keeping your secrets – analyzing successful strategies to secure your future - phillip petti, usg...

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1 KEEPING YOUR SECRETS Phil Petti Chief Intellectual Property Counsel This Presentation Reflects Solely The Personal Views Of The Author and Should Not In Any Way Be Attributed To USG Corporation

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Page 1: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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KEEPING YOUR SECRETS

Phil Petti

Chief Intellectual Property Counsel

This Presentation Reflects Solely The Personal Views Of The Author

and Should Not In Any Way Be Attributed To USG Corporation

Page 2: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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USG Corporation Worldwide Leader In Wall and Floor Panels, Ceilings, Surface Products, and Building Material Distribution

Page 3: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Industry Leading Brands

• SHEETROCK® Brand Wallboard and Joint Treatments

• DUROCK® Cement Board

• SECUROCK™ Glass-Mat Panels

• Mars™ Ceiling Tile

• DONN® Ceiling Grid

Page 4: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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USG Corporation Products Used In The World’s Tallest Buildings

Page 5: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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USG And IP Challenges

• Market and R&D leader in industry

• Manufacturing in 32 states and provinces in the North America

• Largest specialty construction materials distributer in the U.S.

• Joint Venture, USG Boral -- Manufacturing and Market Leader Throughout Asia, Australasia and the Middle East

Page 6: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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USG Boral JV - Leader In Its Markets Asia, Australasia, Middle East

CHINA

THAILAND

VIETNAM

MALAYSIA

INDONESIA

SOUTH KOREA

AUSTRALIA

NEW

ZEALAND

INDIA

SAUDI ARABIA

OMAN

Page 7: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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USG Experience With Trade Secret Loss

• Trade Secret Litigation With Major Competitor

7+ Trusted, Former Employees Left USG

Over 17,000 Pages of USG Sensitive Confidential

Documents Taken

Over 14 Billion Square Feet of Wallboard in U.S. Made

Using USG Trade Secrets

• USG Received a Settlement of $105 Million

Page 8: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Stacks Of USG Documents Produced By Competitor (Approx. 17,000 Pages)

Page 9: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Understanding The Dynamics

• The Ability to Detect Theft is Limited – the Opportunities are Widespread

Computer Information is Exceptionally Portable

Instantaneous Electronic Communication – a Bane to

Protection

Networking Makes More Available to All – Can Hide

Information too

Page 10: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Understand The Dynamics

• Most Trade Secret Cases are Caused by a Violation

Of Trust:

Key Employees, Managers, Even Officers

Favored Vendors, Contractors, Trusted Others

• Governmental and Organized Crime Threats Also

Changing the Dynamics

Page 11: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Understanding The Dynamics

• Mostly You are on Your Own – Third Parties of Limited Assistance

• Law Enforcement can Help, but Presents Other Issues

• The Sensitivity of the Situation can be a Factor

Page 12: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Preparation Critical

• Paranoia is Tedious but Necessary

• The Steps to Protect Are a Critical Deterrent – and a

Critical Element of a Claim for Loss

Perfection Not Required – Commercially

Reasonable Measures is the Standard

• But, Once Trade Secrets Gone….

Page 13: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Protection Challenges

• No Matter the Size, a Company’s Trade Secrets:

Can Encompass a Considerable Range of Information

Commercial, Technical – Documents, Electronic, Physical

Can be Difficult to Identify with Precision

• Those Close to the Trade Secrets May Underestimate Their Value and Significance

Page 14: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Example Protection Focus Points

• Governance

• Physical Plant and Facility IP Security Measures

• IT And Data Security Tools and Systems

• Employee & Outside Party Protections

• Training & Accountability

Page 15: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Mo

re P

rote

cti

on

Higher Sensitivity, Greater Commercial Value

Highly

Sensitive

Confidential

Restricted

Access

Public

One Approach - Classification Driven

Page 16: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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The Decision To Take Legal Action

• Taking Legal Action Normally is a Public Action

Alerting Customers and Competitors to Potentially Sensitive Issues

“Leakage” of the Trade Secrets in Court, Even with Protective Orders

• International Enforcement – Standards, FCPA, Other Concerns

Page 17: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Legal Action - Remedies

• Focus on the Remedy – What Can You Expect?

TRO and Preliminary Injunctions – Enough?

Damages Meaningful?

Other Remedies Available – contract, unfair

competition?

• What can one afford to lose – are some losses

inevitable?

• Understand the cost – its not just legal fees

Page 18: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Defending Trade Secrets Act Of 2016 – S. 1890

• Pending Bill to Provide Federal Trade Secret Remedy

• Amends 18 USC §1836 for Criminal Trade Secret Remedy

• Parallel To State Law Trade Secret Law

• Strong Bipartisan Support, Ready For Floor Debate

Page 19: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Defending Trade Secrets Act Of 2016

• Uses Uniform Trade Secret Act definitions for Trade Secrets

• Injunctive Relief, Damages, Unjust Enrichment

• Also Ex Party Seizures

Extraordinary Risk of Irreparable Injury and Harm

Only Where Actual Possession of Trade Secrets

By Federal and State Law Enforcement, Court Holds Seized Materials

Provisions to protect defendant and confidentiality of information

Page 20: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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Defending Trade Secrets Act Of 2016

• Double Damages, Attorneys Fees (Bad Faith by Either Side)

• 3 Year Statute Of Limitations

• Protection of Trade Secrets in Court Proceedings

• Protection for Threat of Loss, but Not “Inevitable Disclosure”

• Protection of Whistleblowers and Their Counsel

Page 21: Keeping Your Secrets – Analyzing Successful Strategies to Secure Your Future - Phillip Petti, USG Corporation

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QUESTIONS?

Philip Petti

USG Corporation

[email protected]

2016 © Philip T. Petti