Digipak Analysis

This is Katy Perry’s digipak for her album Teenage Dream; the main images are consistent to her music video for the single “California Gurls”. The images show Katy Perry on pink clouds as the theme of the music video “California Gurls” is a surreal interpretation of a candy land . She sexualised as she is naked but does have some innocents to her by her being on pink fluffy clouds. The surrealism also represents Katy Perry as youthful and fun-loving with the pink clouds and candy theme being consistent on each side of the digipak and the CD discs.

How is the artist represented in the images?

What colours are used and why do you think they might

have been chosen?

The house colours that have been used are predominately pink, blue and red, they were chosen aforementioned to correlate with the “California Gurls” music video. The baby pink and the baby blue are feminine and youthful and this is what Katy Perry represents. The pastel colours also make the image of Katy Perry stand out drawing the audiences attention towards her.

Does the design/layout reflect the style of the

artist?The design does reflect Katy Perry as her pop genre is quite feminine and fun-loving and the font and design is cheerful and reflects the whole “candy land” theme, with the “o”s being replaced with a white and red candy. The whole design is kitsch and has a fun, poppy impression/connotations which reflects her songs.

How is the packaging laid out? What information does it give?

The cover has the name of the artist clearly printed at the top centre and the name of the album below the picture of Katy Perry. It also had a advisory logo telling us that some songs will contain some explicit content

The track list contains all her singles in capital letters so it is easy to read. This page also has the company's logo at bottom right corner telling us who have produced her album

What is the title of the album? What meaning does it give to the

image on the front cover – are they linked?

The title of Katy Perry’s album is “Teenage Dream” which is also the name of one of her singles in the album, and aforementioned the cover images are linked to the single “California Gurls” also in the album. The name of the album “Teenage Dream” may connote a young males teenage dream with the provocative image of Katy Perry. The font style also has candy theme suggesting that her songs and herself is sweet.

How does the packaging promote the artist?

The teenage dream digipak promotes the artist as she is prominent on the front cover so the audience can immediately identify her with her name above her. She is also being represented in a seductive way to grab the attention of males so she has a wider audience.