Editing Process for DigipakKelly Sutton

Front

Inlay

Inlay

Back

Front Cover

This image was edited in photoshop by inserting text to inform the audience of what the product is and who the artist is. This was important for our genre because a lot of indie bands wouldn’t use the artist’s name or information because it’s their style to be more art based. For our information, we chose a swirly girly text just to be more lively and bubbly so the audience can tell what type of style it is.

Another thing we paid attention to was the image we used. We wanted to use an image to give off a cheeky affect to sell the artist. Giving the audience an image of the actual artist enables them to get a feel of what the album is like which is what we wanted; almost a taster.

over all, we stuck to the idea of what would catch our target audience so we referred back to our ideal fan posts to plan what we would put on the cover which we feel went really well.

First Inlay

Our first inlay was meant to be portraying the innocent side of Katy Perry with a cheeky side to her. We chose this image because we wanted the smile but hidden by her hand to see she almost has a secret that you’ll never know until you listen to her music. Its almost to entice you to listen to it. We chose to have her hair bouncy and curly to almost reflect her personality and to fit in the continuity of everything else.

We also chose a simple blue dress because it shows she’s secretive with her body but by watching the video you may see more. Overall this image is just to create a desire for the audience to Katy.

Editing of Inlay• This was the editing of our first inlay which we did in

photoshop. Because we wanted the image to look full of youth and with a bubbly persona, we chose to edit out the smile lines around the eyes so it looks more attractive and youthful.

• We also decided to use the treatment accessory on photoshop to remove some freckles across the arms to give a smoother affect of the arms because the main thing is to appeal to the audience.

Second Inlay

The second inlay was based on showing part of the story; a plot give away almost. We did this shot because Katy likes to send messages to her audience about what she intends on showing them in her videos because its almost teasing them until they buy it.

We decided to use the heart for this image because it represents how love was eventually found and remains a secret to the public. This also falls under the concept of teasing because it’s not allowing us to see what happens when she’s finally found love. So it encourages again to buy the album.

Editing of Inlay For this inlay, we made some Attempts at highlighting the heart so it stands out in the image over everything else. We decided against this in the end because we didn’t believe the colour had the best effect and would stand out too much but it was a good test for us. We did go over the corners though so you couldn’t see where the light was hitting them. We did however colour the nails to look more neutral instead of patchy pink; just to make it look neater.

Back Cover

The back cover was made in photoshop too so we could add song titles, barcodes and symbols to represent our company. We had to do this obviously to increase how believable it would be. We also did touch ups and changed the colour balance (did with every image) to make everything seem brighter like Katy Perry’s other albums. We also had to add the covers edges down the side for this image and the front cover to give the idea of how it would look in real life.