• This music video conforms to the Simon Firth theory as it tells a story.

• This midshot shows the condition of her clothing, the wreckage in the back allows the audience to understand the current circumstance.

• The leopard print cravatte reflects her surroundings of being in the jungle and in the ‘wild’ following the theme of the story and music video.

• She is positioned in front of the man she was with; she is by herself, slowly introducing the idea of being independent and the topic of female independence.

• This over the shoulder shot subverts from the the stereotype of females being less able. The shot shows Katy Perry use her high heels to make a spear.

• This shot also reflects independence and the message that material possessions aren’t a necessity and survival is more important.

• The shot height is relatively low, thus showing the view of an animal in the jungle, for example; a tiger.

• The background is blurred, producing Katy Perry as the main focus. She is also in the centre of the shot putting her in the centre of attention.

• Draws in a male audience and allows the female audience to recognise this. It also introduces the male gaze theory as she is seen topless and touching herself seductively.

• Her clothing has changed from a modern materialistic sense to a more wild and animalistic sense fitting into the jungle theme.

• The low angle shot shows her as more powerful which subverts from the stereotype that females aren’t as powerful; and are the inferior gender. She is also shown on her own in the jungle showing she can fend for herself, positively representing females.

• “Kitty Purry” on the tigers collar is an example of intergration of brand identity. It builds a crossover between the audience and the performance as Katy Perry calls her actual cat “Kitty Purry”.

• Dyer, says that popstars and performers are not the same.