”

They Start With Why…

“PEOPLE DON’T BUY WHAT YOU

DO, THEY BUY WHY YOU DO IT.”

GREAT SALESPEOPLE START

WITH “WHO”

THEN MOVE TO “WHY”

AND IF THE WHY IS STRONG

ENOUGH…

THE WHAT

AND HOW ARE EASY…

#SalesSummit | @KenKrogue

BANT

B = Budget

A = Authority

N = Need

T = Timing

#SalesSummit | @KenKrogue

BANT

B = Budget

A = Authority

N = Need

T = Timing

#SalesSummit | @KenKrogue

BANT vs ANUM

B = Budget

A = Authority

N = Need

T = Timing

A = Authority

N = Need

U = Urgency

M = Money

MATT DIXON

ELAY COHEN

COMPELLING

EVENTS

GREAT SALESPEOPLE START

WITH “WHO”

THEN MOVE TO “WHY”

AND IF THE WHY IS STRONG

ENOUGH…

THE WHAT, HOW, WHEN,

AND HOW MUCH

ARE EASY…

THANKS EVERYONE!

Go to the Virtual Booth Now

@kenkrogue

kenkrogue.com

kk@insidesales.com

linkedin.com/in/kenkrogue

forbes.com/sites/kenkrogue