Keep in Touch

8 Simple Steps for Setting Up an Email Marketing Campaign

1Understand your target

audience.The more you know about a contact, the better you can tailor your communications.

2Consider the viewing platform.Optimize your emails for viewing on mobile devices

like smartphones and tablets.

3Use visual branding consistently.

Use the same design, graphics, colors and fontson all your materials.

4Create clear, compelling and

concise content.Make your emails personal, avoid jargon and always

include a CTA.

5Drive traffic to one place.

Direct your audience to the same, single source: your website.

6Track your campaign.

Analyze the data and make adjustments to improve your ROI.

7Respond, respond, respond!

Your personal touch can win clients and keep them coming back.

8Scrub your database on a

regular basis.Narrow it down to the most viable contacts.

Download 5 creative ways tokeep up with past clients.

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