ken at peaks
DESCRIPTION
Ken Courtright Slides at Peak Potentials Guerrilla Business School.TRANSCRIPT
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Ever felt like this…?
Peaks has slides
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3 Goals:
2. Good Website can change your life3. Sign Up for my Workshop – Truly Equip
My 2 Paradigm Shifts…
My site
Plumbing
Energy
Today: 230 (7) countries
1. Define “Guerrilla Marketing”
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Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online CredibilityOften Determines Your
Over-All Income…
“What shows up when your personal or company name is typed into
Google?”
First Sentence of “Guerrilla Marketing Today” -Ken Courtright
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
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What if you could achieveSame Results
Without paying for it?
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Let’s dig in
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If you looked more trustworthy, Would you be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
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So… Lets put this to the test?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Which of these financial advisors did76% of people trust with their money?
WHY?
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Our “Presence” …gives off Signals:
Physical and Digital
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
As a Rule, can you “Over Dress”in society?
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Ironically, the principle of “Over-Dressing” works
the same for your web properties!
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Most Websites Today……a bit under dressed
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Adam’s Request…
To
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HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow
You aren’t so special that these methods won’t work for you
Best Part…
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Auth. Site – 50/50 $
May 1992
Rev. Gen – 50/50 $
Nov 2011
2 Unique Companies:
440 Revenue Generating Websites
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Had a hunch… “Social Proof” Let’s test hunch
2013 Personal Goal:Why do some make more $?
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Problem: …can’t “Test” inside our portfolio
100,000,000 + views 2014
24HR. / 160K /ANNUALLY
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
440 Revenue Generating Websites
Small Problem… we are really Growing
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Closer look at “SOCIAL PROOF”
We needed
“Social Proof”What do our potential clients
NEED To Seeto feel comfortable to do business with us?
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Power of “Social Proof”
We Follow Suits Sell
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Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
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Power of “Social Proof”
Social ProofUnquestionablyIgnitesTrust
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Check out ourNew S.U.I.T. #1 ?
Which Company would you Trust more? - Why?
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How do you like ourNew S.U.I.T. #2 ?
Which Company would you Trust more?
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Results:
1 out of 8
1 out of 3.5
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One might say…That’s great for Ken, he’s got a team of Designers, Programmers, Developers…
…What the heck can “little old me” do?Let’s look at what we actually did…
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1. GLFT Shirt
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
Google +
Facebook (fan page)
Twitter*(haro)
Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
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Is there anything on this page “little old you” CAN’T do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Facebook (fan page)
Twitter*(haro)
--Even a Comedian…Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
What did this cost us?
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For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like - Trust
1995 – Forever Trust - Know – Like - Trust
Is it Better to HAVE Credibility –or-
To APPEAR to have Credibility?
Best Business Question of our time…
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Question of the day so far…
“ Are the people finding your websiteImmediately sure that you arean absolute expert in your field
and can be trusted with
THEIR MONEY? ”
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Unseen CREDIBILITY = Unseen RevenueFact: In the U.S. we are paid in direct proportion to…
MORE SOCIAL PROOF
1/81/3.5
* This slide often upsets people:
Who We Are can only be measured by SOCIAL PROOF
Who We Are… not What We Do or What We
Know
= MORE Credibility= MORE Revenue Allowance
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Few Quick Nuggets from:
Guerrilla Marketing Today
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
You aren’t so special that this won’t work for you
Best Part…
Remember this slide?
Who feels they are Not Yet
An EXPERT in their fieldBut want to be one?
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“Rookie to Expert” In 12 months
NO training / NO school?
“ContinuityCompliance.org”
Guilty by Association?
** Guerrilla Credibility
Success by Association?
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** Guerrilla Prospecting
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Saturday 9-13-14
10am Beverly HillsDavid
SLS Hotel
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Ever have an “Aha” moment ?
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April 2014…I’m about to short circuit
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Sat down after my talk…
What Do they really NEED RIGHT NOW ?
1. Revenue
2. Real Leads
3. Recurring Leads
4. Sustained Growth
5. Change “Who” they are so people will buy from them !
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To do this they’ll need to:
1. Generate Nationally Noticed Content
2. Create Great Press
3. Have a Perfect “Press Room”
4. Wear a Tailored “Suit”
5. Change “Who” they are in others eyes
6. Generate real and lasting business
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My trip home…
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Gotta Get Home to Call Our Other Mad Scientists…
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The Other Mad Scientists:
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Nuts, but deadly serious@ Rev-Gen Sites! 76 yrs…
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Challenge to the Team
Can We Help the “Start Up”,or a “Young Company”
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But First, Few of our Creations
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Challenge to the team…
Start-Up 1 to 3 year old co.’s“Cash Flow” challenged (40% of U.S. businesses)
Our Model: Market to “Mature” companies a 20% Guaranteed Return…
Challenge: Can we help ? (without interrupting our Model)
We Help “Mature Companies”
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Our Conclusion:
Why don’t we hold workshops and just show
them, Step by Step, “How we
Build” an Authority Site?
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How many in here?
Next few slides…
…Checkbook to say Yes!
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Funnest Shopping Experience Ever!
“How can spending so
much Money be so
fun?”
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“Every Successful and Un-Successful Website
leaves a behind a digital signature”
-Ken Courtright Guerrilla Marketing Today
Spine-Health vs. WebMD
Foot-Print’s Show…Where it’s beenHow it was built
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18,000 Key Phrases (62)
630 Roadways (7) 17.1% - 19% - 21.3% (-)
20,000+ listeners (0)
+160,000 views / day (-23% 2 yrs.)
Teacher’s Resume
Average Website #’sSecret Sauce:
All of our sites MODEL other sites
Digital Footprints
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Key: No Theory & Dave’s Teaching (1200/day)Saturday Session
What tools made the 4 minute video
How were ads madeHow landing page built
How were ads placed in FB & LinkedinHow track if they watched the videoHow retarget them
How set up auto-responder email
You WILL leave knowing how to generate leads on Monday 17th
How awesome is this, so far?
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How many would love TRAFFIC Coming to your site from Dozens of places, not just
Mother Google?(Saturday Session)
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Acres of Diamonds
Covering thisand 3 other
“Market Finding”Techniques
(Sunday Session)
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Adult Confidence: You are NOT your market
What to Sell
How to Price it(Saturday Session)
Who will buy it
* Guerrilla * Testing
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Credibility for the viewers:
Credibility for Google: Spine vs. WebMD
“Content Shop”
“PRMarketer” (Saturday)
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Dive into TFE
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What if there was a tool…
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1. Did you know…. “Broken”
2. Here’s what’s good/working
3. Comp’s beating you Here
4. Here’s, EXACTLY, how to CRUSH them
1.
2.
3.
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Who thinks this workshop might be beneficial?
How we doing so far?Let’s turn up the heat
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Lay it on thick
1st Step of all Success…
Net Worth = Network
$6,000 – $40,000/yr.
Sharpest BusinessMinds Joining Us(word got out… already out of Westin…)
*400 Franchises*2000 Network*200,000,000 opt’s*1 B in Capital
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Mary
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Next “Mastermind Weekend”July 17-19, 2015…………………………………………………..
$7500
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Review:
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If Time, M.J.
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Hope to see you in the back of the room
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Take a Chance on Yourself,See You back in L.A.