kc! social media & your next opportunity
DESCRIPTION
A general overview of Social Media and a focus on how to use LinkedIn to find your next job.TRANSCRIPT
Using Social Media
to Find Your Next
Opportunity
Business Brains with Creative SoulKlingaman Creat!ve
Who Am I ?
@KathyKlingaman
http://www.linkedin.com/in/KathyKlingaman
http://www.google.com/profiles/KathyKlingaman
http://www.facebook.com/KathyKlingaman
Business Brains with Creative SoulKlingaman Creat!ve
What is SMMOC?
• Social Media Mastermind Orange County
• Facilitated discussion group with some of
the areas leading experts
• Opportunity to learn & share
• Takes online relationships offline
Business Brains with Creative SoulKlingaman Creat!ve
What is Social Media?
• Social media is a term used to describe the type of
media that is based on conversation and interaction
between people online. Where media means digital
words, sounds & pictures which are typically shared
via the internet and the value can be cultural, societal
or even financial.
• Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques.
• A category of sites that is based on user
participation and user-generated content.
Business Brains with Creative SoulKlingaman Creat!ve
Social Media is...
• Highly Targeted
• Immediate (Real Time)
• Cost effective
• Viral
Business Brains with Creative SoulKlingaman Creat!ve
Social Marketing can help you...
• Establish a powerful online reputation,
brand presence
• Create, build & develop relationships with
potential clients
• Be present & available where your target
audience is spending time online
Business Brains with Creative SoulKlingaman Creat!ve
Conversationnot
Broadcasting
Business Brains with Creative SoulKlingaman Creat!ve
Visibility =
Opportunity
Business Brains with Creative SoulKlingaman Creat!ve
He who fails to plan,
plans to fail.– Proverb
Business Brains with Creative SoulKlingaman Creat!ve
Plot Your Course
• Goals
• Strategy
• Tactics
Business Brains with Creative SoulKlingaman Creat!ve
What is Branding?
Business Brains with Creative SoulKlingaman Creat!ve
Hub & Outposts
Online Hub
Business Brains with Creative SoulKlingaman Creat!ve
Consistent brandingTwitter Facebook LinkedIn YouTube
Email [email protected] www.simonmainwaring.com/blogTwitter @simonmainwaringFacebook www.facebook.com/simonmainwaringLinkedIn www.linkedin.com/in/simonmainwaringYouTube www.youtube.com/user/mainwaringTV
Business Brains with Creative SoulKlingaman Creat!ve
Consistent branding
Business Brains with Creative SoulKlingaman Creat!ve
Business Brains with Creative SoulKlingaman Creat!ve
Your Blog
• Demonstrate your knowledge
• Establish yourself as an expert
• Centralized presence on the internet
Business Brains with Creative SoulKlingaman Creat!ve
Social Media for SEO
Cycle of howsocial supports SEO
Sustainablestream of users discover siteorganically
Site gainsauthorityin the engines
Reputaionis reinforced as referential, authoritative brand for the niche
Site receivesdigital PR from nicheas by-productof community
Content gets editorial shares links
Site gainssubscribers
Thriving communitysupporting sitegrows
Start:
Quality content gets published
Source: Adam SingerThe Future Buzz
Business Brains with Creative SoulKlingaman Creat!ve
• Introductions
• Recommendations
• Answers
• Groups
• Applications
• Companies
Business Brains with Creative SoulKlingaman Creat!ve
LinkedIn Introductions
• Locate the profile of the person you would like
to be introduced to, then, in the upper right
corner select “Forward this Profile.”
•Send a message to a connection you have in
common (automatically launched) asking for
introduction, and copy yourself on the request.
•Communicate how you want to be introduced.
What is the purpose? What value do you bring
the the person you want to meet?
Business Brains with Creative SoulKlingaman Creat!ve
LinkedIn Recommenations
• Make each request personal
• Don’t use the standard message, thank them
in advance
• Update them where you are and why you are
asking. List achievements you are proud of that
they can validate.
• After receiving the recommendation thank
them and offer to do the same for them
Business Brains with Creative SoulKlingaman Creat!ve
LinkedIn Answers
• LinkedIn gives those whose answers are
chosen as “best” the expert “Star”
• It is possible to find business on Answers
board
• Answers show your expertise to 40 million
users
Business Brains with Creative SoulKlingaman Creat!ve
LinkedIn Groups
• Collections of people with a common interest
who belong to a joint community
• Gives more opportunities to interact and
network with like-minded people
• Discussion boards - people active on
discussion boards are one step ahead of those
who are not
Business Brains with Creative SoulKlingaman Creat!ve
LinkedIn Applications
• Reading list by Amazon
• My Travel
• WordPress blog
• SlideShare or Portfolio Display
• Events, Polls and several others
Business Brains with Creative SoulKlingaman Creat!ve
Business Brains with Creative SoulKlingaman Creat!ve
Business Brains with Creative SoulKlingaman Creat!ve
Business Brains with Creative SoulKlingaman Creat!ve
LinkedIn Companies
• Search for a company by name
• Look at the New Hires
• See where the new hire came from
• That new hire may have created a vacancy
Business Brains with Creative SoulKlingaman Creat!ve
Business Brains with Creative SoulKlingaman Creat!ve
Thank You
– Kathy Klingaman